Match My Deal

What Match My Deal does

MatchMyDeal V.O.F., doing business as Match My Deal, is a Dutch consumer-facing affiliate comparison platform focused exclusively on washing machines. The company aggregates real-time pricing and product data from seven major Dutch retailers (Coolblue, Bol.com, MediaMarkt, Amazon, Expert, EP ElectronicPartner, and Voordelig Witgoed) covering 620+ SKUs, with prices automatically checked and refreshed daily. It serves Dutch households shopping for home appliances, providing side-by-side product comparison, deal listings, and a free AI chat assistant called Maddy that interprets Dutch natural-language queries and applies search filters.

The platform is built on a lean technology stack: Vercel for hosting in Frankfurt, Supabase for database, Upstash for rate limiting, TradeTracker for affiliate conversion attribution, and Google Gemini to power the Maddy assistant. The website requires no account registration, and rankings are positioned as independent of commission levels. Underlying infrastructure is EU-hosted, with a Data Processing Agreement in place per GDPR Article 28.

The company was founded in 2025 by Jan Brunninkhuis and Cas van der Heijde, is registered in the Netherlands (KvK 98581481) as a V.O.F. general partnership, and currently operates with only the two co-founders. Revenue is generated exclusively through affiliate commissions on purchases made at external retailer webshops after click-through; no fees are charged to users and no other revenue streams are disclosed. The stated vision is to expand the personalized discount model into electronics, fashion, travel and additional verticals.

Name

Match My Deal

Legal name

MatchMyDeal V.O.F.

Website

https://matchmydeal.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

MatchMyDeal is a Dutch affiliate comparison platform that aggregates 620+ washing machines from seven major retailers in real time, serving Dutch consumers with daily deal listings, side-by-side comparisons, and an AI chatbot (Maddy) for natural-language product discovery.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission: MatchMyDeal earns a commission from retailers when users click through from the platform and complete a purchase at an external webshop. This has no impact on the purchase price paid by the user. The company sorts offers based on objective criteria (price, specifications, discount) rather than commission level.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MatchMyDeal operates a free, web-based affiliate price comparison platform that aggregates 620+ washing machines from 7 major Dutch retailers (Coolblue, Bol.com, MediaMarkt, Amazon, Expert, EP ElectronicPartner, Voordelig Witgoed). It provides daily-updated pricing, side-by-side product comparison, and an AI chat assistant called Maddy that understands Dutch natural-language queries to help consumers find the best current washing machine deal. The platform earns revenue through affiliate commissions when users click through to partner retailers to complete purchases.

Product overview

MatchMyDeal is a single-product affiliate comparison platform focused exclusively on washing machines. The core offering consists of the MatchMyDeal web platform that aggregates washing machine deals from 7 Dutch retailers, the AI chatbot assistant Maddy (powered by Google Gemini) that provides natural language product recommendations, and a filtering/comparison tool for manual product research. The platform generates revenue through affiliate commissions from retailer purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• MatchMyDeal Washing Machine Comparison Platform A free consumer-facing web platform that aggregates 620+ washing machines from 7 major Dutch retailers (Coolblue, Bol.com, MediaMarkt, Amazon, Expert, EP ElectronicPartner, Voordelig Witgoed), displaying real-time prices, discounts, and specifications. Users can filter by brand, price, capacity, spin speed, noise level, dimensions, energy label, delayed start, automatic detergent dosing, and steam function, compare two machines side-by-side, view daily updated deals, and interact with the AI chat assistant Maddy for personalized recommendations. Purchases are completed on external retailer webshops, with MatchMyDeal earning an affiliate commission.

Quantifiable outcome

• 620+ washing machines compared in one place
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• CoolbluecoreChannel Partner/ Reseller/ DistributorMajor Dutch electronics retailer integrated as a product feed and affiliate partner on MatchMyDeal. MatchMyDeal displays Coolblue's washing machine inventory and pricing, and receives a commission when users click through and purchase from Coolblue.
• Bol.comcoreChannel Partner/ Reseller/ DistributorMajor Dutch online retailer integrated as a product feed and affiliate partner on MatchMyDeal. MatchMyDeal displays Bol.com's washing machine inventory and pricing, and receives a commission when users click through and purchase from Bol.com.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorMajor Dutch electronics retailer integrated as a product feed and affiliate partner on MatchMyDeal. MatchMyDeal displays MediaMarkt's washing machine inventory and pricing, and receives a commission when users click through and purchase from MediaMarkt.
• ExpertcoreChannel Partner/ Reseller/ DistributorDutch electronics retailer integrated as a product feed and affiliate partner on MatchMyDeal for washing machine deals.
• EP ElectronicPartnercoreChannel Partner/ Reseller/ DistributorDutch electronics retailer integrated as a product feed and affiliate partner on MatchMyDeal for washing machine deals.
• Voordelig WitgoedcoreChannel Partner/ Reseller/ DistributorDutch white goods retailer integrated as a product feed and affiliate partner on MatchMyDeal for washing machine deals.
• Google LLCcoreTechnology or IntegrationProvides Gemini AI model to power Maddy, the AI chat assistant. Chat messages are sent to Google's servers for processing. Data transfers to the US are covered under the EU-US Data Privacy Framework. MatchMyDeal also uses Google Analytics 4 and Google Ads for site analytics and ad measurement (with user consent).
• TradeTracker B.V.coreTechnology or IntegrationDutch affiliate network used by MatchMyDeal to attribute and track affiliate conversions from external webshops. TradeTracker places a tracking tag and cookie (with user consent via cookie banner) to register clicks and conversions. Processing occurs within the EEA.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coolblue: Largest Dutch electronics retailer and one of MatchMyDeal's core affiliate partners. Serves the same washing-machine shopping intent as MatchMyDeal but as a single destination retailer rather than a multi-retailer comparison surface.
• Google Shopping: Dominant global comparison-shopping destination aggregating product listings across thousands of retailers, including the same Dutch brands MatchMyDeal integrates. Overlaps heavily with MatchMyDeal's value proposition but serves a far broader portfolio.

Direct peers

• Idealo: Major European price comparison service with a dedicated Dutch site, covering washing machines and other appliances through affiliate links. Closely comparable affiliate-comparison model, with much greater category breadth.
• PriceRunner: Pan-European price comparison platform with affiliate-driven revenue and product categories spanning electronics and home appliances. Comparable business model and product breadth, though serving multiple European countries.
• Tweakers.net: Dutch technology and electronics comparison platform used by consumers researching gadgets, including home appliances. Comparable in Dutch-market focus and comparison-shopping mission; stronger in electronics than white goods.
• Beslist.nl: Largest Dutch price comparison site for consumer products, with strong electronics and appliance categories. Comparable affiliate-revenue model and Dutch-market focus, though far broader in scope than MatchMyDeal's single-category approach.
• Vergelijk.nl: General Dutch price comparison site covering a wide range of consumer categories. Closely comparable affiliate-based comparison business model and Dutch consumer audience.
• Kieskeurig.nl: Dutch consumer product comparison platform covering electronics and home appliances, including washing machines. Matches MatchMyDeal's category focus and Dutch consumer audience, but operates at much larger scale and broader product scope.

Others

• TradeTracker B.V. Dutch affiliate network already integrated as a partner for conversion tracking on MatchMyDeal. Demonstrates the underlying affiliate infrastructure layer that comparison platforms depend on; not a direct competitor but an enabling ecosystem participant.

Emerging players

• CamelCamelCamel: Price-tracking and deal-alerting platform focused on Amazon and other major retailers. Comparable price-monitoring and 'best deal' surfacing function to a subset of MatchMyDeal's features, though narrower in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Match My Deal