Wreetu
Wreetu Health and Well-being Foundation is a Bangladesh-based non-profit that delivers menstrual hygiene education, BCSIR-approved reusable sanitary napkins, and tele-gyne consultancy to adolescent girls, schools, and communities across 10 districts.
- Company typePrivate
- Founded2016
- HeadquartersDhaka, Bangladesh
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wreetu does
Wreetu Health and Well-being Foundation is a Bangladesh-based, non-profit social organization founded in 2016 that delivers menstrual hygiene management (MHM) education, sustainable menstrual products, and reproductive health consultancy to adolescent girls, schools, and community stakeholders across 10 districts. Its core offerings include the Wreetu Comic Book (a gynecologist-vetted puberty and period guide for girls ages 8-15, available in Bangla), a BCSIR-approved reusable sanitary napkin designed for one-year use, community awareness workshops that train Menstrual Hygiene Activists, Period Friendly Public Toilet infrastructure, and a Period Guide for Dads (in Bangla, English, and video formats). The organization has distributed 25,000+ comic books, reached 100,000+ students and community members, and conducted 300+ MHM sessions to date.
The business model blends earned and donated revenue: Wreetu sells reusable napkins and comic books on a transactional basis to individuals, schools, and organizations, charges a small fee for tele-gyne consultancy bookings, and accepts donations through its website to subsidize awareness programs and distribution to underserved communities. Its go-to-market is community-led, relying on direct workshops with girls, boys, teachers, parents, religious leaders, and community leaders, supplemented by Facebook and website content. Founder Sharmin Kabir simultaneously serves as a consultant to UNICEF and the Bangladesh Government on adolescent projects, providing institutional credibility and channel access that supports program scaling without proportional headcount growth. The organization operates with 1-10 employees from Dhaka and remains focused on a single-country Bangladesh footprint.
Wreetu firmographics
Firmographics- Name
- Wreetu
- Legal name
- Wreetu Health and Well-being Foundation
- Website
- https://wreetu.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wreetu Health and Well-being Foundation is a Bangladesh-based non-profit that delivers menstrual hygiene education, BCSIR-approved reusable sanitary napkins, and tele-gyne consultancy to adolescent girls, schools, and communities across 10 districts.
- Ownership category
- akta.pro rank
Wreetu industry classification
Industry- Product category
- Menstrual Hygiene Management and Reproductive Health Education
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Pads (Reusable/Cloth) (CRABAIAB)
- akta.pro secondary industry
- Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)
Keywords
Where Wreetu is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Wreetu business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Product Sales: Sale of reusable sanitary napkins and comic books as one-time or periodic purchases to individuals, schools, and organizations.
- Consultancy Services: MHM (Menstrual Hygiene Management) consultancy provided to organizations and individuals, including tele-gyne consultancy with small booking fee.
- Donations: Donation-funded operations supporting awareness programs and distribution to underserved communities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wreetu product offering
Product offeringCore offering
Wreetu Health and Well-being Foundation is a Bangladesh-based non-profit that manufactures and distributes BCSIR-approved reusable sanitary napkins, publishes the first comic book on puberty and periods for girls aged 8-15, conducts community menstrual hygiene awareness workshops, builds period-friendly public toilets, and provides on-demand tele-gyne consultancy services and MHM (Menstrual Hygiene Management) consultancy to organizations and individuals.
Product overview
Wreetu Health and Well-being Foundation is a social not-for-profit organization that operates as a multi-component portfolio combining education, products, and consultancy services. The core offerings include the Wreetu Comic Book (an illustrated puberty and period guide for adolescent girls), the Reusable Sanitary Napkin (BCSIR-approved eco-friendly menstrual product), and awareness programs. Additional services include Period Friendly Public Toilet construction and Gyne Doctor Consultancy tele-health services. The organization also provides MHM (Menstrual Hygiene Management) consultancy to organizations and individuals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 25000+ comic books distributed, 100,000+ students and community people reached, 300+ MHM sessions conducted across 10 districts
Companies that use Wreetu
Customer profileNamed customers3 records
Segments4 records
Wreetu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wreetu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- BCSIR (Bangladesh Council of Scientific and Industrial Research)coreBCSIR approved the Wreetu reusable sanitary napkin, providing government certification for the product's safety and quality. This approval is a key differentiator as it is the first government-approved washable sanitary napkin in Bangladesh.
- UNICEFflagshipFounder Sharmin Kabir works as a Consultant to UNICEF on adolescent projects. This partnership provides credibility and enables scaling of menstrual health programs across Bangladesh through UNICEF's network.
- Bangladesh GovernmentflagshipFounder Sharmin Kabir serves as Consultant to Bangladesh Government on adolescent projects, enabling policy-level influence and program integration with national health initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wreetu competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wreetu social profiles
Digital presenceWreetu compliance and trust
Trust signalCompliance1 record
Wreetu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wreetu leadership team
Management profileNumber of profiles
Wreetu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wreetu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wreetu
What does Wreetu do?
Wreetu Health and Well-being Foundation is a Bangladesh-based non-profit that manufactures and distributes BCSIR-approved reusable sanitary napkins, publishes the first comic book on puberty and periods for girls aged 8-15, conducts community menstrual hygiene awareness workshops, builds period-friendly public toilets, and provides on-demand tele-gyne consultancy services and MHM (Menstrual Hygiene Management) consultancy to organizations and individuals.
Is Wreetu a public or private company?
Wreetu is a private company. It is currently operating.
When was Wreetu founded?
Wreetu was founded in 2016. It employs 1 to 10 people.
Where is Wreetu based?
Wreetu is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Wreetu make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are consultancy Services and donations.
Does Wreetu have an API?
No public API is recorded for Wreetu.
What industry is Wreetu in?
Wreetu's product category is Menstrual Hygiene Management and Reproductive Health Education. Its primary akta.pro industry code is CRABAIAB, Menstrual Pads (Reusable/Cloth), with a secondary code of BPADAIAL, Community Health, Health Promotion & Behavior Change (SBCC). Its SIC code is 2844.