Ginto Asia G.K.

What Ginto Asia G.K. does

Ginto Asia G.K. (合同会社) is a Tokyo-based private cloud software and platform advisory firm operating from the Danish Tech Hub in Tokyo, Japan. The company supports business owners and subsidiary managers in Japan and broader Asia Pacific in selecting, implementing, and integrating internationally recognized cloud solutions adapted for Japanese operational and regulatory requirements. Its service model spans analysis, implementation, training, and hypercare, delivered alongside a curated SaaS portfolio that includes HR-ON (exclusive regional partner), Unleashed (sole Japan partner), Walor (exclusive Asia Pacific distributor as of January 2024), Xero, StockTrim, Expensify, ApprovalMax, Prospect CRM, and Microsoft Office 365.

The company's revenue is generated through three streams: subscription-based software distribution and resale of partner SaaS platforms, one-time and recurring hardware sales of its proprietary Open Cloud indoor CO2 measurement device (¥34,800 per unit ex. tax), and quote-based professional services for deployment and ongoing support. Distribution is executed via direct sales to SMEs and subsidiary managers, channel partner relationships for resale reach, and an own e-commerce storefront for the Open Cloud hardware. Customers are primarily Japanese SMEs and Asia Pacific businesses seeking digital transformation; named references include the British School in Tokyo and an unnamed Japan-based manufacturer/wholesaler operating approximately 2,000 SKUs through Unleashed and Xero. No external institutional funding is disclosed; ownership is partnership-held by Rune Soelvsteen (Partner & CRO) and Mikael Nielsen (Partner & COO).

Name

Ginto Asia G.K.

Legal name

GINTO ASIA合同会社

Website

https://ginto.asia

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginto Asia G.K. is a Tokyo-based cloud software advisor and platform reseller that helps Japanese and Asia Pacific SMEs select, implement, and integrate curated SaaS solutions (HR-ON, Unleashed, Xero, Walor, etc.) with full implementation and support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Software Distribution and Resale: Resale and distribution of cloud software solutions including HR-ON Staff, HR-ON Recruit, Walor, Prospect CRM, Unleashed, StockTrim, Xero, Expensify, ApprovalMax, and Office365.
2. Hardware Sales: Sale of Open Cloud indoor climate measurement devices for COVID-19 risk reduction.
3. Professional Services: Implementation, training, and hypercare services for cloud software deployments including analysis, planning, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ginto Asia G.K. is a Tokyo-based cloud software and platform advisor that distributes, implements, and supports a portfolio of internationally recognized cloud solutions adapted for the Japanese market. The company combines software distribution/resale (HR-ON, Xero, Unleashed, Walor, Prospect CRM, StockTrim, Expensify, ApprovalMax, Office 365) with professional services (analysis, implementation, training, hypercare) and its own Open Cloud indoor climate (CO2) hardware product. Customers are primarily SMEs and subsidiary managers seeking digital transformation through cloud-based sales, operations, finance, and HR solutions.

Product overview

Ginto Asia G.K. is a Tokyo-based cloud software advisor and platform implementation specialist. Their offering is a portfolio of internationally-recognized cloud solutions adapted for the Japanese market, combined with consulting and implementation services. The core product portfolio includes their own Open Cloud indoor climate measurement device (CO2 sensor with visual indicators), exclusive HR solutions (HR-ON Staff and HR-ON Recruit), and a network of integrated partner platforms spanning CRM/inventory (Unleashed, Prospect CRM), accounting (Xero), expense management (Expensify), approval workflows (ApprovalMax), inventory forecasting (StockTrim), and compliance (Walor whistleblower platform). These solutions are designed to integrate with each other—for example, Unleashed connects to Xero and StockTrim, HR-ON Recruit transfers data to HR-ON Staff, and Expensify syncs with Xero—enabling SMEs to implement digital transformation from standalone tools to comprehensive cloud ERP-style deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Open Cloud: Indoor climate measurement tool that continuously measures and analyzes CO2 concentration in rooms, helping reduce COVID infection risk indoors.
• OpenCloud

Products and services

• HR-ON Staff A flexible HRIS (Human Resources Information System) solution provided in preferred languages, including pulse survey tools; distributed in Asia as an exclusive partner offering.
• HR-ON Recruit A flexible Applicant Tracking System (ATS) handling all aspects of recruiting, from job posting to candidate management, with seamless data transfer to HR-ON Staff via open API.
• Walor Whistleblower Platform A whistleblower platform for simple compliance enabling companies to build compliant whistleblower systems quickly, with one-click integration to HR-ON Staff.
• Prospect CRM An inventory-centric CRM platform integrating with Unleashed for unified sales and inventory management.
• Unleashed A cloud-based inventory and order handling solution covering Purchase Ordering, Inventory/Warehouse management, Assembly Production, and sales order management with invoicing; English interface with Japanese data support; Ginto Asia is the only Unleashed partner in Japan.
• StockTrim An intuitive stock and demand planning solution integrating with Unleashed, featuring AI-driven demand forecasting algorithms including predictions for new products without sales history.
• Xero A flexible cloud accounting solution that can be customized for Japanese operational requirements, serving as a hub for integrations with Expensify, ApprovalMax, and Unleashed.
• Expensify A global standard for expense reporting with one-click receipt scanning, automatic approval workflows, and direct integration with Xero for real-time accounting sync.
• ApprovalMax An approval automation solution for Accounts Payable and Accounts Receivable that replaces paper and email-based approvals with automated multi-role and multi-tiered workflows, integrating directly with Xero.
• Microsoft Office 365 A cloud-based productivity and collaboration platform offered as part of Ginto Asia's solution portfolio.
• Open Cloud Ginto Asia's own indoor climate measurement tool that continuously measures and analyzes CO2 concentration using NDIR sensor technology, with a cloud-shaped color-coded indicator (blue for good air quality below 1000ppm, red for high CO2 requiring ventilation). Priced at ¥34,800 Excl. tax per unit with a self-calibrating seven-year product life and 2-watt power consumption.
• Analysis Services Project-scope-based analysis to determine requirements for successful cloud software implementation, offered to SMEs and subsidiary managers.
• Implementation Services Planning and execution of cloud software deployment, defining which team members are involved and how the rollout is structured.
• Training and Hypercare Services Post-implementation training and ongoing hypercare support to ensure effective adoption of deployed cloud solutions.

Quantifiable outcome

• Unleashed implementation can fulfill 95%+ of local requirements while maintaining global best practices

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Walor ApScoreChannel Partner/ Reseller/ Distributor · 11 January 2024Exclusive Asia Pacific distribution agreement for Walor's whistleblower platform. Ginto Asia promotes and commercializes the compliance solution in the region. The platform offers low-priced whistleblower system building with quick setup, ready-to-use FAQs, and video explanations. Currently available in English with Japanese and additional Asian languages coming. Integrates with HR-ON Staff.
• Unleashed SoftwarecoreChannel Partner/ Reseller/ Distributor · 20 November 2020Official partner for Unleashed cloud-based inventory and order handling software from New Zealand. Ginto Asia is the only Unleashed partner in Japan, providing evaluation, implementation, and integration services adapted for Japanese operational requirements.
• ApprovalMaxminorChannel Partner/ Reseller/ Distributor · 22 June 2020Partner agreement for ApprovalMax cloud-based approval flow solution that integrates with Xero. Offers intuitive setup with native apps for Android and iPhone.
• HR-ONcoreTechnology or IntegrationExclusive partner for HR-ON HR solutions in the region. Provides HR-ON Staff (HRIS) and HR-ON Recruit (ATS) solutions. HR-ON Staff includes pulse survey tools and integrates with Walor whistleblower platform.
• Danish Tech HubminorStrategic or Co-development PartnerLocated at Danish Tech Hub in Tokyo, indicating partnership with Danish technology ecosystem and startup community.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Money Forward: Money Forward is a major Japanese cloud SaaS company offering accounting, HR/payroll, and back-office solutions to SMEs, directly competing with the Xero + HR-ON + Expensify portfolio that Ginto Asia resells and implements.
• freee K.K. freee is a leading Japanese cloud accounting and HR platform serving SMEs, directly competing with Xero + HR-ON within Ginto Asia's core solution stack.
• Works Applications: Works Applications provides cloud ERP (HUE) and HR solutions to Japanese mid-market firms, competing in the integrated cloud business software space Ginto Asia targets.
• SmartHR: SmartHR is a major Japanese cloud HRIS and employee management platform, directly competing with the HR-ON Staff HRIS that Ginto Asia exclusively resells to Japanese SMEs.
• Sansan: Sansan operates Eight and Sansan B2B contact and CRM platforms in Japan, competing in the SME sales/CRM space where Ginto Asia resells Prospect CRM and Unleashed.

Broad incumbents

• Yayoi: Yayoi is the dominant Japanese accounting and payroll software provider for SMEs, serving as the on-premise/cloud incumbent competitor to Xero-based accounting solutions that Ginto Asia resells.
• SAP Japan: SAP Japan offers cloud ERP (S/4HANA Cloud, Business One) and HR solutions, providing an alternative integrated cloud stack for mid-market and enterprise customers in Japan competing with Ginto Asia's curated multi-vendor portfolio.
• Accenture Japan: Accenture Japan is a global consulting and SI firm offering cloud advisory and implementation services for large enterprises and their subsidiaries, with much greater scale than Ginto Asia but overlapping capability profile.
• TIS Inc. TIS Inc. is a major Japanese IT services and consulting firm offering cloud implementation, SI services, and enterprise platform integration across multiple verticals, competing for similar SME digital transformation projects.
• Oracle NetSuite Japan: Oracle NetSuite offers global cloud ERP/financials targeting mid-market and SMEs in Japan, providing an alternative integrated cloud stack vs. Ginto Asia's Xero/Unleashed/HR-ON combination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ginto-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginto Asia G.K.