What MedPlus Prepaid Medicine does

MedPlus Medicina Prepagada S.A. is a Colombian prepaid medicine company founded in 1991 and headquartered in Bogotá, operating as the healthcare subsidiary of Cieno Group. The company sells tiered prepaid health subscription plans (Planes Azules for high/upper-middle income, Planes Light for middle-income, Planes Excelsos for families, and Planes AMD for home-based care) to individuals and families across 15+ Colombian cities. Members access care through an affiliated network of 3,783+ providers, four owned medical centers in Bogotá (Centro 104, Chicó, Palermo, Castellana), and a newly launched premium clinic concept (Azul Cima). The company is vertically integrated through its wholly-owned subsidiary BlueCare, which provides laboratory and diagnostic imaging services alongside Rismedplus.

The underlying technology stack is transactional rather than AI-native, comprising the Oficina Virtual web portal (handling 98% of member transactions including appointments, authorizations, and payments), the Enlace Médico provider portal, the Directorio Médico searchable specialist directory, a mobile app distributed via Google Play, and a 24/7 telephone medical guidance line integrated with home doctor dispatch. Core systems integrate with payment channels (Banco de Bogotá, Bancolombia, PSE, Pagos OnLine) and Zurich Insurance for international medical assistance with up to USD 40,000 in coverage. The technology functions primarily as operational self-service infrastructure with no disclosed AI/ML, machine learning, or proprietary model components.

MedPlus monetizes through recurring monthly subscription fees across plan tiers, augmented by ancillary services such as executive health checkups (Chequeo Médico Ejecutivo), the Prevenir es Plus preventive health program, unemployment insurance covering up to 9 months of plan payments, and partnerships with lifestyle providers (BodyTech, Regenerativa, Coliseo MedPlus). Distribution is hybrid: quote-based direct sales through assigned personal advisors (Clientehólicos model), inside sales via national and Bogotá call centers, digital self-service, and physical medical centers. The company is regulated by Supersalud and operates with 1,001–5,000 employees, making it a mid-to-large-scale player in the Colombian prepaid medicine market, though revenue is not publicly disclosed.

Name

MedPlus Prepaid Medicine

Legal name

MedPlus Medicina Prepagada S.A.

Website

https://medplus.com.co

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MedPlus Medicina Prepagada is a Colombian prepaid medicine provider, founded in 1991 and owned by Cieno Group, offering tiered health subscription plans (Azul, Light, AMD) to individuals and families across 15+ cities through 3,783+ affiliated providers, four owned Bogotá medical centers, and the Azul Cima premium clinic.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Prepaid Medicine Subscription Plans: Monthly or annual subscription fees for prepaid medicine coverage providing access to medical services, specialists, and healthcare network. Plans are tiered (Azul, Light, AMD) with varying coverage levels targeting different socioeconomic segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MedPlus Medicina Prepagada operates a tiered portfolio of prepaid medicine subscription plans (Planes Azules premium, Planes Light mid-segment, Planes AMD home-care, Planes Excelsos enhanced coverage) that provide members access to a network of affiliated specialists, owned medical centers across Colombia, preventive health programs, dental and alternative medicine benefits, teleconsultation, home medical attention, and international medical assistance via Zurich. Members access services through digital self-service channels (Oficina Virtual, App MedPlus) and a dedicated personal advisor model.

Product overview

MedPlus Medicina Prepagada is a Colombian prepaid medicine provider offering a tiered portfolio of health insurance plans and integrated healthcare services. The core offerings are organized into three main plan tiers: Planes Azules (premium plans for high and medium segments with international coverage), Planes Light (mid-segment plans with basic coverage and alternative medicine), and Planes AMD (Atención Médica Domiciliaria - home medical care plans). These are supplemented by a network of company-operated medical centers (Centros Médicos MedPlus) providing integrated services across over 40 specialties, including the innovative Centro de Experiencia en Salud MedPlus 104 concept. Digital access is enabled through the Oficina Virtual (online self-service portal), Enlace Médico provider portal, Directorio Médico (specialist directory), and App MedPlus mobile application. Additional services include teleconsultation, 24/7 telephone medical guidance, priority consultations, home medical care, clinical laboratory (via BlueCare), diagnostic imaging (via Rismedplus), executive health checkups, international medical assistance (via Zurich), unemployment insurance, and the Prevenir es Plus health promotion program. Azul Cima represents a new premium clinic sub-brand offering VIP healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Planes Azules Premium prepaid medicine plans for high and medium income segments in Colombia, including Plan Índigo Plus, Plan Celeste Plus, and Plan Turquesa Plus, with international coverage up to 90 days, specialist access, and comprehensive medical benefits.
• Planes Light Mid-segment prepaid medicine plans providing basic and preventive odontological coverage, direct access to all specialties and subspecialties including alternative medicine, home medical care, and ambulatory attention at competitive pricing, designed to complement mandatory EPS coverage.
• Planes AMD (Atención Médica Domiciliaria) Home-based prepaid medicine plans providing medical attention at the comfort of home or office via a phone call. Includes AMD Plus, AMD Integral, AMD Express, and AMD Modular variants with emergency coverage areas.
• Planes Excelsos Enhanced-coverage prepaid medicine plans offering broader benefits and protections for families, with extensive medical coverage and additional perks for policyholders.
• Centros Médicos MedPlus Company-operated medical centers providing integrated healthcare services across more than 40 medical specialties, including the Centro de Experiencia en Salud MedPlus 104, Centro Médico Integral Chicó, Centro Médico Integral Palermo, and Centro Médico Castellana (Santa Mónica).
• Azul Cima Premium clinic concept offering differentiated healthcare with advanced clinical attention, VIP hospitality, and humanized service in Bogotá. Services include pediatric emergencies, general and specialist consultations, VIP checkups, laboratory, diagnostic imaging, digital health, and no-queue attention.

Quantifiable outcome

• 98% of transactions can be performed through virtual office without physical visit
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Zurich InsurancecoreStrategic or Co-development PartnerZurich is the international medical assistance provider for MedPlus prepaid medicine plans. They provide coverage for medical emergencies abroad including COVID-19, with deductibles of USD $100 and travel coverage up to 30 days. Activation requires 48 hours advance notice through the virtual office or app.
• BlueCare ClinicscoreTechnology or IntegrationBlueCare operates laboratory services (laboratorio.bluecare.com.co) and diagnostic imaging services for MedPlus patients. BlueCare centers are specifically mentioned for valid plan options and provide services at MedPlus medical centers.
• Coliseo MedPlusminorStrategic or Co-development PartnerEntertainment and venue partnership in Bogotá offering exclusive benefits for MedPlus affiliates.
• Maternity SpaminorStrategic or Co-development PartnerMaternity Spa and wellness partner offering exclusive services for MedPlus families.
• RegenerativaminorStrategic or Co-development PartnerHealth and wellness partner offering regenerative treatments for MedPlus affiliates nationally.
• America Cell BankminorStrategic or Co-development PartnerMedical services partner providing cell banking services nationally for MedPlus affiliates.
• BodyTechminorStrategic or Co-development PartnerFitness and sports medicine partnership offering gym and wellness benefits for MedPlus members nationally.
• ColdeminorStrategic or Co-development PartnerWellness partner offering fitness and sports services for MedPlus affiliates nationally.
• Fundación Manos Pintadas de AzulcoreOthersCorporate social responsibility foundation of MedPlus focused on providing health programs for vulnerable communities in Colombia. Runs the Batas con Corazón program conducting medical brigades to underserved areas. MedPlus implements its CSR through this foundation.
• Clínica AzulcoreImplementation/ SI/ Consulting PartnerPremium healthcare facility positioning as new milestone in premium medical attention in Bogotá, offering VIP hotel-type accommodation, pediatric emergencies, general and specialist consultations, VIP checkups, clinical laboratory, diagnostic imaging, and digital health services. MedPlus offers preferred access for its members.
• Fundación Colombiana del CorazónminorStrategic or Co-development PartnerCollaboration with the Colombian Heart Foundation on the Corazones Responsables (Responsible Hearts) program promoting heart health through the Método 10 with 10 healthy cultures for physical, mental, emotional, spiritual, and social wellness.
• Supersalud (Superintendencia Nacional de Salud)minorOthersRegulatory oversight body that monitors and supervises MedPlus as a prepaid medicine entity in Colombia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bupa Global: Bupa offers international private medical insurance with options in Latin America, comparable to MedPlus's premium international-assistance tier (Zurich partnership). Overlaps on cross-border coverage rather than domestic Colombian plans.
• Allianz Care: Allianz provides international health insurance and assistance products that overlap with MedPlus\u2019s Zurich-backed international coverage and premium tier. A broader incumbent serving global expats and high-net-worth segments.
• Cigna Global Health: Cigna provides global health and medical insurance products for individuals and employers, including in Latin America. Broad incumbent with a much wider portfolio but overlapping on premium international health coverage.

Direct peers

• Cl\u00ednica del Country / Cl\u00ednica La Colina: These Bogotá private hospital groups are key MedPlus provider-network partners/rivals in delivering premium inpatient services. Comparable as Colombian private clinical providers serving the same affluent patient pool.
• Colsanitas: Colsanitas is one of the largest prepaid medicine (medicina prepagada) operators in Colombia, offering tiered plans, an owned clinic network (Cl\u00ednica Universitaria Sanitas / Cl\u00ednica Colsanitas), and specialty access. Directly comparable to MedPlus in product, target market (Colombian upper/middle income), and integrated provider model.
• Coomeva Medicina Prepagada: Coomeva offers prepaid medicine plans in Colombia alongside cooperative services, with a provider network and tiered coverage similar to MedPlus. Comparable on plan structure and Colombian middle-class targeting.
• Sura Medicina Prepagada: Sura\u2019s prepaid medicine line is one of MedPlus\u2019s closest rivals in Colombia, offering tiered individual/family plans, provider network access, and integration with EPS Sura. Comparable in target segments, plan structure, and multi-channel distribution.
• Sanitas Medicina Prepagada: Sanitas markets prepaid medicine plans on top of its EPS operations in Colombia, with owned facilities and provider access. Direct competitor on plan tiers, distribution, and integrated provider strategy.

Regional players

• Compensar: Compensar is a Colombian compensation/benefits entity that offers prepaid health plans and EPS services. Comparable in Colombian geography and benefits distribution; competes for the same family/employer buyers as MedPlus.

Emerging players

• Doctoralia: Doctoralia (DocPlanner) operates online doctor directories, teleconsultation booking, and provider search across Latin America, overlapping with MedPlus's Directorio M\u00e9dico and Teleconsulta features but as a digital-native platform rather than a plan underwriter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/medplus-medicina-prepagada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedPlus Prepaid Medicine