TEEF for Life

What TEEF for Life does

TEEF for Life is a Minneapolis-based private pet dental care company operating under Primal Health, LLC. It sells prebiotic and postbiotic oral care products for dogs and cats built on its proprietary SMMRT Science (Selective Microbial Metabolism Regulation Technology), which uses molecular nutrition to shift oral bacteria away from sugar/carbohydrate metabolism toward protein metabolism rather than killing microbes. The product line centers on three Protektin powder formulations: Protektin42 for dogs, Protektin30 for cats (with chlorella for stomatitis support), and Protektin42K (sodium-free) for pets with kidney or GI sensitivities, sold as kits with reusable glass jars and refills, plus Lickable Treat Powders combining Protektin42K with freeze-dried protein. The company generates approximately 60% of revenue from direct-to-consumer sales through its own e-commerce site and Amazon, and 40% from wholesale to dental, veterinary, and retail channels, with subscription/recurring options offered at up to 25% discount. Internationally, products are distributed via regional partners in the EU, Canada, Australia, New Zealand, Singapore, Malaysia, and the UK. The company has 18 patents held by founder Dr. Emily Stein (Ph.D., UC Berkeley; postdoc, Stanford), employs six people, and has built clinical validation through a 600-patient study with Delta Dental of Minnesota, zoo collaborations, and ongoing ISS testing of the human formulation.

Name

TEEF for Life

Legal name

Primal Health, LLC

Website

https://teefhealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TEEF for Life is a Minneapolis-based pet dental care company selling prebiotic Protektin powders for dogs and cats, based on its proprietary SMMRT Science oral microbiome modulation technology, via DTC e-commerce, wholesale, and international distributors.

Ownership category

akta.pro rank

Product category

Pet Oral Health / Pet Dental Care Products

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dental & Oral Health Supplements (HLAMALAG)

akta.pro secondary industries

Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

Keywords

• Prebiotic pet dental care
• Oral microbiome modulation
• Pet dental powder additives
• Veterinary dental products
• Prebiotic oral health supplements

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales - Direct to Consumer: Direct-to-consumer sales through e-commerce website (teefhealth.com), representing 60% of revenue. Includes one-time purchases and subscription/recurring orders for dental kit refills.
2. Product Sales - Wholesale/B2B: Wholesale channel sales to dental offices, veterinary offices, and retail, representing 40% of revenue.
3. Amazon Marketplace Sales: Products available through Amazon store channel for additional distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

TEEF for Life sells prebiotic dental powder kits (Protektin42 for dogs, Protektin30 for cats, Protektin42K sodium-free for all pets) and lickable treat powders that use the company's proprietary SMMRT Science to modulate the oral microbiome, addressing plaque, tartar, bad breath, and gum disease at the bacterial-metabolism level. Products are sold as 30-, 90-, and 180-serving kits with reusable glass jars and pre-measured scoop refills, plus bundled freeze-dried protein lickable treats, primarily through the company's own e-commerce subscription model and through veterinary, dental, and retail wholesale channels.

Product overview

TEEF for Life is a prebiotic pet dental care product line from Primal Health, LLC. The portfolio centers on Protektin™ powder formulations containing SMMRT Science® (Selective Microbial Metabolism Regulation Technology) — a molecular nutrition approach that modulates oral microbiomes. Three concentrated dental kit variants address different pet segments: Protektin42™ for dogs includes sodium bicarbonate; Protektin30™ for cats contains chlorella for fungal issues; and Protektin42K™ (sodium-free) for pets with kidney sensitivities. Each kit pairs a reusable glass storage jar with pre-measured powder sachets (30/90/180 servings) and a scoop. Refill packets allow subscription replenishment. The Lickable Treat Powder sub-line adds Protektin42K to freeze-dried protein powders (Beef Liver or Salmon) for palatable delivery. All products operate independently as water or food additives without requiring integration with other software platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Protektin42™: Prebiotic dental powder water additive for dogs, containing soluble fiber, L-arginine, sodium bicarbonate, and vitamin B6. Targets all 42 canine teeth.
• Protektin30™
• Protektin42K™
• Lickable Treat Powder
• SMMRT Science®

Products and services

• Protektin42 Dental Kit for Dogs Prebiotic dental powder water additive for dogs containing the Protektin42 formula (soluble fiber, L-arginine, sodium bicarbonate, vitamin B6); sold as a kit with reusable glass jar, pre-measured scoop, desiccant, and 30/90/180-serving powder sachets for daily at-home canine dental hygiene.
• Protektin30 Dental Kit for Cats Prebiotic dental powder water additive for cats containing the Protektin30 formula (soluble fiber, L-arginine, vitamin B6, organic cracked-cell-wall chlorella); sold as a kit with reusable glass jar, scoop, desiccant, and 30/90/180-serving sachets for daily feline dental hygiene and stomatitis support.
• Protektin42K Dental Kit for All Pets (Sodium-Free) Sodium-free prebiotic dental powder for dogs and cats, including those with kidney or GI sensitivities; contains only the three core SMMRT ingredients (soluble fiber, L-arginine, vitamin B6) plus optional chlorella, sold as a kit with reusable glass jar, scoop, desiccant, and 30/90/180-serving sachets.
• Lickable Treat Powder (Beef Liver & Salmon) Freeze-dried premium protein powder (Beef Liver or Wild Caught Salmon) supercharged with Protektin42K; sprinkled on food, treats, or lick pads for palatable daily dental support. Available as single flavor or 15% bundle of both flavors; each bottle contains 3g of Protektin42K equivalent to a 30-day water-additive supply.
• Refill Powder Packets (Protektin42, Protektin30, Protektin42K) Standalone 30-serving refill packets for the Protektin42 (dogs), Protektin30 (cats), and Protektin42K (all pets) dental kits, available in quantities of 1–6 packets with volume discounts up to 20% and free shipping on subscription.

Quantifiable outcome

• 70% reduction in Porphyromonas gingivalis bacteria in 30 days (from 22.4% to 4.1% burden)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Minnesota ZoocoreStrategic or Co-development PartnerTEEF and Minnesota Zoo collaborating on a study to confirm oral health is critical to long-term animal wellness. The zoo uses TEEF products on various animals to study dental health impacts.
• Delta Dental of MinnesotacoreStrategic or Co-development PartnerCompleted a 600-patient clinical study with Delta Dental of Minnesota to validate TEEF's dental health technology and outcomes.
• Baylor UniversitycoreStrategic or Co-development PartnerCollaboration on research studying dental health impacts on certain cancers, exploring the connection between oral microbiome and systemic health outcomes.
• Como Zoo (St. Paul)minorStrategic or Co-development PartnerComo Zoo in St. Paul uses TEEF on their exotic animals including Sea lions, Seals, Primates, Turtles, and Large cats as part of their animal dental health program.
• International Space Station (NASA/International Space Agencies)coreStrategic or Co-development PartnerHuman version of TEEF technology (DailyDentalCares.com) received approval from space agencies to be tested on the International Space Station as a possible solution for astronaut dental hygiene.
• International Distribution PartnersminorChannel Partner/ Reseller/ DistributorRegional distribution partners including: kanevet.com (Canada), polygenasia.com (Singapore), kvet.co.nz (Australia/NZ), honupaws.kyte.site (Malaysia), Faire.com (EU wholesale B2B).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PlaqOff (宠物口乐) / ProDen PlaqueOff: ProDen PlaqueOff is a seaweed-based dental supplement powder for pets that competes head-to-head with TEEF's Protektin powders as a food-topper format for tartar and plaque control. Both brands sell a dry powder sprinkled on food with a similar functional claim.
• NaturVet: NaturVet is an established manufacturer of pet supplements including dental, joint, and digestive categories. It is comparable to TEEF as a pet supplement brand that includes a dental/oral health line and is widely distributed in pet retail.

Direct peers

• Pet Honesty: Pet Honesty markets natural pet supplements and dental products, including dental sticks, via DTC and major retail (Amazon, Chewy). It competes with TEEF in the premium, natural, science-positioned pet supplement segment.
• Virbac (C.E.T. Dental Chews): Virbac's C.E.T. line is one of the most veterinarian-recommended pet dental product families, including chews, toothpastes, and home dental kits. It directly competes with TEEF in the at-home pet dental care category and is the standard against which veterinary recommendations are made.
• Zesty Paws: Zesty Paws is a fast-growing DTC pet supplement brand offering chews, oils, and powders targeting dental, joint, skin, and digestive health. It is comparable to TEEF as a venture-backed, e-commerce-first pet supplement brand pursuing category leadership in functional pet health.
• PetLab Co. PetLab Co. is a leading DTC pet supplement brand with strong subscription economics, sold primarily through Amazon and its own site. It is comparable to TEEF in business model (DTC, subscription, premium positioning) and adjacent in product category (functional pet supplements).
• TropiClean: TropiClean produces a broad line of pet dental products including water additives, gels, sprays, and chews. Its water additive format is the most direct functional competitor to TEEF's Protektin water-soluble powder, and the brand is widely distributed in pet retail.

Broad incumbents

• Arm & Hammer (Petrodex Dental): Petrodex dental products, including toothbrushes, toothpaste, and breath sprays, are part of the Church & Dwight (Arm & Hammer) pet portfolio. The brand competes with TEEF in at-home pet dental care and benefits from Arm & Hammer's mass-market consumer trust and retail scale.
• Greenies (Mars Petcare): Greenies, owned by Mars Petcare, is the dominant pet dental chew brand globally. It is a broad incumbent in the pet oral health category that TEEF competes directly with via its water/food additive format, addressing the same periodontal disease and bad-breath use cases but with a different delivery mechanism.
• Boehringer Ingelheim (OraVet): OraVet, owned by Boehringer Ingelheim Animal Health, offers dental hygiene chews and a professional plaque prevention gel sold through veterinarians. It competes with TEEF in the science-backed, vet-channel pet dental segment and is owned by one of the largest animal health companies globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCfuuHM_4Ah8mqtaWYy-zxWA
• Facebookfacebook.com/TEEFhealth
• Instagraminstagram.com/teefhealth
• LinkedInlinkedin.com/company/teef-health-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEEF for Life