Ministry of Ayush

What Ministry of Ayush does

The Ministry of Ayush is a Government of India ministry established in 2014 and headquartered in New Delhi, responsible for policy, education, research, and standards across five traditional medicine systems: Ayurveda, Yoga, Unani, Siddha, and Homoeopathy (AYUSH). It serves Indian citizens, international students, government institutions, and the broader global AYUSH industry, operating through wholly owned research councils and institutes including the Central Council for Research in Ayurvedic Sciences (CCRAS), All India Institute of Ayurveda (AIIA), Morarji Desai National Institute of Yoga, Central Council for Research in Homoeopathy (CCRH), and the National Institute of Homoeopathy. The Ministry employs between 5,001 and 10,000 people and is funded through Government of India budget allocations rather than commercial revenue.

The Ministry's technology footprint centers on enabling traditional medicine through targeted digital and clinical infrastructure rather than building commercial platforms. Notable components include an AI-enabled 3 Tesla High-Field MRI at AIIA, the CCRAS Digital Ecosystem Dashboard, the FoSCoS portal for Ayurveda Aahara licensing (91 approved recipes), and the ICCR A2A portal for scholarship administration. Recent product launches include Yoga Protocols for Non-Communicable Diseases, an In-Flight Yoga Protocol, a research methodology textbook developed by 50 CCRAS scientists, and the PRAYATNA 2026-27 scientific writing program. The Ministry has also issued regulatory directives, notably an April 2026 prohibition on ashwagandha leaves in AYUSH and food products.

The Ministry's go-to-market is primarily event-driven and institutionally embedded. International Day of Yoga is coordinated through 211 Indian diplomatic missions across 190+ countries, with a Guinness World Record for 435,831 YouTube Live viewers. Domestic reach is scaled through five-year MoUs with CISF (central armed police wellness), ESIC (Employees' State Insurance integration), ICMR (clinical guideline embedding), and IIT Delhi (research collaboration), alongside National Arogya Fairs, Yoga Mahotsav, the Yoga 365 campaign, and 104 foreign student scholarships. The Ministry does not sell products or services commercially; the AYUSH industry it oversees is valued at over USD 50 billion and growing at 17% annually, with AYUSH and herbal exports reaching $688.89 million in 2024-25 (6.11% YoY growth).

Name

Ministry of Ayush

Legal name

Ministry of Ayush

Website

https://ayush.gov.in

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Government of India ministry established in 2014 governing traditional medicine systems (Ayurveda, Yoga, Unani, Siddha, Homoeopathy) through research councils, educational institutes, and international partnerships, serving Indian citizens, foreign students, government institutions, and the global AYUSH industry.

Ownership category

akta.pro rank

Product category

Traditional Medicine Regulation and Governance

NAICS

International Affairs (92812), Grantmaking and Giving Services (81321), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741), Medicinal Chemicals & Botanical Products (2833), Services-Educational Services (8200)

akta.pro primary industry

International & Global Public Health Aid Administration (Government Donors) (HLAJALAO)

akta.pro secondary industries

Health Workforce Development & Capacity-Building (HLAJAKAM), Global Health Supply Chain & Procurement Organizations (HLAJAKAL)

Keywords

• Traditional medicine policy
• Yoga promotion programs
• Ayurveda education research
• Herbal product certification
• AYUSH ministry governance

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. AYUSH and Herbal Product Exports: Export of AYUSH and herbal products to international markets, facilitated by bilateral trade agreements including India-Oman CEPA and India-New Zealand FTA with dedicated annexures on health services and traditional medicine.
2. AYUSH Premium Mark Certification: Quality certification service for homeopathic products meeting international benchmarks including WHO-recommended practices, enabling Indian companies to access regulated export markets.
3. Medicinal Plant Supply Chain: The AYUSH industry valued at over USD 50 billion with 17% annual growth depends on medicinal plant sourcing from wild collection and small farmers, with AI and blockchain technology being deployed for quality verification.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels12 records

Core offering

The Ministry of Ayush is the Government of India's central ministry responsible for policy development, education, research, and international promotion of traditional Indian medicine systems — Ayurveda, Yoga, Unani, Siddha, and Homoeopathy (AYUSH). It exercises regulatory authority over AYUSH practitioners, products, and educational institutions, operates dedicated research councils and institutes (CCRAS, CCRH, AIIA, MDNIY, NIH), administers quality certification programs (AYUSH Premium Mark, NABL accreditation), and coordinates global outreach through 211 diplomatic missions, bilateral trade agreements, and WHO partnerships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 21% reduction in TB incidence since 2015
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• IIT DelhicoreStrategic or Co-development Partner · 18 July 2026AIIA and IIT Delhi renewed their Memorandum of Understanding for five years to support collaborative research and technological innovation in Ayurvedic surgery and traditional medicine. The partnership advances the Ministry of Ayush's vision of integrating traditional Ayurvedic knowledge with modern scientific advances.
• Morarji Desai National Institute of YogacoreImplementation/ SI/ Consulting Partner · 4 July 2026WHO Collaborating Centre for Traditional Medicine developing yoga protocols, in-flight yoga routines, and coordinating Yoga Mahotsav and research methodology textbooks under Ayurved Prabodhini Granthamala series.
• Employees' State Insurance Corporation (ESIC)coreStrategic or Co-development Partner · 30 June 2026MoU signed between ESIC and Ministry of Ayush to integrate holistic healthcare services within ESIC facilities. The partnership aims to provide uniform, standardized, and quality healthcare services incorporating traditional medicine systems.
• Myra School of BusinessminorStrategic or Co-development Partner · 22 June 2026Collaboration for 12th International Day of Yoga celebrations at Mysore Palace featuring 28 visually impaired children performing yoga asanas and specialized training manual release.
• ICMR (Indian Council of Medical Research)coreStrategic or Co-development Partner · 21 June 2026Partnership to embed yoga evidence into clinical treatment guidelines. Collaboration aims to integrate yoga therapy into mainstream medical practice based on research from institutions including AIIMS Delhi and publications in The Lancet.
• Indian Embassy in SwitzerlandflagshipGTM or Marketing Partner · 14 June 2026Indian Embassy in Switzerland, in collaboration with AYUSH Ministry, set Guinness World Record for most viewers in YouTube Live Yoga Stream during IDY 2026 celebrations.
• ICCR (Indian Council for Cultural Relations)coreChannel Partner/ Reseller/ Distributor · 18 April 2026ICCR's A2A portal handles applications for 104 AYUSH scholarships for foreign students for academic year 2026-27, with candidates able to select up to five institutions in order of preference.
• Central Industrial Security Force (CISF)coreStrategic or Co-development Partner · 20 March 2026Five-year MoU providing Ayush-based preventive healthcare, wellness, yoga, and stress management services to CISF personnel and their families. Ministry provides technical support, develops wellness modules, and offers expert guidance through its institutions.
• Dubai Health Authority and Ministry of Health (UAE)coreStrategic or Co-development Partner · 15 February 2026MoU to be signed at 3rd International AYUSH Conference to formally integrate AYUSH practices into UAE healthcare system, positioning Dubai as regional hub for integrated and preventive healthcare.
• Science India Forum and World Ayurveda FoundationflagshipGTM or Marketing Partner · 15 February 2026Organizers of 3rd International AYUSH Conference & Exhibition 2026 at Dubai World Trade Centre with 1,200+ delegates from 35+ countries, under patronage of Ministry of AYUSH.
• World Health Organization (WHO)flagshipStrategic or Co-development Partner · 24 May 2025Donor agreement signed between Ministry of Ayush and WHO to develop dedicated Traditional Medicine module under International Classification of Health Interventions (ICHI). India contributed $3 million for this initiative enabling global recognition and insurance coverage of traditional medicine.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Indian Council of Medical Research (ICMR): India's apex body for biomedical research, partnered with the Ministry of Ayush on embedding yoga evidence into clinical treatment guidelines. Comparable in scale, research mandate, and government affiliation, but focused on modern medicine.
• National Center for Complementary and Integrative Health (NCCIH): U.S. federal agency (part of NIH) that funds and disseminates research on complementary and integrative health approaches. Comparable to the Ministry of Ayush in its role as a government-backed coordinator of evidence-based research on traditional and non-mainstream therapies.
• Korea Institute of Oriental Medicine (KIOM): South Korean government-funded research institute for Korean traditional medicine (including acupuncture and herbal medicine). Comparable in its government-backed research and standardization mandate for a national traditional medicine system.
• WHO Traditional, Complementary and Integrative Medicine Unit: The World Health Organization unit that coordinates global traditional medicine strategy, including the ICHI module co-developed with India's Ministry of Ayush. Operates as the multilateral counterpart setting international standards the Ministry aligns with.
• National Administration of Traditional Chinese Medicine (NATCM): China's central government agency overseeing Traditional Chinese Medicine, the closest international analog to the Ministry of Ayush. Both govern traditional medicine policy, education, research, and international promotion of their respective indigenous systems.

Regional players

• Thailand Institute of Thai Traditional Medicine: Thai government institute under the Ministry of Public Health responsible for Thai traditional medicine research, standards, and integration. Comparable in its public-sector mandate for a national traditional-medicine system, but focused on a different regional heritage.
• Ministry of Health, Labour and Welfare — Japan (Traditional Medicine): Japan's national health ministry oversees Kampo medicine integration within its broader healthcare framework. Comparable as an East Asian government entity integrating traditional medicine into a modern healthcare system, though Kampo is more narrowly scoped than India's AYUSH.
• Department of Ayurveda, Sri Lanka: Sri Lanka's national Ayurveda department under its Ministry of Health. Operates in a neighboring jurisdiction with an overlapping Ayurveda heritage, making it a natural regional peer for cross-border AYUSH coordination and South Asian regulatory harmonization.

Broad incumbents

• Ministry of Health and Family Welfare, India: The Government of India's broader health ministry covering allopathy and public health. The Ministry of Ayush operates alongside it as the dedicated traditional-medicine counterpart, making this the closest national incumbent peer for cross-system coordination and budget dynamics.
• National Institutes of Health (NIH): U.S. federal health research agency encompassing NCCIH. Operates at a much larger scale but provides a structural analog as a federal entity funding evidence-based health research and standards, against which the Ministry of Ayush's research footprint (CCRAS, CCRH, AIIA) can be benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moayush
• Xx.com/moayush
• Instagraminstagram.com/moayush
• LinkedInlinkedin.com/company/ministry-of-ayush

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ministry of Ayush