New York City Tourism + Conventions

What New York City Tourism + Conventions does

New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention & visitors bureau (CVB) for the five boroughs of New York City, operating as a 501(c)(6) private corporation founded in 2019 (under the prior NYC & Company name) and headquartered at 1 Rockefeller Plaza. The organization represents nearly 2,000 member organizations across hotels, restaurants, attractions, cultural institutions, and hospitality businesses; delivers promotion, research, advertising, licensing, and convention sales services; and supports the NYC tourism economy that welcomed 65 million visitors in 2025 and is projected to generate $84.7 billion in economic impact and 388,000 jobs. It is led by a CEO and Board of Directors and is affiliated with the NYC Tourism Foundation (a 501(c)(3) established in 1999 that has disbursed more than $4.5 million in cultural tourism grants).

The core product portfolio centers on citywide promotional programs: NYC Restaurant Week (bi-annual prix-fixe dining at $30/$45/$60, originating in 1992), NYC Winter Outing (combining Restaurant Week, NYC Broadway Week 2-for-1 tickets, NYC Hotel Week at 25% off, and NYC Must-See Week), and event-driven activations such as the Five Borough Winners Special for FIFA World Cup 2026 ($26 food and drink deals with 600+ participating businesses) and Sail4th 250. Distribution combines a consumer-facing website (nyctourism.com) and B2B platform (business.nyctourism.com), a Member Research Portal, the NYC Travel Trade Academy certification program, Tourism Ready member education, the Official NYC Visitor Map, satellite convention sales offices across the US, and international representatives in Canada, the UK, Europe, China, Asia, and Latin America.

The business model rests on four revenue streams: (1) recurring membership dues from ~2,000 member organizations, (2) advertising sales across owned digital, print, and outdoor (City banner) inventory, (3) exclusive worldwide licensing royalties for City of New York IP — including NYPD, FDNY, and other City agency brands — with proceeds supporting City agencies, and (4) event services, sponsorships, and convention/meeting planner support including the Big Events & Sports Marketing team. Strategic partnerships include United Airlines as Official Airline Partner and the FIFA World Cup 2026 NYNJ Host Committee, and the organization holds a registered trademark portfolio (NYC Restaurant Week, I Love NY, etc.). Its affiliated foundation runs annual galas and administers the Borough Cultural Tourism Development Grant Program in coordination with the five Borough Presidents' offices.

Name

New York City Tourism + Conventions

Legal name

New York City Tourism + Conventions

Website

https://nyctourism.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

New York City Tourism + Conventions is the official destination marketing organization for New York City, promoting travel and conventions across the five boroughs to leisure visitors, meeting planners, and travel trade, while serving nearly 2,000 member hospitality, restaurant, and cultural organizations through advertising, licensing, and event programs.

Ownership category

akta.pro rank

Product category

Destination Marketing & Convention Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Destination marketing organization
• Convention visitors bureau
• Leisure travel promotion
• Convention sales services
• Citywide promotional programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Nearly 2,000 member organizations across NYC's hospitality, tourism, and cultural sectors pay membership dues to access research, marketing resources, advertising opportunities, and industry networking events.
2. Advertising & Media Sales: Digital advertising on nyctourism.com, mobile opportunities, print advertising in Official NYC Visitor Map, and outdoor media banner programs through the City banner program.
3. Licensing Program: Exclusive worldwide licensing agent for the City of New York, licensing NYPD, FDNY, and other City agency brands for merchandise. Revenue generated benefits NYC and supports City agencies and programs.
4. Event Services & Sponsorships: Big Events & Sports Marketing team facilitates high-profile events, coordinating with sponsors and providing marketing support for events and event sponsors in NYC.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention & visitors bureau (CVB) for the five boroughs, promoting NYC to leisure travelers, meeting planners, and travel trade through citywide promotional programs (NYC Restaurant Week, Broadway Week, Hotel Week, Must-See Week, Winter Outing, World Cup Five Borough Winners Special), consumer and B2B websites (nyctourism.com, business.nyctourism.com), convention sales and destination services support, and exclusive worldwide licensing of City brands. It represents nearly 2,000 member organizations and operates as a 501(c)(6) nonprofit corporation.

Product overview

New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention/visitors bureau for the five boroughs. The organization operates primarily as a promotional platform rather than a software product, offering a portfolio of tourism marketing programs and services including: NYC Restaurant Week (prix-fixe dining promotions), NYC Broadway Week (2-for-1 show tickets), NYC Must-See Week (attraction discounts), NYC Hotel Week (hotel deals), and NYC Winter Outing (combined winter promotions). These are complemented by major event initiatives like FIFA World Cup 2026 hosting and Sail4th 250, educational programs including Tourism Ready and NYC Travel Trade Academy, and membership services with research portals and the Borough Cultural Tourism Grant Program. The organization also provides advertising, licensing, meeting planner services, and an Official NYC Visitor Map.

Differentiator

Problem solved

Functional benefit

Brands

• NYC Restaurant Week: Bi-annual prix-fixe dining program featuring discounted meals at restaurants across all five boroughs. Founded in July 1992 with a $19.92 three-course lunch price.
• NYC Winter Outing
• NYC Broadway Week
• NYC Must-See Week
• NYC Hotel Week
• Savor NYC
• NYC Restaurant Week

Products and services

• NYC Restaurant Week Bi-annual citywide dining promotion offering prix-fixe menus at $30, $45, and $60 price points across restaurants in all five boroughs, running in summer (July-August) and winter (January-February).
• NYC Broadway Week Seasonal promotion offering 2-for-1 tickets to Broadway shows, part of the broader NYC Winter Outing tourism deal program.
• NYC Must-See Week Seasonal promotion offering discounted tickets to nearly 80 attractions across the five boroughs.
• NYC Hotel Week Seasonal promotion offering 25% off at more than 150 hotels across the five boroughs as part of NYC Winter Outing.
• NYC Winter Outing Citywide tourism promotion running January through February that bundles NYC Restaurant Week, NYC Broadway Week, NYC Must-See Week, and NYC Hotel Week discounts across all five boroughs.
• Five Borough Winners Special (World Cup Food Deals) Fixed-price $26 food and drink deals at participating restaurants and bars across the five boroughs during FIFA World Cup 2026, run jointly with the NYNJ Host Committee.
• NYC Tourism Pass Sightseeing pass offering exclusive savings at attractions and experiences throughout the five boroughs.
• NYC Travel Trade Academy Training course and certification program certifying travel trade professionals as experts on the five boroughs.
• Tourism Ready Free educational program providing tools and techniques for NYC businesses to work with global travel trade and grow repeat business and advanced bookings.
• NY5000 Comprehensive directory for meeting planners to discover NYC venues and suppliers.
• Borough Cultural Tourism Development Grant Program Grant program administered through the NYC Tourism Foundation with the five Borough Presidents' offices, supporting audience development for cultural organizations across all five boroughs.
• Media Library Library of high-quality images, videos, and B-roll of New York City available for noncommercial promotional use by media and travel professionals.
• Official NYC Visitor Map Official printed and digital visitor map for NYC providing inspiration and navigation guidance; distributed with print advertising placements available.
• Founded By NYC Content and experience brand highlighting the city's ongoing tradition of making history and its vibrant legacy across the five boroughs for tourism promotion.
• Member Research Portal Members-only dashboard covering key travel and tourism indicators, including Monthly Barometer and industry trend reports.

Quantifiable outcome

• 65 million visitors in 2025 with projected $84.7 billion economic impact
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• FIFA World Cup 2026 NYNJ Host CommitteecoreStrategic or Co-development Partner · 22 May 2026Joint partnership for the Five Borough Winners Special program offering $26 food and drink deals during FIFA World Cup 2026. The initiative aims to provide affordable options amid an anticipated influx of 1.2 million visitors to the New York-New Jersey area during the tournament.
• United AirlinescoreGTM or Marketing PartnerUnited Airlines is an Official Airline Partner of NYC Tourism + Conventions. The partnership provides travel programs and resources for businesses, production companies, meetings and events. United offers unique travel programs and resources, and serves as an official promotional partner in NYC Tourism + Conventions' global tourism campaign to attract visitors to the five boroughs.
• NYC & Company (NYC Tourism + Conventions)coreOthersThe organization serves as the exclusive worldwide licensing agent for the City of New York, responsible for developing, managing and protecting the City's intellectual property including NYPD, FDNY, and other City agency brands.
• Five Borough Presidents' OfficesminorStrategic or Co-development PartnerPartnership with the five Borough Presidents' offices to administer the Borough Cultural Tourism Development Grant Program, which supports audience development for cultural organizations in all five boroughs through microgrants.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Choose Chicago: Official CVB for Chicago operating with a similar convention sales, leisure marketing, and member-network model — a direct city-tier CVB peer competing for the same group and meeting business.
• Visit Dubai: Government-backed DMO for Dubai operating convention sales, global leisure campaigns, and mega-event activation — a comparable world-tier city CVB leveraging iconic brand IP and large event programming.
• Visit California: State-level tourism marketing organization for California with comparable CVB/DMO mission, large member network, international representative structure, and Julie Coker arriving as incoming President & CEO in October 2026 — making it the most direct structural and operational peer to NYC Tourism + Conventions.
• Visit London: Official CVB for London, comparable in scale, international leisure targeting, and a strong emphasis on meeting/convention sales plus iconic world-city brand stewardship — the international city-tier analogue to NYC Tourism + Conventions.
• Destination DC: Official destination marketing organization for Washington, DC, running equivalent convention sales, leisure marketing, and member/partner programs for another major US capital city — closely analogous operating model.
• Tourism Toronto (Destination Toronto): Official destination marketing organization for Toronto with international leisure, meeting, and trade-show sales functions — comparable large-city North American CVB competing with NYC for cross-border group business.
• Las Vegas Convention and Visitors Authority (LVCVA): Major US destination DMO/CVB responsible for convention sales, leisure marketing, and member services for Las Vegas. Highly comparable in scale of economic impact, convention sales infrastructure, and large member/operator base.
• Los Angeles Tourism & Convention Board: Official DMO/CVB for Los Angeles with parallel convention sales, member services, and international tourism marketing structure — a top-tier competing US city CVB.

Broad incumbents

• Brand USA: National DMO for the United States, led by former NYC Tourism + Conventions CEO Fred Dixon. Comparable in mission (destination marketing) but operates at the country tier across all 50 states rather than a single city.

Regional players

• Visit Britain: National tourism agency for the United Kingdom that markets inbound leisure and meetings to a different geography but executes comparable destination marketing, travel-trade education, and major-event promotion activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nyctourism
• YouTubeyoutube.com/user/nyctourism
• Facebookfacebook.com/nyctourism
• LinkedInlinkedin.com/company/nyctourism
• Instagraminstagram.com/nyctourism
• TikToktiktok.com/@nyctourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York City Tourism + Conventions