What Air Haifa does

Air Haifa is an Israeli regional airline founded in 2024 and headquartered in Petah Tikva, with all flight operations based at Haifa Airport. It operates a fleet of six ATR 72-600 turboprop aircraft configured at 72-78 seats with a 4-abreast layout (no middle seats), serving scheduled international routes to Cyprus (Larnaca, Paphos), Greece (Athens, Rhodes, Mykonos, Karpathos, Crete-Heraklion), and Bulgaria (Sofia), plus a domestic route to Eilat. The company received its operating license from the Israeli Civil Aviation Authority in September 2024, becoming the first new airline in Israel in over 30 years.

The business runs a direct-to-consumer, digital-first distribution model with all bookings processed through airhaifa.com in Hebrew and English, supplemented by 24/7 WhatsApp customer service. Revenue is generated through base ticket sales plus a layered ancillary stack: baggage services (carry-on trolley and checked baggage priced by destination and timing), seat selection (Standard, Preferred, and Emergency Exit tiers), and an affiliate referral commission from The Phoenix Insurance travel insurance product offering a 10% discount to Air Haifa customers. Pricing is dynamic and unit-based with a Flex Ticket structure that includes one free personal item and permits changes/cancellations up to 24 hours before departure for travel credit.

The customer base is leisure and budget-conscious travelers from northern Israel who previously had to drive to Ben Gurion Airport in Tel Aviv for international flights. The competitive position is anchored by exclusive access to Haifa Airport as a home base — a small, uncongested facility minutes from Haifa city center — and by the regulatory scarcity of new Israeli airline licenses. The technology stack is a standard web booking platform with no disclosed AI/ML, API, or integration infrastructure beyond self-service online check-in.

Name

Air Haifa

Legal name

Air Haifa Ltd. (אייר חיפה בע"מ)

Website

https://airhaifa.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Air Haifa is a 2024-founded Israeli regional airline operating from Haifa Airport with six ATR 72-600 turboprops to Cyprus, Greece, Bulgaria, and Eilat, serving northern Israel leisure travelers via a direct-to-consumer digital booking platform and ancillary revenue stack.

Ownership category

akta.pro rank

Product category

Regional Passenger Airline

NAICS

Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (4811)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Turboprop Regional Airlines (THABACAJ)

Keywords

• Regional airline services
• Scheduled passenger flights
• Domestic air travel
• Leisure travel flights
• Ancillary travel services

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Flight ticket sales: One-time ticket sales for flights primarily between Haifa and destinations in Cyprus, Greece, Bulgaria, and domestic Eilat routes
2. Ancillary services: Fees for checked baggage, carry-on trolley, seat selection (standard, preferred, emergency exit), and excess baggage charges
3. Travel insurance partnership: Commission from offering Phoenix travel insurance with 10% discount to Air Haifa customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Air Haifa operates scheduled commercial passenger flights from Haifa Airport to international destinations in Cyprus (Larnaca, Paphos), Greece (Athens, Rhodes, Mykonos, Karpathos, Crete-Heraklion), and Bulgaria (Sofia), as well as domestic flights to Eilat, using a fleet of six ATR 72-600 turboprop aircraft. The company sells tickets through a direct-to-consumer online booking platform under a single Flex Ticket fare type, complemented by paid add-ons including seat selection, baggage services, and a partnered travel insurance offering.

Product overview

Air Haifa operates as a regional airline offering scheduled commercial flights primarily from Haifa Airport to destinations in Cyprus, Greece, Bulgaria, and domestic Israeli routes. The core product is a web-based booking platform (Air Haifa Flight Booking Platform) through which customers purchase Flex Tickets, which serve as the single ticket type offering a personal item for free with optional add-ons. Ancillary services include seat selection (Standard, Preferred, and Emergency Exit seats), baggage services (carry-on, trolley, and checked baggage), and travel insurance through a partnership with Phoenix Insurance. The airline also provides online check-in functionality as a self-service module. The fleet consists of 6 ATR 72-600 turboprop aircraft with 72-78 seats per aircraft.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduled Passenger Flights (Flex Ticket) Scheduled commercial passenger flights operated with a fleet of six ATR 72-600 turboprop aircraft from Haifa Airport to Cyprus (Larnaca, Paphos), Greece (Athens, Rhodes, Mykonos, Karpathos, Crete-Heraklion), Bulgaria (Sofia), and domestic Eilat. Sold as a single Flex Ticket fare including one free personal item, with optional paid changes or cancellations up to 24 hours before departure.
• Seat Selection Add-On Optional paid seat selection service with three tiers — Standard, Preferred (near exit doors), and Emergency Exit / Parliament (extra legroom). Pricing varies by destination: standard seat $3 (Cyprus) / $6 (Greece/Bulgaria); preferred seat $5 (Cyprus) / $10 (Greece/Bulgaria); emergency exit seat $10 (Cyprus) / $25 (Greece/Bulgaria).
• Baggage Services Optional paid baggage allowance including carry-on trolley and checked baggage to the aircraft hold. Carry-on trolley $29 (Cyprus) / $39 (Greece/Bulgaria) when added more than 4 hours before departure, $45 / $60 within 4 hours. Checked baggage $49 (Cyprus) / $69 (Greece/Bulgaria) when added more than 4 hours before, $80 / $100 within 4 hours. Excess baggage also charged.
• Travel Insurance (Phoenix partnership) Travel insurance offering underwritten by The Phoenix Insurance and sold to Air Haifa customers at a 10% discount, facilitated through Medans insurance agency. Covers medical expenses, trip cancellation, and baggage protection, with 24/7 Hebrew customer support. Air Haifa acts as referral partner receiving commission on sales.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• The Phoenix (הפניקס) InsuranceminorGTM or Marketing PartnerPartnership offering travel insurance to Air Haifa customers with 10% discount. Insurance sold and provided by Phoenix Insurance, with sales through Medans insurance agency. Air Haifa acts as referral partner receiving commission.
• Medans Insurance AgencyminorChannel Partner/ Reseller/ DistributorInsurance agency facilitating sales of Phoenix travel insurance to Air Haifa customers
• Israel Airports AuthoritycoreStrategic or Co-development PartnerAir Haifa operates from Haifa Airport under regulation and infrastructure support from the Israel Airports Authority. Part of the broader Israeli aviation sector represented by Histadrut labor federation.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bulgaria Air: Bulgarian flag carrier operating scheduled flights from Sofia, including routes to Israel. Directly overlaps with Air Haifa's Sofia-Haifa service.
• Arkia Israeli Airlines: Israeli domestic and regional carrier operating scheduled and charter flights from multiple Israeli airports, including overlapping routes to Eilat and Mediterranean destinations. Most directly comparable competitor on Air Haifa's domestic Eilat and short-haul international network.
• Aegean Airlines: Greek flag carrier operating scheduled flights from Athens and Greek islands to Israel and other Mediterranean points. Directly competes with Air Haifa on Athens, Rhodes, Heraklion, and other Greek island routes from Haifa.
• Cyprus Airways: Flag carrier of Cyprus operating scheduled flights from Larnaca to Tel Aviv and other regional destinations. Competes head-to-head with Air Haifa on the Larnaca-Haifa/Paphos-Haifa routes.
• Israir Airlines: Israeli scheduled and charter carrier operating leisure routes to Greece, Cyprus, and other Mediterranean destinations from Ben Gurion. Direct competitor on the leisure corridors Air Haifa targets from Haifa.

Emerging players

• Wizz Air: European ultra-low-cost carrier with a dense Eastern European and Mediterranean network, including Sofia and Greek destinations. Competes with Air Haifa on price-sensitive leisure routes from Haifa to Bulgaria and Greece.
• easyJet: European low-cost carrier with a strong Greek islands and Israel presence. Provides competitive price pressure on Air Haifa's leisure routes from Haifa.

Broad incumbents

• Ryanair: Europe's largest low-cost carrier with extensive Mediterranean coverage from Greek, Cypriot, and Bulgarian bases. Sets the price benchmark that Air Haifa must compete against on leisure routes.
• El Al Israel Airlines: Israeli flag carrier operating scheduled passenger service from Ben Gurion to Europe, North America, and Asia. Competes with Air Haifa on overlapping international routes and is the dominant incumbent that could launch competing Haifa service.

Regional players

• Pegasus Airlines: Turkish low-cost carrier with a broad Eastern Mediterranean and European network, serving as a regional benchmark for low-cost point-to-point operations similar to Air Haifa's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/air-haifa-ltd
• Instagraminstagram.com/airhaifa__

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Haifa