7on7 Association
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What 7on7 Association does
The 7on7 Association is a privately operated, event-driven youth football tournament and league organization headquartered in the United States and operating under the brand "THE 7ON7 ASSOCIATION." It serves youth and high school athletes across five age divisions (10U through 18U) and supports 250+ teams across 13 U.S. states (Washington, California, Oregon, Idaho, Texas, Hawaii, Alaska, Utah, Colorado, Arizona, Nevada, Oklahoma, Montana) and Canada. The core product is a circuit of structured 7on7 tournaments (Saturday pool play plus Sunday elimination rounds) and parallel 5on5 single-day tournaments focused on offensive vs. defensive lineman matchups.
The organization runs on a thin technology stack. There is no proprietary platform, mobile application, or backend system; tournament operations rely on the Zorts app for pool-play tiebreaker determination and standard countdown stopwatches for game timing, with registration handled through a Squarespace-hosted website (the7on7association.com). Marketing is conducted primarily through organic social channels (Instagram, Twitter, YouTube), email, and earned media coverage such as 247Sports. The organization also operates the #brAvery Tour, a charity-branded tournament circuit affiliated with the Avery Huffman Defeat DIPG Foundation, to which Bravery Tour proceeds are donated.
The business model is straightforward event economics. Revenue is generated from per-team tournament entry fees ($650 per 7on7 team, $500 per 5on5 team, with bulk pricing available for 3+ teams) and spectator admissions ($25 weekend pass, $15 day pass, children under 5 free). Distribution is self-serve team registration via the website, and customer acquisition is event-driven through community networks, social media, and coach/parent word-of-mouth. The 2026 schedule shows 14 tournament locations, with multiple events listed as sold out, signaling healthy demand within core Western markets. The organization is privately held with no disclosed funding rounds, institutional investors, or management team.
7on7 Association firmographics
Firmographics- Name
- 7on7 Association
- Legal name
- The 7on7 Association
- Website
- https://the7on7association.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
7on7 Association industry classification
Industry- Product category
- Youth Sports Tournament Organization
- NAICS
- Spectator Sports (7112), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Youth & Amateur Sports Tournaments (MPAGAMAF)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
7on7 Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tournament Entry Fees: Primary revenue stream from team registration fees. 7on7 teams pay $650 per tournament entry, while 5on5 teams pay $500 per tournament entry. Teams can register for multiple tournaments and multiple teams can be entered by a single program.
- Spectator Admission: Revenue from spectator admissions at tournaments: $25 for weekend passes, $15 for day passes, with children under 5 admitted free.
- Charitable Proceeds: Tournament proceeds from the Bravery Tour are donated to the Avery Huffman Defeat DIPG Foundation, a charitable organization affiliated with the Huffman family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 7on7 Tournament Entry - $650 per team |
| Unit Pricing | Pay-as-you-go | 5on5 Tournament Entry - $500 per team |
| Unit Pricing | Pay-as-you-go | Spectator Admission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
7on7 Association product offering
Product offeringCore offering
7on7 Association organizes and operates youth football tournaments and leagues across the West Coast and Western United States. The core offering consists of multi-day 7on7 tournaments (Saturday pool play with three guaranteed games plus Sunday single-elimination rounds) and single-day Sunday 5on5 tournaments focused on offensive vs. defensive lineman matchups. Tournaments serve athletes across five age divisions (10U, 12U, 14U, 15U, 18U) with 250+ teams and thousands of athletes competing across 14 locations in the 2026 season. The organization also runs the #brAvery Tour, a branded charitable tournament circuit with proceeds benefiting the Avery Huffman Defeat DIPG Foundation.
Product overview
The 7on7 Association operates a dual-product tournament platform consisting of 7on7 football tournaments (multi-day events with Saturday pool play and Sunday elimination rounds) and 5on5 football tournaments (single-day Sunday events focused on offensive vs. defensive lineman matchups). Both products serve youth and high school athletes across five age divisions (10U through 18U). The organization also runs the #brAvery Tour as a charity initiative, with proceeds benefiting the Avery Huffman Defeat DIPG Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- #brAvery Tour: A charitable tournament tour named in honor of Avery Huffman, with all proceeds going to the Avery Huffman Defeat DIPG Foundation. Uses hashtags #AveryStrong and #brAvery on social media.
Products and services
- 7on7 Football Tournaments Multi-day 7on7 football tournaments with Saturday pool play (three guaranteed games) and Sunday single-elimination rounds, serving athletes across five age divisions (10U, 12U, 14U, 15U, 18U) with teams from 14 U.S. states and Canada. Entry is $650 per team.
- 5on5 Football Tournaments Single-day Sunday 5on5 football tournaments focused on offensive vs. defensive lineman matchups, featuring three rounds of 10 reps each plus a 'Cash Money' round with double points. Field dimensions 25 yards by 25 yards with a 3-second countdown timer per rep. Entry is $500 per team.
- #brAvery Tour Charity-affiliated branded tournament circuit with proceeds from all participating locations donated to the Avery Huffman Defeat DIPG Foundation. Associated with the #AveryStrong and #brAvery hashtags across the organization's social media communications.
Companies that use 7on7 Association
Customer profileSegments5 records
Ideal customer profiles1 record
7on7 Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
7on7 Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Avery Huffman Defeat DIPG FoundationcoreThe 7on7 Association is affiliated with the Avery Huffman Defeat DIPG Foundation. The tournament tour is named after Avery Huffman, who was diagnosed with DIPG (a rare and fatal form of brain tumor) in June 2015 at age 6 and passed away in February 2016. Proceeds from all Bravery Tour tournament locations go to the foundation to support research, awareness, and treatment development for DIPG. The associated hashtags #AveryStrong and #brAvery are used in social media communications.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
7on7 Association competitors and assessment
Company assessmentBroad incumbents
- AAU (Amateur Athletic Union): Longstanding national youth sports organization operating sanctioned tournaments and leagues across multiple sports, including youth football divisions. Operates an analogous tournament-circuit business model at much larger national scale.
- IMG Academy: Established multi-sport training institution headquartered in Bradenton, FL that runs youth football academies and showcase events. Much broader portfolio but overlapping heavily with 7on7 Association in youth football development and athlete exposure.
- USA Football: National governing body for amateur football in the US that organizes youth flag and tackle programs, grassroots events, and coach certification. A broader incumbent that competes for the same youth football participation dollars and institutional sponsorships.
Others
- Rivals: Major recruiting media platform providing content, rankings, and event coverage in the youth football ecosystem. Functions as an ecosystem enabler rather than a direct tournament operator, but its media reach amplifies (or could rival) 7on7 Association's recruitment-exposure value.
- 247Sports: Recruiting media network already providing earned-media coverage of 7on7 Association's Bravery Tour. Functions as a partner / ecosystem enabler for surfacing tournament results to college recruiters but could equally launch competing event series.
Direct peers
- NFL FLAG: The NFL's official youth flag football league program running leagues and tournaments across the US for similar age groups. Competes for youth football participation dollars and parent-coach attention with a complementary (non-contact) format.
- Football University (FBU): Operates youth football combines, camps, and showcases across multiple age divisions in the same K-12 demographic as 7on7 Association, making it the closest direct comparable in the youth football event operator space.
- The Opening (Nike Football): Nike-sponsored elite high school football showcase and competition series featuring top recruits. Directly competes for the same high school athlete demographic and recruitment-exposure value proposition that 7on7 Association offers in its 15U and 18U divisions.
- Elite 11 (Nike Football): Nike's elite high school quarterback competition and showcase. Directly parallels 7on7 Association's QB-centric 7on7 format in serving elite high school QBs seeking recruiting exposure and skill development.
- Under Armour All-America Game / Combine: Under Armour-sponsored high school football all-star showcase and combine series targeting the same 15U-18U college-recruitment demographic. Competes for sponsorship budgets and high school athlete participation in the elite showcase tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
7on7 Association social profiles
Digital presence7on7 Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
7on7 Association leadership team
Management profileNumber of profiles
7on7 Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7on7 Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7on7 Association
What does 7on7 Association do?
7on7 Association organizes and operates youth football tournaments and leagues across the West Coast and Western United States. The core offering consists of multi-day 7on7 tournaments (Saturday pool play with three guaranteed games plus Sunday single-elimination rounds) and single-day Sunday 5on5 tournaments focused on offensive vs. defensive lineman matchups. Tournaments serve athletes across five age divisions (10U, 12U, 14U, 15U, 18U) with 250+ teams and thousands of athletes competing across 14 locations in the 2026 season. The organization also runs the #brAvery Tour, a branded charitable tournament circuit with proceeds benefiting the Avery Huffman Defeat DIPG Foundation.
Is 7on7 Association a public or private company?
7on7 Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 7on7 Association founded?
7on7 Association was founded in -1.
How does 7on7 Association make money?
Three revenue lines are on record. Tournament Entry Fees are the primary driver. The others are spectator Admission and charitable Proceeds.
Who are 7on7 Association's main competitors?
Broad incumbents on record are AAU (Amateur Athletic Union), IMG Academy and USA Football. Others are Rivals and 247Sports. Direct peers are NFL FLAG, Football University (FBU), The Opening (Nike Football), Elite 11 (Nike Football) and Under Armour All-America Game / Combine.
Does 7on7 Association have an API?
No public API is recorded for 7on7 Association.
What industry is 7on7 Association in?
7on7 Association's product category is Youth Sports Tournament Organization. Its primary akta.pro industry code is MPAGAMAF, Youth & Amateur Sports Tournaments, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 7112 and its SIC code is 7900.