Dhad scale
Miqyas AlDhad is an Abu Dhabi-based company that operates a standardized Arabic reading assessment framework for grades 1-12 across the Arab world, licensing it to ministries of education and schools with backing from MetaMetrics' Lexile framework and a proprietary 8,000+ book Arabic corpus.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dhad scale does
Dhad Scale, operating legally as Miqyas AlDhad (مقياس الضاد), is an Abu Dhabi-based educational services company that has built an Arabic reading assessment framework for students in grades 1 through 12 across the Arab world. Its core product is a unified assessment framework that measures Arabic reading proficiency and benchmarks text complexity, supported by the globally validated Lexile Framework for Reading through a strategic relationship with US-based MetaMetrics.
The underlying technology combines generative AI-based automatic text analysis with psychometric algorithms calibrated for Arabic language complexity. The framework is grounded in a proprietary linguistic corpus of more than 8,000 Arabic books, built through comparative text studies with 450+ Arabic language experts and validated in a field study covering 110,000 students from private and government schools. The company applies a triangulation methodology that combines three independent data sources and multiple research instruments to establish reliability, and the platform also supports personalized learning plan design for teachers and progress insights for parents.
The business model is sales-led and government-anchored: Dhad Scale licenses its assessment framework to ministries of education through multi-year agreements and partners with regional EdTech companies (notably Alef for Education in the UAE and Diglossia) to extend reach. Distribution flows from ministry-level endorsements down through public and private school networks, with secondary monetization potential through publishers, content creators, and assessment developers who use the framework to align Arabic content to reading levels. Pricing is contact-based and not publicly disclosed, and revenue figures are not available in public source material.
Dhad scale firmographics
Firmographics- Name
- Dhad scale
- Legal name
- Miqyas AlDhad
- Website
- https://miqyasaldhad.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Miqyas AlDhad is an Abu Dhabi-based company that operates a standardized Arabic reading assessment framework for grades 1-12 across the Arab world, licensing it to ministries of education and schools with backing from MetaMetrics' Lexile framework and a proprietary 8,000+ book Arabic corpus.
- Ownership category
- akta.pro rank
Dhad scale industry classification
Industry- Product category
- Educational Assessment Software
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)
- akta.pro secondary industry
- Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)
Keywords
Where Dhad scale is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Dhad scale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Educational Assessment Licensing: The primary revenue stream appears to be licensing the Al-Dhad Scale assessment framework to ministries of education and schools across the Arab world, providing standardized reading proficiency measurement for Arabic-speaking students. Given the institutional go-to-market motion and partnership structure with government education bodies, the model likely involves multi-year licensing agreements with ministries and educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers listed. Pricing is determined through direct consultation with the organization. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Dhad scale product offering
Product offeringCore offering
Dhad Scale (Miqyas AlDhad) provides an Arabic reading proficiency assessment framework for grades 1-12, combining a calibrated linguistic corpus of 8,000+ Arabic books with AI-powered text complexity analysis and psychometric measurement algorithms. The framework is licensed to ministries of education, schools, publishers, and parents across the Arab world, supported by the Lexile Framework for Reading through its partnership with MetaMetrics.
Product overview
Miqyas AlDhad is a unified assessment platform consisting of a core measurement framework for evaluating Arabic reading proficiency. The platform includes an automatic text analysis module using generative AI-powered tools, personalized learning plan capabilities, and parent insights features. The ecosystem is supported by strategic partnerships with MetaMetrics (American educational assessment developer) and operates with the Lexile® Framework for Reading methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- Miqyas AlDhad (Dhad Scale) Arabic Reading Assessment Framework An Arabic reading proficiency assessment framework for grades 1-12 that measures student reading levels and text complexity, built on a linguistic corpus of 8,000+ Arabic books, AI-powered text analysis, and psychometric measurement algorithms. Licensed to ministries of education, schools, publishers, and parents across the Arab world.
Quantifiable outcome
- Validated with 110,000 students from private and government schools to ensure framework reliability.
- +1 more outcomes
Companies that use Dhad scale
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Dhad scale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Dhad scale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and regional.
- Aalf for Education (ألف للتعليم)coreAalf for Education is a UAE-based EdTech company focused on improving educational outcomes through AI-powered personalized learning tools for students from kindergarten to grade 12. It is a co-development partner in the Al-Dhad Scale initiative, contributing AI expertise and a commitment to enhancing Arabic language education outcomes across the Arab world.
- Deglossia (ديغلوسيا)coreDeglossia is a strategic partner collaborating with Al-Dhad Scale to establish a new standard for Arabic reading skills measurement, further expanding the framework's reach and credibility in the Arabic language education ecosystem.
- Private Education Sector in SharjahregionalCollaboration with the Private Education sector in Sharjah to develop Arabic language education using the Al-Dhad Scale framework, demonstrating local/regional implementation of the assessment tool.
- MetaMetricscoreMetaMetrics is a US-based company that developed the Lexile Framework for Reading, a globally recognized standard for measuring reading ability and text complexity. Their framework supports the Al-Dhad Scale, providing methodological validation and integration of globally proven reading assessment principles into the Arabic context.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dhad scale competitors and assessment
Company assessmentBroad incumbents
- Pearson: Global education and assessment company that provides standardized testing and learning solutions including reading assessments. Comparable as a broad incumbent with significant international assessment deployments.
- Imagine Learning: Provides digital literacy and assessment solutions for K–12, including reading diagnostic tools. Comparable as a broad incumbent in school-delivered reading assessment and intervention.
- NWEA: Provider of MAP Growth assessments for K–12, widely used in US and internationally. Comparable as a broad incumbent in standardized educational measurement and reporting for schools.
- Curriculum Associates (i-Ready): Provider of i-Ready Diagnostic and instruction, a K–12 reading and math assessment and personalized instruction platform. Comparable as a broader assessment-and-personalization incumbent serving schools and districts.
- Renaissance Learning: Long-established K–12 educational assessment company behind Star Reading and Accelerated Reader. Comparable as a broad incumbent in computer-based reading proficiency assessment for schools.
Emerging players
- Alef Education: UAE-based K–12 AI-powered personalized learning platform and a core strategic partner of Al-Dhad Scale. Comparable as a regional edtech player using AI to personalize Arabic-language learning outcomes.
- ReadTheory: Online reading comprehension assessment and practice platform for K–12 and adult learners. Comparable as a technology-enabled reading assessment focused on measuring reading proficiency and matching content to level.
Direct peers
- Lexia Learning: Focused on literacy assessment and structured literacy instruction for K–12, including English-language learners. Comparable in product scope to Al-Dhad's reading proficiency and text-matching work, specialized in literacy.
- Newsela: Provides leveled reading content matched to student reading ability, using text complexity assessment. Directly comparable in concept to Al-Dhad's text-leveling and reader-matching framework, though Newsela focuses on English content.
- MetaMetrics: Developer of the Lexile Framework for Reading and the Quantile Framework for Math. MetaMetrics is Al-Dhad Scale's core methodological partner and directly comparable as a globally used reading-level and text-complexity measurement provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dhad scale social profiles
Digital presenceDhad scale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dhad scale leadership team
Management profileNumber of profiles
Dhad scale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dhad scale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dhad scale
What does Dhad scale do?
Dhad Scale (Miqyas AlDhad) provides an Arabic reading proficiency assessment framework for grades 1-12, combining a calibrated linguistic corpus of 8,000+ Arabic books with AI-powered text complexity analysis and psychometric measurement algorithms. The framework is licensed to ministries of education, schools, publishers, and parents across the Arab world, supported by the Lexile Framework for Reading through its partnership with MetaMetrics.
Is Dhad scale a public or private company?
Dhad scale is a private company. It is classified as unknown and is currently operating.
When was Dhad scale founded?
Dhad scale was founded in -1. It employs 51 to 100 people.
Where is Dhad scale based?
Dhad scale is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Dhad scale make money?
One revenue line is on record: educational Assessment Licensing.
Who are Dhad scale's main competitors?
Broad incumbents on record are Pearson, Imagine Learning, NWEA, Curriculum Associates (i-Ready) and Renaissance Learning. Emerging players are Alef Education and ReadTheory. Direct peers are Lexia Learning, Newsela and MetaMetrics.
Does Dhad scale have an API?
No public API is recorded for Dhad scale.
What industry is Dhad scale in?
Dhad scale's product category is Educational Assessment Software. Its primary akta.pro industry code is EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools, with a secondary code of EDAFAOAD, Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms. Its NAICS code is 611691 and its SIC code is 8200.