Henx Group

What Henx Group does

Henx Group is a Netherlands-founded, founder-controlled provider of logistics services dedicated exclusively to the live entertainment industry. Founded in 1999 by Henk Evelaar and headquartered in Andelst, the company operates as a group of wholly-owned subsidiaries (HenX Europe B.V., HenX Asia Ltd., HenX Australia Pty. Ltd., HenX Europe UK Ltd., HenX USA LLC, and HenX Philippines OPC) covering four continents with offices in the Netherlands, the United Kingdom, the United States, Australia, Hong Kong, and the Philippines. The company delivers a comprehensive suite of services for touring productions, including tour logistics, international and domestic freight forwarding, in-house customs and ATA carnet brokerage, quarantine handling, 25,000 m² of global warehousing with a Warehouse Management System for real-time inventory visibility, air charter for time-sensitive replenishments, cargo handling, merchandise import and distribution, and pre-tour logistics planning.

The company serves seven primary verticals — family entertainment (e.g., Feld Entertainment's Disney On Ice and Monster Jam), music touring (e.g., Yanni), theatre and performing arts (e.g., Riverdance, Mamma Mia!, Cirque du Soleil), fairs and exhibitions, television and film production, sports events, and corporate events — through a B2B enterprise sales model. Pricing is custom and quote-based per project rather than publicly disclosed, and customer acquisition is driven by industry reputation, testimonial content, and direct engagement via a website quote request system. The company holds AEO (Authorized Economic Operator) certification from customs authorities, signaling compliance with international customs security and safety standards. The business is family-controlled, operates without external institutional investment, and positions itself as a lean specialist with deep domain knowledge of show-deadline sensitivity, customs complexity, and multi-country tour coordination.

Name

Henx Group

Legal name

Henx Group

Website

https://henxgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Henx Group is a Netherlands-founded entertainment logistics specialist providing tour logistics, freight forwarding, customs brokerage, warehousing, and air charter services for music tours, family shows, theatre, and live event productions across four continents.

Ownership category

akta.pro rank

Product category

Entertainment Logistics Services

NAICS

General Warehousing and Storage (493110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Telecommunications & Network Equipment (TLAIALAN)

Keywords

• Entertainment logistics
• Touring freight forwarding
• Customs brokerage services
• Warehouse storage
• Event transportation

Headquarters

HQ city

Andelst

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Freight Forwarding Services: International and domestic freight forwarding for touring equipment and merchandise. Charges based on shipment size, route complexity, and transport modality (air, sea, land).
2. Customs Brokerage: In-house ATA carnet issuance and customs clearance services for international shipments.
3. Warehousing & Distribution: Storage, pick & pack, and distribution services for show merchandise and equipment across global warehouse network.
4. Air Charter Services: Charter aircraft services for time-sensitive cargo and last-minute replenishments for touring productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Henx Group is a worldwide entertainment logistics company founded in 1999 in the Netherlands that provides specialized freight forwarding, warehousing, customs brokerage, and on-site tour coordination for touring entertainment productions such as music tours, theatre, and family entertainment. The company leverages a global facility network and a dedicated Warehouse Management System to manage high-value touring assets across borders.

Product overview

Henx Group is a worldwide entertainment logistics company offering a comprehensive suite of services for traveling shows, exhibitions, and live events. The company operates as a unified service offering rather than a modular software platform. Core services include Tour Logistics (covering family entertainment, music tours, performing arts, sports, TV/film), supplemented by operational services (customs brokerage, warehousing with 25,000 m² capacity, freight forwarding, air charters, cargo handling, and logistics planning). The company maintains 5 offices across The Netherlands, USA, UK, Australia, Hong Kong, and Philippines, serving clients since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Logistics / Freight Forwarding Specialized freight forwarding services that move touring entertainment equipment (cases, instruments, set pieces, AV gear) between venues and across international borders on tight tour schedules, for music tours, theatre productions, and family entertainment shows.
• Warehousing and Storage Climate-controlled warehousing and storage of touring equipment and cases at Henx Group's global facility network, enabling clients to stage gear regionally between tour legs.
• Customs Brokerage Customs brokerage and clearance services for touring entertainment equipment moving across international borders, handling carnets, ATA documentation, and country-specific import/export requirements.
• On-site Tour Coordination On-site logistics coordination at venues during tour legs, including case handling, equipment prep, and load-in/load-out support for touring productions.
• Case Manufacturing In-house manufacturing of custom flight cases and road cases tailored to the dimensions and protection needs of touring entertainment equipment.

Quantifiable outcome

• Never missed a deadline due to customs

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Expeditors International: Expeditors International is a large global logistics company providing airfreight, ocean freight, and customs services across 60+ countries. It is a broad competitor for international freight forwarding work that entertainment clients may outsource.
• Agility Logistics: Agility is a global freight forwarder and contract logistics provider with operations across emerging and developed markets, including significant events and exhibitions work. It competes with HenX for international touring and exhibition logistics, particularly across the Middle East, Africa, and Asia.
• DHL Global Forwarding: DHL Global Forwarding is a global freight forwarding and logistics division offering air, ocean, and road freight plus customs brokerage. Its specialization in time-sensitive international shipments and global customs capabilities make it a broad alternative for enterprise entertainment clients.
• C.H. Robinson: C.H. Robinson is one of the largest third-party logistics providers in North America, offering freight forwarding, customs, and managed transportation. It serves entertainment and live event clients as part of its global forwarding practice, making it a broad alternative to HenX for North American-centric tours.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders, operating across road, air, sea, and contract logistics with global reach. While not entertainment-specialized, it competes for large entertainment logistics contracts through its Events and Special Cargo verticals and represents the scale incumbent HenX competes against.
• DSV: DSV is a major global freight forwarder (acquirer of DB Schenker and Panalpina) with extensive road, air, sea, and contract logistics operations. It serves large entertainment and event clients as part of its project logistics practice, competing with HenX at the enterprise level.

Direct peers

• Sound Moves: Sound Moves is a long-standing music touring logistics specialist serving bands, production companies, and live music clients. Now operating under Rock-it Cargo, it competes directly with HenX in the music touring freight forwarding niche with similar door-to-door service model.
• Rock-it Cargo: Rock-it Cargo is the largest global freight forwarder specializing in entertainment logistics, handling touring equipment for music acts, sports teams, and live productions. It is the closest direct competitor to HenX, with a similar vertical-specialized service offering and comparable customer profile.

Emerging players

• Stage Trucking: Stage Trucking is a niche trucking and logistics provider focused on stage, set, and production equipment transport for live events. It competes with HenX in the domestic trucking leg of tours and represents a smaller, regionally-focused peer in the entertainment logistics value chain.
• Concert Transport: Concert Transport is a smaller specialty carrier providing equipment transport for concerts, theatrical productions, and touring shows. As an emerging niche player, it offers comparable services to HenX but typically at a smaller scale and more limited geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Henxlogistics
• LinkedInlinkedin.com/company/henx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henx Group