What Bamilo does

Bamilo is a private Iranian online shopping marketplace headquartered in Tehran, Iran. The firmographic record describes the company as "Bamilo Marketplace - Online Shopping," and it operates a consumer-facing e-commerce website at bamilo.com. The company was founded in 2014 and reports a headcount in the 251-500 range, consistent with a mid-sized domestic marketplace operation that would require warehousing, fulfillment, merchandising, and customer support functions.

The company's core offering, based on available data, is a general-merchandise online marketplace serving Iranian consumers; however, the input data does not specify category mix, seller model (1P vs. 3P), fulfillment architecture, or proprietary technology components. There is no disclosed information on technology stack, integrations, app presence, or platform architecture in the supplied material.

The business model cannot be characterized with specificity from the available data. Revenue, pricing model, monetization mechanics (commission, advertising, 1P markup), customer segmentation, and go-to-market details are all absent from the firmographic and source blocks. The only narrative source provided is flagged in the input as describing Snapp Market, a different company, rather than Bamilo. Accordingly, the business model description is limited to what is consistent with a private, Tehran-based online marketplace of this headcount.

Name

Bamilo

Website

https://bamilo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Bamilo is a private Iranian online shopping marketplace headquartered in Tehran, founded in 2014, with 251-500 employees, serving domestic consumers through its website bamilo.com.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455), Retail Trade (44-45)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Online marketplace
• E-commerce platform
• Online shopping
• Retail marketplace
• Consumer e-commerce

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Core offering

Bamilo operates an online shopping marketplace based in Tehran, Iran, that aggregates retail products from multiple sellers and connects them with consumers for online purchase and delivery across the Iranian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Bamilo Online Marketplace Bamilo's online shopping marketplace that aggregates retail products from multiple sellers and offers them to consumers in Iran for online purchase and delivery, accessible via bamilo.com.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Digikala: Iran's largest general-merchandise online marketplace and the dominant direct competitor to Bamilo; operates a similar marketplace-plus-DSO model serving Iranian consumers across multiple categories.
• Basalam: Iranian marketplace focused on fashion, beauty, and handmade goods, increasingly expanding into general merchandise; competes with Bamilo for both consumer demand and seller acquisition.
• Snapp Market: Iranian super-app and online grocery/marketplace that competes directly with Bamilo in general merchandise and on-demand delivery, leveraging the broader Snapp ride-hailing user base.

Broad incumbents

• Noon: Middle East general-merchandise marketplace backed by Saudi PIF and Mohamed Alabbar; broader geographic incumbent with overlapping assortment and marketplace economics relevant to Bamilo.
• Amazon: Global marketplace incumbent; relevant as the architectural benchmark for marketplace dynamics, take-rate evolution, and logistics build-out that any aspiring general-merchandise marketplace is measured against.

Emerging players

• Divar: Iran's largest classifieds platform, extending into broader commerce use cases; competes with Bamilo for consumer attention and merchant relationships across new and used goods.
• Torob: Iranian price-comparison and marketplace aggregator that funnels demand to multiple merchants; meaningful partial overlap with Bamilo as a demand-generation layer in Iran's e-commerce stack.
• Bazzar (Iran): Iranian app-store and mobile-commerce platform tied to domestic app distribution; overlaps with Bamilo in enabling digital commerce and consumer reach within Iran.

Regional players

• Jumia Technologies: Pan-African marketplace with a marketplace-plus-JumiaPay model and similar operational profile to a multi-category Iranian marketplace; useful benchmark for category expansion and unit economics in emerging markets.

Others

• Mall.cz / Allegro (Central Europe): Allegro is a regional marketplace leader with a multi-category assortment and marketplace economics comparable to Bamilo's model; useful proxy for category sequencing and ad-monetization levers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/bamilocom
• Facebookfacebook.com/bamilocom
• LinkedInlinkedin.com/company/bamilo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bamilo