Optenda
Optenda provides cloud-based energy and CO2 management SaaS (Energy Monitor and CO2 Monitor) for industrial, commercial, and public-sector customers in DACH, with AI-powered analytics, multi-protocol metering integration, and white-label distribution in Austria.
- Company typePrivate
- Founded2013
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Optenda does
Optenda GmbH is a Stuttgart-based SaaS vendor focused on energy and CO2 management for industrial, commercial, and public-sector customers in the DACH region. The company operates two core products — Energy Monitor and CO2 Monitor — that automate the collection, analysis, and reporting of energy consumption and carbon footprint data. The Energy Monitor is a cloud-based platform (hosted in Germany) that ingests meter data through an unusually broad set of industrial protocols (Modbus TCP/RTU, LoRaWAN, OPC UA, BACnet/IP, M-Bus, MQTT, HTTP REST-API), routes it through Optenda's Energy Box gateway where needed, and supports ISO 50001 compliance, multi-site monitoring, load management, and dedicated predictive-analytics and Copilot AI modules. The CO2 Monitor applies the GHG Protocol (Scopes 1–3) for Corporate Carbon Footprint and Product Carbon Footprint calculation, with embedded DEFRA and ProBas emission-factor databases and integrations for weather data correlation.
Optenda is a subsidiary of Iqony (within the Steag Iqony Group), originally founded in 2013 as GILDEMEISTER energy efficiency GmbH out of DMG MORI's in-house energy program, and rebranded in 2019 when ownership transferred; since May 2025, Possehl Digital has held a strategic stake alongside Iqony. The company sells primarily direct to SMEs and mid-market industrial customers in Germany, with regional sales coverage (North and South), supplemented by a 2023 white-label channel partnership with Austria's PMS Group for the Austrian market. Revenue is generated through a mix of recurring SaaS subscriptions (rental model) and perpetual licenses, professional services (ISO 50001 implementation, energy audits, CCF/PCF advisory), proprietary hardware sales (Energy Box, digital meters), and white-label licensing fees. Marketing is a blend of content (blog, webinars, YouTube, newsletter), paid search (Google Ads, Microsoft Advertising), and HubSpot-driven automation.
Optenda firmographics
Firmographics- Name
- Optenda
- Legal name
- OPTENDA GmbH
- Website
- https://optenda.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optenda provides cloud-based energy and CO2 management SaaS (Energy Monitor and CO2 Monitor) for industrial, commercial, and public-sector customers in DACH, with AI-powered analytics, multi-protocol metering integration, and white-label distribution in Austria.
- Ownership category
- akta.pro rank
Optenda industry classification
Industry- Product category
- Energy and Carbon Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), SCADA/HMI Platforms (IMAGABAB)
Keywords
Where Optenda is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Optenda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software-as-a-Service (SaaS) Subscriptions: Browser-based cloud software delivered as subscription (rental) or perpetual license model. Energy Monitor and CO2 Monitor offered as user licenses with no subscription requirement for purchase model. The CO2 Monitor is available in both purchase and rental versions.
- Professional Services: Additional services including energy management system implementation (ISO 50001), custom measurement concepts, measurement technology consulting and configuration, energy audits (DIN EN 16247-1), Corporate Carbon Footprint, Product Carbon Footprint, and CO2 management support from emissions recording to compensation measures.
- Measurement Technology Hardware: Sale of measurement hardware including digital meters and Energy Box gateway devices. Complementary to software solutions for complete energy data collection infrastructure.
- White-Label Licensing: White-label partnership model where partners (e.g., PMS Group) resell Energy Monitor under their own branding. Partner handles sales and implementation in their territory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Test Account |
| Hybrid | Pay-as-you-go | CO2 Monitor User License |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Optenda product offering
Product offeringCore offering
OPTENDA provides a SaaS-based energy and CO2 management platform (Energy Monitor and CO2 Monitor) that captures, monitors, analyses, and reports energy and emissions data from heterogeneous sources (meters, machines, IoT gateways) using standard protocols. The company complements the software with consulting services for ISO 50001, energy audits, metering concepts, and corporate/product carbon footprints, as well as the Energy Box hardware gateway and a white-label version of the platform for partners.
Product overview
OPTENDA offers two core SaaS software products — Energy Monitor and CO2 Monitor — supported by a modular add-on architecture and a range of professional services. The Energy Monitor is a cloud-based energy management platform (developed and hosted in Germany) that automates energy data collection via multiple protocols (Modbus TCP/RTU, OPC UA, BACnet/IP, M-Bus, LoRaWAN, MQTT, HTTP REST-API), provides analysis functions (Sankey diagrams, load profile analysis, dashboards, heatmaps, duration lines, multivariate regression), and offers AI/ML-powered Predictive Analytics and the OPTENDA Copilot as intelligent add-on modules. An ISO 50001 compliance module, a Multisite Portal, and a Metering App extend its functionality. The CO2 Monitor is a complementary carbon accounting platform that follows the GHG Protocol structure, supporting Corporate Carbon Footprint (CCF) and Product Carbon Footprint (PCF) creation, CO2 savings scenario planning, and integration with DEFRA and ProBas emission factor databases. OPTENDA also provides a White Label version of the Energy Monitor for partner resale. Alongside its software, OPTENDA offers professional services including ISO 50001 energy management consulting, energy audits (DIN EN 16247-1), measurement concept development, metering technology configuration, and full CO2 management advisory from emissions capture through compensation.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Monitor Software SaaS energy management software for industrial and commercial users that visualises, monitors, and analyses energy consumption across heterogeneous meters, machines, and IoT gateways using standard protocols.
- CO2 Monitor Software
Quantifiable outcome
- Software pays for itself within a year through cost savings and error reduction in data entry
Companies that use Optenda
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Optenda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Optenda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PMS GroupcoreSince 2023, PMS Group (leading expert for electrical and automation technology in Austria, approximately 600 employees) uses Energy Monitor software for their own energy management. PMS also resells the software as a White-Label partner in Austria under their own branding, handling both sales and implementation for Austrian customers.
- Iqony (Steag Iqony Group)coreOPTENDA is a subsidiary of Iqony (part of Steag Iqony Group). Parent company provides strategic direction and corporate backing. OPTENDA was acquired into the group in 2019.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Optenda competitors and assessment
Company assessmentDirect peers
- Plan A: Berlin-based carbon accounting and decarbonization SaaS for SMEs and corporates. Directly comparable to Optenda's CO2 Monitor on scope (GHG Protocol, CSRD), geography (DACH focus), and customer segment.
- DEXMA (Spacewell Energy): Energy data management and analytics SaaS for multi-site enterprises. Directly comparable to Optenda's Energy Monitor on energy monitoring, analytics, and ISO 50001 compliance capabilities, with broader international footprint.
- Sweep: European (French) carbon accounting and ESG management SaaS platform targeting mid-market companies. Closest direct competitor to Optenda's CO2 Monitor — both target SME/mid-market Scope 1–3 GHG inventories with software-led approach.
- Watershed: Enterprise carbon accounting platform with GHG Protocol Scope 1–3 focus and CSRD reporting tools. Comparable to Optenda's CO2 Monitor but targeting larger enterprises; a likely upward competitor as it moves down-market.
- EnergyCAP: US-based SaaS energy management and utility bill tracking platform serving commercial, industrial, and institutional customers. Highly comparable to Optenda's Energy Monitor on functionality (multi-site energy monitoring, bill management, ISO 50001 support) and target mid-market segment.
- Tanso: Munich-based carbon accounting SaaS for industrial SMEs and mid-market manufacturers. Closely comparable to Optenda's CO2 Monitor, particularly for the German industrial SME segment.
Broad incumbents
- Siemens Navigator / MindSphere: Siemens' industrial energy management and IoT platform, including SIMATIC Energy Manager. Comparable functional overlap with Optenda's Energy Monitor, but with vastly larger scale and bundled industrial automation offering.
- Schneider Electric EcoStruxure: Global industrial energy management and automation suite from a Fortune 500 incumbent. EcoStruxure overlaps heavily with Optenda's Energy Monitor but operates across a much broader portfolio (BMS, power distribution, sustainability advisory).
- SAP Sustainability / SAP Green Ledger: SAP's enterprise sustainability and carbon accounting suite integrated with its ERP stack. Comparable to Optenda's CO2 Monitor for CSRD reporting, but targeting large enterprises with deep SAP installations.
- IBM Envizi: IBM's ESG data and carbon accounting platform, focused on Scope 1–3 reporting, CSRD, and decarbonization planning. Comparable to Optenda's CO2 Monitor at the enterprise tier, with significant global sales reach and AI capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Optenda social profiles
Digital presenceOptenda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optenda leadership team
Management profileNumber of profiles
Profiles3 records
Optenda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optenda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optenda
What does Optenda do?
OPTENDA provides a SaaS-based energy and CO2 management platform (Energy Monitor and CO2 Monitor) that captures, monitors, analyses, and reports energy and emissions data from heterogeneous sources (meters, machines, IoT gateways) using standard protocols. The company complements the software with consulting services for ISO 50001, energy audits, metering concepts, and corporate/product carbon footprints, as well as the Energy Box hardware gateway and a white-label version of the platform for partners.
Is Optenda a public or private company?
Optenda is a private company. It is classified as corporate owned and is currently operating.
When was Optenda founded?
Optenda was founded in 2013. It employs 11 to 50 people.
Where is Optenda based?
Optenda is headquartered in Stuttgart, Germany, in the Europe region.
How does Optenda make money?
Four revenue lines are on record. Software-as-a-Service (SaaS) Subscriptions are the primary driver. The others are professional Services, measurement Technology Hardware and white-Label Licensing.
Who are Optenda's main competitors?
Direct peers on record are Plan A, DEXMA (Spacewell Energy), Sweep, Watershed, EnergyCAP and Tanso. Broad incumbents are Siemens Navigator / MindSphere, Schneider Electric EcoStruxure, SAP Sustainability / SAP Green Ledger and IBM Envizi.
Does Optenda have an API?
No public API is recorded for Optenda.
What industry is Optenda in?
Optenda's product category is Energy and Carbon Management Software. Its primary akta.pro industry code is EUABAEAF, Climate Target-Setting, Transition Planning & Performance Management Platforms, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 54151 and its SIC code is 7373.