What FPFX TECH does

FPFX Technologies LLC, founded in 2020 and headquartered in Boca Raton, Florida, operates a SaaS platform purpose-built for proprietary trading firms and brokerages wanting to launch or scale prop trading operations. The company's flagship offering, the 'Prop Trading Tech Kit,' delivers end-to-end automation across the prop firm lifecycle: e-commerce and payment intake, AML/KYC onboarding via Veriff and Sumsub, real-time account monitoring through customizable trader dashboards, automated risk management (drawdown, leverage, toxic-behavior detection), CRM administration, multi-level affiliate marketing, and trading contests. The platform connects to the dominant retail trading venues (MT4, MT5, cTrader, DXtrade, Rithmic, MatchTrader, Tradelocker, QuadCode) and supports multi-asset challenges spanning FX/CFDs, futures, crypto, and — as of April 2026 — equities.

The product surface has expanded aggressively in 2026 through three moves: the acquisition of BR Management Group LLC (BullRush Entertainment) in January 2026 to integrate gamified competitions and leaderboards, the addition of equities trading in April 2026, and the June 2026 launch of PropGenie, an industry-first no-code branding studio for prop firm websites and dashboards. Distribution runs through two motions: direct enterprise sales to prop firms and financial institutions via demo-led, quote-based pricing, and a flagship white-label channel via PropAccount.com, which powers 250+ white-label prop firms on FPFX infrastructure. Co-founder Justin Hertzberg leads as CEO with co-founder Richard Clarke as CTO; the company is privately held with no disclosed external funding rounds.

Commercially, FPFX monetizes through subscription SaaS contracts, with no public pricing. Scale signals include 150+ prop firms launched on its tech, 2M+ end-trader accounts created, and over $1B in challenges sold through the platform (the latter is gross platform volume rather than FPFX revenue). The company has accumulated a notable award portfolio — four 2024 Finance Feeds Awards and the 2025 UF Awards 'Best Prop Trading Technology Provider' — and positions itself as the first and largest SaaS solution built exclusively for the prop trading industry. Key customer evidence is thin (only PipFarm and YourBourse are named in testimonials), but the breadth of the user base, white-label channel, and integration footprint are well documented.

Name

FPFX TECH

Legal name

FPFX Technologies LLC

Website

https://fpfxtech.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FPFX Tech is a SaaS provider offering the Prop Trading Tech Kit, an end-to-end automation platform for prop trading firms and brokerages, covering onboarding, risk, affiliates, and multi-asset trading across 150+ prop firms and 250+ white-label deployments.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Prop Trading Tech Kit: Subscription-based SaaS model providing prop trading firms with access to the complete Tech Kit including end-to-end automation, integrations, trader dashboards, CRM admin portal, risk management tools, and affiliate management capabilities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

FPFX Tech provides a SaaS-based Prop Trading Tech Kit that delivers end-to-end automation for proprietary trading firms and brokerages. The platform covers e-commerce integration, real-time account monitoring, branded trader dashboards, CRM admin portal, dynamic risk management, multi-asset trading (FX/CFDs, futures, crypto, equities), and integration with leading trading platforms, payment processors, KYC/AML providers, and marketing CRMs. The company also powers PropAccount.com as a white-label solution supporting 250+ prop firms, and offers PropGenie (branding studio) and BullRush (gamification engine) as part of its product ecosystem.

Product overview

FPFX Tech offers a unified SaaS platform for the proprietary trading industry, centered on the Prop Trading Tech Kit, which provides end-to-end automation for prop firm operations. The platform includes modular components such as Trader Dashboards, an Affiliate Portal, a CRM Admin Portal, Trading Contests, Discount Codes, Risk Management tools, and Custom Plans & Rules configuration. The Multi-Asset Solution enables trading across FX/CFDs, futures, and crypto. The company powers PropAccount.com as a white-label solution, which includes PropGenie (a branding studio for website and dashboard creation) and expanded to include equities trading. Through acquisition of BullRush, FPFX Tech has integrated a gamification engine with competitions and leaderboards to enhance trader engagement.

Differentiator

Problem solved

Functional benefit

Brands

• PropAccount.com: A white-label prop firm infrastructure provider powered by FPFX Tech, supporting over 250 prop firms. Offers multi-asset trading including forex, futures, crypto, and equities.
• PropGenie

Products and services

• Prop Trading Tech Kit A comprehensive SaaS platform providing end-to-end automation for prop trading firms, supporting automated workflows, e-commerce integration, real-time account monitoring, trader dashboards, risk management, multi-asset trading (FX/CFDs, futures, crypto), and multi-lingual capabilities. Designed for prop trading firms, brokerage firms, and financial institutions seeking turnkey prop trading infrastructure.
• PropGenie Branding Studio An industry-first branding studio designed exclusively for prop firm operators that enables them to create professional websites and branded trader dashboards in minutes through a guided five-step process, eliminating the need for agencies, development teams, or technical expertise. Available at no additional cost to PropAccount.com users.
• BullRush Gamification Engine Gamified trading platform technology acquired through BR Management Group LLC, featuring paid-entry competitions, skill-based challenges, simulated competition environments, leaderboards, and analytics tools for enhanced trader acquisition, retention, and training.
• PropAccount.com White-Label Solution A white-label prop firm infrastructure service powered by FPFX Tech that serves as the world's largest white-label prop firm infrastructure, supporting over 250 prop firms with multi-asset trading including forex, futures, crypto, and equities. PropAccount.com operates as the primary white-label channel partner, providing prop firm infrastructure and go-to-market services.

Quantifiable outcome

• Over 150 prop firms launched with FPFX technology
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Investing ExposcoreStrategic or Co-development Partner · 11 February 2026Strategic partnership with Investing Expos to promote and expand the global prop trading industry through conferences and industry events. The collaboration aims to connect industry stakeholders across major geographic hubs and foster innovation, transparency, and professionalism in the prop trading sector.
• PropAccount.comflagshipOEM/ Whitelabel/ Licensing PartnerPropAccount.com is the world's largest white-label prop firm infrastructure provider powered by FPFX Tech. PropAccount operates as the primary white-label channel partner, serving over 250 prop firms and launching products like PropGenie (branding studio) on top of FPFX's technology infrastructure.
• MetaTrader 4 (MT4) / MetaTrader 5 (MT5)coreTechnology or IntegrationIntegration with MetaTrader 4 and 5 trading platforms, enabling prop firms to offer trading challenges on these widely-used platforms.
• cTradercoreTechnology or IntegrationIntegration with cTrader platform by Spotware for prop trading operations.
• DXtradecoreTechnology or IntegrationIntegration with DXtrade trading platform for prop trading operations.
• RithmiccoreTechnology or IntegrationIntegration with Rithmic trading platform for prop trading operations.
• MatchTradercoreTechnology or IntegrationIntegration with MatchTrader trading platform for prop trading operations.
• TradelockercoreTechnology or IntegrationIntegration with Tradelocker trading platform for prop trading operations.
• VeriffcoreTechnology or IntegrationIntegration with Veriff for KYC/AML identity verification services.
• SumsubcoreTechnology or IntegrationIntegration with Sumsub for AML/KYC verification services.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce for e-commerce/back-office operations.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot CRM for marketing and customer relationship management.
• QuadCodecoreTechnology or IntegrationIntegration with QuadCode for trading platform and related services.
• BullRush Entertainment (BR Management Group LLC)coreStrategic or Co-development PartnerAcquisition of BR Management Group LLC, parent company of BullRush Entertainment. BullRush operates a gamified trading platform with paid-entry competitions and skill-based challenges. The gamification engine, simulated competition environments, leaderboards, and analytics tools are being integrated into FPFX Tech's prop trading platform to enhance trader acquisition, retention, and training capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Match-Trade Technologies: Provides turnkey prop trading technology, liquidity, and white-label infrastructure for prop firms and brokerages, directly competing with FPFX's Prop Trading Tech Kit across the same customer segment.
• B2Broker: Turnkey brokerage and prop trading technology provider offering white-label platforms, CRMs, and risk tools that overlap directly with FPFX's end-to-end prop firm automation stack.
• Spotware (cTrader): Operates the cTrader trading platform with a dedicated prop trading offering (cTrader Prop); competes with FPFX while also being integrated as one of its partner platforms.
• Devexperts (DXtrade): Provides the DXtrade trading platform with a native prop trading module (DXtrade Prop) targeting the same prop firm customers FPFX serves, and is also one of FPFX's platform integrations.
• QuadCode: Trading platform and turnkey brokerage technology provider with prop trading capabilities that compete with FPFX's integrated multi-asset platform offering.
• Leverate: Brokerage technology provider offering white-label trading platforms, CRM, and operational tools for prop firms and brokerages — direct overlap with FPFX's Tech Kit.
• Brokeree Solutions: Prop trading technology provider offering multi-platform prop solutions, liquidity integration, and risk management — comparable in scope and customer profile to FPFX.

Emerging players

• YourBourse: Prop trading and brokerage technology provider; also a referenced FPFX customer and partner, indicating overlap in serving the prop firm segment but at smaller scale.

Broad incumbents

• MetaQuotes (MT4/MT5): Dominant retail trading platform vendor whose MT4/MT5 platforms are integrated by FPFX; increasingly offers prop trading features natively, representing both a key partner and a long-term competitor.
• TradingView: Largest retail charting and social trading platform with expanding brokerage and prop-adjacent capabilities; serves an overlapping retail trader audience as FPFX's prop firm customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fpfx-technologies
• Xx.com/fpfxtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPFX TECH