Okala
Okala (اُکالا) is a Tehran-based Iranian online supermarket founded in 2017 that delivers groceries and household essentials to consumers via an address-based local fulfillment and last-mile delivery model.
- Company typePrivate
- Founded2017
- HeadquartersTehran, Iran
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Okala does
Okala (اُکالا) is an Iranian online supermarket operating a grocery and household essentials e-commerce platform with home delivery, headquartered in Tehran. The site positions itself around an address-selection entry point that routes customers to a nearby fulfillment node, indicating a hyperlocal delivery model similar to other dark-store grocery operators. Short product copy on the source material emphasizes frequent promotions alongside core grocery and household-staples assortment.
The company was founded in 2017 and is privately held, with a reported headcount of 251–500 employees. That staffing level, combined with the dark-store-style address flow on the website, implies Okala runs an in-house or hybrid fulfillment stack — likely including local warehousing, picking, and last-mile delivery — rather than acting purely as a marketplace intermediary. No app store links, SDKs, or third-party integrations are documented in the source data, and the product surface is described in generic e-commerce terms rather than as a modular tech platform.
The business model is consumer-facing grocery retail delivered through a digital storefront, monetized through product margin rather than disclosed subscription, advertising, or take-rate mechanics. No disclosed pricing model, named B2B customers, or revenue figures are available in the source material, and no partnerships, funding rounds, awards, or regulatory actions are documented. The company therefore presents as a privately funded or bootstrapped domestic operator whose competitive position, financial scale, and strategic direction cannot be triangulated from public input beyond what the website and headcount imply.
Okala firmographics
Firmographics- Name
- Okala
- Website
- https://okala.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 251–500 employees
- Short description
- Okala (اُکالا) is a Tehran-based Iranian online supermarket founded in 2017 that delivers groceries and household essentials to consumers via an address-based local fulfillment and last-mile delivery model.
- Ownership category
- akta.pro rank
Okala industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Food Omnichannel (CRAFAEAE)
Keywords
Where Okala is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Markets served
Okala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Okala product offering
Product offeringCore offering
Okala operates an online supermarket selling groceries and household essentials to consumers through a web platform. The service allows customers to select a delivery address for nearby store fulfillment, offers home delivery, and runs frequent promotions on its product catalog.
Product overview
Okala (اُکالا) is a Persian e-commerce/grocery delivery platform. The source data does not provide specific product names, modules, or detailed product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Online grocery and household essentials shopping with home delivery Online supermarket service offering groceries and household essentials to individual consumers, with address-based store selection, home delivery, and frequent promotional discounts.
Companies that use Okala
Customer profileIdeal customer profiles1 record
Okala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Okala partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Okala competitors and assessment
Company assessmentBroad incumbents
- Ocado: UK-based online grocery retailer and technology platform provider. Comparable as an online-grocery pure-play with proprietary fulfillment technology, though serving a very different market.
- Digikala: Iran's largest e-commerce marketplace, increasingly expanding into grocery and same-day delivery. Comparable to Okala as a consumer-facing digital commerce platform operating across Iran with logistics infrastructure.
- Hyperstar (Carrefour Iran): Hypermarket chain in Iran (operated under Carrefour franchise) with growing online ordering and delivery. Comparable as an omnichannel grocery retailer overlapping with Okala's assortment and delivery service.
- Refah Chain Stores: One of Iran's largest supermarket chains with broad physical footprint and emerging online ordering. Comparable as a grocery retailer serving Iranian households through both in-store and digital channels.
- Alibaba (Freshippo / Hema): Operates Freshippo, an integrated online-and-offline grocery retail format in China. Comparable as a scaled online supermarket with delivery, though with very different geographic and capital context.
Regional players
- Etka: Iranian chain of wholesale and retail consumer goods stores, including groceries. Comparable as a competing grocery distribution and retail brand in the same domestic market.
Direct peers
- Bamilo: Iranian e-commerce platform with a meaningful grocery and household-essentials assortment. Comparable as a digital-first retailer competing for the same online shopping basket.
- Shofesho: Iranian online supermarket/grocery delivery operator. Closely comparable to Okala in product category (groceries and household essentials), delivery model, and target customer.
- Snap Market (SnapFood/SnapMarket): Iranian online grocery and supermarket delivery platform. Direct peer to Okala with overlapping grocery assortment, home delivery model, and Iranian consumer base.
Emerging players
- Instacart: US-based online grocery delivery platform. Comparable business model (online grocery marketplace with home delivery), though operating in a vastly different regulatory and capital environment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Okala social profiles
Digital presenceOkala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okala leadership team
Management profileNumber of profiles
Okala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okala
What does Okala do?
Okala operates an online supermarket selling groceries and household essentials to consumers through a web platform. The service allows customers to select a delivery address for nearby store fulfillment, offers home delivery, and runs frequent promotions on its product catalog.
When was Okala founded?
Okala was founded in 2017. It employs 251 to 500 people.
Where is Okala based?
Okala is headquartered in Tehran, Iran, in the Middle East region.
Who are Okala's main competitors?
Broad incumbents on record are Ocado, Digikala, Hyperstar (Carrefour Iran), Refah Chain Stores and Alibaba (Freshippo / Hema). Etka is listed as a regional player. Direct peers are Bamilo, Shofesho and Snap Market (SnapFood/SnapMarket). Instacart is listed as an emerging player.
Does Okala have an API?
No public API is recorded for Okala.
What industry is Okala in?
Okala's product category is Online Grocery Retail. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of CRAFAFAA, On-demand Grocery Delivery Platforms. Its NAICS code is 44511 and its SIC code is 5961.