PROMED

What PROMED does

PROMED is a Paraguayan prepaid health insurance company (medicina prepaga) founded in 1980 and headquartered in Asunción, Paraguay, operating with 251–500 employees under private ownership. The company delivers a modular portfolio of health insurance plans organized by life stage and customer type: individual plans (Plan Primordial, Plan Médico Cerca), family plans (Plan VitalCare, Plan TotalCare, Plan Todo, Plan Primordial Familiar), senior plans across three tiers (Plan Salud Bienestar, +, Plus), a maternity plan (Plan Dulce Espera), and customized corporate plans (Planes Corporativos). Members access care through Promed's own medical facilities — Sanatorio AMSA Asunción, Centro Médico AMSA Lambaré, and Centro Médico AMSA San Lorenzo — alongside a nationwide network of affiliated providers across Asunción, Gran Asunción, Ciudad del Este, Encarnación, Coronel Oviedo, Pedro Juan Caballero, Concepción, and other cities.

The company's technology layer is a digital self-service platform — Portal del Asegurado at turnos.promed.com.py — supporting 24/7 online appointment booking, digital carnet (downloadable membership ID), and online visaciones (medical authorizations). Distribution is hybrid: a sales-led commercial team visits corporate clients for onboarding, while individual and family customers are acquired through the website, WhatsApp (+595 212479000), and self-service enrollment. Revenue is generated through recurring monthly subscription premiums across all plan tiers, with ISO 9001:2015 quality management certification obtained in 2025. The company also operates a Club de Beneficios loyalty ecosystem offering member discounts at partner pharmacies, gyms, spas, and optical stores.

The business model is a vertically integrated insurer-provider hybrid: Promed underwrites the insurance risk, owns key delivery infrastructure (sanatoriums and medical centers), and monetizes primarily through subscription premiums while capturing incremental engagement via the discount network. The only named corporate customer in available sources is Laboratorios Catedral (onboarded in 2025), suggesting the corporate channel is still in build-out phase relative to the established individual and family retail base.

Name

PROMED

Legal name

PROMED

Website

https://promed.com.py

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

PROMED is a Paraguayan prepaid health insurance company founded in 1980, offering modular subscription-based plans for individuals, families, seniors, expectant mothers, and corporate clients, delivered through its own Sanatorio AMSA facilities and a nationwide affiliated provider network.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Prepaid Health Insurance Premiums: Promed generates revenue through monthly subscription premiums charged to individuals, families, seniors, and corporate clients for health insurance coverage plans. Plans include various tiers with different coverage levels and pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PROMED sells prepaid health insurance plans to individuals, families, seniors, expectant mothers, and corporate clients in Paraguay, granting access to a nationwide provider network that includes its own Sanatorio AMSA facilities. Coverage is delivered through modular plan tiers (primordial, médico cerca, vitalcare, totalcare, todo, salud bienestar, dulce espera, corporativo) and supported by a digital member portal for appointment booking, authorization management, and digital ID access.

Product overview

PROMED is a prepaid medicine/health insurance company with 45+ years of experience in Paraguay, offering a portfolio of modular health insurance plans designed for individuals, families, seniors, and corporate clients. The core product portfolio includes individual plans (Plan Primordial, Plan Médico Cerca), family plans (Plan VitalCare, Plan TotalCare, Plan Todo, Plan Primordial Familiar), senior plans (Plan Salud Bienestar, Plan Salud Bienestar +, Plan Salud Bienestar Plus), and maternity plans (Plan Dulce Espera), along with customizable corporate plans. These plans provide access to the company's network of medical facilities (Sanatorio AMSA and affiliated medical centers) and a network of provider partners across Paraguay. PROMED complements its insurance offerings with a digital self-service portal for appointment booking and member management, plus a Club de Beneficios program offering discounts at partner pharmacies, gyms, spas, and optical stores. The company holds ISO 9001:2015 certification for quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Club de Beneficios Promed: Exclusive benefits program for PROMED insured members offering discounts and benefits in wellness, beauty, movement, and healthy living through partnerships with affiliated brands.
• Plan Dulce Espera
• Portal de Turnos Promed

Products and services

• Plan Primordial Basic individual health insurance plan covering essential laboratory studies, ECG, imaging studies, and ICU coverage, designed for individual members seeking entry-level prepaid coverage.
• Plan Médico Cerca Individual plan focused on proximity medical care, including general clinical consultations, laboratory, X-ray, basic studies, and 24/7 emergency services with partial medication coverage.
• Plan VitalCare Comprehensive family health plan offering complete coverage with specialist consultations, imaging studies, and specialized diagnostic tests.
• Plan TotalCare Maximum coverage family plan providing unlimited consultations, external specialist access, imaging studies, specialized diagnostics, mental health, and nutrition services.
• Plan Todo Full-coverage family health plan offering comprehensive medical benefits for households in Paraguay.
• Plan Primordial Familiar Family health plan covering clinical and specialist consultations, routine and specialized laboratory, imaging studies, ICU admissions, medication during hospitalization, emergency care without cost, physiotherapy sessions, travel assistance, mental health, nutrition, and maternity services.
• Plan Salud Bienestar Senior health plan designed for elderly members, offering unlimited specialist consultations and comprehensive care.
• Plan Salud Bienestar + Enhanced senior health plan with routine and specialized diagnostic laboratory studies, 24-hour emergency care, and specialized surgeries.
• Plan Salud Bienestar Plus Premium senior health plan offering unlimited specialist consultations, unlimited imaging and specialized diagnostics, annual clinical and gynecological controls, VIP room hospitalizations, unlimited physiotherapy sessions, minor procedures, 24/7 emergency care, dental consultations, and mental health services.
• Plan Dulce Espera Maternity plan covering prenatal care from the first heartbeat, including gynecological specialist consultations, prenatal studies, 24-hour emergencies with medication coverage, childbirth coverage, nursery for newborns, Sanatorio AMSA hospitalization, phototherapy, inpatient medications, welcome baby gift pack, and 24-hour ambulance service.
• Planes Corporativos Corporate health plans adapted to organizational needs, offering quality medical coverage with access to sanatoriums, specialists, studies, and services designed to care for employee health at every stage, with exclusive benefits and personalized attention backed by 45+ years of experience.
• Club de Beneficios Promed Exclusive benefits program for insured members providing discounts and special offers through partnerships with pharmacies (Farmacias Catedral, Punto Farma, Farma Oliva, Farmacia San José), gyms (Exen Gym), beauty spas (Royal Beauty Spa), and optical stores (Óptica Agatha, Óptica Arar).
• Portal del Asegurado Online customer portal for insured members to access appointment booking, contracts, digital ID cards, and other self-service healthcare management features 24/7.
• Visaciones Médicas Medical visa/authorization management service allowing members to process medical authorizations easily and quickly, available online or in person at PROMED offices.
• Sanatorio AMSA Asunción Main sanatorium located in Asunción at Tte. Fariña 1.330 c/ Capitán Figari, providing inpatient hospital services for plan members as part of the PROMED/AMSA provider network.
• Centro Médico AMSA Lambaré Medical center located in Lambaré at Avda. Cacique Lambar\u00e9 esq. Juan Francisco Recalde, part of the PROMED/AMSA provider network.
• Centro Médico AMSA San Lorenzo Medical center located in San Lorenzo at Cerro Cor\u00e1 769 esq. Saturio R\u00edos, part of the PROMED/AMSA provider network.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Laboratorios CatedralcoreGTM or Marketing Partner · 1 January 2025Laboratorios Catedral became the first company in 2025 to join the Promed Experience for corporate health plans. Promed's commercial team visited the company to onboard all its employees onto the corporate health plan, providing coverage and peace of mind to the workforce.
• Farmacias CatedralcoreGTM or Marketing PartnerFarmacias Catedral is part of Promed's Club de Beneficios, offering all Promed insured members and employees discounts on pharmaceutical products at all their branches nationwide. Members access the discount by presenting their Promed identification carnet.
• Punto FarmacoreGTM or Marketing PartnerPunto Farma participates in the Club de Beneficios, providing 35% OFF on medications for Promed insured members. Access is via a QR code generated through the Punto Farma App/Web after logging in with the member's ID number.
• Farma OlivaminorGTM or Marketing PartnerFarma Oliva is a member of the Club de Beneficios, offering promotional discounts to Promed insured members on pharmaceutical products.
• Farmacia San JoséminorGTM or Marketing PartnerFarmacia San José participates in the Club de Beneficios program, offering promotional discounts to Promed insured members.
• Royal Beauty SpaminorGTM or Marketing PartnerRoyal Beauty Spa is a member of the Club de Beneficios, offering wellness and beauty discounts to Promed insured members. Access by presenting the insured ID card.
• Exen GymminorGTM or Marketing PartnerExen Gym is part of the Club de Beneficios, offering fitness discounts to Promed insured members at all gym branches. Access by presenting the insured ID card.
• Optica AgathaminorGTM or Marketing PartnerOptica Agatha is part of the Club de Beneficios, offering up to 30% discounts on standard frames with monofocal lenses, up to 20% on bifocal lenses, up to 15% on contact lenses, and up to 30% on sunglasses for Promed insured members.
• Optica ArarminorGTM or Marketing PartnerOptica Arar is part of the Club de Beneficios, offering up to 50% discounts on frames and lenses for Promed insured members, including luxury, premium, FITO, FITO Kids, economic line frames, and monofocal/digital multifocal lenses.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Swiss Medical Group: One of Argentina's largest prepaid health insurers with owned sanatoriums and clinics. Comparable to PROMED in offering tiered individual, family, and corporate plans with vertically integrated care delivery.
• Omint: Prepaid health plan provider operating in Argentina and Brazil with tiered plans for individuals, families, and corporations. Comparable to PROMED in plan segmentation and LatAm prepaid health positioning.
• Sancor Salud: Argentine prepaid health plan operator offering individual, family, and corporate plans through an owned provider network. Highly comparable to PROMED in product structure, vertical integration, and LatAm prepaid medicine positioning.
• Galeno: Argentine prepaid medicine provider with tiered individual, family, and corporate plans and an extensive own-provider network. Directly comparable to PROMED's product architecture and Asunción-based Sanatorio AMSA model.
• OSDE: Argentina's largest prepaid health plan operator with a broad provider network and corporate client base. Comparable to PROMED across plan tiering, corporate distribution, and B2B contracting motion.

Regional players

• MedPlus Medicina Prepagada: Colombian prepaid medicine operator offering individual, family, and corporate plans with an affiliated provider network. Comparable to PROMED's prepaid model and tiered plan structure, though operating in a different LatAm market.
• COSEM: Uruguayan prepaid medicine institution offering tiered individual and family plans through an affiliated provider network. Comparable to PROMED in small-market prepaid medicine model and customer segmentation.

Broad incumbents

• UnitedHealth Group: Global health insurance and care delivery conglomerate with operations across the Americas. Relevant as a broad incumbent whose Optum-style vertical integration strategy mirrors what PROMED attempts at smaller scale with Sanatorio AMSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Promedpyoficial
• LinkedInlinkedin.com/company/promed-sa
• Instagraminstagram.com/promedpyoficial/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMED