National Center for Professional Training and Leadership of Domestic Workers, AC

Labor Rights Advocacy and Domestic Worker Training Servicescaceh.org.mx

CACEH Nacional is a Mexican nonprofit founded in 2000 that advocates for and trains the country's 2.3 million domestic workers through rights education, free digital tools (including the Dignas mobile app), and policy advocacy aligned with ILO Convention 189.

Company typePrivate
Founded2000
HeadquartersMexico City, Mexico
Headcount1–10
GTM typeB2C
OfferingServices

What National Center for Professional Training and Leadership of Domestic Workers, AC does

Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar, A.C. (CACEH Nacional) is a Mexican nonprofit civil association founded in 2000 by Marcelina Bautista to advocate for the labor rights of Mexico's approximately 2.3 million domestic workers. The organization operates as a grassroots advocacy and professional training body, serving primarily indigenous and migrant women domestic workers who are largely excluded from formal labor protections (98% lack written contracts, 96% lack health insurance). Its core products include the Dignas mobile application — a free, data-free Android app providing labor rights summaries and four benefits calculators (aguinaldo, prima vacacional, finiquito, liquidación) — supplemented by online labor calculators, downloadable contract templates (Planta and Entrada por Salida), the Dignómetro violence assessment tool, the Cartilla de Derechos booklet, and online training courses. CACEH extends its reach through a network of trained domestic worker leaders (agentes multiplicadoras) across multiple Mexican states, and through ecosystem entities including the SINACTRAHO national union and COODEPTH cooperative.

The organization's business model is nonprofit: all services and products are provided free of charge to domestic workers and employers, with operations funded by donations and grants from international institutional donors including Human Rights Watch, the French Development Agency (AFD), L'Oréal Groupe, Cummins, Nacional Monte de Piedad, Fondo Global, and PADF. CACEH has no commercial revenue streams and no disclosed equity, debt, or public funding. Its go-to-market is community-led and event-driven, combining grassroots organizing, public events (International Domestic Workers' Day, IMSS enrollment fairs), digital channels (social media, website), and strategic partnerships with government agencies (IMSS, STPS), international bodies (ILO), and corporate donors.

CACEH's strategic significance is anchored in its direct role in shaping Mexico's labor policy framework: it participated in the ILO Convention 189 negotiations (2011), advocated for Mexico's ratification (entered into force July 2021), and contributed to the 2019 Federal Labor Law reform and 2022 Social Security Law reform. The organization operates from a single headquarters in Mexico City and maintains a national presence across multiple states including CDMX, Oaxaca, and Estado de México.

National Center for Professional Training and Leadership of Domestic Workers, AC firmographics

Firmographics

Name: National Center for Professional Training and Leadership of Domestic Workers, AC
Legal name: Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar, A.C.
Website: https://caceh.org.mx
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Short description: CACEH Nacional is a Mexican nonprofit founded in 2000 that advocates for and trains the country's 2.3 million domestic workers through rights education, free digital tools (including the Dignas mobile app), and policy advocacy aligned with ILO Convention 189.
Ownership category
akta.pro rank

National Center for Professional Training and Leadership of Domestic Workers, AC industry classification

Industry

Product category: Labor Rights Advocacy and Domestic Worker Training Services
NAICS: Educational Services (611), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
SIC: Services-Educational Services (8200), Services-Membership Organizations (8600)
akta.pro industry: PRIMARYBPAGALAB
Workforce Development & Inclusive Employment (Job Training, Placement)
Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations
SECONDARYBPAHAAAD
Employment & Labor Law
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

Domestic worker rights
Labor rights advocacy
Workforce professional training
Social security enrollment
Nonprofit civil association

Where National Center for Professional Training and Leadership of Domestic Workers, AC is headquartered

Location

Headquarters

HQ city: Mexico City
HQ country: Mexico
HQ region: Latin America

Offices1 record

Markets served

National Center for Professional Training and Leadership of Domestic Workers, AC business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Donations and Philanthropic Grants: CACEH operates primarily on donations and grants from international organizations and institutional donors. Bank transfer details are publicly posted on its website (BBVA Bancomer account). The organization has a donation campaign page and actively seeks public contributions.
Institutional Funding and Project Grants: CACEH receives funding from international development organizations. Listed donors include: Human Rights Watch, Fondo Global, PADF (Partner for Democratic Change), Nacional Monte de Piedad, Cummins, AFD (French Development Agency), and L'Oréal Groupe. These partnerships support specific programs such as professionalization courses, communication campaigns, and social security enrollment drives.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free services for domestic workers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

National Center for Professional Training and Leadership of Domestic Workers, AC product offering

Product offering

Core offering

Mexican nonprofit civil association that advocates for, trains, and supports domestic workers on labor rights, social security enrollment, and formal employment. It offers free digital tools (the DIGNAS mobile app, an online labor benefits calculator, and the Dignómetro self-assessment tool) and educational resources (contract templates, basic-rights booklet, training courses, and an employer good-practices manual).

Product overview

CACEH NACIONAL offers a portfolio of digital tools and educational resources centered on the App DIGNAS as its core technology product, supplemented by the online Calculator for labor benefits, downloadable contract templates (Planta and Entrada por Salida modalities), the Dignómetro violence assessment tool, and various publications including the Cartilla de Derechos booklet. These products work together to provide domestic workers with rights awareness, labor calculations, contract guidance, and violence prevention resources. The organization also provides online training courses for capacity building. The entire suite is designed to promote formal employment, rights enforcement, and social security enrollment for domestic workers in Mexico.

Differentiator

Problem solved

Functional benefit

Brands

DIGNAS: Mobile application (app) for domestic workers to access their labor rights information, including calculators for aguinaldo, vacation bonus, severance pay, and compensation for unjustified dismissal. Available on Android devices and is free.

Products and services

DIGNAS App (App DIGNAS) Mobile application for Android designed for domestic workers, providing informational content and practical tools related to labor rights, benefits, working conditions, and self-assessment; distributed via Google Play.
Online Labor Benefits Calculator (Calculadora de Prestaciones Laborales) Web-based interactive tool that allows domestic workers and employers to estimate labor benefits (prestaciones) owed under Mexican labor law based on user-input parameters.
Dignómetro Interactive self-assessment instrument that helps domestic workers identify risks, violence, or unfair treatment in their workplace and access follow-up support.
Contract Template — Modalidad de Planta Standardized downloadable employment contract template for the 'live-in / planta' modality of domestic work, used by workers and employers to formalize the working relationship.
Contract Template — Modalidad Entrada por Salida Standardized downloadable employment contract template for the 'live-out / entrada por salida' modality of domestic work, used to formalize the working relationship.
Cartilla de los Derechos Básicos de las Trabajadoras del Hogar Educational booklet that summarizes the basic labor rights of domestic workers, used as awareness and reference material in outreach and training activities.
Manual de Buenas Prácticas y Obligaciones Laborales para Empleadores Manual for employers of domestic workers covering good practices and employer labor obligations, intended to guide formalization and proper treatment of domestic workers.
Diagnóstico sobre la situación actual de las personas trabajadoras del h Online Training Courses and Workshops on labor rights and professionalization of domestic work, delivered through the organization's portal and on-site sessions.

Quantifiable outcome

53,584 domestic workers affiliated to IMSS as of December 2022 under the pilot program (out of 2.3 million total)
+3 more outcomes

Companies that use National Center for Professional Training and Leadership of Domestic Workers, AC

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

National Center for Professional Training and Leadership of Domestic Workers, AC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

National Center for Professional Training and Leadership of Domestic Workers, AC partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

México, ¿Cómo Vamos? (MCV)coreStrategic or Co-development Partner · 11 September 2023CACEH and México, ¿Cómo Vamos? signed a collaboration agreement in September 2023 to jointly study the domestic labor market, generate educational data visualizations, and advocate for policy improvements for domestic workers. MCV is an economic observatory collective of social scientists. The partnership includes joint publications, data analysis, and public advocacy campaigns to promote formal employment with social security for domestic workers.
SINACTRAHO (Sindicato Nacional de Trabajadores y Trabajadoras del Hogar)coreStrategic or Co-development PartnerCACEH co-founded SINACTRAHO, Mexico's national domestic workers' union. Marcelina Bautista and CACEH played a founding role, and the two organizations collaborate on advocacy, joint campaigns (e.g., '¿Quién Cuida a Quién te Cuida?'), and annual commemorations of International Domestic Workers' Day.
Cooperativa para el Desarrollo Integral de las Personas Trabajadoras del Hogar (COODEPTH)coreStrategic or Co-development PartnerCACEH supported the creation of COODEPTH, a cooperative for the integral development of domestic workers. The cooperative provides professionalization services, training courses (e.g., intermediate cooking), and employment placement for domestic workers. It also refers employers seeking trained workers to CACEH's ecosystem.
ILO (International Labour Organization)coreStrategic or Co-development PartnerCACEH participated in the ILO negotiations in Geneva that led to the adoption of Convention 189 in June 2011. Marcelina Bautista represented domestic workers in these negotiations. The ILO Convention 189 is the cornerstone of CACEH's advocacy framework, and CACEH continues to work with the ILO on implementation in Mexico.
Centro de Cultura Digital (CCD)minorStrategic or Co-development PartnerCACEH partnered with the Centro de Cultura Digital to launch the Dignas app and conduct a digital skills laboratory with 35 domestic worker leaders across 5 Mexican states. The CCD hosted the app launch event in June 2022.
IMSS (Instituto Mexicano del Seguro Social)coreChannel Partner/ Reseller/ DistributorCACEH collaborates with IMSS to promote and facilitate the enrollment of domestic workers in the social security system. CACEH provides training and guidance to workers and employers on the enrollment process, while IMSS provides the actual enrollment infrastructure. The partnership includes joint campaigns such as the '¿Quién Cuida a Quién te Cuida?' enrollment drive in Oaxaca.
Hogar Justo HogarminorGTM or Marketing PartnerHogar Justo Hogar is a collective of sensitized employers who understand and support improved working conditions for domestic workers. CACEH references this collective as a key partner in promoting employer compliance and changing the cultural paradigm of domestic work.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

National Center for Professional Training and Leadership of Domestic Workers, AC competitors and assessment

Company assessment

Direct peers

National Domestic Workers Alliance (NDWA): US-based national membership organization for domestic workers and nannies. NDWA is the closest geographic and operational analogue to CACEH — it organizes workers, runs leadership training, and advocates for labor law reform. Both organizations also helped shape ILO Convention 189.
SINACTRAHO (Sindicato Nacional de Trabajadores y Trabajadoras del Hogar): Mexico's national domestic workers' union, co-founded by CACEH. SINACTRAHO is both a strategic partner and a natural peer — operating as the formal collective bargaining and labor rights representative of the same constituency CACEH serves through training and advocacy.
WIEGO (Women in Informal Employment: Globalizing and Organizing): Global network focused on informal workers including domestic workers, home-based workers, and street vendors. WIEGO provides research, statistics, and policy advocacy on informal employment — directly comparable to CACEH's evidence-based approach to the 2.3M-strong domestic worker sector in Mexico.
International Domestic Workers Federation (IDWF): Global federation of domestic worker unions and organizations. CACEH co-founded SINACTRAHO as an IDWF affiliate and has collaborated on ILO advocacy. The federation is the umbrella peer organization for the global domestic workers' rights movement.

Emerging players

Centro de Derechos Humanos Miguel Agustín Pro Juárez (Centro Prodh): Prominent Mexican human rights organization with broader scope (migrants, indigenous rights, justice system). Centro Prodh shares CACEH's advocacy methodology and donor ecosystem but does not specialize in labor or domestic worker rights.
Fundar, Centro de Análisis e Investigación: Mexican civil society organization focused on budget transparency and human rights advocacy. Fundar is comparable in organizational maturity and donor base, though its focus areas (budget, transparency, extractives) differ from labor rights.

Regional players

Coalición Pro Defensa del Migrante: Mexican NGO coalition advocating for migrant worker rights in both Mexico and the United States. Overlaps with CACEH on the intersection of migration and domestic work, especially for Central American women in Mexican households.

Broad incumbents

Oxfam Mexico: Mexican branch of a global humanitarian organization with programs on gender justice, labor rights, and inequality. Oxfam Mexico addresses domestic worker rights as part of a broader portfolio rather than as a specialty, comparable in scale and donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

National Center for Professional Training and Leadership of Domestic Workers, AC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Center for Professional Training and Leadership of Domestic Workers, AC leadership team

Management profile

Number of profiles

Profiles2 records

National Center for Professional Training and Leadership of Domestic Workers, AC subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

National Center for Professional Training and Leadership of Domestic Workers, AC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Center for Professional Training and Leadership of Domestic Workers, AC M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about National Center for Professional Training and Leadership of Domestic Workers, AC

What does National Center for Professional Training and Leadership of Domestic Workers, AC do?

Is National Center for Professional Training and Leadership of Domestic Workers, AC a public or private company?

National Center for Professional Training and Leadership of Domestic Workers, AC is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was National Center for Professional Training and Leadership of Domestic Workers, AC founded?

National Center for Professional Training and Leadership of Domestic Workers, AC was founded in 2000. It employs 1 to 10 people.

Where is National Center for Professional Training and Leadership of Domestic Workers, AC based?

National Center for Professional Training and Leadership of Domestic Workers, AC is headquartered in Mexico City, Mexico, in the Latin America region.

How does National Center for Professional Training and Leadership of Domestic Workers, AC make money?

Two revenue lines are on record. Donations and Philanthropic Grants are the primary driver. The others are institutional Funding and Project Grants.

Who are National Center for Professional Training and Leadership of Domestic Workers, AC's main competitors?

Direct peers on record are National Domestic Workers Alliance (NDWA), SINACTRAHO (Sindicato Nacional de Trabajadores y Trabajadoras del Hogar), WIEGO (Women in Informal Employment: Globalizing and Organizing) and International Domestic Workers Federation (IDWF). Emerging players are Centro de Derechos Humanos Miguel Agustín Pro Juárez (Centro Prodh) and Fundar, Centro de Análisis e Investigación. Coalición Pro Defensa del Migrante is listed as a regional player. Oxfam Mexico is listed as a broad incumbent.

Does National Center for Professional Training and Leadership of Domestic Workers, AC have an API?

No public API is recorded for National Center for Professional Training and Leadership of Domestic Workers, AC.

What industry is National Center for Professional Training and Leadership of Domestic Workers, AC in?

National Center for Professional Training and Leadership of Domestic Workers, AC's product category is Labor Rights Advocacy and Domestic Worker Training Services. Its primary akta.pro industry code is BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement), with a secondary code of BPAHAAAD, Employment & Labor Law. Its NAICS code is 611 and its SIC code is 8200.