Dicon

What Dicon does

Dicon (DICON S.R.L.) is a Chisinau-based Moldovan e-commerce retailer operating the website dicon.md, selling power tools, hand tools, garden equipment, compressors, generators, welding equipment, industrial machinery, road construction equipment, and personal protective equipment. Founded in 1996, the company serves professional tradespeople and DIY consumers across Moldova through a direct-to-consumer online storefront with courier delivery to all addresses in the country. Dicon is positioned as a multi-category online tool retailer rather than a vertical specialist, with a bilingual Russian/Romanian platform intended to address Moldova's multilingual population.

The company's core technology is a standard e-commerce platform supporting catalog browsing, account registration, order tracking, wishlists, product comparison, and online/cash-on-delivery checkout. Dicon acts as an authorized reseller for recognized international brands including Ryobi, Atlas Copco, Holzmann, Knipex, Ferm, and Wera, with SKUs spanning roughly 15 product categories from hand tools to heavy construction equipment. There is no proprietary technology, no AI/ML capability, no platform API, and no mobile application; the website is the sole commercial surface.

The revenue model is straightforward resale: Dicon purchases branded inventory and sells it to end customers at unit prices denominated in Moldovan Lei (MDL) including VAT, with prices ranging from under 100 MDL to over 40,000 MDL for equipment such as excavators. Revenue is generated through one-time product sales (no subscription or licensing). Marketing is conducted through website SEO, email newsletters, and seasonal promotional campaigns. The company is privately held, with no disclosed funding, no parent company, and no subsidiaries.

Name

Dicon

Legal name

DICON S.R.L.

Website

https://dicon.md

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Dicon (DICON S.R.L.) is a Chisinau-based online retailer selling power tools, hand tools, garden equipment, compressors, and industrial machinery to professional tradespeople and DIY consumers across Moldova via its e-commerce platform dicon.md.

Ownership category

akta.pro rank

Product category

Industrial & Construction Equipment Retail

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Cutlery, Handtools & General Hardware (3420), Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

akta.pro secondary industry

Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD)

Keywords

• Power tool retail
• Garden equipment sales
• Industrial machinery distribution
• Welding equipment supply
• Construction tools e-commerce

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Dicon generates revenue through direct sales of tools and equipment to consumers and professionals. Products include power tools, hand tools, garden equipment, compressors, generators, welding equipment, construction machinery, and related accessories. The company sells branded products from manufacturers including Ryobi, Atlas Copco, Wolfcraft, Bisonte, Tolsen, Remus, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dicon (DICON S.R.L.) is an online retailer of tools and equipment based in the Republic of Moldova, selling power tools, hand tools, garden equipment, compressors, pneumatic tools, electric generators, welding equipment, industrial machinery, lifting equipment, personal protective equipment, construction equipment, road construction equipment, motor pumps, and measuring/optical instruments. The company distributes products from multiple international brands including Ryobi, Atlas Copco, Wolfcraft, Bisonte, Tolsen, Remus, Holzmann, Knipex, Ferm, and Wera through its e-commerce platform dicon.md with delivery throughout Moldova.

Product overview

Dicon is an online tool and equipment store operating in Moldova (dicon.md). The company offers a comprehensive catalog of tools and equipment across multiple categories, functioning as a multi-category e-commerce platform rather than a single unified product. The product portfolio includes power tools, hand tools, garden equipment, compressor equipment, pneumatic tools, electric generators, welding equipment, industrial machines, lifting equipment, personal protective equipment, construction equipment, road construction machinery, and electrical installation products. The company sells products from various manufacturers including Knipex, Atlas Copco, Ferm, Holzmann, and Wera. Dicon operates as an online retailer offering delivery throughout Moldova with official warranties on all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Tools Power tools sold to DIY consumers, homeowners, and professional tradespeople in Moldova, featuring brands such as Ryobi and covering drilling, cutting, grinding, and other electrically powered applications.
• Hand Tools Manual hand tools distributed in Moldova including offerings from brands such as Wera, Knipex, Wolfcraft, Bisonte, and Tolsen, for general construction, mechanical, and household use.
• Garden Equipment Garden and outdoor equipment sold to homeowners and landscaping professionals in Moldova for lawn care, pruning, and garden maintenance tasks.
• Compressor Equipment Air compressors and related equipment for pneumatic tool operation, workshop, and industrial applications sold through the dicon.md storefront.
• Pneumatic Tools Pneumatic tools sold for use with compressor equipment in automotive, industrial, and construction applications.
• Electric Generators Electric generators sold to Moldovan customers for backup power, off-grid operation, and worksite power supply.
• Welding Equipment Welding machines and welding-related equipment sold to professional welders, fabrication workshops, and repair service providers in Moldova.
• Industrial Machines / Machines Industrial machines and workshop machinery including offerings from the Holzmann brand, sold to professional workshops and small industrial operations in Moldova.
• Lifting Equipment Lifting and material handling equipment sold for automotive, industrial, and warehouse applications.
• Personal Protective Equipment (PPE) Personal protective equipment including workwear and safety gear, sold to professionals and DIY users for occupational safety and worksite compliance.
• Construction Equipment Construction equipment and machinery for building and civil construction projects, sold to construction firms and contractors in Moldova.
• Road Construction Equipment Specialized road construction equipment sold for road building, paving, and infrastructure works in Moldova.
• Motor Pumps (Motopomps) Motor pumps sold for water transfer, irrigation, drainage, and fluid handling in agricultural, construction, and household applications.
• Measuring and Optical Tools Measuring instruments and optical tools such as levels, measuring tapes, and laser measuring devices, sold for construction, surveying, and precision tasks.
• Electrical Installation Products Electrical installation products and accessories sold for wiring, electrical fitting, and electrical installation work in residential and commercial settings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, core and minor.

• RyobiprimaryChannel Partner/ Reseller/ DistributorRyobi is a major brand sold through the Dicon online store. Products include trimmers (Ryobi RLT series), drills, and other power tools. Dicon operates as a reseller of Ryobi products in Moldova.
• Atlas CopcoprimaryChannel Partner/ Reseller/ DistributorAtlas Copco is a premium brand featured in the Dicon store, offering compressor equipment including piston compressors (AC55E series). Dicon serves as an authorized reseller of Atlas Copco products in Moldova.
• HolzmanncoreChannel Partner/ Reseller/ DistributorHolzmann is a German manufacturer whose machines and tools are sold through Dicon. Special promotional campaigns have been conducted for Holzmann products including spring sales on machines and tool collections.
• KnipexminorChannel Partner/ Reseller/ DistributorKnipex is a German tool manufacturer whose products are sold through the Dicon online store.
• FermminorChannel Partner/ Reseller/ DistributorFerm is a tool brand available through the Dicon store.
• WeraminorChannel Partner/ Reseller/ DistributorWera is a tool brand available through the Dicon store, listed among partner brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Screwfix: UK-based trade retailer of tools, hardware, and accessories with a dominant click-and-collect plus online model. Comparable to Dicon in online-led GTM, broad catalog, and trade-customer focus; much larger and UK-only.
• Stanley Black & Decker: Global manufacturer and brand owner (DeWalt, Stanley, Black+Decker) of the very power and hand tools Dicon resells. Comparable because it sits upstream in Dicon's value chain; if it ever launched direct-to-consumer in Moldova, it would directly threaten Dicon's reselling model.
• Grainger: US-listed industrial MRO and tools distributor with a heavy online GTM and broad catalog across power tools, hand tools, and PPE. Directly comparable to Dicon's assortment and online-first distribution model, though at vastly larger scale and primarily B2B.
• MSC Industrial: Large North American distributor of metalworking and MRO tools, including hand tools, power tools, and welding supplies. Comparable assortment and customer base (trades/industrial buyers) to Dicon, with similar breadth but operating at enterprise scale.
• Würth Group: Global market leader in industrial tools, fasteners, and consumables distribution with a broad multi-channel (B2B/B2C) model. Comparable to Dicon as a multi-category industrial supplies distributor serving trades professionals, though operating at vastly greater scale and across many geographies.
• Bosch Power Tools: Global power tools manufacturer with DIY and professional product lines that overlap heavily with Dicon's catalog. Comparable as a major supplier whose distribution strategy directly affects Dicon's positioning.
• Leroy Merlin: European home improvement and DIY retailer with broad tools/garden categories comparable to Dicon's assortment, though focused on household/DIY rather than industrial trades.
• ToolStation: Pan-European trade-focused tools and hardware retailer operating both online and via local branches. Closely comparable to Dicon in assortment breadth across power/hand tools and trade customer orientation, but with multi-country reach and far larger scale.

Regional players

• Praktiker: European home improvement and DIY retailer with presence in Romania and Eastern Europe. Comparable assortment to Dicon and operating in adjacent/neighboring geographies that represent potential expansion corridors for Dicon.
• ToolPlanet.ro: Online-first Romanian tools and equipment retailer with multi-category catalog (power tools, hand tools, garden, welding, compressors) closely mirroring Dicon's assortment. Direct comparable in business model and product mix, but operating across Romania, a larger adjacent market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dicon-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dicon