What NutriSelect does

NutriSelect is a Clearwater, Florida-based health-tech company building a precision intelligence platform for the global dietary supplements industry. The company's core product is Precision Supplement Intelligence (PSI), a patent-pending, domain-embedded AI engine that analyzes clinical studies, ingredient validation, formulation quality, and dosage accuracy to produce its proprietary NScore — a 0–100 science-weighted rating of supplement credibility, augmented by Evidence Independence Score (EIS), Evidence Confidence Multiplier (ECM), and Adaptive Progress Intelligence that recalibrates recommendations as users log outcomes over time.

NutriSelect serves four customer segments from a single intelligence layer: individual supplement consumers (via a pre-launch waitlist ahead of Q1 2026 beta and Q2 2026 marketplace), supplement brands and ingredient companies (through paid Ingredient Science Accelerator and Product Science Accelerator programs), and independent laboratories and CROs (via the Scientific Consortium). The company employs 1–10 people, was formally incorporated in 2025 on a concept originated by CEO Dr. Bill Clark in 2018, and operates globally with team members and partners across North America, Europe, and Asia.

The business model combines four revenue streams: a consumer-facing subscription platform (post-launch), fee-based B2B Science Accelerator programs for ingredient companies and brands, marketplace affiliate/retail commissions from the credibility-ranked marketplace layer launching Q2 2026, and a planned future enterprise licensing arm supplying scientific evaluation, benchmarking, and gap analysis to brands, ingredient suppliers, retailers, and laboratories. As of the latest data, NutriSelect is pre-revenue and pre-launch, with a provisional patent filed in June 2025 and an undisclosed pre-seed round reportedly near its funding goal.

Name

NutriSelect

Legal name

NutriSelect.ai, Inc.

Website

https://nutriselect.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriSelect builds a patent-pending AI platform (Precision Supplement Intelligence and NScore) that rates dietary supplements on clinical evidence, dose alignment, and formulation integrity, serving supplement consumers, brands, and ingredient companies globally.

Ownership category

akta.pro rank

Product category

Supplement Intelligence Software

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Supplement intelligence software
• Evidence-based wellness platform
• AI supplement recommendations
• Clinical nutrition evaluation
• Dietary supplement scoring

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Platform Subscription: NutriSelect operates a consumer-facing mobile and web platform (beta Q1 2026, marketplace Q2 2026) that provides personalized, AI-driven supplement recommendations and NScore ratings to individual users. The primary revenue model is expected to be subscription-based access to the platform with tiered plans.
2. Science Accelerator Programs: The Science Accelerator program serves both ingredient companies (Ingredient Science Accelerator) and supplement brands (Product Science Accelerator), providing structured scientific review, dataset integration, and NScore alignment evaluation for a fee. This represents a B2B service revenue stream.
3. Marketplace Affiliate / Retail Commissions: The credibility-ranked marketplace layer includes a retailer structure (affiliate-ready) that enables NutriSelect to earn commissions when users purchase supplements through the platform, connecting scientific scoring with purchasing behavior.
4. Enterprise & Industry Intelligence Licensing: Future enterprise applications will include scientific evaluation, intelligence generation, gap analysis, benchmarking, and research planning capabilities offered to brands, ingredient suppliers, retailers, and laboratories. This positions the platform for B2B licensing revenue at scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NutriSelect operates Precision Supplement Intelligence™, a patent-pending AI-powered platform that evaluates dietary supplements on clinical evidence, dose alignment, formulation integrity, and labeling transparency to generate objective NScore™ ratings and personalized recommendations. The platform is delivered through a mobile-first consumer application and an affiliate-ready credibility-ranked marketplace, with separate B2B Science Accelerator programs serving ingredient companies and supplement brands.

Product overview

NutriSelect is a precision intelligence platform built as a unified product ecosystem. At its core is the Precision Supplement Intelligence™ Platform featuring the proprietary NScore™ scientific rating engine (0-100 scale evaluating clinical evidence, dosage alignment, ingredient validation, and formulation integrity). The platform delivers personalized supplement recommendations through a mobile application with credibility-ranked marketplace discovery, progress tracking, and wellness insights. The ecosystem is supported by the Science Accelerator programs (Ingredient Science Accelerator and Product Science Accelerator) which help brands and ingredient companies build scientific credibility datasets, and the Scientific Consortium of laboratories and CRO partners (Alkemist Labs, RCS, Inc., Alethios, Radicle Science, Center for Applied Health Sciences, Reputable Health) providing analytical validation and clinical research expertise. The platform is being developed in partnership with DigitSense AI product development firm, with MVP v1 demo-ready in January 2026 and MVP v2 released February 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Precision Supplement Intelligence™ Platform Patent-pending AI-powered intelligence platform that evaluates dietary supplements on a 0-100 NScore scale using clinical evidence, dose validation, formulation integrity, and labeling transparency. Delivered through a mobile-first consumer application with personalized recommendations, progress tracking, wellness insights, and a credibility-ranked affiliate marketplace.
• Science Accelerator Program Paid B2B partnership program comprising the Ingredient Science Accelerator (for ingredient suppliers integrating research data into NScore) and the Product Science Accelerator (for supplement brands seeking science-based evaluation and differentiation). Provides structured scientific review, dataset contribution, NScore alignment assessment, and visibility within the credibility framework.

Quantifiable outcome

• 91% of surveyed consumers said they would use an app offering science-based, personalized supplement recommendations
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Solabia NutritioncoreStrategic or Co-development Partner · 20 February 2026Solabia Nutrition is a Founding Partner of the Ingredient Science Accelerator. Their ingredient portfolio spans Active Living, Brain & Mind, Gut Health, Healthy Aging, Weight Management, and Women's Health. They contribute non-confidential ingredient datasets for NScore calibration and participate in portfolio-level NScore readiness evaluation, helping to structure and index ingredient-level scientific evidence.
• Alkemist LabscoreStrategic or Co-development Partner · 9 February 2026Alkemist Labs is the first laboratory partner in NutriSelect's Scientific Consortium. They provide advanced analytical testing services focused on botanical identity, potency verification, purity, and adulteration risk — critical inputs for the NScore evaluation framework. NutriSelect may recommend Alkemist Labs to participating brands and ingredient suppliers seeking validated testing.
• RCS, Inc.supportingStrategic or Co-development Partner · 21 January 2026RCS, Inc. is a CDSCO-registered CRO with a global footprint supporting pharmaceutical, nutraceutical, biopharmaceutical, and medical device companies across the full clinical development lifecycle — from preclinical research through Phase I–IV trials. They joined the NutriSelect CRO Consortium following execution of a strategic LOI and mutual NDA. Capabilities include preclinical research, clinical trial management, regulatory affairs, and end-to-end project management.
• AlethiossupportingStrategic or Co-development Partner · 12 January 2026Alethios joined the NutriSelect CRO Consortium in January 2026 (LOI signed June 2025). They redefine how health research studies are designed, planned, and executed — lowering barriers to clinical research for supplement brands and ingredient companies. Alethios may refer research-ready brands to NutriSelect, and NutriSelect may refer brands seeking clinical validation to Alethios as a preferred research partner. Collaborations are non-exclusive and scientifically independent.
• Radicle SciencesupportingStrategic or Co-development Partner · 12 January 2026Radicle Science is a CRO partner within the NutriSelect CRO Consortium, supporting clinical validation and data generation for the Science Accelerator programs. Listed alongside other consortium CROs including Center for Applied Health Sciences and Reputable Health.
• Center for Applied Health Sciences (CAHS)supportingStrategic or Co-development Partner · 12 January 2026CAHS is a premier contract research organization specializing in dietary supplement clinical trials and translational health research, led by Dr. Tim Ziegenfuss (NutriSelect Scientific Advisory Board). CAHS is a CRO partner within the NutriSelect CRO Consortium, contributing clinical trial design expertise and evidence standards to the NScore framework.
• Reputable HealthsupportingStrategic or Co-development Partner · 12 January 2026Reputable Health is listed as a CRO partner within the NutriSelect CRO Consortium, alongside Radicle Science, Center for Applied Health Sciences, and Alethios, supporting the Science Accelerator programs designed to help supplement brands and ingredient companies generate high-quality clinical evidence.
• DigitSensecoreTechnology or Integration · 27 October 2025DigitSense is a global AI product development firm and the strategic technology partner leading full-scale development of the NScore rating engine and mobile platform. Moon Yiu is Founder & CEO of DigitSense and serves as CTO & Strategic Technology Partner of NutriSelect, overseeing technical strategy and platform development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Examine.com: Independent research summary platform for supplements and nutrition, translating clinical studies into actionable evidence. Comparable as both deliver evidence-based supplement intelligence, with Examine.com focusing on research summaries while NutriSelect focuses on product-level scoring.
• ConsumerLab: Subscription-based independent testing and review service for supplements, vitamins, and other health products. Highly comparable as both aim to be trusted, brand-agnostic evaluation sources for supplement consumers, though ConsumerLab relies on human testing rather than AI.
• Labdoor: Independent supplement testing and rating platform that evaluates product quality, label accuracy, and ingredient purity. Most directly comparable to NutriSelect's NScore evaluation framework, though Labdoor focuses more on lab testing and less on AI-driven personalized recommendations.

Emerging players

• Levels Health: Metabolic health platform using continuous glucose monitoring and AI-driven insights to provide personalized health recommendations. Comparable as a consumer health intelligence platform that combines biomarker data with AI to drive personalization.
• Function Health: Membership-based health intelligence platform offering comprehensive lab testing and personalized insights. Comparable as a domain-embedded health intelligence platform that translates clinical data into personalized recommendations, with partial overlap in evidence-based personalization.
• InsideTracker: Personalized health analytics platform that translates blood biomarker data into nutrition, supplement, and lifestyle recommendations. Comparable personalized nutrition/supplement recommendation model grounded in clinical data, with overlap in adaptive progress tracking.
• Care/of: Personalized vitamin and supplement subscription service delivering tailored daily packs based on individual health goals. Comparable as a personalized supplement platform for consumers, though Care/of sells its own products rather than rating third-party brands.
• Ritual: Direct-to-consumer supplement brand with strong emphasis on ingredient traceability, clinical-grade formulations, and supply chain transparency. Comparable brand-positioning around scientific rigor and formulation integrity, though Ritual sells its own products rather than evaluating the broader market.
• Persona Nutrition: Personalized vitamin and supplement subscription offering custom-packaged daily recommendations based on health assessments. Comparable as a personalized nutrition platform, with overlap in consumer-targeted supplement recommendation use case.

Broad incumbents

• NSF International (Certified for Sport / Supplement Certification): Established third-party testing and certification organization offering supplement verification programs (NSF/ANSI 173, Certified for Sport). Comparable as a credibility infrastructure layer for the supplement industry, though NSF focuses on certification rather than AI-driven personalized recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriSelect