Ministry of Ayush
Government of India ministry established in 2014 governing traditional medicine systems (Ayurveda, Yoga, Unani, Siddha, Homoeopathy) through research councils, educational institutes, and international partnerships, serving Indian citizens, foreign students, government institutions, and the global AYUSH industry.
- Company typePublic
- Founded2014
- HeadquartersNew Delhi, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Ministry of Ayush does
The Ministry of Ayush is a Government of India ministry established in 2014 and headquartered in New Delhi, responsible for policy, education, research, and standards across five traditional medicine systems: Ayurveda, Yoga, Unani, Siddha, and Homoeopathy (AYUSH). It serves Indian citizens, international students, government institutions, and the broader global AYUSH industry, operating through wholly owned research councils and institutes including the Central Council for Research in Ayurvedic Sciences (CCRAS), All India Institute of Ayurveda (AIIA), Morarji Desai National Institute of Yoga, Central Council for Research in Homoeopathy (CCRH), and the National Institute of Homoeopathy. The Ministry employs between 5,001 and 10,000 people and is funded through Government of India budget allocations rather than commercial revenue.
The Ministry's technology footprint centers on enabling traditional medicine through targeted digital and clinical infrastructure rather than building commercial platforms. Notable components include an AI-enabled 3 Tesla High-Field MRI at AIIA, the CCRAS Digital Ecosystem Dashboard, the FoSCoS portal for Ayurveda Aahara licensing (91 approved recipes), and the ICCR A2A portal for scholarship administration. Recent product launches include Yoga Protocols for Non-Communicable Diseases, an In-Flight Yoga Protocol, a research methodology textbook developed by 50 CCRAS scientists, and the PRAYATNA 2026-27 scientific writing program. The Ministry has also issued regulatory directives, notably an April 2026 prohibition on ashwagandha leaves in AYUSH and food products.
The Ministry's go-to-market is primarily event-driven and institutionally embedded. International Day of Yoga is coordinated through 211 Indian diplomatic missions across 190+ countries, with a Guinness World Record for 435,831 YouTube Live viewers. Domestic reach is scaled through five-year MoUs with CISF (central armed police wellness), ESIC (Employees' State Insurance integration), ICMR (clinical guideline embedding), and IIT Delhi (research collaboration), alongside National Arogya Fairs, Yoga Mahotsav, the Yoga 365 campaign, and 104 foreign student scholarships. The Ministry does not sell products or services commercially; the AYUSH industry it oversees is valued at over USD 50 billion and growing at 17% annually, with AYUSH and herbal exports reaching $688.89 million in 2024-25 (6.11% YoY growth).
Ministry of Ayush firmographics
Firmographics- Name
- Ministry of Ayush
- Legal name
- Ministry of Ayush
- Website
- https://ayush.gov.in
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Government of India ministry established in 2014 governing traditional medicine systems (Ayurveda, Yoga, Unani, Siddha, Homoeopathy) through research councils, educational institutes, and international partnerships, serving Indian citizens, foreign students, government institutions, and the global AYUSH industry.
- Ownership category
- akta.pro rank
Ministry of Ayush industry classification
Industry- Product category
- Traditional Medicine Regulation and Governance
- NAICS
- International Affairs (92812), Grantmaking and Giving Services (81321), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Services (8741), Medicinal Chemicals & Botanical Products (2833), Services-Educational Services (8200)
- akta.pro primary industry
- International & Global Public Health Aid Administration (Government Donors) (HLAJALAO)
- akta.pro secondary industries
- Health Workforce Development & Capacity-Building (HLAJAKAM), Global Health Supply Chain & Procurement Organizations (HLAJAKAL)
Keywords
Where Ministry of Ayush is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ministry of Ayush business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- AYUSH and Herbal Product Exports: Export of AYUSH and herbal products to international markets, facilitated by bilateral trade agreements including India-Oman CEPA and India-New Zealand FTA with dedicated annexures on health services and traditional medicine.
- AYUSH Premium Mark Certification: Quality certification service for homeopathic products meeting international benchmarks including WHO-recommended practices, enabling Indian companies to access regulated export markets.
- Medicinal Plant Supply Chain: The AYUSH industry valued at over USD 50 billion with 17% annual growth depends on medicinal plant sourcing from wild collection and small farmers, with AI and blockchain technology being deployed for quality verification.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels12 records
Ministry of Ayush product offering
Product offeringCore offering
The Ministry of Ayush is the Government of India's central ministry responsible for policy development, education, research, and international promotion of traditional Indian medicine systems — Ayurveda, Yoga, Unani, Siddha, and Homoeopathy (AYUSH). It exercises regulatory authority over AYUSH practitioners, products, and educational institutions, operates dedicated research councils and institutes (CCRAS, CCRH, AIIA, MDNIY, NIH), administers quality certification programs (AYUSH Premium Mark, NABL accreditation), and coordinates global outreach through 211 diplomatic missions, bilateral trade agreements, and WHO partnerships.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 21% reduction in TB incidence since 2015
- +4 more outcomes
Companies that use Ministry of Ayush
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Ministry of Ayush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ministry of Ayush partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- IIT DelhicoreAIIA and IIT Delhi renewed their Memorandum of Understanding for five years to support collaborative research and technological innovation in Ayurvedic surgery and traditional medicine. The partnership advances the Ministry of Ayush's vision of integrating traditional Ayurvedic knowledge with modern scientific advances.
- Morarji Desai National Institute of YogacoreWHO Collaborating Centre for Traditional Medicine developing yoga protocols, in-flight yoga routines, and coordinating Yoga Mahotsav and research methodology textbooks under Ayurved Prabodhini Granthamala series.
- Employees' State Insurance Corporation (ESIC)coreMoU signed between ESIC and Ministry of Ayush to integrate holistic healthcare services within ESIC facilities. The partnership aims to provide uniform, standardized, and quality healthcare services incorporating traditional medicine systems.
- Myra School of BusinessminorCollaboration for 12th International Day of Yoga celebrations at Mysore Palace featuring 28 visually impaired children performing yoga asanas and specialized training manual release.
- ICMR (Indian Council of Medical Research)corePartnership to embed yoga evidence into clinical treatment guidelines. Collaboration aims to integrate yoga therapy into mainstream medical practice based on research from institutions including AIIMS Delhi and publications in The Lancet.
- Indian Embassy in SwitzerlandflagshipIndian Embassy in Switzerland, in collaboration with AYUSH Ministry, set Guinness World Record for most viewers in YouTube Live Yoga Stream during IDY 2026 celebrations.
- ICCR (Indian Council for Cultural Relations)coreICCR's A2A portal handles applications for 104 AYUSH scholarships for foreign students for academic year 2026-27, with candidates able to select up to five institutions in order of preference.
- Central Industrial Security Force (CISF)coreFive-year MoU providing Ayush-based preventive healthcare, wellness, yoga, and stress management services to CISF personnel and their families. Ministry provides technical support, develops wellness modules, and offers expert guidance through its institutions.
- Dubai Health Authority and Ministry of Health (UAE)coreMoU to be signed at 3rd International AYUSH Conference to formally integrate AYUSH practices into UAE healthcare system, positioning Dubai as regional hub for integrated and preventive healthcare.
- Science India Forum and World Ayurveda FoundationflagshipOrganizers of 3rd International AYUSH Conference & Exhibition 2026 at Dubai World Trade Centre with 1,200+ delegates from 35+ countries, under patronage of Ministry of AYUSH.
- World Health Organization (WHO)flagshipDonor agreement signed between Ministry of Ayush and WHO to develop dedicated Traditional Medicine module under International Classification of Health Interventions (ICHI). India contributed $3 million for this initiative enabling global recognition and insurance coverage of traditional medicine.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
Ministry of Ayush competitors and assessment
Company assessmentDirect peers
- Indian Council of Medical Research (ICMR): India's apex body for biomedical research, partnered with the Ministry of Ayush on embedding yoga evidence into clinical treatment guidelines. Comparable in scale, research mandate, and government affiliation, but focused on modern medicine.
- National Center for Complementary and Integrative Health (NCCIH): U.S. federal agency (part of NIH) that funds and disseminates research on complementary and integrative health approaches. Comparable to the Ministry of Ayush in its role as a government-backed coordinator of evidence-based research on traditional and non-mainstream therapies.
- Korea Institute of Oriental Medicine (KIOM): South Korean government-funded research institute for Korean traditional medicine (including acupuncture and herbal medicine). Comparable in its government-backed research and standardization mandate for a national traditional medicine system.
- WHO Traditional, Complementary and Integrative Medicine Unit: The World Health Organization unit that coordinates global traditional medicine strategy, including the ICHI module co-developed with India's Ministry of Ayush. Operates as the multilateral counterpart setting international standards the Ministry aligns with.
- National Administration of Traditional Chinese Medicine (NATCM): China's central government agency overseeing Traditional Chinese Medicine, the closest international analog to the Ministry of Ayush. Both govern traditional medicine policy, education, research, and international promotion of their respective indigenous systems.
Regional players
- Thailand Institute of Thai Traditional Medicine: Thai government institute under the Ministry of Public Health responsible for Thai traditional medicine research, standards, and integration. Comparable in its public-sector mandate for a national traditional-medicine system, but focused on a different regional heritage.
- Ministry of Health, Labour and Welfare — Japan (Traditional Medicine): Japan's national health ministry oversees Kampo medicine integration within its broader healthcare framework. Comparable as an East Asian government entity integrating traditional medicine into a modern healthcare system, though Kampo is more narrowly scoped than India's AYUSH.
- Department of Ayurveda, Sri Lanka: Sri Lanka's national Ayurveda department under its Ministry of Health. Operates in a neighboring jurisdiction with an overlapping Ayurveda heritage, making it a natural regional peer for cross-border AYUSH coordination and South Asian regulatory harmonization.
Broad incumbents
- Ministry of Health and Family Welfare, India: The Government of India's broader health ministry covering allopathy and public health. The Ministry of Ayush operates alongside it as the dedicated traditional-medicine counterpart, making this the closest national incumbent peer for cross-system coordination and budget dynamics.
- National Institutes of Health (NIH): U.S. federal health research agency encompassing NCCIH. Operates at a much larger scale but provides a structural analog as a federal entity funding evidence-based health research and standards, against which the Ministry of Ayush's research footprint (CCRAS, CCRH, AIIA) can be benchmarked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ministry of Ayush social profiles
Digital presenceMinistry of Ayush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ministry of Ayush leadership team
Management profileNumber of profiles
Profiles2 records
Ministry of Ayush subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ministry of Ayush funding detail
Funding detailFunding overview
Funding rounds
Investors
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Ministry of Ayush M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Ministry of Ayush
What does Ministry of Ayush do?
The Ministry of Ayush is the Government of India's central ministry responsible for policy development, education, research, and international promotion of traditional Indian medicine systems — Ayurveda, Yoga, Unani, Siddha, and Homoeopathy (AYUSH). It exercises regulatory authority over AYUSH practitioners, products, and educational institutions, operates dedicated research councils and institutes (CCRAS, CCRH, AIIA, MDNIY, NIH), administers quality certification programs (AYUSH Premium Mark, NABL accreditation), and coordinates global outreach through 211 diplomatic missions, bilateral trade agreements, and WHO partnerships.
Is Ministry of Ayush a public or private company?
Ministry of Ayush is a public company. It is classified as state government owned and is currently operating.
When was Ministry of Ayush founded?
Ministry of Ayush was founded in 2014. It employs 5,001 to 10,000 people.
Where is Ministry of Ayush based?
Ministry of Ayush is headquartered in New Delhi, India, in the Asia region.
How does Ministry of Ayush make money?
Three revenue lines are on record. AYUSH and Herbal Product Exports are the primary driver. The others are AYUSH Premium Mark Certification and medicinal Plant Supply Chain.
Who are Ministry of Ayush's main competitors?
Direct peers on record are Indian Council of Medical Research (ICMR), National Center for Complementary and Integrative Health (NCCIH), Korea Institute of Oriental Medicine (KIOM), WHO Traditional, Complementary and Integrative Medicine Unit and National Administration of Traditional Chinese Medicine (NATCM). Regional players are Thailand Institute of Thai Traditional Medicine, Ministry of Health, Labour and Welfare — Japan (Traditional Medicine) and Department of Ayurveda, Sri Lanka. Broad incumbents are Ministry of Health and Family Welfare, India and National Institutes of Health (NIH).
Does Ministry of Ayush have an API?
No public API is recorded for Ministry of Ayush.
What industry is Ministry of Ayush in?
Ministry of Ayush's product category is Traditional Medicine Regulation and Governance. Its primary akta.pro industry code is HLAJALAO, International & Global Public Health Aid Administration (Government Donors), with a secondary code of HLAJAKAM, Health Workforce Development & Capacity-Building. Its NAICS code is 92812 and its SIC code is 8741.