JB Lashes

What JB Lashes does

JB Lashes (legal entity JB Line, Inc., dba JB Cosmetics and JB Lashes) is a Riverside, California-based manufacturer and direct-to-consumer retailer of professional eyelash extension supplies. The company designs, formulates, and produces its product line in an owned Southern California manufacturing facility, distributing lashes (Faux Mink, HD Volume, Classic, Pre-Made Fans, Flat Matte), professional adhesives (including the 0.5-second dry-time Insta Bond Pink), titanium and stainless-steel tweezers, prep/post products, after-care lines, starter kits, and accessories. Its proprietary technology platforms include Micro-Pore Technology on synthetic lashes and the trade-secret Phyto-Medic Complex powering the LASHFOOD and BROWFOOD sub-brand serums. The company sells directly to lash artists, salon owners, and end consumers through jblashes.com with shipping to 40+ countries, complemented by Private Label/OEM services for lash brands and multi-artist salons, online education/certification, VIP and adhesive subscriptions, and an Ambassador/Affiliate/Retail/Distributor partner network. Pricing spans $0.50–$936.00 per SKU, with $202.50–$275 starter kits and recurring auto-ship programs (15% off) plus an annual VIP membership (20% off).

The business is structured around a horizontal segmentation spanning lash artists, salon owners, private label partners, and lash extension wearers, with no venture or institutional capital disclosed and headcount in the 1–10 range. Marketing channels are predominantly organic social (Instagram, TikTok, Facebook), a content blog (Lash Talk), email, and trade-show presence (IECSC Las Vegas, ISSE Long Beach, Premiere Orlando). The company holds registered trademarks for JB LASHES and JB Lashes, and operates with full vertical control from R&D through microbial lab testing and final manufacturing, which supports both branded and white-label delivery.

Name

JB Lashes

Legal name

JB Line, Inc.

Website

https://jblashes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JB Lashes manufactures and sells professional eyelash extension supplies — lashes, adhesives, tweezers, prep/post, and aftercare — directly to lash artists, salon owners, and consumers through its own e-commerce storefront, augmented by private-label/OEM services, education, and subscription programs.

Ownership category

akta.pro rank

Product category

Professional Eyelash Extension Supplies

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industries

Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

Keywords

• Eyelash extensions
• Lash adhesives
• Professional lash supplies
• Lash aftercare products
• Private label cosmetics

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct product sales through e-commerce including lashes, adhesives, tweezers, prep/post products, aftercare items, accessories, and kits. One-time purchases and subscription options available. VIP membership generates 20% off recurring purchases.
2. Private Label Program: All-inclusive private label program offering R&D, custom formulation, quality assurance, in-house microbial lab testing. MOQs starting at 100 pieces. Target partners include lash brands, salon owners with 10+ lash artists, and lash franchises.
3. Education Programs: Online education programs for lash artistry training and certification.
4. Subscription Services: Adhesive subscription with 15% discount delivered on auto-ship. Flexible delivery every 3, 4, or 5 weeks. VIP membership subscription providing year-round 20% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

JB Lashes manufactures and sells professional eyelash extension supplies directly to lash artists, salon owners, and end consumers worldwide via its DTC e-commerce site jblashes.com. The product ecosystem spans lashes, professional adhesives, titanium and stainless steel tweezers, prep/post products, aftercare items, kits, and the LASHFOOD Phyto-Medic lash and brow serums, supplemented by a VIP membership subscription, online education programs, and a B2B Private Label/OEM manufacturing service.

Product overview

JB Lashes is a professional eyelash extension products company offering a comprehensive ecosystem of lash supplies for lash artists and salons. The core product portfolio includes faux mink and synthetic lashes in various thicknesses (0.03mm-0.25mm), professional-grade adhesives (with the flagship Insta Bond Pink featuring 0.5 second dry time), titanium and stainless steel tweezers, and complete after-care lines including the LASHFOOD Phyto-Medic lash serum (99.49% natural origin, clinically proven). The company sells through starter kits (HD Volume, Classic Lashes, Pre-Made Fans), accessories, and support materials. JB Lashes operates a VIP membership program (20% discount), private labeling services (MOQ 100 pieces), and education programs, with manufacturing based in Southern California.

Differentiator

Problem solved

Functional benefit

Brands

• LASHFOOD: A sub-brand offering phyto-medic eyelash enhancing serum and eyebrow enhancing serum products. LASHFOOD is marketed as a natural, organic, and cruelty-free lash and brow enhancement line with clinically tested formulas.

Products and services

• Professional Eyelash Extension Lashes Comprehensive lash extension line including Faux Mink Lashes with Micro-Pore Technology, HD Volume Lashes (0.03mm-0.25mm thicknesses, J/C/D curls), Pre-Made Fans (3D-12D), Flat Matte Lashes, Classic Lashes, and Rainbow Faux Mink Lashes, sold to professional lash artists.
• Lash Adhesives Professional-grade lash adhesives including Insta Bond Pink Adhesive (0.5 second dry time, pink tint), Power Volume, Hybrid Hero, Super Pure (for sensitive clients, 40-60% humidity), and Power Clear Adhesives; all latex and formaldehyde free.
• Professional Lash Tweezers Tweezer lineup including Pro-Volume series (Slanted, Ultra Curved, EZ Grip, Mini Slanted) in titanium with holographic finish, isolation tweezers (Iso Slim, Iso Crane), and classic tweezers (Pro-Angled, Pro-Slim Straight, Pro-Straight, Pro-Sloped, Pro-Curved) in stainless steel.
• Prep + Post Application Products Preparation and post-application products including Super Cleansing Primer with Gingko Biloba, Cloud Cleanse Lash Wash with tea tree extract, Gel Pads, Tape, Makeup Remover Pads, and Nano Lash Curing Mist.
• After Care Products After care line including Cloud Cleanse Face Wash, Melt Away Gel Remover, Melt Away Cream Remover, Hydra Cooling Eye Gel, and LASHFOOD retail display kits for salon and end-consumer use.
• LASHFOOD Phyto-Medic Eyelash Enhancing Serum Clinically proven lash serum with patented Phyto-Medic Complex, 99.49% natural origin and 25.02% organic, certified natural, vegan, cruelty-free, and dermatologist tested. Available as one-time purchase or monthly subscription.
• BROWFOOD Phyto-Medic Eyebrow Enhancing Serum Plant-based eyebrow enhancing serum using the same Phyto-Medic Complex as LASHFOOD, designed to improve the appearance of thin eyebrows.
• Conditioning Collagen Lash Primer Lash primer with lash-extending microfibers and collagen to boost volume and thickness, containing a nano-peptide complex for daytime nourishment; can be used overnight as a leave-in lash conditioner.
• Lash Starter Kits Bundled starter kits for lash artists including HD Volume Pre-Made Fans Starter Kit ($202.50-$275.00), HD Volume Lashes Starter Kit, and Classic Lashes Starter Kit, containing lashes, adhesive, tweezers, removers, gel pads, and accessories.
• Lash Accessories and Station Supplies Lash artist accessories including Disposable Mascara Wands, Lint-Free Applicator Swabs, Micro-Brush Swabs, Rose Quartz Stone adhesive cooling palette, Surgical Alcohol Pads, Adhesive Nozzle Wipes, 3M Microfoam Tape, and lash station organization items.
• VIP Membership Program Annual VIP membership for lash professionals offering 20% off all purchases year-round, early access to new products, exclusive deals, and 62 VIP-exclusive products.
• Private Label Program B2B all-inclusive private label service including R&D, custom formulation, quality assurance, in-house microbial lab testing, and Southern California manufacturing, with MOQs starting at 100 pieces; targets lash brands, salons with 10+ lash artists, and lash franchises.
• Online Lash Education and Certification Online lash education courses and certification programs for lash artists covering classic, volume, and advanced lashing techniques.

Quantifiable outcome

• 85% of participants reported visible improvement in eyelash fullness and texture
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Private Label PartnerscoreOEM/ Whitelabel/ Licensing PartnerAll-inclusive Private Label Program including R&D, Custom Formulation, Quality Assurance, and In-House Microbial Lab Testing. MOQs starting at 100 pieces. Ideal partners include lash brands inside or outside the United States, lash salon owners with 10+ lash artists, and lash franchises.
• Distributors & AcademiescoreChannel Partner/ Reseller/ DistributorPartnership program for distributors and academies to carry JB Lashes products and training materials.
• Retail PartnersminorChannel Partner/ Reseller/ DistributorRetail Partner program for brick-and-mortar stores to carry JB Lashes products including the LASHFOOD Retail Display Kit.
• Artistry AmbassadorscoreGTM or Marketing PartnerArtistry Member Program for creative lash artists who love elevating lash artistry and creating content. Benefits include free JB products and exclusive access to test new products before launch.
• Pro AffiliatesminorGTM or Marketing PartnerPro Affiliate Program for referral partnerships and commission-based promotion of JB Lashes products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SugarLash Pro: SugarLash Pro is a US-based professional eyelash extension brand selling lashes, adhesives, and aftercare to lash artists. Closely comparable to JB Lashes in product mix (lashes, adhesives, serums), professional-customer focus, and DTC model with education/training offerings.
• The Lash Professional: The Lash Professional is a US-based lash extension supplies and training brand offering lashes, adhesives, and online certification courses. Directly comparable to JB Lashes in the products-plus-education bundle targeting lash artists.
• NovaLash: NovaLash is an established US professional eyelash extension brand offering lashes, adhesives, aftercare, and lash training/certification. Comparable to JB Lashes across full product ecosystem, professional artist customer base, education program, and premium positioning.
• Borboleta Beauty: Borboleta Beauty is a US professional lash and brow brand selling lashes, adhesives, brow products, aftercare, and education to artists and salons. Comparable to JB Lashes in the lash/brow crossover, professional-customer model, and education-led acquisition.
• BL Lashes: BL Lashes is a US professional eyelash extensions and supplies brand selling lashes, adhesives, and accessories to lash artists. Comparable to JB Lashes in product mix and pro-channel focus, with overlapping US salon distribution.
• London Lash Pro: London Lash Pro is a UK-headquartered professional lash brand selling lashes, adhesives, tweezers, and pre-made fans to lash artists globally, with online training. Highly comparable to JB Lashes in SKU breadth, pro-artist targeting, and combination of products plus education.

Emerging players

• Lilac St. Lilac St. is a US-based eyelash and brow beauty supplies brand selling extensions, adhesives, and aftercare to consumers and pros. Comparable to JB Lashes in lash-extension product mix and DTC channel, though with a more consumer-leaning customer base.

Regional players

• LashBase: LashBase is a UK-based professional lash supply brand offering lashes, adhesives, and training. Comparable product range to JB Lashes but primarily serves UK/European lash artists rather than the US market JB leads from.

Broad incumbents

• House of Lashes: House of Lashes is an established US false lashes and beauty brand with broader beauty positioning across lashes, brow products, and cosmetics. Comparable to JB Lashes in lashes/beauty category, but skews consumer/fashion rather than professional lash artists.
• Velour Lashes: Velour Lashes is a US false eyelash brand with broader beauty retail presence (Sephora, Ulta). Comparable to JB Lashes in eyelash category, but operates as a mainstream beauty brand rather than a professional lash supply manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JBLashes
• Facebookfacebook.com/JBLashes
• Instagraminstagram.com/jblashes
• TikToktiktok.com/@jblashes
• LinkedInlinkedin.com/company/jblashes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB Lashes