What Unleashed Software does

Unleashed Software is a cloud-based inventory management SaaS platform founded in 2009 and headquartered in Auckland, New Zealand, now operating as a subsidiary of The Access Group. The platform automates stock control across purchasing, production, sales, and multi-channel fulfillment for small and mid-sized businesses, with depth in manufacturing, wholesale distribution, food & beverage, brewing, coffee roasting, and lighting verticals. Its architecture combines a real-time inventory core, bill-of-materials and batch/serial tracking modules, a B2B eCommerce portal, a built-in CRM, an MRP-style Advanced Inventory Manager, and an open API plus 30+ pre-built integrations with accounting, eCommerce, POS, and CRM systems.

The business model is multi-stream subscription SaaS with monthly billing, a 14-day free trial that does not require a credit card, modular add-ons (CRM, Marketing Accelerator, Sales Growth, Access Analytics, B2B Store, Access Evo), and tiered customer success plans with paid onboarding services ("flightpaths"). Go-to-market is hybrid: product-led growth for SMBs through self-serve signup, an enterprise field-sales motion for mid-market accounts, and a global certified implementation partner channel that handles deployment and training. Unleashed reports 5,500+ customers across 100+ countries, a 4.7/5 Trustpilot score from 1,232 reviews, and 98% customer satisfaction, with case-study evidence of 60-300% customer-level growth outcomes attributable to platform usage.

Name

Unleashed Software

Legal name

Unleashed Software

Website

https://unleashedsoftware.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Unleashed Software is a cloud-based inventory management SaaS platform serving SMBs in manufacturing, wholesale, food & beverage, brewing, and lighting across 100+ countries, now operating as a subsidiary of The Access Group.

Ownership category

akta.pro rank

Product category

Inventory Management Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Cloud inventory management
• Stock control software
• Purchase order management
• B2B ecommerce platform
• Warehouse management software

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Software: Cloud-based SaaS subscription model with subscription packages offered after 14-day free trial. Customers can add or remove licenses as needed, with unlimited warehouses and multi-currency support included
2. Customer Success Plans: Tiered support and success plans offering staff training, self-service video tutorials, and dedicated live support staff
3. Onboarding Services: Paid onboarding services and flight paths to help customers get started with the software, including implementation assistance

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Unleashed Software is a cloud-based SaaS inventory management platform that provides real-time stock control, purchase order automation, production management with Bill of Materials, and multichannel order management for small and mid-sized businesses. The platform is extended with AI capabilities (Access Evo and Access Analytics), a B2B eCommerce portal, CRM, sales and marketing modules, and integrates with 30+ accounting, eCommerce, and CRM systems via an open API.

Product overview

Unleashed Software is an AI-powered inventory management platform with a modular architecture. The core product is Unleashed Software (inventory management software) which provides real-time stock control, purchase order management, production management with Bills of Materials, and multichannel order management. The platform extends through add-on modules including a B2B eCommerce Platform for self-service wholesale ordering, Unleashed CRM for customer relationship management, Unleashed Marketing Accelerator for marketing intelligence, and Unleashed Sales Growth for pipeline management. Advanced capabilities include Access Evo (AI-powered natural language interface), Access Analytics and Business Intelligence Reporting for analytics, and an Advanced Inventory Manager (AIM) with MRP and demand forecasting. The platform also offers dedicated solutions for specific industries including Manufacturing, Wholesale, Food & Beverages, Distribution, Retail, eCommerce, Brewing, Coffee Roasters, Distillery, Beauty & Personal Care, Medical Device, Electronics, and Lighting. Support services include Customer Success Plans, Onboarding (Flightpaths), and Unleashed Academy training.

Differentiator

Problem solved

Functional benefit

Brands

• Access Evo: AI-powered natural language interface integrated into Unleashed inventory software
• Advanced Inventory Manager (AIM)
• B2B eCommerce Store
• Unleashed CRM

Products and services

• Unleashed Software (Core Inventory Management Platform)
• Unleashed B2B eCommerce Platform
• Unleashed CRM
• Unleashed Sales Growth
• Unleashed Marketing Accelerator
• Access Evo (AI Inventory Management)
• Advanced Inventory Manager (AIM)
• Business Intelligence Reporting
• Customer Success Plans
• Customer Onboarding (Flightpaths)

Quantifiable outcome

• Vendella International achieved 35% year-on-year growth for six consecutive years
• +8 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability3 records

Feature9 records

Partnerships

28 partnerships are on record, tiered core, supporting and flagship.

• XerocoreTechnology or IntegrationPre-built integration with Xero accounting software for real-time inventory and financial data synchronization. Available on Xero App Marketplace. Enables accurate financial reporting and bookkeeping with always-up-to-date sales and inventory data.
• QuickBooks OnlinecoreTechnology or IntegrationIntegration with QuickBooks Online for perpetual inventory control synchronized with fully automated accounting. Track stock in real time.
• ShopifycoreTechnology or IntegrationPre-built integration for eCommerce inventory management across multiple sales channels and locations. Automates stock tracking and synchronizes inventory levels automatically.
• AmazoncoreTechnology or IntegrationIntegration for selling products and fulfilling customer orders through Amazon marketplace. Track all Amazon product and sales data in one place.
• WooCommercecoreTechnology or IntegrationFast, efficient and accurate stock management for WooCommerce stores with automatic synchronization.
• Access FinancialscoreTechnology or IntegrationAutomated finance and inventory solution with instantaneous data syncing. Part of The Access Group family.
• ProspectsupportingTechnology or IntegrationSeamless integration with stock-aware B2B CRM to build a complete sales system. Combines inventory with customer relationship management.
• LightspeedsupportingTechnology or IntegrationPOS integration updating stock levels across business as transactions are processed.
• SalesforcecoreTechnology or IntegrationSalesforce inventory management integration via Extensiv providing real-time inventory synchronization, advanced mapping, and customisable workflows. Connects Salesforce CRM with inventory system.
• BigCommercesupportingTechnology or IntegrationeCommerce platform integration for centralized inventory control across online sales channels.
• eBaysupportingTechnology or IntegrationMarketplace integration for selling across multiple online channels with synchronized inventory.
• SquarespacesupportingTechnology or IntegrationIntegration with Squarespace for eCommerce inventory management.
• WalmartsupportingTechnology or IntegrationMarketplace integration for selling on Walmart with synchronized inventory management.
• EtsysupportingTechnology or IntegrationeCommerce integration for Etsy sellers to manage inventory across channels.
• VendsupportingTechnology or IntegrationPOS integration for managing tap room sales and inventory synchronization.
• MintsoftsupportingTechnology or IntegrationWarehouse management software integration for enhanced fulfillment capabilities.
• ExtensivsupportingTechnology or IntegrationProvides the integration infrastructure for Salesforce connector with real-time inventory synchronization and customisable workflows. Over 80 integrations available.
• LokadsupportingTechnology or IntegrationSupply chain analytics integration for advanced forecasting and planning capabilities.
• GMDH StreamlinesupportingTechnology or IntegrationDemand planning and supply chain analytics tool integration.
• CrossfiresupportingTechnology or IntegrationConnector integration for bridging Unleashed with additional tools in customer tech stacks.
• TradifysupportingTechnology or IntegrationJob management integration for trade businesses.
• ShipStationsupportingTechnology or IntegrationShipping and fulfillment integration for streamlined order processing.
• Inventory PlannersupportingTechnology or IntegrationInventory planning and optimization tool integration.
• MaropostsupportingTechnology or IntegrationeCommerce and marketing automation platform integration.
• ZealdsupportingTechnology or IntegrationWebsite builder integration for eCommerce functionality.
• Stock SyncsupportingTechnology or IntegrationInventory synchronization tool for multi-channel selling.
• SPS CommercesupportingTechnology or IntegrationEDI and supply chain management integration.
• The Access GroupflagshipStrategic or Co-development PartnerParent company acquisition. Unleashed is part of The Access Group, providing enterprise software for mid-market businesses. Unleashed operates within the Access ecosystem with shared resources and cross-selling opportunities.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cin7 (Omnium): SMB-focused cloud inventory management SaaS with multi-channel commerce, manufacturing, and integrations to Xero/QuickBooks/Shopify. Direct competitor to Unleashed in the same vertical segments (manufacturing, F&B, retail) with overlapping integration partner ecosystem.
• DEAR Systems: Cloud inventory and manufacturing management platform targeting SMBs, with deep QuickBooks/Xero integration and traceability features. Overlaps with Unleashed on BOM, batch/serial tracking, and multichannel sales for small manufacturers and distributors.
• Fishbowl Inventory: Inventory and manufacturing solution for SMBs tightly integrated with QuickBooks and Xero; offers barcode scanning, BOM and warehouse management. Direct overlap with Unleashed's core SMB inventory + manufacturing module set.
• Brightpearl (by Sage): Retail-focused SaaS inventory and order management with multichannel integration and accounting sync. Comparable to Unleashed's order-management and multichannel capabilities for SMB retailers and wholesalers.
• Zoho Inventory: Cloud inventory management within the broader Zoho business apps suite, offering multi-channel, warehouse, and order management for SMBs. Comparable SMB target and integration breadth with Zoho Books/CRM, paralleling Unleashed's integration story.
• Ordoro: SMB SaaS focused on inventory, shipping, and dropshipping with strong Shopify/eCommerce integrations. Overlaps with Unleashed's multichannel eCommerce inventory sync and SMB merchant target buyer.
• inFlow Inventory: Inventory management software for SMBs with manufacturing, barcoding, and multi-location support. Directly comparable feature set targeting the same small/mid-sized manufacturers and distributors as Unleashed.

Broad incumbents

• NetSuite (Oracle): Cloud ERP with full inventory, manufacturing, and order management modules — broad incumbent used by mid-market and larger customers. Competes with Unleashed when SMBs graduate to full ERP, and increasingly encroaches down-market.
• Sage Inventory Advisor: Sage's inventory planning/management offerings sit within its broader accounting and ERP suite for SMB/mid-market. Indirect competitor bundling inventory with finance, putting pressure on Unleashed's Xero/QuickBooks-install leverage.

Emerging players

• Katana Cloud Inventory: Cloud-based manufacturing and inventory platform for SMB makers, with live shop-floor, BOM, and Xero/QuickBooks integration. Competes in Unleashed's manufacturing vertical with a more modern UI and growing presence among small artisan/batch producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/unleashedteam
• YouTubeyoutube.com/user/unleashedsoftware
• LinkedInlinkedin.com/company/unleashed-software
• Instagraminstagram.com/unleashedsoftware
• Facebookfacebook.com/UnleashedSoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unleashed Software