What Metaxa does

Metaxa is a heritage Greek spirits manufacturer founded in 1888 by Spyros Metaxa, currently operated as a brand within the publicly traded Rémy Cointreau Group (acquired 2000) under the legal entity Remy Cointreau Europe & MEA S.A in Geneva, Switzerland. Production has been based in Kifissia, Greece since 1968, while brand operations and a flagship visitor experience (LIKNON) sit on Samos Island. The company produces 'The Original Greek Spirit' — a proprietary amber spirit that combines sweet Muscat wines from the Aegean islands of Samos and Lemnos, fine wine distillates aged in oak casks (some heavily toasted to drive the 'Angels' Treasure' cellar phenomenon), and Mediterranean botanicals macerated for one year in wine alcohol. The product portfolio spans an accessible-to-premium Stars Range (5, 7, 12 Stars), an ultra-premium tier including Private Reserve Orama, Angels' Treasure Single Cask Strength (limited to 4,500 decanters per cask) and AEN III (limited to 1,000 decanters), plus extensions into flavored variants (Greek Orange at 33% ABV, Ouzo), limited editions (12 Stars Zeus Edition, Grande Fine), and ready-to-drink cocktails (Greek Cocktails RTD line launched 2025).

The business model is multi-stream: premium spirit sales through a global distribution network spanning 100+ countries (major supermarket chains, specialized spirits retailers, e-commerce marketplaces Amazon/Lazada/Shopee, and direct-to-consumer via metaxa.com), ticket-based experiential revenue from LIKNON tours on Samos Island (priced €12–€40 per adult), and limited collectible/merchandise sales via the METAXA Creative Lab program. Customer segments are diversified across premium spirit consumers, professional bartenders engaged through the annual METAXA Twelve Competition (global finals in Athens), young-adult social drinkers, and wine/spirit tourists visiting Samos. Recent strategic emphasis has been on generational refresh (new 6th Metaxa Master Konstantinos Kalpaxidis in 2022), portfolio extension into RTDs and lower-ABV variants, supply-chain verticalization through the Orama Vine Growers' Collective (2021), and ESG positioning (50% carbon-footprint reduction by 2030; 100% certified Muscat by 2027).

Name

Metaxa

Legal name

Remy Cointreau Europe & MEA S.A

Website

https://metaxa.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Metaxa is a 138-year-old Greek amber-spirits manufacturer, owned by Rémy Cointreau Group, that crafts Muscat-based spirits, flavored variants, and RTD cocktails for global premium and casual adult consumers across 100+ countries, anchored by its Samos Island heritage and LIKNON visitor experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Premium Spirit Sales: Sale of branded spirits including Stars Range (5, 7, 12 Stars), Private Reserve Orama, Angels' Treasure Single Cask Strength, AEN III, Grande Fine, Greek Orange, Ouzo, and Greek Cocktails RTDs to consumers through retail and direct channels.
2. LIKNON Visitor Experiences: Revenue from guided tours of METAXA LIKNON facility on Samos Island, including tour-only tickets, tour with cocktail experiences, and signature tasting experiences. Opening dates April-October annually.
3. METAXA Creative Lab Collectibles: Limited edition collectible items created through the Creative Lab program, including branded merchandise like shakers, apparel, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

METAXA crafts premium Greek amber spirits by blending sweet Muscat wines from the Aegean islands of Samos and Lemnos with fine aged wine distillates and Mediterranean botanicals macerated for one year in wine alcohol. The portfolio spans core Stars Range (5, 7, 12 Stars), ultra-premium limited editions (AEN III, Angels' Treasure, Private Reserve Orama), flavored variants (Greek Orange, Ouzo), and ready-to-drink cocktails. The House of Metaxa also operates METAXA LIKNON, an immersive vineyard and visitor experience on Samos Island, and runs the METAXA Twelve international cocktail competition.

Product overview

METAXA is 'The Original Greek Spirit' - a portfolio of amber spirits produced by the House of Metaxa (part of Rémy Cointreau Group). The core range includes the Stars Line (5 Stars, 7 Stars, 12 Stars) made from sweet Muscat wines from Aegean islands (primarily Samos), fine aged wine distillates, and Mediterranean herbs and botanicals. The portfolio expands into premium expressions (Private Reserve METAXA Orama, Angels' Treasure Single Cask Strength), limited editions (AEN III, Zeus Edition, Grande Fine), flavored variants (Greek Orange, Ouzo), and ready-to-drink cocktails (Greek Cocktails). METAXA was founded in 1888 by Spyros Metaxa and is now crafted by the current Metaxa Master Konstantinos Kalpaxidis.

Differentiator

Problem solved

Functional benefit

Brands

• METAXA Stars Range: Core product line including METAXA 5 Stars, 7 Stars, and 12 Stars - premium brandy-style spirits made with Muscat wines and aged wine distillates.
• METAXA Private Reserve Orama
• METAXA Angels' Treasure Single Cask Strength
• METAXA AEN III
• METAXA Grande Fine
• METAXA Greek Orange
• METAXA Ouzo
• METAXA Greek Cocktails
• METAXA LIKNON
• METAXA CREATIVE LAB

Products and services

• METAXA 5 Stars Flagship METAXA expression made with Muscat wines from Samos and Lemnos islands, fine wine distillates, and Mediterranean botanicals at 38% ABV, with a smooth, vibrant and floral character. Targeted at adult consumers seeking an accessible premium amber spirit.
• METAXA 7 Stars Expression with the highest percentage of Muscat wine in the Stars Range, bringing pleasant sweetness and round fruity taste at 40% ABV. Balanced and fruity profile for adult consumers.
• METAXA 12 Stars Premium expression featuring wine distillates aged in both medium and heavily toasted oak casks for pronounced oaky and smoky notes. Mature and elegant with spicy dried fruit character. Used as the base for the annual METAXA Twelve international cocktail competition.
• Private Reserve METAXA Orama Ultra-premium expression featuring the sweetest Muscat grapes from Samos' high mountain vineyards. First Private Reserve signed by two METAXA Masters. Distinctively fruity, mature and accomplished, targeted at premium spirit connoisseurs and collectors.
• METAXA Angels' Treasure Single Cask Strength Ultimate expression of the unique 'Angels' Treasure' phenomenon in METAXA cellars. Limited to 4,500 decanters per single cask release at 42.2% ABV. Multi-layered fruity with extreme ageing in heavily toasted oak casks, targeted at collectors and connoisseurs.
• METAXA AEN III Limited edition of 1,000 decanters representing the legacy of METAXA across three generations. The ultimate expression rooted in Greek terroir and craftsmanship, released in 2021. Timeless with rare complexity.
• METAXA 12 Stars Zeus Edition Limited edition with modern Zeus-themed bottle design. Same unique taste as classic METAXA 12 Stars with Samos Muscat wines, fine wine distillates and Mediterranean botanicals. Targeted at collectors and gift buyers.
• METAXA Grande Fine Tribute to Greece for its traditions, craftsmanship, art and inspirational way of living. Limited edition designed by Greek street artist Cacao Rocks, featuring Cycladic island mythology and architecture on a porcelain bottle.
• METAXA Greek Orange Lighter, more refreshing expression blending METAXA spirit with natural Greek orange peel from Peloponnese at 33% ABV with smooth bittersweet zesty flavor. Modern bottle design targeted at casual occasions and younger adult consumers.
• METAXA Ouzo Greek anise spirit distilled in 100% copper stills in small batches. Perfectly balanced with anise and mastic, bringing a gentle sea breeze sense and velvety texture in a vintage light blue bottle.
• METAXA Greek Cocktails Line of ready-to-drink cocktails in 250ml cans at 5% ABV. Includes Strawberry Mojito, Peach Spritz, and Ginger & Lime Long Drink. Made with natural flavorings, vegan and gluten-free. Targeted at casual social consumption occasions.
• METAXA LIKNON Visitor Experience Immersive tourism experience at the METAXA vineyard on Samos Island, including guided tours, tastings of METAXA Greek Orange, 12 Stars, and Private Reserve Orama, plus signature cocktails. Includes tour-only (€12), tour and cocktail (€22), and signature tasting (€40) tiers. Targeted at wine and spirit tourists visiting Greece.

Quantifiable outcome

• METAXA ranked #1 Top Trending Brandy in 2025 and #2 in 2026 (Drinks International Brands Report)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Orama Vine Growers' CollectivecoreStrategic or Co-development Partner · 1 January 2021Direct contracts with all grape suppliers established in 2021. Farmers are exclusive suppliers to METAXA. The collective secures long-term island agriculture and provides complete supply chain traceability from Samos vineyards to bottle.
• Remy CointreaucoreOthersMETAXA is owned by the Rémy Cointreau Group. Remy Cointreau Europe & MEA S.A (located at 20 Route de Pré-Bois, Geneva) operates the METAXA trademark and website. METAXA became part of Rémy Cointreau in 2000. Rémy Cointreau is a major French spirits company.
• Hellenic Ornithological SocietyminorStrategic or Co-development PartnerCSR partnership for nature and birdlife conservation of METAXA Terroir on Samos Island. Targets UN Sustainable Development Goal 15 'Life on Land'. Includes species monitoring, wildlife interventions (nest boxes, insect hotels, bird feeding stations), and awareness raising.
• DioneminorStrategic or Co-development PartnerCreative Lab collaboration episode 'Shaped by Taste' with Dione. Limited edition collectibles created through creative partnership exploring unexpected forms and flavors.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cardenal Mendoza: Premium Spanish brandy producer with a similar heritage-led and small-batch positioning. Targets the same on-premise 'heritage brandy' use cases as METAXA's limited and Private Reserve expressions.
• Lepanto: Spanish brandy from González Byass. A regional heritage brandy alternative with comparable craftsmanship narrative, competing for shelf space and on-premise listings at the upper-end of the brandy set.
• Courvoisier: Premium cognac house under Beam Suntory. Competes with METAXA in the same trending-brandy set on global bar programs and at retail, with comparable price positioning across core tiers.
• Martell: Premium cognac brand under Pernod Ricard. Overlaps with METAXA on global travel retail, prestige gifting, and on-premise lists, and serves as a directly comparable Pernod Ricard portfolio analog to Rémy Cointreau's cognac play.
• Camus Cognac: Family-owned cognac house with a multi-generational Master Blender tradition directly analogous to METAXA's Metaxa Master lineage, and a comparable regional terroir narrative supporting premium positioning.
• Rémy Martin: Sister brand under Rémy Cointreau Group (same parent since METAXA's 2000 acquisition). Rémy Martin is a premium cognac targeting analogous on-trade and gifting occasions, making it the most directly comparable peer in pricing, distribution, and channel mix.
• Hardy Cognac: Family-owned cognac producer with comparable craftsmanship storytelling and premium positioning. They compete for the same niche connoisseur and bartender audiences that METAXA targets with Private Reserve and Angels' Treasure.

Others

• Grand Marnier: Sister Rémy Cointreau brand in the liqueur tier. Not a direct brandy competitor, but a relevant strategic sibling for parent-company portfolio decisions and a comparable benchmark for branded-premium spirits inside the same group.

Broad incumbents

• Hennessy: The global cognac volume leader under LVMH/Moët Hennessy. Hennessy competes with METAXA in premium brandy on-trade and gifting occasions, anchoring global category mindshare that METAXA must contest as a smaller-scale brandy producer.
• Torres: Spanish brandy producer as part of a broader spirits portfolio. Torres overlaps with METAXA's brandy positioning while extending into a wider product range, making it a broader incumbent benchmark for category expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/metaxa.official
• Xx.com/METAXA_Official
• Facebookfacebook.com/MetaxaLT
• LinkedInlinkedin.com/company/the-house-of-metaxa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaxa