PropAccount
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PropAccount does
PropAccount is a B2B white-label infrastructure provider for proprietary trading firms ("prop firms"), founded in 2019 and led by CEO Justin Hertzberg. The company enables entrepreneurs — primarily trading influencers, educators, and introducing brokers/affiliates — to launch fully branded prop trading businesses under their own names without building technology, sourcing capital, or operating risk systems themselves. PropAccount supplies the entire operating stack: a unified trading infrastructure (powered by parent company FPFX Tech) that pre-integrates 11+ trading platforms (MT5, cTrader, DXtrade, Match-Trader, Rithmic, Tradovate, Trade Locker, Cleo, Gooey Pro, DeepCharts, YourFintech), an automated risk management engine enforcing drawdown, loss limits, consistency, and fraud/multi-accounting rules, a branded trader dashboard, an admin/CRM portal, multi-level affiliate tracking, payment processing across cards/PayPal/crypto/local methods via WooCommerce, and automated KYC verification. Capital to back funded trader accounts is provided by PropAccount, removing the largest operator-side capital requirement.
PropAccount firmographics
Firmographics- Name
- PropAccount
- Legal name
- PropAccount
- Website
- https://propaccount.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
PropAccount industry classification
Industry- Product category
- Proprietary Trading Infrastructure
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Betting Exchange White-Label & Platform Providers (MPAEAIAH), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
PropAccount business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- White Label Setup Fees: One-time setup fee charged to operators launching a white-label prop firm. Covers platform setup, risk engine configuration, branding, admin dashboard, trader dashboard, payments, KYC integration, and core rule logic. Single payment with no recurring software or platform fees.
- Revenue Share — White Label I (Gross Sales): Operators retain 30% of gross sales from challenge fees, instant funding purchases, and affiliate activity. PropAccount covers all operating costs, trader payouts, and capital backing. No operating costs or payout liability for the operator.
- Revenue Share — White Label II (Net Revenue): Operators retain 50% of net revenue after PropAccount deducts costs. Allows for competitive challenge pricing, creative discounts, and promotional campaigns to win market share. Higher earning potential than WL I with more operational control.
- Revenue Share — Custom Plans: Operators receive 50% revenue split with full rule and structure flexibility. Risk team review required before deployment. Revenue participation is tailored to the custom model being deployed.
- Challenge and Trader Program Fees: Operators generate revenue from challenge registration fees, instant funding purchases, reset fees, retry fees, and account program fees charged to traders on their platform. PropAccount handles all payment flows and tracking through the admin dashboard.
- Affiliate Commission Revenue: Operators running affiliate programs earn commissions on challenge sales driven by partner referrals. The built-in affiliate system tracks multi-level referrals and automates commission payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | White Label I — Fast Launch |
| Transaction based/ take rate | Pay-as-you-go | White Label II — Advanced & Scalable |
| Transaction based/ take rate | Pay-as-you-go | Custom Plans — Bespoke Solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
PropAccount product offering
Product offeringCore offering
PropAccount sells turnkey white-label infrastructure that lets entrepreneurs launch and operate branded proprietary trading firms. The offering bundles enterprise-grade trading technology (powered by FPFX Tech), risk management, trader dashboards, admin/CRM, payments, KYC, and capital backing into a single platform. Operators choose White Label I (turnkey, 30% gross revenue share), White Label II (multi-asset, 50% net revenue share), or Custom Plans (fully bespoke, 50% revenue split) and go live in as little as 7 days for a $3,000 one-time setup fee.
Product overview
PropAccount is a white-label prop firm infrastructure company powered by FPFX Tech, offering a platform-plus-modules architecture. The core offerings are three white-label tiers: White Label I (turnkey, fixed model, 30% gross revenue share), White Label II (advanced multi-asset with 50% net revenue share), and Custom Plans (fully bespoke configuration, 50% revenue split). These core tiers are supported by integrated module components: Trader Dashboard (branded trader interface), Risk Management Tools (enforcement, fraud detection, analytics), Affiliate System (multi-level marketing, tiered commissions), Admin & CRM (operational control center), and Payments & KYC (checkout, identity verification). A notable add-on is PropGenie, a no-code branding studio included at no extra cost that generates a branded website and dashboard in under an hour. PropAccount also offers vertical-specific prop firm solutions for Forex, Futures, Crypto, and Equities, each configured with appropriate trading platforms and asset-specific risk rules. All components run on a unified infrastructure layer pre-integrated with 11+ trading platforms (DXtrade, Match-Trader, cTrader, Rithmic, Tradovate, MT5, Trade Locker, Gooey Pro, DeepCharts, YourFintech, Cleo) and multiple payment gateways (Checkout.com, PayPal, TazaPay, Columis, Breeze) via WooCommerce.
Differentiator
Problem solved
Functional benefit
Brands
- PropGenie: A branding studio and website builder for prop firm operators that allows users to create fully branded websites and trader dashboards in minutes without coding.
Products and services
- White Label I A turnkey, pre-configured white-label prop firm setup for fast-launch operators. Includes integrated trading platforms (MT5, cTrader, DXtrade, Match-Trader, Rithmic, Tradovate), automated risk management, trader dashboards, admin CRM, affiliate tracking, and payment processing. Operators earn 30% of gross sales with no monthly fees, no operating costs, and no payout liability.
- White Label II An advanced multi-asset white-label prop firm model for operators seeking greater flexibility and control. Supports Forex, Crypto, and Futures under one brand with advanced risk configuration (trailing drawdown, instrument-specific rules, multi-phase challenges), a dynamic challenge builder, tiered affiliate commissions, and 50% net revenue share.
- Custom Plans Fully bespoke white-label solutions for operators with specific operational requirements. Includes custom platform configuration, bespoke risk management with unique challenge structures, custom trader dashboard, tailored admin and CRM workflows, custom commission structures, and a 50% revenue split. All custom configurations are reviewed by the PropAccount risk team before deployment.
- PropGenie
Quantifiable outcome
- Launch in 7 days vs. months for in-house builds
- +4 more outcomes
Companies that use PropAccount
Customer profileSegments3 records
Ideal customer profiles3 records
PropAccount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature8 records
PropAccount partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FPFX TechcoreFPFX Tech is the infrastructure backbone powering every PropAccount white-label firm. FPFX Tech developed the enterprise-grade trading systems, risk engines, and platform integrations that PropAccount white-label operators run on. This is the core technology partnership: PropAccount provides front-end brand power and go-to-market while FPFX Tech provides the entire back-end technology stack including pre-integrated platforms, risk management, payment processing, KYC, and support.
- Investing ExposminorFPFX Tech and PropAccount partnered with Investing Expos as a global forum connecting prop firms, fintech providers, educators, and traders across major financial hubs worldwide. This partnership positions PropAccount at industry events and provides a platform for thought leadership and networking.
- Checkout.comcoreCheckout.com is the primary card payment gateway integrated into PropAccount's WooCommerce-powered checkout, accepting Visa, Mastercard, and other major card networks for challenge purchases and program fees with global coverage and reliable approval rates.
- PayPalcorePayPal is offered as a trusted payment option for traders worldwide, allowing them to complete purchases using their PayPal balance, linked bank account, or card — adding flexibility and trust at checkout.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PropAccount competitors and assessment
Company assessmentDirect peers
- The5ers: The5ers is a prop trading firm offering funded trader programs across Forex and futures, with a partnership/white-label track for operators. Comparable to PropAccount in serving entrepreneurs seeking to launch or scale branded prop firms.
- TopTier Trader: TopTier Trader is a prop firm offering evaluation and funded programs, with infrastructure designed for branded operator launches. Comparable to PropAccount's white-label prop firm offering targeting entrepreneurs and influencers.
- FundingPips: FundingPips operates as a prop firm and also offers white-label/affiliate infrastructure for entrepreneurs launching their own prop trading brands. Comparable to PropAccount in serving the same trader-influencer and IB customer segments with branded prop firm launches.
- Surge Trading: Surge Trading operates as a prop firm with white-label and partnership offerings for entrepreneurs seeking to launch branded prop trading operations. Comparable to PropAccount in target customer and business model.
- Centroid Solutions: Centroid Solutions provides white-label technology and risk management infrastructure specifically for prop trading firms, including multi-asset liquidity, risk engines, and trader evaluation modules. Directly comparable to PropAccount as a turnkey infrastructure provider for prop firm operators.
- Match-Trade Technologies: Match-Trade Technologies provides white-label trading platform infrastructure (Match-Trader) plus prop trading technology for brokers and prop firms. Comparable to PropAccount as a white-label infrastructure provider; in fact Match-Trader is one of the platforms integrated into PropAccount's stack, creating a partner/competitor overlap.
- Brokeree Solutions: Brokeree Solutions offers multi-asset prop trading technology, including risk management, PAMM/MAM, and white-label prop firm infrastructure. Closely comparable to PropAccount on the technology-vendor side serving prop firm operators.
- FXIFY: FXIFY (formerly MyFundedFX) is a prop trading firm that has expanded into white-label and partnership programs for operators wanting to launch their own prop brands. Closely comparable to PropAccount's White Label I/II offering in target customer and business model.
Broad incumbents
- Spotware Systems (cTrader): Spotware operates the cTrader white-label trading platform widely used across prop firms and brokers. Comparable to PropAccount's platform-integration layer; in fact cTrader is one of the trading platforms integrated into PropAccount's stack, making Spotware both a partner and a potential alternative infrastructure path.
- Devexperts (DXtrade): Devexperts provides the DXtrade white-label multi-asset trading platform used by prop firms and brokers. Comparable to PropAccount's platform layer; DXtrade is integrated into PropAccount's infrastructure, positioning Devexperts as both a partner and adjacent competitor for prop firm operators evaluating build alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PropAccount social profiles
Digital presencePropAccount financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropAccount leadership team
Management profileNumber of profiles
Profiles1 record
PropAccount funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropAccount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropAccount
What does PropAccount do?
PropAccount sells turnkey white-label infrastructure that lets entrepreneurs launch and operate branded proprietary trading firms. The offering bundles enterprise-grade trading technology (powered by FPFX Tech), risk management, trader dashboards, admin/CRM, payments, KYC, and capital backing into a single platform. Operators choose White Label I (turnkey, 30% gross revenue share), White Label II (multi-asset, 50% net revenue share), or Custom Plans (fully bespoke, 50% revenue split) and go live in as little as 7 days for a $3,000 one-time setup fee.
Is PropAccount a public or private company?
PropAccount is a private company. It is classified as corporate owned and is currently operating.
When was PropAccount founded?
PropAccount was founded in 2019. It employs 51 to 100 people.
How does PropAccount make money?
Six revenue lines are on record. White Label Setup Fees are the primary driver. The others are revenue Share — White Label I (Gross Sales), revenue Share — White Label II (Net Revenue), revenue Share — Custom Plans, challenge and Trader Program Fees and affiliate Commission Revenue.
Who are PropAccount's main competitors?
Direct peers on record are The5ers, TopTier Trader, FundingPips, Surge Trading, Centroid Solutions, Match-Trade Technologies, Brokeree Solutions and FXIFY. Broad incumbents are Spotware Systems (cTrader) and Devexperts (DXtrade).
Does PropAccount have an API?
No public API is recorded for PropAccount.
What industry is PropAccount in?
PropAccount's product category is Proprietary Trading Infrastructure. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of MPAEAIAH, Betting Exchange White-Label & Platform Providers. Its NAICS code is 52321 and its SIC code is 6200.