SnapNPay

What SnapNPay does

SnapNPay is a Malaysia-based QR code payment platform operated by Tulus Digital Sdn Bhd and headquartered in Shah Alam, Selangor. Founded in 2019, the company is registered with PayNet as an Ethical Payment Facilitator (E-PF), a regulatory category supervised by Bank Negara Malaysia that positions the platform within the Sharia-compliant segment of the Malaysian payments ecosystem. SnapNPay's product surface spans consumer-facing mobile applications (Android and iOS), a public API for merchant and partner integration, a subscription-based QR Code Generator for merchants, and professional services for FPX (Financial Process Exchange) integration aimed at banks and financial institutions. The SnapNShare add-on layers social-referral mechanics onto payment flows as a low-cost user acquisition channel.

The company's revenue model combines three streams: per-transaction fees on QR payments routed through the platform, recurring subscription fees from the QR Code Generator product, and project-based professional services revenue from FPX integration engagements with banks. The go-to-market is mixed — a self-serve consumer model via app stores for the QR payment app, and a direct enterprise sales motion for FPX integration services targeting Malaysian financial institutions. SnapNPay has secured and registered its brand as a trademark (SnapNPay™). No funding rounds, headcount figures, named enterprise customers, or management team details are disclosed, and there is no evidence of operations outside Malaysia.

The platform is built on integration with Malaysia's national FPX payment rail rather than proprietary payment infrastructure, making regulatory status and merchant acquisition the principal competitive levers. The "ethical" / Sharia-compliant positioning is a deliberate niche strategy in a market dominated by conventional payment facilitators, but with no disclosed scale metrics — transaction volume, merchant count, or revenue — the commercial traction of this positioning is unverified.

Name

SnapNPay

Legal name

Tulus Digital Sdn Bhd

Website

https://snapnpay.my

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SnapNPay (Tulus Digital Sdn Bhd) is a Malaysia-based QR payment facilitator, registered with PayNet as an Ethical Payment Facilitator, serving consumers via mobile apps, merchants via a subscription QR generator, and banks via FPX integration services.

Ownership category

akta.pro rank

Product category

Mobile Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• QR code payments
• Ethical payment facilitator
• FPX payment integration
• Shariah-compliant payments
• Mobile bill payment

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: SnapNPay facilitates payments between customers and merchants through its Payment Exchange, likely earning transaction fees or a percentage of each payment processed via FPX integration.
2. QR Code Generator Subscriptions: QR code generator service offered as a subscription-based offering for organizations requiring secure QR code generation capabilities.
3. FPX Integration Services: Professional services revenue from end-to-end FPX integration and registration services for banks and organizations. Also includes reconciliation services for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

SnapNPay operates an Ethical Payment Facilitator (E-PF) platform, the SnapNPay Payment Exchange, that lets Malaysian consumers scan QR codes on bills and notices to pay via FPX (Financial Process Exchange) internet banking, and lets merchants, charities, and banks accept those payments in real time. The offering bundles a consumer-facing mobile app, a merchant-facing payment API, a secure subscription-based QR Code Generator, end-to-end FPX integration and reconciliation services, and the SnapNShare add-on for sharing QR payment links through WhatsApp, Facebook, and Instagram. All transactions are structured to avoid prohibited elements under Islamic finance principles (maysir, gharar, riba), and the platform is a Registered Payment Exchange with PayNet (Bank Negara Malaysia).

Product overview

SnapNPay is an Ethical Payment Facilitator (E-PF) providing a unified payment platform with multiple integrated products. The core offering consists of the SnapNPay Mobile Apps (consumer-facing QR code scanning wallet), SnapNPay API (merchant-facing payment integration), QR Code Generator (subscription-based secure QR service), FPX Integration Services (end-to-end payment channel integration and reconciliation), and SnapNShare (social sharing add-on for QR codes via messaging platforms). All products operate through the SnapNPay Payment Exchange and are registered with PayNet (Bank Negara Malaysia).

Differentiator

Problem solved

Functional benefit

Brands

• SNAPNSHARE: Scan & Share QR Codes for Faster Transactions When Receiving or Sending Money via WhatsApp, Facebook or even Instagram.

Products and services

• SnapNPay Mobile Apps Consumer-facing iOS and Android applications that let users scan QR codes on bills and notices, register with email, and initiate real-time FPX-based payments and donations to multiple organizations directly from their internet banking accounts.
• SnapNPay Payment API Payment API that merchants can implement directly on their websites, portals, or apps to accept FPX payments, supporting both QR-code-based and direct API integration modes on the same SnapNPay platform.
• QR Code Generator Subscription-based, API-driven secure QR code generator service for organizations that issues more secure QR codes than conventional codes for use in SnapNPay-compatible payment flows.
• FPX Integration Services Professional services offering end-to-end FPX integration and registration support for banks, PayNet, and organizations beginning their digital payment journey, including reconciliation services to verify transactions and detect discrepancies.
• SnapNShare Standalone QR-code scanning and sharing add-on service that lets users scan QR codes or share payment links via WhatsApp, Facebook, and Instagram to send or receive money with real-time target progression tracking.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• PayNet (Bank Negara Malaysia)coreTechnology or IntegrationSnapNPay is a Registered Payment Exchange with PayNet (Bank Negara Malaysia). This partnership enables SnapNPay to facilitate online payments through the Malaysian financial ecosystem, integrating with banks for real-time debit and credit services via FPX (Financial Process Exchange).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Touch 'n Go eWallet: Malaysia's largest e-wallet with extensive QR-based merchant payments. Competes head-on with SnapNPay's consumer QR payment flow.
• ToyyibPay: Malaysian payment gateway widely used by SMEs and Islamic-focused merchants for Shariah-aligned FPX-based collections. Closest direct peer to SnapNPay given overlapping ethical-payment positioning and FPX integration.
• Billplz: Malaysian bill-payment platform offering FPX-based online payments, recurring bills, and merchant APIs. Directly competes with SnapNPay in bill-payment and merchant acceptance.
• Securebill (Asia) Sdn Bhd: Malaysian e-payment services provider offering FPX bill payments and merchant integration. Overlaps with SnapNPay's bill-payment and FPX rails offerings.
• iPay88: Long-standing Malaysian online payment gateway supporting FPX, cards, and e-wallets for merchants. A direct comparator for SnapNPay's API and FPX integration services.
• Razer Merchant Services: Malaysian-rooted online payment gateway serving SMEs and enterprises across SEA. Overlaps with SnapNPay on FPX-based merchant acceptance and API integrations.
• GrabPay (Grab Financial): Major Malaysian/Southeast Asian e-wallet with QR-code acceptance and merchant payments. Overlaps with SnapNPay on consumer QR-driven payment exchange.
• Boost eWallet: Malaysian e-wallet offering QR-code payments and merchant acquiring services. Competes for the same consumer QR-payment and merchant-acceptance wallet use cases.

Others

• PayNet (Payments Network Malaysia): Operator of Malaysia's FPX and DuitNow shared infrastructure, with whom SnapNPay is a Registered Payment Exchange. Not a competitor but a critical ecosystem/rails partner.

Broad incumbents

• Stripe (Malaysia / FPX support): Global payment processor that has added FPX support for Malaysian merchants. A broad incumbent that overlaps with SnapNPay on merchant acceptance and APIs, but competes from a global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mysnapnpay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnapNPay