EcoLuxe
EcoLuxe is a 2024-founded U.S. clean beauty and wellness brand selling topical skincare serums and ingestible wellness gummies (BRINGME) to direct-to-consumer, wholesale, and med-spa customers via its own site, Amazon, TikTok Shop, and a brand ambassador network.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What EcoLuxe does
EcoLuxe is a clean beauty and wellness company founded in 2024 and headquartered in the U.S. Midwest with Pacific Northwest brand influence. The company sells a dual-category product portfolio: topical skincare serums — including Daily Defense Serum with Propolis, Daily Defense Vitamin C Serum, and Hyaluronic Acid Peptide Serum — and a sub-brand of ingestible wellness gummies called BRINGME (Balance, Bliss, Focus, Happiness), supported by an Icy Cold Derma Roller accessory. Formulations combine medical-grade ingredients (Tetrahexyldecyl Ascorbate, ceramide complex, copper peptides, ectoin, sodium carboxymethyl beta-glucan) with active botanicals, produced in small batches at GMP/cGMP-certified facilities with independent purity testing.
The company's products are sold through a four-channel go-to-market: direct e-commerce on ecoluxehq.com, an Amazon Storefront, wholesale to brick-and-mortar retailers (quote-based pricing), and a Brand Ambassador Program that drives TikTok Shop sales via influencer commissions. Product pricing is approximately $30 per unit on the consumer side. The portfolio was built out within the founding year, with multiple serums and four gummy SKUs in market. One gummy SKU (Bliss) is reported as currently sold out, indicating early production constraints.
EcoLuxe's operating posture is that of a bootstrapped, founder-led early-stage CPG brand with no disclosed external funding, no parent company, and no enterprise customers. Marketing and demand generation rely on direct channels (website, email newsletter), marketplace visibility (Amazon, TikTok Shop), third-party validation (Yuka app 'Excellent' rating), and an influencer/ambassador community. Ownership and management team details are not disclosed in the available source material.
EcoLuxe firmographics
Firmographics- Name
- EcoLuxe
- Website
- https://ecoluxehq.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- EcoLuxe is a 2024-founded U.S. clean beauty and wellness brand selling topical skincare serums and ingestible wellness gummies (BRINGME) to direct-to-consumer, wholesale, and med-spa customers via its own site, Amazon, TikTok Shop, and a brand ambassador network.
- Ownership category
- akta.pro rank
EcoLuxe industry classification
Industry- Product category
- Clean Beauty and Wellness
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Nonchocolate Confectionery Manufacturing (31134), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
EcoLuxe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Direct sales of skincare serums and BRINGME wellness gummies through ecoluxehq.com website to consumers. One-time purchase model for individual products.
- Marketplace Sales (Amazon): Sales through Amazon Storefront and product listings, reaching customers through Amazon's e-commerce platform. Products available on Amazon include Daily Defense Serum variants, Hyaluronic Acid Peptide Serum, and BRINGME gummy line.
- Wholesale/B2B Sales: Bulk sales to retailers, distributors, and wholesalers at wholesale pricing. Contact-based pricing through [email protected]. Products designed for brick-and-mortar retail stores.
- Brand Ambassador Program: Influencer and content creator partnerships earning commissions from TikTok Shop sales. Ambassadors receive free products in exchange for social media posts and earn commissions on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Defense Serum with Propolis - retail pricing |
| Unit Pricing | Pay-as-you-go | BRINGME Balance gummies - retail pricing |
| Other | Multi-year contract | Wholesale pricing for retailers and distributors |
| Unit Pricing | Pay-as-you-go | Amazon marketplace pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
EcoLuxe product offering
Product offeringCore offering
EcoLuxe sells clean, non-toxic skincare serums (Vitamin C, propolis, and hyaluronic acid peptide serums) and pectin-based wellness gummies under the BRINGME sub-brand, plus a complementary derma roller tool. Products are formulated with medical-grade active ingredients and produced in small batches at GMP-certified facilities, sold at roughly $30 per item through its own website, Amazon, wholesale accounts, and TikTok Shop.
Product overview
EcoLuxe offers a dual-category consumer product portfolio: topical skincare serums (Daily Defense Vitamin C serums with/without Propolis, Hyaluronic Acid Peptide Serum) designed for anti-aging, hydration, and skin barrier protection; and internal wellness supplements branded as BRINGME gummies (Balance, Bliss, Focus, Happiness) supporting skin health, mood, focus, and immunity. A derma roller tool complements the serum line. The company was established in 2024 and emphasizes clean, natural, non-toxic ingredients with GMP-certified manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- BRINGME: Daily gummy supplements designed to support glowing skin, strong hair, and healthy nails. Includes Balance (pre & probiotics with collagen), Bliss (pomegranate, rose petal & L-Theanine), Focus (cherry, rhodiola & ashwaganda), and Happiness (blueberry-acai, saffron & sea moss) formulations.
Products and services
- Daily Defense Serum with Propolis Correcting anti-aging face serum formulated with Tetrahexyldecyl Ascorbate (gentle Vitamin C), Propolis, Vitamins B5 & E, ceramide complex, and botanical extracts to brighten, smooth, and protect skin against environmental stressors. Sold to direct-to-consumer buyers, med spa professionals, and wholesale retail accounts.
- Daily Defense Serum Vitamin C Vegan face serum featuring Tetrahexyldecyl Ascorbate for gentle Vitamin C delivery, designed for all skin types without added fragrance to brighten, smooth, and replenish skin. Carries the Yuka app "Excellent" rating.
- Hyaluronic Acid Peptide Serum Deeply hydrating serum powered by 5 types of hyaluronic acid (low, medium, and high molecular weights), NAD+, and Copper Peptides to deliver moisture to every skin layer, with peptides supporting collagen production and reducing fine lines.
- BRINGME Balance Gummies Pectin-based pre & probiotic gummy with bovine collagen and pineapple powder, formulated to support healthy pH levels, skin hydration, reduce inflammation, and promote digestive and immune health with 1 billion CFUs of clinically-studied probiotics. Manufactured in cGMP certified facilities.
- BRINGME Bliss Gummies Pomegranate, rose petal extract, and L-Theanine wellness gummy supporting heart health, stress reduction, and blood pressure management. Currently sold out per product listing.
- BRINGME Focus Gummies Cherry, Rhodiola, and Ashwagandha wellness gummy designed to support mental focus, electrolyte balance, and stress reduction with additional Potassium Glycinate and Magnesium Glycinate.
- BRINGME Happiness Gummies Blueberry-Acai wellness gummy with Sea Moss, Saffron, Passionflower, Elderberry, Vitamin D3, and Zinc Glycinate formulated to support mood balance, mental clarity, radiant skin, and immunity health.
- EcoLuxe Icy Cold Derma Roller Premium ice roller for facial and eye massage designed to reduce puffiness, minimize pores, firm skin, minimize fine lines, ease inflammation, and promote lymphatic drainage.
Quantifiable outcome
- Excellent rating on Yuka app for independent validation of clean ingredients
- +2 more outcomes
Companies that use EcoLuxe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
EcoLuxe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EcoLuxe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreEcoLuxe maintains an Amazon Storefront presence and multiple product listings on Amazon marketplace, enabling third-party e-commerce distribution alongside direct website sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
EcoLuxe competitors and assessment
Company assessmentBroad incumbents
- Olly: Mass-market wellness gummy brand owned by Unilever; competes with EcoLuxe's BRINGME line on shelf and in drug/mass channels for ingestible wellness share.
- CeraVe: Mass-market skincare leader built on ceramides and clinical actives; the mass-channel incumbent closest to EcoLuxe's 'medical-grade, accessible' narrative.
- Beautycounter: Established clean-beauty brand with broader portfolio and consultant-driven sales model; competes for the same ingredient-conscious consumer as EcoLuxe.
Direct peers
- Herbivore Botanicals: Natural, botanical-driven skincare and wellness brand with a similar clean-beauty aesthetic, small-batch narrative and DTC + Sephora distribution.
- The Inkey List: Affordable, ingredient-led skincare brand sold DTC and through Sephora; competes head-to-head with EcoLuxe's clean, clinical-actives, ~$30 price positioning.
- The Ordinary: DECIEM-owned clinical skincare brand selling single-actives and serums at ~$7–$15 directly to consumers — the closest direct competitor on price-to-actives positioning.
- Drunk Elephant: Premium 'biocompatible' skincare brand built on clean formulation philosophy and active ingredients — the aspirational analog of EcoLuxe's medical-grade claim.
- Versed Skincare: Clean, affordable skincare brand with strong DTC and retail (Target) presence; competes on price point, clean ingredients and influencer-led marketing similar to EcoLuxe.
Emerging players
- Hum Nutrition: DTC ingestible beauty and wellness supplements brand; comparable to EcoLuxe's BRINGME gummy line as a 'beauty-from-within' competitor.
- Moon Juice: Premium wellness and 'beauty dusts/supplements' brand straddling skincare and ingestible wellness — overlaps with EcoLuxe's BRINGME sub-brand positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EcoLuxe social profiles
Digital presenceEcoLuxe compliance and trust
Trust signalCompliance1 record
EcoLuxe financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoLuxe leadership team
Management profileNumber of profiles
EcoLuxe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoLuxe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoLuxe
What does EcoLuxe do?
EcoLuxe sells clean, non-toxic skincare serums (Vitamin C, propolis, and hyaluronic acid peptide serums) and pectin-based wellness gummies under the BRINGME sub-brand, plus a complementary derma roller tool. Products are formulated with medical-grade active ingredients and produced in small batches at GMP-certified facilities, sold at roughly $30 per item through its own website, Amazon, wholesale accounts, and TikTok Shop.
Is EcoLuxe a public or private company?
EcoLuxe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcoLuxe founded?
EcoLuxe was founded in 2024.
How does EcoLuxe make money?
Four revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are marketplace Sales (Amazon), wholesale/B2B Sales and brand Ambassador Program.
Who are EcoLuxe's main competitors?
Broad incumbents on record are Olly, CeraVe and Beautycounter. Direct peers are Herbivore Botanicals, The Inkey List, The Ordinary, Drunk Elephant and Versed Skincare. Emerging players are Hum Nutrition and Moon Juice.
Does EcoLuxe have an API?
No public API is recorded for EcoLuxe.
What industry is EcoLuxe in?
EcoLuxe's product category is Clean Beauty and Wellness. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 456120 and its SIC code is 2844.