Name

Fosun Wealth

Legal name

深圳星财智网络科技有限公司 (Shenzhen Xingcai Zhi Network Technology Co., Ltd.)

Website

https://fosunwealth.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

Keywords

• Wealth management services
• Securities trading app
• Mobile trading platform
• Financial product distribution
• Investment advisory services

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels2 records

Core offering

Fosun Wealth (星财富) operates a mobile trading application, the Star Wealth App (星财富App), that delivers securities trading and wealth management services to individual customers. The platform is provided by Shenzhen Xingcai Zhi Network Technology Co., Ltd. (深圳星财智网络科技有限公司), a subsidiary of Fosun Wealth Holdings (复星财富控股), and offers trading functionality, financial products, and customer support through the mobile app.

Product overview

Fosun Wealth (复星财富控股) is a financial services company operated by Shenzhen Xingcai Zhi Network Technology Co., Ltd. (深圳星财智网络科技有限公司). The company offers a single unified mobile trading product — the Star Wealth APP (星财富App) — which provides securities trading and wealth management services. Following the June 2024 mainland China app store removal, the company continues serving existing mainland customers while Hong Kong and overseas markets retain normal access to the APP through their respective app stores.

Differentiator

Problem solved

Functional benefit

Products and services

• 星财富App (Star Wealth APP) A mobile trading application provided by Fosun Wealth Holdings that delivers securities trading and wealth management services to individual customers. Existing mainland China customers can continue trading via the app, with related services and operations unaffected by the mainland app store removal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Robinhood Markets: US mobile-first self-directed investing platform known for commission-free trading and a streamlined single-app experience. Conceptually comparable as an execution-only, mobile-native wealth platform, even though it serves a different geography.
• eToro: Multi-asset social trading platform offering self-directed investing via a mobile app with copy-trading and wealth product features. Comparable in delivery model (mobile-first self-directed platform with wealth product breadth) to the Star Wealth App.
• Tiger Brokers (UP Fintech Holding): Mobile-first online brokerage focused on Chinese investors trading cross-border equities via its Tiger Trade app. Competes head-to-head with Fosun Wealth for the same Chinese-diaspora retail investor base in Hong Kong and overseas.
• Futu Holdings: Hong Kong-headquartered online broker operating the Futu NiuNiu and Moomoo mobile apps, serving mainland and overseas Chinese retail investors with self-directed securities trading. It is the most direct functional and customer-overlap peer to Fosun Wealth's Star Wealth App.
• Webull: Mobile-first self-directed broker with deep Asian-market user acquisition and a commission-free mobile trading model. Directly comparable product architecture and target customer segment to Fosun Wealth's Star Wealth App.

Broad incumbents

• E*TRADE from Morgan Stanley: Long-established US self-directed brokerage now part of Morgan Stanley, offering mobile trading, wealth products, and advisory services. Conceptually comparable as a self-directed mobile wealth platform with multi-product breadth under a larger financial umbrella.
• Charles Schwab: Large US retail brokerage and wealth manager offering mobile self-directed trading alongside wealth advisory and product distribution. Comparable as a broad incumbent providing both execution and wealth product distribution under one corporate umbrella.
• Interactive Brokers: Global multi-asset broker with strong penetration among sophisticated Asian retail and professional clients via its IBKR mobile and desktop platforms. Overlaps with Fosun Wealth in serving overseas Chinese self-directed investors with broad market access.

Regional players

• ZhongAn Online P&C Insurance: Hong Kong-listed Chinese insurtech and online financial services platform. Comparable as a Fosun-adjacent China-rooted digital financial services peer operating across insurance and investment products, though with a different primary product focus.
• Lufax Holding: China-headquartered online wealth management and retail finance platform affiliated with Ping An. Comparable as a China-based digital wealth management platform, though primarily mainland-focused rather than cross-border like Fosun Wealth.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fosun Wealth