Alaska Center for the Performing Arts

What Alaska Center for the Performing Arts does

Alaska Center for the Performing Arts (ACPA or PAC) is a 501(c)(3) nonprofit organization that manages a four-venue performing arts complex in downtown Anchorage, Alaska, under contract with the Municipality of Anchorage. Founded in 1988 on a 176,000-square-foot site adjacent to Town Square Park, the facility comprises Atwood Concert Hall (2,056 seats), Discovery Theatre (697 seats), Sydney Laurence Theatre (340 seats), and the Elvera Voth Hall black-box space (120+ capacity), for combined seating exceeding 3,200. The organization serves 240,000+ patrons annually through resident company seasons, touring productions, community events, and private rentals, supported by a staff of approximately 26 full-time and 30 part-time employees plus a 380+ volunteer usher corps.

ACPA operates four core revenue streams: ticket sales through CenterTix, its official box office (transaction fees via online, phone, and in-person channels); venue and lobby rentals for corporate events, weddings, and meetings (one-time license); tax-deductible donations under a tiered Donor Program culminating in Patron-level access to the Gregory M. Carr Family Donor Lounge (subscription/recurring); and Broadway touring programming presented through a 2022 partnership with The Nederlander Organization under the Broadway Alaska sub-brand (transaction fee). Notable technical infrastructure includes a state-of-the-art Meyers Sound System in Atwood Concert Hall, Evolv Express touchless security screening, and Listen Technologies assistive listening devices. The center hosts eight resident companies that hold priority booking status and voting board seats, including the Anchorage Symphony Orchestra, Anchorage Opera, Alaska Junior Theater, Alaska Youth Orchestras, Alaska Dance Theatre, the Anchorage Concert Association, the Anchorage Concert Chorus, and the Anchorage Classical Ballet Academy.

The business model is hybrid nonprofit, combining earned revenue (ticketing, rentals, Broadway programming) with philanthropic contributions and in-kind corporate sponsorship (Alaska Airlines, GCI, Tote Maritime Alaska, Hotel Captain Cook, M. J. Murdock Charitable Trust). Distribution is anchored by CenterTix as the regional ticketing platform, while marketing runs through the AlaskaPAC Insider digital hub, CenterMail email newsletters, organic social, and co-branded sponsorship campaigns. Leadership includes Interim President & COO Kathy Cronen, Board Chair Sarah Jefferies, and a Board of Directors with mayoral, chair-appointed, and at-large seats plus emeritus members. The facility is contract-operated rather than owned by the nonprofit, which is a structural feature relevant to any change-of-control or M&A analysis.

Name

Alaska Center for the Performing Arts

Legal name

Alaska Center for the Performing Arts, Inc.

Website

https://alaskapac.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Alaska Center for the Performing Arts is a 501(c)(3) nonprofit that manages a four-venue, 3,200-seat performing arts complex in downtown Anchorage, Alaska, serving 240,000+ annual patrons through resident companies, Broadway Alaska touring productions via Nederlander, venue rentals, and CenterTix ticketing.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Event ticketing services
• Theatre venue rentals
• Broadway touring productions
• Community arts programming

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: CenterTix serves as the official box office, selling tickets online, over the phone, and at the box office for events at the PAC
2. Venue Rentals: Rentals of theatres and lobbies for events, meetings, weddings, and corporate functions
3. Donations and Charitable Giving: Tax-deductible donations as a 501(c)(3) nonprofit organization, including annual gifts and planned giving
4. Broadway Alaska Programming: Broadway touring productions presented in partnership with The Nederlander Organization

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alaska Center for the Performing Arts operates a four-venue performing arts complex in downtown Anchorage, providing professional performance facilities, event production services, and ticketing. The PAC's primary offerings include venue rentals across four theatres (Atwood Concert Hall, Discovery Theatre, Sydney Laurence Theatre, Elvera Voth Hall), integrated ticketing through its CenterTix platform, and Broadway touring productions presented in partnership with The Nederlander Organization.

Product overview

Alaska Center for the Performing Arts (ACPA/PAC) is a four-venue performing arts complex in downtown Anchorage, Alaska, offering venue rentals, event production services, and ticketing through its CenterTix platform. The PAC comprises four distinct performance spaces—Atwood Concert Hall (2,056 seats), Discovery Theatre (697 seats), Sydney Laurence Theatre (340 seats), and Elvera Voth Hall (black box, 120 capacity)—along with lobby spaces and the Gregory M. Carr Family Donor Lounge available for rental. The organization operates CenterTix as its integrated ticketing service and partners with The Nederlander Organization for Broadway Alaska touring productions. Additional offerings include production management, front-of-house services, concessions, merchandise, and marketing support. The PAC hosts 8 resident companies and serves over 240,000 patrons annually.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Alaska: A presentation partnership with The Nederlander Organization to bring official national touring Broadway productions to Anchorage. Has brought major hits including Hamilton, Come From Away, Six, Aladdin, Mean Girls, and Beetlejuice.

Products and services

• CenterTix The official box office ticketing service for Alaska arts, handling single tickets, subscriptions, exchanges, refunds, and will-call for all PAC events. Operates online, by phone, and at the physical box office for individual patrons.
• Atwood Concert Hall The largest performance space at the PAC with 2,056 seats across four levels (Orchestra, Mezzanine, Balcony, Pit), featuring a 120'W x 51'6"D x 111'H stage and a state-of-the-art Meyers Sound System. Available for rental by performing arts organizations, presenters, and private event clients.
• Discovery Theatre A mid-size performance venue with 697 seats on two levels (Orchestra, Mezzanine), featuring a stage in size equal to the Atwood Concert Hall. Ideal for theatre, opera, dance, film, and musical presentations. Available for rental.
• Sydney Laurence Theatre An intimate proscenium theatre with 340 seats across Orchestra, Mezzanine, and Box Seats levels. Features a stage measuring 94'W x 27'D x 58'H with a proscenium opening of 47'W x 21'H. Available for rental.
• Elvera Voth Hall A flexible black box performance and rehearsal space on the PAC's second level with a sprung floor, state-of-the-art acoustic panels, and 1,800 square feet of configurable space accommodating up to 120 guests. Available for rental.
• Broadway Alaska A presentation partnership with The Nederlander Organization that brings official national Broadway touring productions to Alaska, presented at the Atwood Concert Hall. Subscription and individual ticket options available through CenterTix.
• Event Services Comprehensive event support for rental clients, including production management, rehearsal space, ticketing, front of house services, concessions, merchandise, and marketing support.
• Lobbies and Spaces Rental Rental of lobby spaces including Lorene Harrison Lobby, Carr-Gottstein Lobby, Skybridge, and Anchorage Daily News Lobby for receptions, meetings, and community events.
• Gregory M. Carr Family Donor Lounge An exclusive VIP space for Patron Level-and-above donors offering private coat check, beverages, and light snacks before shows and at intermission; also available for private rental for events and meetings.

Quantifiable outcome

• 240,000+ patrons served annually
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• The Nederlander OrganizationcoreStrategic or Co-development Partner · 1 January 2022Partnership to present official national Broadway touring productions at the Atwood Concert Hall. The Nederlander Organization is one of the nation's largest theater operators with over 109 years of experience. Broadway Alaska has brought hits including Hamilton, Come From Away, Six, Aladdin, Mean Girls, and Beetlejuice.
• Alaska AirlinesflagshipGTM or Marketing PartnerOfficial Airline Partner and Season Sponsor of Broadway Alaska. Helps bring touring productions and performers to Alaska.
• GCIflagshipGTM or Marketing PartnerOfficial Technology Partner and Season Sponsor of Broadway Alaska. Provides technological support for Broadway programming.
• Tote Maritime AlaskacoreGTM or Marketing PartnerOfficial Transportation Partner for Broadway Alaska
• Hotel Captain CookcoreGTM or Marketing PartnerOfficial Hotel Partner providing accommodation for touring performers and Broadway Alaska guests
• Spawn IdeascoreGTM or Marketing PartnerOfficial Agency Partner for Broadway Alaska marketing and creative services
• Premier Alaska TourscoreGTM or Marketing PartnerOfficial Alaska Tour Partner providing tour services for Broadway Alaska attendees
• Henx GroupcoreGTM or Marketing PartnerOfficial Logistics Partner for Broadway Alaska, handling tour logistics
• NaniqminorGTM or Marketing PartnerBroadwayBoundAK sponsor supporting education and outreach programs
• IATSE Local 918 Stagehand UnioncoreStrategic or Co-development PartnerStagehand union that provides production crew for PAC events

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Nederlander Organization: The Broadway Alaska strategic partner and one of the largest theater operators in the United States. Comparable as a touring Broadway presenter, but operates a network of owned/managed venues rather than a single facility; included because it is the structural counterparty for ACPA's highest-profile programming.

Broad incumbents

• Live Nation Entertainment: Largest live entertainment promoter and venue operator globally, including theatrical touring routes. Indirect peer that competes for touring content and shares distribution economics; relevant as a force shaping the Broadway touring pipeline that ACPA depends on.
• Kennedy Center: National performing arts center in Washington, D.C. with multiple theaters and an explicit mission of presenting theater, music, dance, and educational programming. Same core mission as ACPA but at far greater scale and with federal affiliation.
• Lincoln Center for the Performing Arts: New York's flagship multi-venue performing arts campus. Operates as the same category of business (multi-tenant PAC) but at substantially greater scale, with national brand reach and significant institutional fundraising capacity beyond ACPA's regional scope.

Direct peers

• Aronoff Center for the Arts: Cincinnati's multi-level performing arts center (Procter & Gamble Hall, Fifth Third Bank Theater, etc.) hosting touring Broadway, resident companies, and community programming. Directly comparable multi-venue PAC operating model.
• The Smith Center for the Performing Arts: Las Vegas regional performing arts center hosting Broadway tours, resident companies, and education programs. Comparable multi-venue operator with similar Broadway-presenting partnership model and educational outreach mission.
• Segerstrom Center for the Arts: Costa Mesa, CA performing arts center operating multiple venues (Segerstrom Hall, Samueli Theater, Argyros Plaza). Comparable to ACPA as a regional PAC presenting Broadway tours, resident companies, and educational programming in a multi-tenant complex.
• Kauffman Center for the Performing Arts: Multi-venue performing arts center in Kansas City operating two distinct halls (Muriel Kauffman Theatre and Helzberg Hall). Closely comparable to ACPA in business model: nonprofit venue operator hosting touring Broadway, resident companies, and rental events.
• Benedum Center / Pittsburgh Cultural Trust: Pittsburgh's principal Broadway and performing arts touring venue, operated within the Pittsburgh Cultural Trust's downtown cultural district. Comparable as a Broadway-presenting regional theater with educational programming and donor development programs.
• Seattle Center: Multi-venue performing arts and events campus in Seattle that hosts resident companies, touring productions, festivals, and rentals. Highly comparable in scale and the multi-tenant/multi-format operating model to ACPA's four-theater complex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/alaskapac
• Facebookfacebook.com/AlaskaPAC
• LinkedInlinkedin.com/company/alaska-center-for-the-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Center for the Performing Arts