Conjuguemos

What Conjuguemos does

Conjuguemos, operated by Yegros Educational LLC and founded in 2000 by Alejandro Yegros, is a web-based language-learning platform for K-12 and higher-education instruction in eight languages (Spanish, French, Italian, Portuguese, German, Korean, Latin, Swedish). Teachers assemble verb and vocabulary sets that automatically generate multiple activity formats — graded practice, flashcards, crosswords, and multiplayer games — and the platform aligns content with widely adopted U.S. textbooks such as Descubre, Avancemos, Realidades, Bon Voyage, and Bien Dit. Underlying infrastructure runs on AWS with SOC 2 Type 2, FERPA, COPPA, GDPR, and CCPA compliance, and integrations with Google Classroom, Canvas, Classlink, Clever, and Moodle allow rostering and single sign-on through district-standard systems. AI-adjacent features include the Coqui progress-tracking module and the Talkometer speech-recognition pronunciation tool, and the PLAYLIVE feature enables anonymous multiplayer classroom gaming via shared game codes.

The business operates on a freemium model: a free tier provides unlimited public activities for students and limited activity creation for teachers, while paid tiers comprise Premium Teacher ($45/year, unchanged since 2015) and Premium School/District ($5/teacher/month). Subscriptions are billed annually and do not auto-renew, and non-premium users are served third-party advertising. Go-to-market is primarily product- and community-led: teachers discover Conjuguemos through organic search for textbook-aligned resources, educational forums, and word-of-mouth within language departments, supplemented by LMS-driven distribution into schools. The company is bootstrapped, headquartered in Newton, MA, and reports a user base of 32,000+ schools and 4.2 million students.

Name

Conjuguemos

Legal name

Yegros Educational LLC

Website

https://conjuguemos.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Conjuguemos is a web-based language-learning platform serving K-12 teachers and students across eight languages, offering auto-graded verb, vocabulary, and grammar activities aligned to popular textbooks, with freemium access and school/district subscription tiers.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)

akta.pro secondary industries

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Classroom Supplementary Resources (Worksheets, Games, Activities) (EDAGAHAN)

Keywords

• Language learning platform
• Verb conjugation practice
• Vocabulary learning games
• Educational technology software
• Language teaching tools

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Teacher Subscriptions: Annual subscription model at $45/year for individual teachers providing unlimited activities and grades with ad-free experience option at $25/year additional. Does not auto-renew.
2. School/District Subscriptions: District-wide licensing at $5 per teacher per school with ad-free option at $45 additional. Volume pricing available through custom quotes.
3. Advertising Revenue: Non-premium users see third-party ads served through Google Ads and similar networks. Premium subscribers can opt out via ad-free add-on. Ads are not behaviorally targeted.
4. Freemium Model: Free tier for students provides unlimited access to public activities. Free teacher tier limited to 5 activities and 25 stored grades. Drives conversion to premium subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Conjuguemos is a web-based language learning platform that delivers interactive activities and auto-graded practice for verb conjugation, vocabulary, grammar, and listening across eight languages (Spanish, French, Italian, Portuguese, German, Korean, Latin, Swedish). Teachers create custom content sets that automatically generate multiple activity types—including flashcards, graded practice, multiplayer games, and pronunciation tools—with automated grading, a gradebook, and AI-powered progress tracking. The platform serves more than 32,000 schools and 4.2 million students globally on a freemium model with paid premium tiers.

Product overview

Conjuguemos is a unified language learning platform operated by Yegros Educational LLC, serving over 32,000 schools and 4.2 million students. The platform offers a comprehensive suite of language learning tools across seven languages (Spanish, French, Italian, Portuguese, German, Latin, and Korean), organized around three core content pillars: verb conjugation practice, vocabulary activities, and grammar exercises, plus listening activities for Spanish. Teachers create 'sets' containing vocabulary lists or verb conjugations, which automatically generate multiple activity types including flashcards, graded practice, multiplayer games (such as Block Burst, Chess, Connect Four, and Tug of War), and pronunciation tools. The PLAYLIVE feature enables anonymous multiplayer gaming without student accounts. A teacher gradebook and student progress analytics module provide performance tracking. The platform operates on a freemium model with Premium Teacher ($45/year) and Premium School ($5/teacher/month) subscription tiers offering unlimited activities and ad-free experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Conjuguemos Core Platform Unified language learning platform offering verb conjugation, vocabulary, grammar, and listening activities across Spanish, French, Italian, Portuguese, German, Latin, Korean, and Swedish. Teachers create custom 'sets' containing vocabulary lists or verb conjugations, which automatically generate multiple activity types and games for student practice.
• Premium Teacher Plan Paid annual subscription for individual teachers priced at $45/year, offering unlimited teacher-created activities and unlimited stored grades. Optional ad-free add-on available for $25/year extra. Does not auto-renew.
• Premium School/District Plan School-wide subscription priced at $5 per teacher per school with unlimited sharing between colleagues and centralized administration. Optional ad-free add-on for $45. Custom quotes available for volume licensing.
• Listening Activities Audio-based language learning activities, particularly for Spanish, enabling students to practice comprehension and pronunciation through listening exercises.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting and infrastructure services for Conjuguemos, including data storage, security groups, multi-availability zone deployments, and VPC management. AWS infrastructure supports SOC 2 Type 2 compliance requirements.
• Google ClassroomcoreTechnology or IntegrationLMS integration allowing teachers to access Conjuguemos activities directly within Google Classroom. Students can be imported automatically from Google Classroom.
• CanvascoreTechnology or IntegrationLMS integration enabling Conjuguemos access through Canvas. Part of Conjuguemos's strategy to integrate with major Learning Management Systems used by schools.
• StripecoreTechnology or IntegrationPayment processing service for premium subscriptions. Stripe handles credit/debit card transactions in compliance with PCI-DSS requirements.
• PayPalcoreTechnology or IntegrationAlternative payment processing option for premium subscriptions, allowing users to pay via PayPal or credit card through the PayPal platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Babbel for Business: Babbel offers subscription-based language learning for adults and businesses, with workplace programs targeting institutional buyers. It competes more on the corporate/adult language training side but overlaps with Conjuguemos's institutional selling motion and language learning content.
• Seneca Learning: Seneca Learning is a UK-based free study and revision platform that has expanded into subjects including languages. It is a partial peer to Conjuguemos's free practice and auto-graded approach, primarily serving a different geography.

Direct peers

• Quizlet: Quizlet is a widely used study and practice platform with flashcards, games, and teacher tools across subjects including language vocabulary. It directly overlaps with Conjuguemos's vocabulary/flashcard and teacher-led practice use case in K-12 language classrooms.
• Quizizz: Quizizz provides gamified quizzes and practice activities for teachers, with strong adoption in K-12 classrooms. It competes with Conjuguemos's gamified verb and vocabulary practice experience, including multiplayer-style live games.
• Duolingo (Duolingo for Schools): Duolingo operates a schools-focused program offering gamified language learning with teacher dashboards and progress tracking. It competes with Conjuguemos for the same K-12 language teacher and student audience, though with a broader adaptive-curriculum approach.
• VHL (Vista Higher Learning): VHL Central powers online practice and assessment for major K-12 and higher-ed world language textbooks (e.g., Descubre, Avancemos). It directly overlaps with Conjuguemos's textbook-aligned conjugation and vocabulary practice for Spanish, French, and other languages.

Others

• Edmodo (now part of SurveyMonkey): Edmodo was a teacher collaboration and classroom tool platform with third-party app integrations for language learning. It is a tangential peer in K-12 EdTech distribution and classroom workflow adjacent to Conjuguemos's LMS integrations.

Broad incumbents

• Kahoot!: Kahoot! is a broad, well-funded EdTech incumbent offering game-based learning and assessment for schools. Its language content and live multiplayer game format compete with Conjuguemos's PLAYLIVE and multiplayer game features, though Kahoot! spans all subjects rather than specializing in languages.
• Carnegie Learning: Carnegie Learning is an established EdTech provider with world language and math offerings sold to districts. While broader than Conjuguemos, it competes for the same district procurement budgets in K-12 language instruction.

Emerging players

• Study.com: Study.com offers video lessons, practice, and test prep across many subjects including world languages. It overlaps with Conjuguemos's teacher- and student-facing practice use case but with a broader, less language-specialized curriculum.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/realconjuguemos
• Facebookfacebook.com/conjuguemos
• LinkedInlinkedin.com/company/conjuguemos

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conjuguemos