What Bioinsights does

Bioinsights is a private, US-based healthcare software company founded in 2023 that sells an all-in-one AI-powered Clinical Operating System for functional medicine. The platform targets licensed healthcare providers (M.D.s, D.O.s, N.D.s, D.C.s, lifestyle medicine consultants) and, via a Physician Services overlay, non-prescribing health coaches and nutritionists. Its core proprietary technology is the Predictive Dysfunction Index (PDI), a Bayesian probability scoring model that combines symptom inputs, biomarker results, and patient histories to estimate probabilities for 300+ potential cellular dysfunctions and links them to a codified library of 300+ disease-specific treatment protocols and 700+ biomarkers.

The product surface unifies patient intake, lab ordering and analysis (with integrations to Empire City Labs, LabCorp, Quest, and Genova), the PDI, treatment protocols, AI-powered documentation (Notes, Patient Letters, lab comparisons, outside-provider communication), telehealth, ePrescribing via SureScripts (released July 2025), and an upcoming Inventory Module (August 2025). AI modalities include predictive analytics (Bayesian/multivariate), generative AI via OpenAI for clinical notes, and real-time voice transcription. The platform is offered through three membership tiers (Coach, Mid-Level, Diamond) gated by provider licensure, with optional add-ons including Medical Director Oversight, Physician Services, Clinical Support, and Marketing & Business Growth Support.

Bioinsights generates revenue through tiered recurring subscriptions, transaction-based resales of laboratory tests and supplements via integrated pharmacy and POS (Helcim) rails, and add-on fees for compliance oversight and clinical support. Distribution is sales-led, with direct Calendly-driven demo booking, a referral/affiliate program, content marketing via an FAQ/resource section, and origin-channel credibility from Fountain Life, where the company was founded. Co-founder/CEO Dr. Travis Bond (MD/MBA, 25+ years as CEO, $200M+ in prior financings) and Co-Founder Erin Coletti (MD, 40,000+ patient encounters in bio-identical hormone therapy and functional medicine) lead the company.

Name

Bioinsights

Legal name

Bioinsights

Website

https://www.bioinsights.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioinsights is an AI-powered clinical operating system for functional medicine that combines a proprietary Predictive Dysfunction Index, 700+ biomarker analyses, and 300+ treatment protocols into a single platform for licensed providers and health coaches.

Ownership category

akta.pro rank

Product category

Functional Medicine Practice Software

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Health Services (8000)

akta.pro primary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

akta.pro secondary industries

Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH), Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL)

Keywords

• Functional medicine software
• Clinical decision support
• Biomarker analysis platform
• Practice management software
• Telehealth and eprescribing

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Tiered Membership Subscriptions: Three-tiered membership model (Coach, Mid-Level, Diamond) providing access to platform modules and features based on provider licensure level. Revenue generated through recurring monthly/annual subscription fees with optional add-ons like Medical Director Oversight.
2. Laboratory Services Resale: Platform enables ordering and resale of laboratory tests (100+ and 700+ biomarkers) including integration with Empire City Labs, LabCorp, Quest, and Genova. Revenue generated through markups on lab orders and fulfillment coordination.
3. Supplement and Treatment Fulfillment: Integrated pharmacy and supplement fulfillment services including dose-packaging, inventory management, white-labeling, and shipping. Revenue generated through product sales and handling fees.
4. Point of Sale and Cart Payments: Integrated Helcim payment processing and point of sale system enabling providers to sell supplements and treatments directly through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bioinsights provides an all-in-one, AI-powered Clinical Operating System for functional medicine that unifies patient intake, laboratory testing with 700+ biomarkers, the proprietary Predictive Dysfunction Index (PDI), 300+ evidence-based treatment protocols, AI-generated clinical notes, telehealth, electronic prescribing, supplement fulfillment, and point-of-sale payments. The platform is sold through tiered membership subscriptions (Coach, Mid-Level, Diamond) tailored to provider licensure levels, with add-ons such as Physician Services, Clinical Support, and Marketing & Business Growth Support. Revenue is generated from recurring membership fees, lab order markups, supplement sales, and integrated payment processing.

Product overview

Bioinsights is an all-in-one AI-powered Clinical Operating System for functional medicine that unifies patient intake, biomarker analysis, Predictive Dysfunction Index (PDI), treatment protocols, and fulfillment services into a single platform. The core platform integrates the Root-Cause Engine (proprietary algorithms), Patient Intake Module, Patient Summary Module, Laboratory Testing and Analysis Modules (700+ biomarkers), Predictive Dysfunction Index (PDI) with Bayesian probability scoring, Treatment Protocols (280+ protocols), Notes Module (OpenAI-powered documentation with voice transcription), Telehealth, ePrescribing via SureScripts, and Dispensary/Fulfillment Services. The platform is offered through three tiered membership plans (Coach, Mid-Level, Diamond) tailored to provider licensure level, with optional add-ons including Physician Services, Clinical Support Program, and Marketing & Business Growth Support. The platform aims to enable any healthcare provider to deliver personalized root-cause care from day one without requiring years of functional medicine retraining.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Dysfunction Index (PDI) AI-powered diagnostic tool that calculates probabilities of over 300 potential cellular dysfunctions by analyzing symptom burden scores, lab biomarkers, and patient histories using Bayesian probability scoring and multivariate predictive models; for licensed providers delivering functional medicine.
• Functional Medicine Platform (Intake, Patient Summary, Laboratory Testing, Laboratory Analysis, Telehealth modules) Unified Clinical Operating System for functional medicine combining the Intake Module (self-service histories, symptoms, consents, payments, booking), Patient Summary Module, Laboratory Testing Module (700+ biomarkers, 100+ order-sets, phlebotomy coordination, kit packaging), Laboratory Analysis Module (biomarker quick lookups, dysfunction links), and Telehealth.
• Treatment Protocols Library (300+ protocols) Library of over 300 evidence-based, disease-specific treatment protocols with protocol mapping to identified dysfunctions, integrated ordering (Bioinsights Pharmacy), point of sale, fulfillment, ePrescribing, and personalized care plan capabilities.
• AI-Powered Notes Module AI-powered clinical documentation module using OpenAI and real-time voice-to-text transcription to generate progress notes, patient letters, and lab comparisons in approximately 90 seconds, and to communicate with outside providers.
• ePrescribing (eRx) Electronic prescribing capability via the SureScripts network, included in all membership tiers, with drug-to-drug and drug-to-allergies interaction checking.
• Dispensary and Fulfillment Services Fulfillment solution including dose-packaging, supplement inventory management, white-labeling, shipping, and subscription management for treatment prescriptions and protocol-based supplements.
• Physician Services Program Program connecting health coaches and other non-licensed providers with licensed physicians who oversee care plans, authorize lab orders, sign off on supplement protocols, and ensure compliance with clinical safety standards.
• Clinical Support Program Provider support services including weekly clinical lunch and learn sessions, real-time clinical mentorship, and a 24/7 online provider community for knowledge sharing and case consultation.
• Marketing and Business Growth Support Practice growth services including weekly marketing calls, business coaching, onboarding strategy, marketing resource library with templates, and referral and affiliate programs.
• Bioinsights Membership Tiers (Coach, Mid-Level, Diamond) Tiered subscription plans (Coach, Mid-Level, Diamond) providing graduated access to platform modules and services based on provider licensure level, with optional Medical Director Oversight compliance add-on.
• Root-Cause Engine Proprietary advanced algorithms that prioritize cellular dysfunction identification over symptom tracking, with quick lookups on dysfunctions to guide clinical decision-making and links to 300+ treatment protocols.

Quantifiable outcome

• 790+ hours saved per year per provider (equivalent to nearly 20 work weeks)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SureScriptscoreTechnology or Integration · 1 July 2025ePrescribing network integration via SureScripts enabling electronic prescribing functionality (release planned for July 2025) for prescription management within the platform.
• Fountain LifecoreStrategic or Co-development PartnerBioinsights was founded within Fountain Life, where world-class experts explore and vet advanced evidence-based therapeutics. Fountain Life serves as both an origin point and reference customer for the platform's functional medicine capabilities.
• Empire City LabscoreTechnology or IntegrationLab integration partnership for lab ordering, eligibility verification (insurance), and lab result processing. Empire City Labs serves as a primary laboratory service partner within the Bioinsights platform.
• First Data BankcoreTechnology or IntegrationDatabase licensing partnership providing drug and medical information within the platform's clinical workflow for safety and reference.
• HelcimcoreTechnology or IntegrationPayment processing integration (Helcim Integration) providing merchant account services for point of sale, cart payments, and subscription billing within the platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bioinsights_com
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bio-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioinsights