Depilex Beauty Clinic

What Depilex Beauty Clinic does

Depilex Beauty Clinic is Pakistan's largest organized beauty services platform, founded in 1980 by Masarrat Misbah in Karachi as a single salon and now operating 80 locations nationwide through the privately held Depilex Group. The company serves individual consumers across five primary segments: women seeking hair, skincare, makeup, waxing, threading, bridal, and body therapy services; men seeking grooming services through the Depilex Men sub-brand; aspiring beauty professionals enrolled at Depilex Institute; brides and wedding parties; and children requiring gentle grooming. Revenue is generated through three streams: per-visit beauty services at owned and franchise salon locations; tuition and certification fees from Depilex Institute training programs affiliated with City & Guilds; and retail sales of professional product lines including L'Oreal, Label.M, Guinot, and Methode Cholley.

The product portfolio is organized across six sub-brand formats: Depilex Beauty Clinic (the flagship full-service chain), Depilex Men (men's grooming, 11 locations across 4 cities), Depilex Express (quick-service format), The Haven By Depilex (premium spa), The Haven by Depilex Men (premium men's spa), and Depilex Institute (professional beauty education in five cities). Services are delivered in physical storefronts with multi-format positioning to address different price points and occasion needs. Marketing relies on content channels including an annual Depilex Magazine, blog content, customer testimonials, and a curated lookbook showcasing bridal, men's grooming, and celebrity styling work. The underlying technology stack is not disclosed; the business operates as a physical-services platform with a salon-finder locator on depilexonline.com, no mobile application, and no disclosed API integrations.

Depilex is family-controlled, with Masarrat Misbah serving as CEO and founder, Redah Misbah as Director and Head Creative Stylist overseeing Depilex Men, Dr. Nighat Misbah heading Karachi salon and institute operations, and Hafsa Haseeb leading HR and US operations. No external institutional investors, parent company, or funding rounds are evidenced. The go-to-market motion is direct-to-consumer through physical locations, augmented by content marketing, word-of-mouth referrals, and franchise expansion to reach 80 nationwide points of presence across Sindh, Punjab, Islamabad, and Khyber Pakhtunkhwa.

Name

Depilex Beauty Clinic

Legal name

Depilex Group

Website

https://depilexonline.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Depilex Beauty Clinic is Pakistan's largest organized beauty services platform, operating 80 nationwide salon locations under the Depilex Group offering hair, skincare, makeup, bridal, and men's grooming services, plus beauty professional training through Depilex Institute.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Beauty salon services
• Hair and skincare treatments
• Bridal makeup packages
• Men's grooming salons
• Professional beauty training

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Beauty Services: Depilex generates revenue through providing hair, beauty, makeup, skincare, and spa services at their salon locations. Services include haircuts, hair coloring, treatments (keratin, botox), facials, manicure/pedicure, waxing, threading, bridal makeup, and body therapy treatments. Revenue is generated on a per-visit, per-service basis.
2. Beauty Education and Training: Depilex Institute provides beauty training programs including Self-Grooming, Assistant, Professional, Advanced, and Short Programmes. The institute offers courses in hairdressing, skin aesthetics, and makeup. Programs are affiliated with City & Guilds and offer job placement assistance. Revenue is generated through tuition/admission fees, with installment plans available for programs longer than 4 weeks.
3. Product Sales: Depilex retails professional beauty products including L'Oreal, Label.M, Guinot, and Methode Cholley at their salon locations. Students are also required to purchase toolkits from the institute.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Depilex Beauty Clinic provides professional hair, skincare, nail, bridal makeup, hair removal, and body therapy services at 80 physical salon locations across Pakistan, complemented by the Depilex Institute which offers internationally accredited beauty training programs (Self-Grooming, Assistant, Professional, and Advanced tracks) affiliated with City & Guilds. Sub-brands Depilex Men, Depilex Express, and The Haven extend the service portfolio across men's grooming, quick-service, and premium spa segments respectively, with retail of branded products such as L'Oreal, Label.M, Guinot, and Methode Cholley.

Product overview

Depilex Beauty Clinic operates as a unified multi-brand beauty service platform centered around its flagship Depilex Beauty Clinic chain of 80 locations nationwide, complemented by specialized sub-brands: Depilex Men (11 men's grooming locations), Depilex Institute (beauty training with City & Guilds affiliation), Depilex Express, and The Haven premium spas. The service portfolio integrates core hair, skincare, nail, and makeup services across all locations, while Depilex Institute extends the ecosystem with professional education programs (Assistant, Professional, Advanced, and Short Programmes) that feed talent into the salon network. Branded product lines including L'Oreal, Label.M, Guinot, and Methode Cholley are utilized across services, and the company maintains a Lookbook digital showcase and annual Depilex Magazine publication.

Differentiator

Problem solved

Functional benefit

Brands

• Depilex Men: Men's grooming salon offering haircuts, beard maintenance, skincare treatments, and body therapy services. Designed with masculine aesthetics and comfort in mind.
• Depilex Institute
• The Haven By Depilex

Products and services

• Depilex Beauty Clinic Full-service beauty salon brand offering comprehensive hair care, skincare, makeup, and spa treatments at 80 locations across Pakistan; serves as the flagship brand of the Depilex Group for individual consumers seeking professional beauty services.
• Depilex Men Men's grooming salon brand operating in 11 locations across 4 cities, offering haircuts, beard maintenance, body therapy, and men's makeup services in comfort-focused interiors designed for male clientele.
• Depilex Institute Beauty training institute with locations in 5 cities across Pakistan, offering Self-Grooming, Assistant, Professional, Advanced, and Short Programmes in hairdressing, skin aesthetics, and makeup with City & Guilds affiliation and job placement assistance for aspiring beauty professionals.
• Depilex Express Express service salon format offering quick beauty treatments for time-conscious clients, providing core services in a streamlined format under the Depilex Group umbrella.
• The Haven by Depilex Premium spa and wellness sub-brand under the Depilex Group offering luxurious beauty and relaxation services for clients seeking a higher-end spa experience.
• The Haven by Depilex Men Men's premium grooming spa variant of The Haven concept, providing luxury men's wellness and grooming services for high-end male clientele.
• Hair Services Comprehensive hair care including cuts, blow-dry, styling, fringe cuts, bridal hair sets, and specialized treatments such as L'Oreal Extenso, Keratin Treatment, Hair Botox, plus hair coloring services (Full Dye, Highlights, Balayage).
• Facial and Skin Treatments Skincare services featuring Guinot facial treatments (Hydra Protein Radiance, PH Peeling, Age Summum, Hydra Lift Summum, Oxygenating, Whitening, Anti Acne, Brightening, Lifting), plus natural facials, high frequency treatments, and customized facial programs.
• Nail Services (Manicure & Pedicure) Complete nail care including essential and express manicure/pedicure, Guinot and Aroma treatments, acrylic nails, Gelish polish, nail art, French tips, and paraffin treatments.
• Body Therapy and Massage Body wellness services including full body herbal scrub, warm oil massage (full body, foot, hand, head, shoulder, back), and specialized body therapy treatments using aromatherapy oils.
• Hair Removal Services Waxing (face, arms, legs, back, underarms, full body), threading (face, eyebrows, upper lip), and bleaching services for various body areas.
• Bridal Makeup Services Comprehensive bridal beauty packages (Amber, Scarlet, Imperial, Gold with Signature variants) including pre-wedding services, nikkah, mehndi, and walima makeup, plus hair styling and dupatta setting.
• Makeup Services Professional makeup for various occasions including party, model, and event makeup with signature variations, eye makeup, eyelash application, and sari setting.
• Baby Services Gentle grooming services for children under 10 years, including hair cuts, blow-dry, and nail services in a calm environment.
• City & Guilds Assured Programme Only institute in Pakistan offering City & Guilds Assured Programme in hair, beauty and skin aesthetics, providing internationally recognized certification with rigorous benchmark standards and job placement assistance.
• Professional Programme in Hair, Beauty and Skin Aesthetics 3-month comprehensive City & Guilds Assured Programme covering hairdressing, skin aesthetics, and makeup with practical training in all areas including hair cutting, coloring, bridal styling, facials, threading, waxing, and manicure/pedicure.
• Assistant Programme 1-month foundation programme for beginners covering hairstyling basics, makeup, and skin/body treatments with hands-on practical training.
• Consultation Services Expert consultations with Masarrat Misbah (CEO/Founder) or Redah Misbah (Creative Director) for personalized beauty guidance and recommendations.
• Piercing Services Professional ear and nose piercing services for single or both ears.
• Branded Beauty Product Retail Retail of professional beauty products including L'Oreal, Label.M, Guinot, and Methode Cholley at salon locations, plus student toolkit purchases at the institute.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supportive.

• City & GuildscoreStrategic or Co-development PartnerDepilex Institute is the only institute in Pakistan offering the City & Guilds Assured Programme. This means City & Guilds has recognized the process and systems used to deliver the programme as well as a review of the content from a learning and development perspective. Depilex underwent a rigorous benchmark model to achieve this formal recognition.
• ILO - International Labour OrganizationsupportiveStrategic or Co-development PartnerDepilex Karachi coordinates with the International Labour Organization (ILO) for skill development programs, elevating Depilex Karachi into Sindh's premier international beauty training platform.
• NAVTTC - National Vocational & Technical Training CentresupportiveStrategic or Co-development PartnerGovernment vocational training partner providing accreditation and support for Depilex Institute's beauty training programs.
• PSDF - Punjab Skills Development FundsupportiveStrategic or Co-development PartnerSkills development fund partner supporting Depilex Institute's training initiatives in Punjab.
• TAF FoundationsupportiveStrategic or Co-development PartnerTraining and development foundation partner for Depilex Institute's vocational education programs.
• IDSPsupportiveStrategic or Co-development PartnerCoordination with IDSP (Institute for Dress and Style Professionals) for hosting prestigious diplomas and awards at Depilex Karachi.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sephora: Global multi-brand beauty retailer; comparable to Depilex's product retailing of L'Oreal, Guinot, and Label.M and represents a potential upstream brand partner or competitive benchmark for beauty assortment.
• Ulta Beauty: U.S. specialty beauty retailer selling cosmetics, skincare, and salon-adjacent services; relevant as a broad incumbent demonstrating scale economics in beauty retail and service-adjacent product distribution.
• Regis Corporation: Largest franchise salon operator globally (Supercuts, Cost Cutters, SmartStyle); provides a useful benchmark for the unit economics, franchise model, and valuation of a large multi-brand salon platform.

Regional players

• Beauty Saloon Group (BSG) - Pakistan: Pakistani multi-city salon chain offering hair, skin, and bridal services; a smaller regional competitor that benchmarks Depilex's mid-tier service and pricing positioning.

Emerging players

• Sassoon Academy: International hairdressing academy with training programs; comparable to Depilex Institute for beauty education revenue and brand prestige, though more narrowly focused on hairdressing certification.

Others

• L'Oréal Professionnel: Strategic brand partner and supplier to Depilex (L'Oreal products used across the chain); relevant as an upstream ecosystem participant whose go-to-market shifts (e.g., direct salon partnerships, in-house academies) directly impact Depilex's supplier leverage and training differentiation.

Direct peers

• Toni&Guy Pakistan: Toni&Guy is a globally recognized hairdressing brand operating a salon chain in Pakistan with comparable services (cuts, color, styling) and similar premium positioning; directly competes for the same urban, brand-conscious customer base as Depilex.
• Jean-Claude Biguine Pakistan: International luxury salon franchise with Pakistani locations offering hair, skin, and bridal services comparable to Depilex's flagship offering; competes at the premium tier of the same market segment.
• Habib's Salon: Long-standing Pakistani salon chain offering hair and beauty services at multiple urban locations; directly comparable in service mix, customer segment, and multi-city footprint.
• Nabila Salon: Pakistani celebrity-founded salon chain famous for bridal and event makeup; competes directly with Depilex's bridal and special-occasion services and shares similar brand-driven, founder-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/depilexofficial
• Facebookfacebook.com/Depilexgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depilex Beauty Clinic