PHLY
PHLY is a Philadelphia-focused digital sports media brand operated by ALLCITY Network, providing news, podcasts, videos, and merchandise for the Eagles, Flyers, Phillies, 76ers, and Union, monetizing primarily through a $79.99-per-year Diehard subscription.
- Company typePrivate
- Founded2023
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PHLY does
PHLY is a Philadelphia-focused digital sports media brand operated by ALLCITY Network Inc., a Colorado-incorporated private media company headquartered in Denver. Founded in 2023, PHLY delivers news, analysis, podcasts, video content, events, and merchandise to Philadelphia professional sports fans across the five major franchises: the Eagles (NFL), Flyers (NHL), Phillies (MLB), 76ers (NBA), and Union (MLS). The brand sits within a larger portfolio of regional sports media properties under ALLCITY Network that includes DNVR (Denver), PHNX (Phoenix), and AllCHGO (Chicago), indicating an explicit city-by-city verticalization strategy for U.S. sports coverage.
The core product is the PHLY Sports website (allphly.com), structured around team-specific content hubs with sub-sections for news, podcasts, video, events, and merchandise. The platform supports a podcast network of at least nine shows, including The Anthony Gargano Show, House of Action, Brandon Graham Unblocked, Exciting Mics Podcast, The Cheap Seats, and per-team podcasts for the Eagles, Flyers, Phillies, Sixers, and Union. Content distribution runs through owned channels on Facebook, Twitter/X, Instagram, YouTube, TikTok, and email newsletters, with an integrated merchandise storefront at store.allcitynetwork.com that sells team-specific apparel and collectibles. Premium content is gated behind the trademarked Diehard Membership, an annual subscription priced at $79.99 that unlocks exclusive analysis, community features, and the seasonal Diehard Draft Guide; the subscription auto-renews with 30-day notice and can be cancelled or gifted.
PHLY's business model is a freemium-style subscription funnel: free content across owned digital channels captures top-of-funnel audience, while the recurring Diehard subscription represents the core monetization layer targeting the most engaged Philadelphia sports consumers. Editorial coverage is produced by 11-50 employees, including 11 named beat-specific staff writers. The company is privately held with no disclosed external institutional investors, funding rounds, acquisitions, or controlling parent entity beyond the ALLCITY Network corporate structure. Revenue figures are not publicly disclosed; the only quantified revenue mechanism is the Diehard subscription, with commerce as a secondary stream through the integrated merchandise store.
PHLY firmographics
Firmographics- Name
- PHLY
- Legal name
- ALLCITY Network Inc.
- Website
- https://allphly.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PHLY is a Philadelphia-focused digital sports media brand operated by ALLCITY Network, providing news, podcasts, videos, and merchandise for the Eagles, Flyers, Phillies, 76ers, and Union, monetizing primarily through a $79.99-per-year Diehard subscription.
- Ownership category
- akta.pro rank
PHLY industry classification
Industry- Product category
- Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120)
- akta.pro primary industry
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)
Keywords
Where PHLY is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PHLY business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Diehard Subscription: Yearly subscription service providing premium sports content, exclusive articles, and community features. The subscription auto-renews annually at $79.99 unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Diehard Premium Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PHLY product offering
Product offeringCore offering
PHLY is a Philadelphia-focused digital sports media network delivering team-specific news articles, podcasts, video content, and live coverage for the Eagles, Flyers, Phillies, 76ers, and Union. Its primary monetizable offering is the Diehard Membership, an annual subscription providing premium articles, exclusive analysis, community access, and the Diehard Draft Guide, supplemented by team-specific merchandise sales through an integrated storefront.
Product overview
PHLY Sports is a Philadelphia-focused sports media platform operated by ALLCITY Network Inc. The core offering is the PHLY Sports Website providing team-specific coverage for Eagles, Flyers, Phillies, and 76ers. The platform operates a multi-podcast network including flagship show The Anthony Gargano Show plus team-specific podcasts. Premium access is available through the Diehard Membership subscription ($79.99/year) which unlocks exclusive analysis content, the annual Diehard Draft Guide, and premium articles. Video content is distributed via PHLY Videos section, with merchandise available through external store integration.
Differentiator
Problem solved
Functional benefit
Brands
- Diehard Membership: Premium subscription tier offering exclusive content and features for Philadelphia sports fans.
Products and services
- PHLY Sports Website Primary digital sports news and media platform covering Philadelphia Eagles, Flyers, Phillies, 76ers, and Union with articles, videos, podcasts, and multimedia content for individual sports fans.
- Diehard Membership Annual premium subscription ($79.99/year) providing exclusive content, behind-the-scenes access, enhanced Philadelphia team coverage, community features, gift membership options, and the annual Diehard Draft Guide for diehard Philadelphia sports fans.
- PHLY Merchandise Store Online merchandise storefront selling team-specific branded apparel and merchandise for Philadelphia Eagles, Flyers, Phillies, and 76ers fans through store.allcitynetwork.com.
Companies that use PHLY
Customer profileSegments1 record
Ideal customer profiles1 record
PHLY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PHLY partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
PHLY competitors and assessment
Company assessmentDirect peers
- Defector: Worker-owned subscription sports media site offering long-form journalism and podcasts across multiple sports. Comparable subscription-led, writer-centric sports publishing model.
- FanSided: Network of 300+ team-specific fan sites providing news, analysis, and opinion across all major sports. Closely comparable verticalized team-by-team fan publishing model at national scale.
- SB Nation: Network of team-specific fan blogs with national sports coverage and editorial verticals. Highly comparable verticalized team-by-team sports publishing model, though ad-supported rather than subscription-led.
- Barstool Sports: Digital sports media brand with heavy social, podcast, and video presence targeting passionate fan audiences. Comparable multi-format sports media with strong regional fan affinity, though more entertainment-tonal.
- DNVR: Sister brand under ALLCITY Network Inc. covering Denver sports with the same verticalized, team-specific content, podcast, and subscription playbook. Direct operational peer within the parent network.
- The Athletic: Subscription-based sports media covering multiple teams/leagues with deep beat reporting and podcasts. Closest direct comparable to PHLY's model, scaled nationally rather than to a single metro.
Broad incumbents
- Bleacher Report: Large-scale digital sports media platform with heavy social, video, and mobile app distribution. Comparable multi-format sports media business targeting similar young, fan-first audiences, but at national scale.
- Sports Illustrated: Established national sports media brand with broad coverage across leagues and teams. Comparable in product offering (articles, video, podcasts) but operates at much larger scale and breadth rather than regional depth.
- The Ringer: Sports and pop-culture digital media company with strong podcast portfolio. Comparable in podcast-led content strategy and subscription/community ambitions, but with much broader (non-regional) coverage.
Regional players
- Crossing Broad: Philadelphia-focused sports blog covering the city's pro teams with opinionated commentary and fan community. Comparable regional Philadelphia sports media positioning, though smaller and less formal in structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PHLY social profiles
Digital presencePHLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHLY leadership team
Management profileNumber of profiles
Profiles11 records
PHLY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHLY
What does PHLY do?
PHLY is a Philadelphia-focused digital sports media network delivering team-specific news articles, podcasts, video content, and live coverage for the Eagles, Flyers, Phillies, 76ers, and Union. Its primary monetizable offering is the Diehard Membership, an annual subscription providing premium articles, exclusive analysis, community access, and the Diehard Draft Guide, supplemented by team-specific merchandise sales through an integrated storefront.
Is PHLY a public or private company?
PHLY is a private company. It is classified as unknown and is currently operating.
When was PHLY founded?
PHLY was founded in 2023. It employs 11 to 50 people.
Where is PHLY based?
PHLY is headquartered in Philadelphia, United States, in the North America region.
How does PHLY make money?
One revenue line is on record: diehard Subscription.
Who are PHLY's main competitors?
Direct peers on record are Defector, FanSided, SB Nation, Barstool Sports, DNVR and The Athletic. Broad incumbents are Bleacher Report, Sports Illustrated and The Ringer. Crossing Broad is listed as a regional player.
Does PHLY have an API?
No public API is recorded for PHLY.
What industry is PHLY in?
PHLY's product category is Sports Media. Its primary akta.pro industry code is MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric). Its NAICS code is 5162.