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ToyyibPay

Full company profile

uuid000dsoe

Namestring
ToyyibPay
Legal namestring
ToyyibPay
Websiteurl
toyyibpay.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

ToyyibPay is a Malaysia-based fintech company founded in 2019 that operates a Shariah-compliant payment platform serving businesses, government agencies, and non-governmental organizations. The platform enables merchants to accept digital payments through FPX, card, and QRPay channels, and provides auto daily settlement to merchant bank accounts, split payment routing across multiple parties, payment links and QR codes, and a comprehensive transaction dashboard. The company is headquartered in Kuala Lumpur and led by CEO Rosli Amir.

The platform is API-first and distributed through a publicly available WordPress/WooCommerce plugin, supporting both self-serve onboarding for small merchants and direct sales engagement for larger enterprise, government, and NGO clients. The entire platform is certified Shariah-compliant, embedding Islamic financial principles of fairness, integrity, and transparency into each transaction. Beyond core payments, ToyyibPay has built the Toyyib+ financial services umbrella, which currently includes Seedflex (a micro-financing/advance payment product) and a publicly disclosed pipeline of upcoming products: Toyyib355, ToyyibGold, Wasiat (Islamic will/trust), and Waqf (endowment). Marketing is conducted through social channels (Facebook, Instagram, TikTok, LinkedIn), a corporate blog, developer-facing API documentation, and a published WooCommerce plugin.

Revenue is generated primarily on a transaction-fee basis from processed payment volume, with auto-settlement delivered to merchants the next business day (excluding holidays). Pricing is not publicly disclosed, and enterprise quotes are handled through direct sales contact. ToyyibPay is privately held with no disclosed institutional funding rounds, no parent company, and no M&A activity in the available data, suggesting organic, founder-led growth since inception.

Short descriptiontext

ToyyibPay is a Malaysia-based Shariah-compliant fintech platform founded in 2019 that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay with auto-settlement, split payments, and an expanding Toyyib+ financial services suite.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKuala Lumpur, Malaysia
HQ citystring
Kuala Lumpur
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment processing platform, shariah-compliant fintech, digital payment gateway, merchant payment services, online payment collection
Industry4 codes
1Merchant Payment Gateways (API/Hosted Checkout)
CodeFSAMACAAPrimaryYes
2Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P)
CodeFSAGAAAFPrimaryNo
3QR Code Payments Wallets
CodeFSAMAEACPrimaryNo
4Biller Direct EBPP Platforms
CodeFSAMAJAAPrimaryNo
NAICS code1 code
  • Financial Transactions Processing, Reserve, and Clearinghouse Activities522320
SIC code1 code
  • Finance Services6199
Product category
Payment Processing
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Payment Processing Services
TypeTransaction Fee
Description

Transaction-based revenue from processing digital payments including FPX, card, and QRPay transactions. Merchants receive auto daily settlements minus transaction fees.

toyyibpay.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 6 records shown
1Seedflex
Description

A product under Toyyib+ offering flexible financial solutions.

toyyibpay.com
+5 more records
Core offering1 text field

ToyyibPay is a Malaysian Shariah-compliant fintech payment platform that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay transactions. The platform provides auto daily settlement to merchant bank accounts, split payment functionality, payment links and QR codes, a comprehensive transaction dashboard, and API and plugin integrations including a WooCommerce extension.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ToyyibPay is a single unified Shariah-compliant fintech platform that provides digital payment processing services for Malaysian businesses, government agencies, and NGOs. The platform is built around its core Payment Services and Payouts/Disbursement modules, with a complementary suite of products under the Toyyib+ sub-brand including Seedflex (available), and upcoming offerings Toyyib355, ToyyibGold, Wasiat, and Waqf. Key features include payment links and QR codes, auto daily settlement, split payment capabilities, and comprehensive transaction dashboards.

Product and service3 records
1ToyyibPay Payment Services
CategoryPayment Processing
2Payouts (Disbursement)
CategoryDisbursement Services
3Seedflex
CategoryMicro-financing
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Billplz
TypeDirect peer
Description

Billplz is Malaysia's leading online payment gateway for SMBs, NGOs, and recurring billing. It is the closest direct competitor to ToyyibPay: same geography, same SMB/NGO target segments, and same payment-link / collection use cases, with the main differentiation being Billplz's broader feature set and longer operating history.

2KiplePay
TypeDirect peer
Description

KiplePay is a Malaysian fintech payment platform offering payment gateway, e-wallet, and merchant services. It overlaps ToyyibPay on payment gateway functionality for Malaysian businesses and competes for the same Shariah-conscious merchant segment with its own Islamic-finance positioning.

3Stripe
TypeBroad incumbent
Description

Stripe is a global internet payment gateway and merchant acquiring platform. While it does not specifically target Shariah-compliance, it competes with ToyyibPay for any Malaysian merchant with cross-border ambitions and developers integrating via API/hosted checkout.

4iPay88 (Fiuu)
TypeDirect peer
Description

iPay88 (rebranded as Fiuu) is one of the largest payment gateways in Malaysia and Southeast Asia. It directly overlaps ToyyibPay on FPX/card acceptance, merchant APIs, and SMB/enterprise targeting, and competes on the same Malaysian merchant base with substantially larger processing volumes.

5Adyen
TypeBroad incumbent
Description

Adyen is a global unified payments platform serving enterprise merchants. It is a broad incumbent rather than a direct Malaysian competitor, but its presence in APAC puts pressure on ToyyibPay whenever Malaysian merchants or government entities consider larger global alternatives.

6Razer Merchant Services (formerly MOLPay)
TypeDirect peer
Description

Razer Merchant Services is a Malaysian-headquartered payment gateway serving online and offline merchants across Southeast Asia. It is a direct competitor on the same core proposition — accepting FPX, card, and e-wallet payments via API — but at meaningfully larger scale and with regional reach.

7PayPal
TypeBroad incumbent
Description

PayPal is a global digital payments incumbent offering merchant services, checkout, and consumer wallets. It does not specifically address the Shariah-compliant segment but competes for any cross-border merchant payment volume originating in Malaysia.

8Chip In Asia
TypeEmerging player
Description

Chip is a Malaysian-headquartered payment platform specializing in recurring billing and subscription management. It is a partial overlap with ToyyibPay's subscription and donation use cases but focuses narrowly on recurring payments rather than general merchant acquiring.

9Square (Block)
TypeBroad incumbent
Description

Block's Square offers merchant acquiring, POS, and software-led payments globally. It is a broad incumbent comparable on business model (transaction-fee payments for SMBs) rather than direct geography, and useful as a benchmark for embedded-commerce expansion.

10senangPay
TypeDirect peer
Description

senangPay is a Malaysian payment gateway offering FPX, card, and e-wallet acceptance for online merchants. It targets the same SMB and NGO segments as ToyyibPay with a comparable self-serve onboarding model and transaction-fee pricing.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ToyyibPay

Payment Processingtoyyibpay.com

ToyyibPay is a Malaysia-based Shariah-compliant fintech platform founded in 2019 that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay with auto-settlement, split payments, and an expanding Toyyib+ financial services suite.

What ToyyibPay does

ToyyibPay is a Malaysia-based fintech company founded in 2019 that operates a Shariah-compliant payment platform serving businesses, government agencies, and non-governmental organizations. The platform enables merchants to accept digital payments through FPX, card, and QRPay channels, and provides auto daily settlement to merchant bank accounts, split payment routing across multiple parties, payment links and QR codes, and a comprehensive transaction dashboard. The company is headquartered in Kuala Lumpur and led by CEO Rosli Amir.

The platform is API-first and distributed through a publicly available WordPress/WooCommerce plugin, supporting both self-serve onboarding for small merchants and direct sales engagement for larger enterprise, government, and NGO clients. The entire platform is certified Shariah-compliant, embedding Islamic financial principles of fairness, integrity, and transparency into each transaction. Beyond core payments, ToyyibPay has built the Toyyib+ financial services umbrella, which currently includes Seedflex (a micro-financing/advance payment product) and a publicly disclosed pipeline of upcoming products: Toyyib355, ToyyibGold, Wasiat (Islamic will/trust), and Waqf (endowment). Marketing is conducted through social channels (Facebook, Instagram, TikTok, LinkedIn), a corporate blog, developer-facing API documentation, and a published WooCommerce plugin.

Revenue is generated primarily on a transaction-fee basis from processed payment volume, with auto-settlement delivered to merchants the next business day (excluding holidays). Pricing is not publicly disclosed, and enterprise quotes are handled through direct sales contact. ToyyibPay is privately held with no disclosed institutional funding rounds, no parent company, and no M&A activity in the available data, suggesting organic, founder-led growth since inception.

ToyyibPay firmographics

Firmographics
Name
ToyyibPay
Legal name
ToyyibPay
Website
https://toyyibpay.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
ToyyibPay is a Malaysia-based Shariah-compliant fintech platform founded in 2019 that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay with auto-settlement, split payments, and an expanding Toyyib+ financial services suite.
Ownership category
akta.pro rank

ToyyibPay industry classification

Industry
Product category
Payment Processing
NAICS
Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
SIC
Finance Services (6199)
akta.pro primary industry
Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
akta.pro secondary industries
Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), QR Code Payments Wallets (FSAMAEAC), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

  • Payment processing platform
  • Shariah-compliant fintech
  • Digital payment gateway
  • Merchant payment services
  • Online payment collection

Where ToyyibPay is headquartered

Location

Headquarters

HQ city
Kuala Lumpur
HQ country
Malaysia
HQ region
Asia

Offices1 record

Markets served

ToyyibPay business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Payment Processing Services: Transaction-based revenue from processing digital payments including FPX, card, and QRPay transactions. Merchants receive auto daily settlements minus transaction fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

ToyyibPay product offering

Product offering

Core offering

ToyyibPay is a Malaysian Shariah-compliant fintech payment platform that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay transactions. The platform provides auto daily settlement to merchant bank accounts, split payment functionality, payment links and QR codes, a comprehensive transaction dashboard, and API and plugin integrations including a WooCommerce extension.

Product overview

ToyyibPay is a single unified Shariah-compliant fintech platform that provides digital payment processing services for Malaysian businesses, government agencies, and NGOs. The platform is built around its core Payment Services and Payouts/Disbursement modules, with a complementary suite of products under the Toyyib+ sub-brand including Seedflex (available), and upcoming offerings Toyyib355, ToyyibGold, Wasiat, and Waqf. Key features include payment links and QR codes, auto daily settlement, split payment capabilities, and comprehensive transaction dashboards.

Differentiator

Problem solved

Functional benefit

Brands

  • Seedflex: A product under Toyyib+ offering flexible financial solutions.
  • Toyyib355
  • ToyyibGold
  • Wasiat
  • Waqf
  • Toyyib+

Products and services

  • ToyyibPay Payment Services
  • Payouts (Disbursement)
  • Seedflex

Companies that use ToyyibPay

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

ToyyibPay technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

ToyyibPay partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

ToyyibPay competitors and assessment

Company assessment

Direct peers

  • Billplz: Billplz is Malaysia's leading online payment gateway for SMBs, NGOs, and recurring billing. It is the closest direct competitor to ToyyibPay: same geography, same SMB/NGO target segments, and same payment-link / collection use cases, with the main differentiation being Billplz's broader feature set and longer operating history.
  • KiplePay: KiplePay is a Malaysian fintech payment platform offering payment gateway, e-wallet, and merchant services. It overlaps ToyyibPay on payment gateway functionality for Malaysian businesses and competes for the same Shariah-conscious merchant segment with its own Islamic-finance positioning.
  • iPay88 (Fiuu): iPay88 (rebranded as Fiuu) is one of the largest payment gateways in Malaysia and Southeast Asia. It directly overlaps ToyyibPay on FPX/card acceptance, merchant APIs, and SMB/enterprise targeting, and competes on the same Malaysian merchant base with substantially larger processing volumes.
  • Razer Merchant Services (formerly MOLPay): Razer Merchant Services is a Malaysian-headquartered payment gateway serving online and offline merchants across Southeast Asia. It is a direct competitor on the same core proposition — accepting FPX, card, and e-wallet payments via API — but at meaningfully larger scale and with regional reach.
  • senangPay: senangPay is a Malaysian payment gateway offering FPX, card, and e-wallet acceptance for online merchants. It targets the same SMB and NGO segments as ToyyibPay with a comparable self-serve onboarding model and transaction-fee pricing.

Broad incumbents

  • Stripe: Stripe is a global internet payment gateway and merchant acquiring platform. While it does not specifically target Shariah-compliance, it competes with ToyyibPay for any Malaysian merchant with cross-border ambitions and developers integrating via API/hosted checkout.
  • Adyen: Adyen is a global unified payments platform serving enterprise merchants. It is a broad incumbent rather than a direct Malaysian competitor, but its presence in APAC puts pressure on ToyyibPay whenever Malaysian merchants or government entities consider larger global alternatives.
  • PayPal: PayPal is a global digital payments incumbent offering merchant services, checkout, and consumer wallets. It does not specifically address the Shariah-compliant segment but competes for any cross-border merchant payment volume originating in Malaysia.
  • Square (Block): Block's Square offers merchant acquiring, POS, and software-led payments globally. It is a broad incumbent comparable on business model (transaction-fee payments for SMBs) rather than direct geography, and useful as a benchmark for embedded-commerce expansion.

Emerging players

  • Chip In Asia: Chip is a Malaysian-headquartered payment platform specializing in recurring billing and subscription management. It is a partial overlap with ToyyibPay's subscription and donation use cases but focuses narrowly on recurring payments rather than general merchant acquiring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

ToyyibPay social profiles

Digital presence

ToyyibPay compliance and trust

Trust signal

Compliance1 record

ToyyibPay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ToyyibPay leadership team

Management profile

Number of profiles

Profiles1 record

ToyyibPay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ToyyibPay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToyyibPay

What does ToyyibPay do?

ToyyibPay is a Malaysian Shariah-compliant fintech payment platform that enables businesses, government agencies, and NGOs to accept digital payments via FPX, card, and QRPay transactions. The platform provides auto daily settlement to merchant bank accounts, split payment functionality, payment links and QR codes, a comprehensive transaction dashboard, and API and plugin integrations including a WooCommerce extension.

Is ToyyibPay a public or private company?

ToyyibPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ToyyibPay founded?

ToyyibPay was founded in 2019. It employs 11 to 50 people.

Where is ToyyibPay based?

ToyyibPay is headquartered in Kuala Lumpur, Malaysia, in the Asia region.

How does ToyyibPay make money?

One revenue line is on record: payment Processing Services.

Who are ToyyibPay's main competitors?

Direct peers on record are Billplz, KiplePay, iPay88 (Fiuu), Razer Merchant Services (formerly MOLPay) and senangPay. Broad incumbents are Stripe, Adyen, PayPal and Square (Block). Chip In Asia is listed as an emerging player.

Does ToyyibPay have an API?

Yes. ToyyibPay offers an API for integration with popular platforms via readily made available plug-ins and APIs. API Reference documentation is available at https://toyyibpay.com/apireference/. Developer documentation is at toyyibpay.com/apireference.

What industry is ToyyibPay in?

ToyyibPay's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its NAICS code is 522320 and its SIC code is 6199.

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