Shri Lal Mahal

What Shri Lal Mahal does

Shri Lal Mahal is a privately held rice manufacturer and exporter headquartered in New Delhi, India, founded in 1907. The company operates two processing facilities located in Haryana and Gujarat with combined daily throughput of 3,000 metric tons of rice, and ranks among the top 10 rice exporters in India. Its product portfolio centers on basmati rice — including a pesticide-free product line and branded offerings under the Empire Basmati Rice sub-brand — alongside adjacent branded food categories such as Empire Kings Blend Coffee. Pricing across the rice portfolio ranges from approximately $555 per metric ton to $1,355 per metric ton depending on variety and processing specifications.

The company holds an extensive stack of food-safety and regulatory certifications — ISO, USFDA, HACCP, GMP, HALAL, KOSHER, FSSAI, and BRC Food — qualifying its products for entry into regulated export markets globally. It was the first Indian company to export 5,000 metric tons of basmati rice to Europe in 1978, and has subsequently been recognized as an APEDA largest exporter award winner on 17 occasions. Operations span 44+ countries across 7 continents.

Shri Lal Mahal's revenue model combines own-brand retail distribution, private-label supply to major retailers (including Walmart and Amazon), and distribution partnerships with regional and ethnic wholesalers such as Patel Brothers, Al Maya Group, and Kalyan Group. With 501-1,000 employees and a multi-state manufacturing footprint, the business is positioned as a long-tenured, scale-oriented basmati exporter serving both large-format retail and global ethnic food channels. Revenue is not publicly disclosed.

Name

Shri Lal Mahal

Legal name

Shri Lal Mahal Group

Website

https://shrilalmahal.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shri Lal Mahal is a New Delhi-based rice manufacturer and exporter founded in 1907, operating two processing facilities in Haryana and Gujarat with 3,000 MT daily capacity. It exports basmati rice to 44+ countries and supplies major retailers including Walmart and Amazon.

Ownership category

akta.pro rank

Product category

Rice and Grain Processing

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industries

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Basmati rice exporter
• Wheat flour milling
• Spice processing
• Rice manufacturing
• Agricultural commodities export

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Rice Export and Manufacturing: Shri Lal Mahal generates revenue through the manufacturing and global export of basmati rice, non-basmati rice, pesticide-free rice, wheat, spices, and agro products. The company sells under its own SHRILALMAHAL brand and also offers private labeling services to other brands, restaurants, and caterers. Revenue is derived from bulk export contracts and domestic brand distribution across 44+ countries on a transaction basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shri Lal Mahal manufactures and exports basmati rice, wheat flour, and spices from India under the SHRILALMAHAL brand. The company runs rice and flour mills with a daily processing capacity of 3,000 metric tonnes and supplies its products to importers, distributors, and food businesses in more than 44 countries. It has been recognized 17 times by APEDA as one of India's leading exporters.

Product overview

Shri Lal Mahal is a leading rice exporting and manufacturing company offering a diverse portfolio of basmati and non-basmati rice products. The core product line includes premium basmati rice varieties (1121, 1718, 1509, 1401, Pusa) available in Raw, Steam, Sella, and Golden Sella processing variants, as well as non-basmati varieties (Sona Masoori, Sugandha, Sharbati, Parmal, PR11, PR14). The company also offers pesticide-free/organic rice options and private labeling services for bulk buyers. Additional product lines include coffee and spices, with the flagship SHRILALMAHAL brand distributed across 7 continents and 44+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Empire Kings Blend Coffee: Coffee brand offering Arabica coffee products.
• Empire Basmati Rice

Products and services

• Basmati Rice
• Wheat Flour
• Spices

Quantifiable outcome

• 17-time winner of the largest exporter award from APEDA Ministry of Commerce
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a retail distribution partner for Shri Lal Mahal rice products, making SHRILALMAHAL branded rice available through Walmart's global retail network.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an e-commerce distribution partner for Shri Lal Mahal rice products, enabling online retail sales of SHRILALMAHAL branded rice globally through Amazon's marketplace.
• APEDA (Agricultural and Processed Food Products Export Development Authority)coreStrategic or Co-development PartnerAPEDA, under the Ministry of Commerce, Government of India, is the regulatory body that promotes and regulates agricultural product exports. Shri Lal Mahal has been recognized and awarded 17 times as the largest basmati rice exporter by APEDA.
• Patel BrotherscoreChannel Partner/ Reseller/ DistributorPatel Brothers is a major Indian food distributor serving diaspora markets, distributing Shri Lal Mahal rice products in the US and other international markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amira Nature Foods: India-headquartered basmati and specialty rice producer with global distribution. Directly comparable in basmati export footprint and premium positioning in retail and foodservice.
• Sunstar Overseas: Indian basmati rice manufacturer and exporter with multi-variety portfolio. Competes with Shri Lal Mahal on basmati varieties, EU/US compliance, and private label supply.
• Lal Qilla (Mehran Oil Mills): Pakistani basmati rice manufacturer and exporter (Lal Qilla brand). Direct cross-border competitor in basmati exports to Middle East, EU, and North America.
• KRBL Limited: India's largest basmati rice exporter and manufacturer (India Gate brand). Direct competitor across basmati varieties, export markets, and retail/private-label channels, with comparable scale and certification profile.
• Kohinoor Foods: Indian basmati rice exporter (Kohinoor brand) selling through retail and B2B channels. Overlaps with Shri Lal Mahal across basmati SKUs, Middle East and EU markets, and private labeling programs.
• LT Foods: Owner of Daawat basmati rice and other global rice brands. Competes head-to-head with Shri Lal Mahal in basmati and non-basmati exports, private label, and branded retail across 60+ countries.

Broad incumbents

• Olam Group: Global agri-commodity trader with rice sourcing and distribution operations. Comparable as a large-scale rice exporter with broader commodity and ingredient portfolio serving global food manufacturers.
• Adani Wilmar: Large Indian FMCG-food conglomerate with rice, oil, and staples portfolio (Fortune brand). Competes with Shri Lal Mahal in domestic branded rice and bulk categories, with broader food category reach.
• Cargill: Global agribusiness with rice milling and trading operations across Asia. Competes with Shri Lal Mahal in bulk rice trade and B2B supply, though Cargill's rice exposure sits within a much larger portfolio.

Regional players

• Tilda Rice: UK-based premium basmati and specialty rice brand sourcing from India. Comparable in basmati product portfolio and premium retail positioning, primarily serving UK and European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shrilalmahal_
• YouTubeyoutube.com/@ShriLalMahalGroup
• Facebookfacebook.com/shrilalmahalgroup
• LinkedInlinkedin.com/company/shri-lal-mahal-group-india
• Instagraminstagram.com/shrilalmahalgroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shri Lal Mahal