Amflow

What Amflow does

Amflow is a Shenzhen-based e-bike brand founded in 2023 as a spin-off from drone manufacturer DJI, operating legally as Amflow Bicycles (Shenzhen) Co., Ltd. The company designs and sells premium lightweight full-power electric mountain bikes (eMTBs) and, more recently, an all-terrain touring "eSUV" model. Its product portfolio spans four series — PL (original eMTB), PX (lightweight full-power), PR (swappable-battery), and TL (all-terrain touring) — serving performance-oriented consumer cyclists including trail riders, enduro/performance mountain bikers, endurance/long-range riders, and hybrid urban-utility riders.

The technical core is the proprietary Avinox drive system (a related DJI entity), spanning the M1, M2, and M2S mid-drive motors that deliver up to 150Nm torque and 1,500W peak power at sub-2.6kg motor weights, paired with ultra-light carbon frames (from 2.27kg), GaN fast charging, custom Ampace cylindrical battery cells (700Wh at 220Wh/kg), an integrated 2-inch OLED touchscreen, and the Avinox Ride smartphone app (offline navigation, anti-theft, Apple Find My, Strava sync). The architecture applies DJI's motor, battery, thermal-management, and sensor expertise to the eMTB category, achieving category-leading power-to-weight metrics validated by TÜV SÜD/Rheinland certification and favorable independent cycling-media reviews. Bikes integrate best-in-class third-party components from FOX (co-developed suspension), SRAM, Magura, Schwalbe, and TRP.

The business model is hardware sales under a one-time-purchase mechanic, sold primarily direct-to-consumer through regional online storefronts (US, Europe, Australia) and supplemented by an authorized dealer network in China, Germany, UK, and Australia for in-person sales and service. Pricing ranges from roughly €3,499 (TL Carbon) to USD $10,199 (PX Carbon Pro), with secondary revenue from removable batteries, range extenders, and replacement parts/accessories. Go-to-market leans heavily on trade-show launches (Eurobike 2024–2026, Sea Otter Classic 2026) with test rides, digital/social channels, and earned media. The Avinox drive system is separately licensed to 60+ OEM bike brands including Canyon, Mondraker, and Pivot, creating a component-platform revenue layer distinct from Amflow-branded bike sales.

Name

Amflow

Legal name

Amflow Bicycles (Shenzhen) Co., Ltd.

Website

https://amflowbikes.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amflow is a 2023 DJI spin-off in Shenzhen selling premium lightweight full-power electric mountain bikes and touring e-bikes, powered by proprietary Avinox drive systems, direct-to-consumer and via dealers across China, Germany, UK, Australia, and the US.

Ownership category

akta.pro rank

Product category

Electric Mountain Bikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cycling & Micromobility Products Distribution (CRAOAJAF), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Electric mountain bikes
• E-bike manufacturing
• Mid-drive motors
• Carbon fiber frames
• Electric drivetrain systems

Headquarters

HQ city

Nanshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. E-Bike Hardware Sales: Primary revenue stream from direct sales of complete e-bike models including PL, PX, PR, and TL series. Sold through official online store and authorized dealers globally. One-time hardware purchase with optional accessories and battery expansion packs.
2. Battery and Range Extender Sales: Removable battery packs and range extenders sold as accessories including RS800 (800Wh), RS600 (600Wh), and FP700 (700Wh) batteries for various models.
3. Accessories and Replacement Parts: Replacement parts, maintenance kits, wireless controllers, chargers, frame protection films, headset cups, dropout flip chips, and other bike accessories available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Amflow designs, manufactures, and sells lightweight full-power electric mountain bikes (eMTBs) and all-terrain touring e-bikes powered by proprietary Avinox mid-drive motor systems. The portfolio spans four product series (TL Carbon, PX, PR, PL) featuring carbon fiber frames, integrated OLED touchscreen controls, smartphone connectivity via the Avinox Ride app, and premium FOX suspension and SRAM drivetrains. Bikes and accessories are sold direct-to-consumer through amflowbikes.com and an authorized dealer network in China, Germany, UK, and Australia.

Product overview

Amflow is a DJI spin-off e-bike brand founded in 2023 in Shenzhen, China, offering a portfolio of lightweight full-power electric mountain bikes and all-terrain e-bikes. The product lineup includes four e-bike series: the TL Carbon (all-terrain touring/SUV e-bike), PX Series (lightweight full-power eMTB), PR Series (swappable-battery eMTB), and PL Series (original full-power eMTB). All bikes are powered by Avinox drive systems (M1, M2, M2S) and share common technologies including OLED touchscreen control displays, smartphone connectivity via the Avinox Ride App, FOX suspension components, and carbon fiber frames. The TL Carbon represents the brand's expansion beyond traditional eMTBs into the SUV/utility category, while the PX and PR Series utilize the newer Avinox M2 generation systems with enhanced power and efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Amflow TL Carbon All-terrain touring electric bike (SUV-style) with a 2.9kg full-carbon frame, Avinox M2 mid-drive motor (125Nm torque, 1100W peak power), 800Wh removable battery expandable to 1280Wh, full suspension co-developed with FOX, and up to 200kg load capacity. Designed for riders wanting one versatile e-bike for mountain trails, urban commuting, and cargo transport.
• Amflow PX Carbon Lightweight full-power electric mountain bike featuring an ultra-light carbon fiber frame (~2.4kg), Avinox M2S Drive Unit delivering 150Nm torque and 1500W peak power, 700Wh high-capacity battery with GaN 3x fast charging, and up to 40 geometry combinations for versatile terrain handling.
• Amflow PX Carbon Pro Premium lightweight full-power electric mountain bike with Avinox M2S Drive Unit (150Nm torque, 1500W peak power), 700Wh battery, mixed-wheel setup (29-inch front/27.5-inch rear), FOX Float X Factory suspension, SRAM X0 Eagle Transmission, Magura Gustav Pro brakes with 203mm rotors, and pre-installed IoT SIM card.
• Amflow PR Carbon Swappable-battery full-power electric mountain bike featuring Avinox M2S Drive Unit (150Nm torque, 1500W peak power), 800Wh or 600Wh removable battery for extended range and easy charging, up to 40 geometry combinations, SmoothShift electronic shifting integration with SRAM, and Apple Find My tracking.
• Amflow PR Carbon Pro Premium swappable-battery full-power electric mountain bike with Avinox M2S Drive Unit (150Nm torque, 1500W peak power), 800Wh removable battery, FOX suspension, SRAM S1000 Eagle Transmission, and Magura Gustav Pro brakes.
• Amflow PL Carbon Original full-power electric mountain bike featuring an ultra-light carbon fiber frame (2.27kg), Avinox M1 Drive Unit (105Nm continuous torque, 1000W peak power), 800Wh battery providing up to 157km range, built-in 2-inch OLED touchscreen display, and GaN 3x fast charging capability.
• Amflow PL Carbon Pro Premium version of the Amflow PL Carbon eMTB with enhanced specifications, upgraded suspension, and drivetrain components for peak performance riding.
• Avinox M2S and M2 Drive Systems Next-generation mid-drive motor and drive system platforms designed for OEM integration. M2S delivers up to 1500W peak power and 150Nm torque in a 2.59kg package; M2 delivers up to 1100W peak power and 125Nm torque at 2.65kg. Sold/licensed to 60+ OEM bicycle brand partners including Canyon, Mondraker, Pivot, BH, and Whyte.

Quantifiable outcome

• Up to 150Nm maximum torque with motor weight of only 2.59kg (M2S) - 21.6% torque density improvement over previous generation
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and standard.

• FOXcoreStrategic or Co-development Partner · 9 April 2026Deep collaboration with world-class suspension brand FOX on damper tuning and suspension kinematics. Amflow works directly with FOX engineers to customize suspension performance for each bike model's specific geometry and intended use case. This partnership delivers co-developed suspension systems that balance sensitive bump absorption with solid support across PL, PX, PR, and TL series.
• SRAMcoreTechnology or IntegrationIntegration with SRAM Eagle Transmission electronic shifting systems enabling SmoothShift functionality where the Avinox drive unit assists freewheel gear changes for seamless shifting while coasting. Deep software integration between Avinox systems and SRAM AXS components.
• TRP (Tektro)standardTechnology or IntegrationAmflow TL Carbon features TRP E.A.S.I. RD-T7010E-L electronic rear derailleur as part of the drivetrain system, integrated with Avinox drive system.
• MagurastandardTechnology or IntegrationPX and PR series feature Magura Gustav Pro Hydraulic Disc Brakes with massive 203mm rotors for instant braking response in all conditions.
• SchwalbestandardTechnology or IntegrationAmflow bikes are equipped with Schwalbe tires designed for mixed-wheel setups, providing solid and reliable traction across trail conditions.
• AmpacecoreStrategic or Co-development PartnerBattery technology partnership with Ampace for the PX series, featuring custom 50480 cylindrical lithium battery cells with 700Wh capacity at 220Wh/kg energy density. This collaboration enables one cell to outperform six standard 21700 cells through a 10-cell custom architecture, breaking previous technical limitations for e-bike batteries.
• AvinoxcoreOEM/ Whitelabel/ Licensing PartnerAvinox is the proprietary drive system company (related to Amflow through DJI parent) that manufactures motors, batteries, displays, and controls used exclusively in Amflow e-bikes. The Avinox M1, M2, and M2S drive systems represent core proprietary technology for Amflow products.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Haibike: Haibike is a German premium eMTB pioneer whose FLYON and AllMtn series target the same high-performance segment Amflow competes in. Both brands emphasize power, range, and premium component spec, with overlapping European dealer networks.
• Pivot Cycles: Pivot is a premium US eMTB brand (Shuttle, Shuttle AM) that has adopted Avinox drive systems as an OEM partner. This dual relationship — competitor in finished bikes, customer for Avinox — makes Pivot a uniquely comparable peer that validates Avinox technology while competing with Amflow bikes.
• Riese & Müller: Riese & Müller is a German premium e-bike specialist whose full-suspension Delite and Superdelite models compete in the same premium tier as Amflow's products. Both target affluent European riders seeking high-spec, technology-forward e-bikes, with similar DTC-leaning distribution models.
• Scott Sports: Scott's Genius eRIDE and Patron eRIDE eMTB series compete in the same premium full-power segment with comparable FOX suspension integration and TQ/Shimano drivetrains. Scott's established European dealer network and racing heritage position it as a direct competitor to Amflow in EMEA.
• Specialized Bicycle Components: Specialized is a leading premium bicycle brand with a flagship eMTB lineup (Turbo Levo, Turbo Kenevo) that competes head-to-head with Amflow's PL/PX/PR series on power, weight, and price. Both target the same enthusiast rider with proprietary motor integrations and FOX suspension.
• Cannondale: Cannondale's Moterra and Habit Neo eMTBs compete directly with Amflow's lineup in the premium full-power category, including similar Bosch/Shimano drivetrains and shared premium components. Overlapping dealer networks and target customer segments make this a close comparable.
• Giant Bicycles: Giant manufactures a broad range of eMTBs (Reign E+, Trance X E+) at competitive price points that overlap with Amflow's PX and PR series. As the world's largest bicycle manufacturer, Giant brings scale advantages that Amflow must offset through technology differentiation.
• Trek Bicycle Corporation: Trek's Rail and Powerfly eMTB lines are direct competitors in the premium full-power eMTB segment where Amflow competes. Trek uses Bosch and TQ drive systems but targets the same customer profile and price band, with comparable global dealer and DTC reach.

Broad incumbents

• Bosch eBike Systems: Bosch is the dominant e-bike drive system supplier powering most major OEMs and is the principal incumbent competitor to Avinox. While Bosch doesn't sell complete bikes at scale, its Performance Line CX motors set the benchmark that Avinox explicitly beats on torque and weight, making it the most strategically relevant peer.
• Shimano (EP8 / STEPS): Shimano's EP8 and STEPS drive systems power many of Amflow's competitors (Specialized, Giant, Cannondale) and are widely adopted across the premium eMTB segment. As an incumbent with deep OEM relationships, Shimano represents the established alternative to Avinox in the same supply channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amflowbikes
• Facebookfacebook.com/amflowbikes
• Instagraminstagram.com/amflowbikes
• TikToktiktok.com/@amflowbikes
• LinkedInlinkedin.com/company/amflow-bicycles-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amflow