FC Shirak

Name

FC Shirak

Legal name

ՖԱ ՇԻՐԱԿ (Shirak FC)

Website

https://fcshirak.am

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Youth football academy
• Football matchday operations
• Football sponsorship services
• Football team management

Headquarters

HQ city

Gyumri

HQ country

Armenia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Title and official sponsorship: Title sponsorship and partnership agreements, e.g., YoHealth became title sponsor for the 2025/26 season, Fastbank is title sponsor referenced on the official site. Sponsors fund the club in exchange for branding visibility and marketing alignment.
2. Matchday ticketing and hospitality at Gyumri City Stadium: Revenue from home match attendance (4,250 capacity including VIP and presidential lodges) and on-site hospitality.
3. Media and content distribution: YouTube channel (@scshirak) and social media presence (Instagram @scshirak) provide content distribution and brand promotion.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

FC Shirak is a professional Armenian football club that fields a first team competing in the Fastex Armenian Premier League and Armenian Cup, plus a reserve team (Shirak-2) in the Armenian First League. The club operates the Gyumri Football Academy, training approximately 500 youth students across 20 teams from age 6, and hosts home matches at the 4,250-seat Gyumri City Stadium. The club generates revenue through title and official sponsorships, matchday ticketing and hospitality, and brand/media distribution via its official website and social channels.

Product overview

FC Shirak operates a unified football-club offering rather than a modular SaaS platform: the core product is the competitive first team (Fastex Armenian Premier League and Armenian Cup), supported by the Gyumri Football Academy (youth development), the FC Shirak-2 reserve team, and the Gyumri City Stadium as the home venue. The official website (fcshirak.am) and its associated mobile experience are the digital surface that bundles news, match fixtures, standings, photo and video galleries, and links to the YouTube (@scshirak) and Instagram (@scshirak) channels. All physical products (Academy, Stadium, First and Second teams) are surfaced through the digital website products and services.

Differentiator

Problem solved

Functional benefit

Brands

• Shirak-2 (Շիրակ-2): The reserve/second team of FC Shirak, competing in the Armenian First League
• Gyumri Football Academy (Գյումրու ֆուտբոլի ակադեմիա)

Products and services

• FC Shirak First Team Competition (Fastex Armenian Premier League and Armenian Cup) Competitive first-team football in the Armenian Premier League and Armenian Cup, delivered to fans as live matchday entertainment at Gyumri City Stadium and through broadcast/digital content.
• FC Shirak-2 (reserve team in Armenian First League) Reserve team competing in the Armenian First League, providing a development bridge between the academy and the senior first team.
• Gyumri Football Academy (youth football development) Structured youth football training and player development from age 6 across approximately 20 youth teams, with intake starting at age 6 and progression into the club's first team. Facility includes FIFA/UEFA-standard pitches, classrooms, medical rooms, and administrative offices.
• Gyumri City Stadium (matchday venue and hospitality) Home matchday venue with 4,250 seats including VIP lodge (52 seats) and presidential lodge (6 seats), modern digital scoreboard (upgraded 2023), modern floodlighting (installed 2022), drainage and automated irrigation. Hosts Fastex Premier League, Armenian Cup, and Super Cup matches.
• Title and Official Sponsorship Packages Commercial sponsorship packages granting partners brand association, marketing visibility on the club's website, social media channels, and at home matches, plus alignment with community values.

Quantifiable outcome

• 4 Armenian Premier League titles (1992, 1994, 1999, 2013)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• YoHealthflagshipGTM or Marketing Partner · 2 August 2025YoHealth signed a cooperation agreement with FC Shirak to become the club's title sponsor for the 2025/26 season. The partnership ties into shared values of resilience, willpower, and healthy lifestyle. Brand is featured prominently on the club's homepage and official materials.
• Alexandra Spa (Spa & Oriental Bath)minorGTM or Marketing PartnerAlexandra Spa in Gyumri is listed as an official partner on the club website and hosted FC Shirak players for a visit in July 2023.
• Alexandrovski Restaurant (Good Food and Drink)minorGTM or Marketing PartnerListed as an official partner on the club website's homepage sponsor block.
• Shiraz Plaza Hotel & SpaminorGTM or Marketing PartnerListed as an official partner on the club website's homepage sponsor block; provides hospitality services.
• Dilmah Tea ArmeniaminorGTM or Marketing PartnerListed as an official partner on the club website's homepage sponsor block.
• Football Federation of Armenia (FFA / ՀՖՖ)coreStrategic or Co-development PartnerThe FFA is the official league organizer, the nominal owner of the Gyumri Football Academy infrastructure, and the regulator of Armenian football. The club has ongoing disputes with the FFA over academy capital repairs and the return of academy infrastructure, including a formal request for property-rights transfer.
• Tigran Virabyan (former club president)minorOthersTigran Virabyan served as FC Shirak president from 2020 until July 2023, when he was elected to the FFA Executive Committee. FC Shirak publicly thanked him and expressed confidence in his role for Armenian football.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• West Armenia FC: Yerevan-based Armenian Premier League club and direct domestic competitor, recently promoted and competing for league standing and cup progression.
• FC BKMA: Yerevan-based Armenian Premier League club with historical ties to FC Shirak's reserve/youth development pathway, competing in the same domestic league.
• FC Ararat-Armenia: Yerevan-based Armenian Premier League club and recent title contender, competing with FC Shirak in the same domestic league and cup competitions.
• FC Pyunik: Yerevan-based Armenian Premier League club and the most successful team in Armenian football history, directly competing with FC Shirak for league titles and cup honors.
• FC Urartu: Yerevan-based Armenian Premier League club with strong youth development focus, directly comparable as a top-flight Armenian football club competing for European qualification spots.
• FC Alashkert: Yerevan-based Armenian Premier League club and Armenian Cup winner, a direct competitor in domestic league play and European cup qualification rounds.
• Ararat Yerevan FC: Yerevan-based Armenian Premier League club with historical pedigree, directly competing with FC Shirak in the Armenian top flight.
• Lori FC: Vanadzor-based Armenian Premier League club, a regional peer operating in Armenia's second-tier cities with similar market size and infrastructure constraints.
• FC Noah: Armavir-based Armenian Premier League club and recent league champion, directly competing with FC Shirak for top-flight standings and Armenian Cup honors.
• Van FC: Charentsavan-based Armenian Premier League club, a direct domestic competitor in the same league tier with comparable regional market dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@scshirak
• Facebookfacebook.com/SCShirak
• Instagraminstagram.com/scshirak
• Xx.com/fcshirak
• LinkedInlinkedin.com/company/fc-shirak

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Shirak