KarmaLife
KarmaLife is an Edmonton-based DTC e-commerce and wellness brand that sells DNA-based personalized health, diet, and fitness products — including mouth-swab test kits, coaching subscriptions, food-prep services, and supplements — directly to consumers globally.
- Company typePrivate
- Founded2017
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KarmaLife does
KarmaLife is a privately held, Edmonton-based direct-to-consumer e-commerce and wellness-services business built around DNA-based personalization. The core offering is a portfolio of mouth-swab DNA test kits (healthPower, fitPower, brainPower, dietPower, skinPower, methylationPower, RX DNA, metalPower, immunePower) and the bundled TotalPower panel, which together analyze 250+ genetic variations (SNPs) and produce reports on diet, fitness, brain health, detoxification, pharmacogenetics, and skincare. The company's "totalPower Connect" feature ingests raw data from prior 23andMe or AncestryDNA tests, extending the platform to customers who have already genotyped elsewhere. Sample processing is performed by a Canadian laboratory (DnaPower, co-founded by Carmen Tocheniuk in 2008), and KarmaLife markets itself as connected to the longest-running fitness-DNA lab in Canada.
The business model mixes one-time kit purchases (C$249–C$1,199 depending on bundle), professional-services revenue (e.g., C$349 DNA review appointments with Carmen), recurring subscription revenue (Health/Fitness Coaching at C$249/month, Canadian Wide Food Prep at C$349/month), and resale of third-party supplements (AOR, BioX, Zinzino). KarmaLife operates its own online storefront with global shipping, supplements the digital funnel with a YouTube channel, Facebook, and Instagram presence built around the founder's IFBB-professional-athlete brand, and runs a 30-acre Forest Bootcamp facility near Edmonton for in-person small-group training. Customer segments span health-and-fitness enthusiasts, competitive bodybuilders/IFBB athletes, and wellness-focused individuals seeking preventative insights.
KarmaLife firmographics
Firmographics- Name
- KarmaLife
- Legal name
- KarmaLife
- Website
- https://karmalife.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KarmaLife is an Edmonton-based DTC e-commerce and wellness brand that sells DNA-based personalized health, diet, and fitness products — including mouth-swab test kits, coaching subscriptions, food-prep services, and supplements — directly to consumers globally.
- Ownership category
- akta.pro rank
Where KarmaLife is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
KarmaLife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- DNA Testing Kits: One-time purchase of DNA test kits with genetic analysis results. Individual kits range from C$249-C$499, with comprehensive bundles available. Results provide actionable health, diet, and fitness recommendations based on genetic variants.
- Coaching Programs: Monthly subscription-based coaching programs (Health/Fitness Coaching at $249/month) providing ongoing personal training, nutrition guidance, and DNA-based program implementation with weekly check-ins and WhatsApp group communication.
- Food Prep Services: Monthly food preparation and delivery services (Canadian Wide Food Prep at $349/month) providing pure, nutritious, conveniently packaged meals.
- Vitamins and Supplements: Resale of third-party vitamin and supplement products (AOR, BioX, and other brands) through the online store.
- DNA Review Appointments: Personal consultation sessions with Carmen to review and explain DNA test results, priced at C$349 per appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TotalPower DNA Test Kit - Comprehensive DNA bundle |
| One time/ perpetual license | Pay-as-you-go | Individual DNA Test Kits |
| One time/ perpetual license | Pay-as-you-go | Buy All DNA Tests bundle |
| Subscription | Monthly | Health/Fitness Coaching Program |
| Subscription | Monthly | Canadian Wide Food Prep |
| One time/ perpetual license | Pay-as-you-go | Total Power and Review Package |
| Unit Pricing | Pay-as-you-go | DNA Review Appointment with Carmen |
| Unit Pricing | Monthly | Forest Bootcamp drop-in |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
KarmaLife product offering
Product offeringCore offering
KarmaLife sells DNA testing kits (Power series including TotalPower, healthPower, fitPower, brainPower, dietPower, SKIN, RX, Methylation and metalPower) that analyze genetic variations from a mouth-swab sample at a Canadian lab to produce personalized diet, fitness, supplementation and skincare recommendations. The kits are bundled with optional subscription coaching programs, food preparation services, supplements, and personal consultation appointments sold via the karmalife.ca e-commerce store with worldwide shipping.
Product overview
KarmaLife is a health and fitness technology company offering DNA-based personalized health solutions. The core offering is the Power DNA Testing system, which includes individual test kits (TotalPower, healthPower, fitPower, brainPower, dietPower, SKIN, RX, Methylation, metalPower) that analyze genetic variations to provide personalized recommendations for diet, fitness, supplementation, and skincare. The company also provides integration with 23andMe and AncestryDNA through its Connect products. KarmaLife supplements its DNA testing with related services including personal training, coaching programs, Forest Bootcamp, healthy food prep, private gym access, and distributes vitamins/supplements (AOR, Zinzino BalanceOil, Vitamin D3, Vitamin K2). The business model combines genetic testing technology with fitness coaching and nutrition services, operating primarily in Canada with worldwide shipping.
Differentiator
Problem solved
Functional benefit
Brands
- dietPower: DNA-based nutrition testing for diet management, weight response, food tolerances, and food taste preferences
- fitPower
- healthPower
- brainPower
- totalPower
- metalPower
Products and services
- TotalPower DNA Test Kit Comprehensive DNA test kit combining healthPower, fitPower, brainPower, dietPower, and Methylation analyses for a complete genetic profile across health, nutrition, fitness, and brain health. Intended for individual consumers seeking an all-in-one DNA-based wellness bundle.
- totalPower Connect DNA report generation service that imports raw 23andMe or AncestryDNA data and analyzes 250+ genetic variations to produce health, nutrition, fitness, and brain Power reports. For consumers who already have 23andMe or AncestryDNA results and want the KarmaLife panel without re-swabbing.
- Health Power DNA Test Kit Mouth-swab DNA kit analyzing genetic variations affecting detoxification, hormones, inflammation, and methylation that influence mood, energy, cellular health, and overall well-being. For consumers interested in foundational health insights.
- fitPower DNA Test Kit Mouth-swab DNA kit analyzing genetic factors influencing power and endurance capacity, injury susceptibility, recovery rates, and cardiovascular response to exercise. Targeted at athletes and fitness enthusiasts.
- brainPower DNA Test Kit Mouth-swab DNA kit analyzing genetic predispositions for brain health, including Alzheimer's risk, concussion recovery, cortisol regulation, depression risk, emotional eating, and Parkinson's risk. For individuals seeking cognitive and mental health genetic insight.
- dietPower DNA Test Kit Mouth-swab DNA kit analyzing genetic factors related to fat burning capacity, carbohydrate sensitivity, cholesterol regulation, food tolerances, taste preferences, and vitamin requirements. For consumers building personalized nutrition plans.
- SKIN DNA Test Kit Mouth-swab DNA kit analyzing genetic factors related to skin health to provide personalized skincare ingredient and regime recommendations. Targeted at consumers seeking personalized skincare routines.
- RX DNA Testing Pharmacogenetic DNA kit analyzing genetic variants that affect how an individual's body processes 220+ commonly prescribed medications for pain, mental health, and other therapeutic areas. For consumers seeking medication-sensitivity guidance.
- Methylation Power DNA Test Kit Mouth-swab DNA kit combining methylation and dietPower analyses to evaluate genetic factors affecting methylation cycles, cellular health, mood, and detoxification. Targeted at consumers focused on cellular wellness and mood regulation.
- metalPower DNA Test Kit (Heavy Metal Toxicity) Mouth-swab DNA kit analyzing 100+ genetic variations associated with heavy metal sensitivity, accumulation, detoxification capacity, and methylation. For consumers seeking personalized detoxification protocols.
- immunePower Connect DNA report service that imports 23andMe or AncestryDNA raw data to analyze 32 genetic variations related to viral infection susceptibility, disease outcomes, and absorption of immune-supporting nutrients (vitamins C, D, and zinc).
- dietPower Connect DNA report service importing 23andMe or AncestryDNA raw data to analyze genetic diet predispositions and food intolerances. For users with prior 23andMe or AncestryDNA tests who want a KarmaLife-style diet report.
- Total Power and Review Package (KarmaPower Package) Comprehensive DNA testing bundle including all Power DNA tests plus three personalized consultations with Carmen Tocheniuk covering report interpretation, personal goal consultation, and applying DNA results to goals. For consumers wanting the full DNA test battery plus guided interpretation.
- Buy All DNA Tests Bundle All-inclusive bundle of every KarmaLife DNA kit including health, nutrition, fitness, brain, skin, heavy metal, and pharmacogenetics panels for a fully comprehensive genetic profile. For consumers who want the complete panel set.
- DNA Review Appointment with Carmen One-on-one consultation session with Carmen Tocheniuk to walk through the customer's DNA test results and translate findings into actionable health, diet, and fitness guidance. Available for purchasers of any KarmaLife DNA kit.
- Omega-3 Test (BalanceTest) Dried blood spot test that measures 11 fatty acids to determine Omega-6:3 balance, Omega-3 Index, cell membrane fluidity, and provides protection values for cardiovascular and brain health. Targeted at consumers interested in fatty-acid profiling.
- Zinzino BalanceOil Polyphenol omega-3 balance supplement combining fish oil (EPA/DHA), olive polyphenols, and vitamin D3 to maintain optimal EPA/DHA levels and Omega-6:3 balance. For consumers addressing fatty acid imbalances.
- Vitamin D3 2500 IU Vitamin D3 supplement sourced from organic lichen and formulated in purple capsules to support calcium absorption, bone health, and osteoporosis prevention. For daily supplementation consumers.
- Vitamin K2 Vitamin K2 supplement providing a 50/50 blend of MK-4 and MK-7 forms using double microencapsulation technology for enhanced bone health and calcium utilization. For daily supplementation consumers.
- Full Body Chakra Mat Multi-technology wellness mat combining crystal technology, far-infrared, PEMF, red-light photons, negative-ion generation, and digital touchscreen controller for full-body therapy sessions. For consumers seeking at-home wellness recovery devices.
- Methylation/Health Power Report Detailed genetic health report analyzing 200+ markers related to detoxification, hormones, inflammation, and methylation for proactive health optimization. Sold standalone for customers seeking only the report deliverable.
- Health/Fitness Coaching Programs Subscription coaching service with daily check-ins, phone consultations, and mentorship for health, nutrition, supplements, contest prep, and workout guidance delivered via WhatsApp groups. Worldwide delivery at $249/month.
- Personal Training / Competition Prep One-on-one fitness training and bodybuilding competition preparation led by Carmen Tocheniuk, an IFBB Professional Athlete and certified trainer. Targeted at amateur and pro athletes seeking personalized, DNA-informed contest prep and training programs.
- Forest Bootcamp Outdoor group fitness bootcamp on a 30-acre forest property near Edmonton featuring game-like training stations and small-group sessions led by Carmen Tocheniuk. Available with drop-in ($29) and monthly package pricing.
- Healthy Food Prep Services Canadian-wide monthly meal preparation and delivery service providing pure, nutritious, conveniently packaged meals with hassle-free preparation. Priced at $349/month.
- Private Gym Private training facility offering personalized fitness equipment and training space for individual or small group workouts in the Edmonton area. Targeted at consumers preferring private gym access over commercial gyms.
Quantifiable outcome
- Combined experience of over 35 years in DNA testing
- +1 more outcomes
Companies that use KarmaLife
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
KarmaLife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
KarmaLife partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DnaPowercoreKarmaLife co-founded DnaPower, a DNA testing company focused on diet and fitness genetic testing. DnaPower was co-founded by Carmen in 2008 and provides the genetic testing technology that forms the core of KarmaLife's services. The partnership represents the company's foundational DNA testing capabilities.
- Body By YOUR DNAminorSister company referred to on the KarmaLife website. Body By YOUR DNA operates as a related health/fitness brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KarmaLife competitors and assessment
Company assessmentDirect peers
- 23andMe: Largest direct-to-consumer genetic testing company offering health, wellness, and ancestry reports. KarmaLife's 23andMe integration and overlapping SNP-based health/diet reports make it a direct, if smaller, peer.
- Vitagene: DTC DNA testing brand paired with personalized nutrition and supplement recommendations — same DNA-test-plus-actionable-plan model KarmaLife uses.
- SkinDNA: Genetic testing brand specifically for personalized skincare recommendations, which is the exact technology partner KarmaLife uses for its SKIN DNA Test Kit — making it both a supplier and a comparable peer.
- DNAfit: UK-based direct-to-consumer DNA testing company focused specifically on fitness, nutrition, and wellness genetic reports — the closest functional analog to KarmaLife's Power panels.
- AncestryDNA: Major DTC DNA testing provider whose raw data KarmaLife already ingests via totalPower Connect. Overlaps in consumer genetic testing for health and trait reporting.
- FitnessGenes: DNA-based fitness and nutrition testing service delivering personalized training and diet recommendations, mirroring KarmaLife's fitPower and dietPower offerings.
- SelfDecode: Consumer genetic analysis platform offering health, wellness, and trait reports from raw DNA data, including diet and fitness recommendations. Closely comparable in product scope and audience.
- Toolbox Genomics: Consumer and practitioner-focused genetic wellness reports spanning fitness, nutrition, and health — overlaps with KarmaLife's SNP panel approach.
Broad incumbents
- Helix: DNA-testing platform powering multiple consumer genomics apps with a sequencing-based model. Broader incumbent enabling many of the same health/wellness DNA applications KarmaLife delivers.
Emerging players
- Orig3n: Consumer-focused DNA testing covering fitness, wellness, and lifestyle traits — overlapping niche to KarmaLife's panels but at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KarmaLife social profiles
Digital presenceKarmaLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
KarmaLife leadership team
Management profileNumber of profiles
Profiles1 record
KarmaLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KarmaLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KarmaLife
What does KarmaLife do?
KarmaLife sells DNA testing kits (Power series including TotalPower, healthPower, fitPower, brainPower, dietPower, SKIN, RX, Methylation and metalPower) that analyze genetic variations from a mouth-swab sample at a Canadian lab to produce personalized diet, fitness, supplementation and skincare recommendations. The kits are bundled with optional subscription coaching programs, food preparation services, supplements, and personal consultation appointments sold via the karmalife.ca e-commerce store with worldwide shipping.
Is KarmaLife a public or private company?
KarmaLife is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KarmaLife founded?
KarmaLife was founded in 2017. It employs 1 to 10 people.
Where is KarmaLife based?
KarmaLife is headquartered in Edmonton, Canada, in the North America region.
How does KarmaLife make money?
Five revenue lines are on record. DNA Testing Kits are the primary driver. The others are coaching Programs, food Prep Services, vitamins and Supplements and DNA Review Appointments.
Who are KarmaLife's main competitors?
Direct peers on record are 23andMe, Vitagene, SkinDNA, DNAfit, AncestryDNA, FitnessGenes, SelfDecode and Toolbox Genomics. Helix is listed as a broad incumbent. Orig3n is listed as an emerging player.
Does KarmaLife have an API?
No public API is recorded for KarmaLife.