crossing broad

What crossing broad does

Crossing Broad is a Philadelphia-focused digital sports media publisher established in 2009, operating a sports blog, team-specific editorial coverage, and the Crossing Broad Podcast Network. Its editorial scope centers on the city's professional franchises — the Eagles (NFL), Phillies (MLB), Sixers (NBA), Flyers (NHL), and Union (MLS) — plus local college coverage including Big 5 basketball, with content distributed via a website and podcast feeds.

The commercial product surface is editorial and promotional rather than software: there are no apps, no API products, and no disclosed technology platform beyond the website, podcast infrastructure, and team pages that integrate live odds and statistics. Distribution is web-first, with affiliate referral links to major U.S. sportsbook and online casino operators (BetMGM, DraftKings, FanDuel, Caesars, BetRivers, Golden Nugget, Borgata, betPARX, Hollywood Casino, Fanatics, bet365) embedded in editorial and dedicated bonus code sections.

Crossing Broad's business model is a hybrid of affiliate referral commissions from sports betting and casino operators and traditional digital advertising. Content is free to consumers, and the property operates state-specific verticals tailored to regulated U.S. gambling markets in Pennsylvania, New Jersey, Michigan, West Virginia, Connecticut, Delaware, and Rhode Island. The company is privately held and owned by Sportradar Solutions LLC, the U.S. subsidiary of Switzerland-based Sportradar AG.

Name

crossing broad

Legal name

Crossing Broad

Website

https://crossingbroad.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Crossing Broad is a Philadelphia-focused digital sports media publisher established in 2009, producing editorial coverage, team pages with live odds, and a podcast network for local professional and college sports fans. It monetizes through affiliate referrals to U.S. sportsbooks and online casinos plus digital advertising.

Ownership category

akta.pro rank

Product category

Sports Media and Content Publishing

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Philadelphia sports blog
• Sports betting content
• Online casino reviews
• Sports podcast network
• Regional sports media

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing - Casino/Sportsbook Referrals: The site earns referral commissions when users sign up for featured online casino and sports betting platforms through tracked affiliate links. Featured operators include BetMGM, DraftKings, FanDuel, Caesars, BetRivers, Golden Nugget, Borgata, betPARX, Hollywood Casino, Fanatics, and bet365.
2. Digital Advertising: Standard display and banner advertising on the website, with a dedicated 'Advertise With Us' page indicating direct ad sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crossing Broad is a Philadelphia-focused sports media company that publishes original blog content covering local professional and college sports teams (Eagles, Phillies, 76ers, Flyers, Union, Temple). It also produces a podcast network and editorial guides covering sports betting and online casino play, including state-specific reviews and bonus codes for operators in Pennsylvania, New Jersey, West Virginia, and Michigan. The business monetizes through display advertising and affiliate referral commissions tied to sportsbook and casino sign-ups.

Product overview

Crossing Broad is a sports blog and content platform operated by Sportradar Solutions LLC, offering sports journalism covering Philadelphia teams (Eagles, Phillies, Sixers, Flyers, Union) and Big 5 basketball, along with integrated gambling content including sports betting guides and online casino bonus codes across multiple states (PA, NJ, WV, MI). The core product is sports news and commentary, supplemented by gambling-focused sub-products including team-specific pages with odds and stats, state-specific online casino review sections, and a podcast network.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sportradar Solutions LLCcoreOthersCrossing Broad is a part of the sports technology company Sportradar Solutions LLC. Sportradar is a major sports data and technology provider that also operates various sports media and betting-related properties.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Network: Leading US sports betting media and affiliate platform offering odds, picks, and sportsbook referral links across multiple states — directly comparable business model to Crossing Broad's sportsbook affiliate focus.
• Covers: Sports betting and casino affiliate site with sportsbook reviews, odds, and bonus codes — a more established version of Crossing Broad's sportsbook and casino affiliate offering.
• Sportsbook Review (SBR): Sportsbook comparison and review site providing ratings, odds, and bonus information for US sportsbooks — closely comparable affiliate-driven content business.
• VSiN (Vegas Sports Information Network): Sports betting media network with betting picks, analysis, and sportsbook affiliate links, plus a podcast and video network — comparable multi-channel affiliate model.
• Bonus.com: Online casino affiliate and review site covering bonus codes, slot reviews, and casino sign-up offers — directly comparable to Crossing Broad's PA/NJ casino affiliate pages.
• Casino.org: Major online casino affiliate and review platform offering state-specific bonus guides — comparable in casino affiliate content and multi-state coverage.

Emerging players

• Rotowire: Sports data and fantasy/DFS content site that has expanded into sportsbook affiliate content — overlapping use case for sports bettors seeking data-driven picks and odds content.

Regional players

• PhillyVoice: Philadelphia-focused regional digital media outlet covering sports, news, and culture — comparable regional audience overlap with Crossing Broad but with broader editorial scope.

Broad incumbents

• Bleacher Report: Large-scale sports media outlet covering Philadelphia teams and broader sports — adjacent competitor for Philadelphia sports fan attention with national scale and larger content budget.
• The Athletic: Subscription-based national sports media company with deep local team coverage including Philadelphia — competing premium sports content for the same Philadelphia fan demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CrossingBroad
• Facebookfacebook.com/CrossingBroad
• Instagraminstagram.com/crossingbroad/?hl=en
• LinkedInlinkedin.com/company/cb-sports-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossing broad