Profbeauty

What Profbeauty does

Profbeauty is a Tbilisi, Georgia-based direct-to-consumer e-commerce retailer of professional beauty and personal care products, founded in 2019 and operating through the storefront profbeauty.ge. The company curates and resells an assortment of 60+ international brands across more than a dozen categories including hair care, skincare, oral care, makeup, body care, nail care, foot care, lash and brow, men's grooming, homeware, vitamins, and gift sets. Notable brand partners include 111SKIN, K18, Leonor Greyl, Revitalash, Curaprox, TePe, American Crew, BRITA, Mario Badescu, Janssen Cosmetics, Yankee Candle, and Batiste. The platform is built on the off-the-shelf CS-Cart e-commerce engine with payments and operations powered by Geopay, and supports bilingual (Georgian/English) browsing, user accounts, wishlists, order tracking, and an affiliate partner program.

The business model is straightforward retail: the company purchases wholesale from international brand partners and resells to Georgian consumers at unit prices ranging from approximately 10 GEL (~$3.70) for entry-level items up to 850 GEL (~$315) for premium products such as Revitalash collections, with frequent promotional discounts of 30-70% on select brands. Revenue is generated almost entirely through one-time product sales on the owned storefront; no subscription, SaaS, advertising, or marketplace fee layer is evident. The company is privately held, independent, and single-country, with no institutional investors, parent company, or subsidiaries disclosed. A small founding team led by David Tchedia as founder and managing director operates from a single Tbilisi office with a headcount of 11-50.

Name

Profbeauty

Legal name

Profbeauty

Website

https://profbeauty.ge

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Profbeauty is a Tbilisi, Georgia-based e-commerce retailer that sells 60+ international professional beauty and personal care brands directly to Georgian consumers across hair, skin, oral, nail, body, homeware, and gift categories.

Ownership category

akta.pro rank

Product category

Online Beauty & Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABACAA

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAK

Foot Care (Deodorizing, Anti-chafe, Callus Care)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Professional beauty products
• Skincare retail
• Haircare supplies
• Personal care e-commerce
• Salon cosmetics

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Direct-to-consumer online retail of professional beauty, skincare, haircare, makeup, oral care, and personal care products. Products are sold at listed retail prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Profbeauty is an online retailer based in Tbilisi, Georgia, that sells professional beauty, skincare, haircare, makeup, oral care, nail care, body care, and home fragrance products through its e-commerce storefront at profbeauty.ge. The platform aggregates over 60 international brands (including 111SKIN, American Crew, Batiste, Curaprox, It's a 10, K18, Leonor Greyl, Revitalash, TePe, BRITA, and Yankee Candle) and serves individual consumers in the Georgian market with bilingual Georgian/English site features, gift cards, and promotional discounts.

Product overview

Profbeauty is a Georgian e-commerce platform operating as a multi-brand beauty and personal care online retailer based in Tbilisi, Georgia. The company offers an extensive portfolio of beauty, skincare, hair care, makeup, oral care, nail care, and home fragrance products through partnerships with over 40 international brands. The platform functions as a direct-to-consumer e-commerce store featuring categories including Hair (with subcategories for styling, care, keratin, scalp care, curly hair, color care, and men's grooming), Skincare (with solutions for dry, sensitive, oily, mature, and demanding skin), Oral Care (toothpastes, toothbrushes, interdental brushes), Makeup (face, eyes, lips, brushes), Body Care, Nails, Footcare, Lash & Brow, Homeware (including Brita water filters and Yankee Candle products), Vitamins, and Gift Sets. Key brands include It's a 10, K18, Leonor Greyl, 111SKIN, Revitalash, Curaprox, TePe, BRITA, American Crew, Janssen Cosmetics, Mario Badescu, Revlon RE/START, and Yankee Candle. The company does not operate a platform-plus-modules architecture but rather serves as a curated multi-brand marketplace with product bundles and gift sets.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Products Comprehensive hair care product line including shampoos, conditioners, masks, styling products, thermal protection, keratin treatments, scalp care, and specialized products for curly hair, color-treated hair, and men's grooming, sold to individual consumers in Georgia.
• Skin Care Products Facial skincare offerings including cleansers, eye treatments, masks, ampoules, and targeted solutions for dry, sensitive, oily, combination, mature (40+), and demanding skin (30+), plus platinum care and sun protection lines for individual consumers.
• Oral Care Products Dental hygiene products including toothpastes, toothbrushes, interdental brushes, tongue cleaners, and related oral care accessories from brands like TePe and Curaprox, sold directly to consumers.
• Makeup Products Cosmetic products for face, eyes, and lips along with professional-grade brushes for makeup application, sold to individual consumers in Georgia.
• Body Care Products Body care items including sun protection products, men's body care, and Moroccanoil body product line for individual consumers.
• Nail Products Nail care and beauty products including nail polishes, treatments, hand and foot creams, and buffer tools.
• Foot Care Products Specialized foot care products and treatments for pedicure and foot health maintenance, including Gehwol professional foot care products.
• Lash & Brow Products Products for eyelash and eyebrow care, styling, and enhancement including Revitalash collections.
• Homeware Products Home and living products including kitchen items, fragrances, candles, BRITA water filtration products, and Yankee Candle signature jar candles.
• Gift Sets & Gift Cards Pre-packaged gift sets for her and him, as well as gift cards and gift boxes for special occasions.
• Vitamins & Supplements Vitamin and dietary supplement products for health and wellness.
• Car Accessories Automotive-related products and accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• GeopayminorOthersPayment processing and e-commerce platform technology provider powering the website transactions and operations
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorReferral partners who promote Profbeauty products and earn commissions on resulting sales through the affiliate program mentioned on the website

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flaconi: Flaconi is a leading German online beauty retailer offering 1,000+ brands across haircare, skincare, makeup, fragrance, and tools. Its digital-only, multi-brand model and broad category breadth parallel Profbeauty's online professional beauty marketplace.
• Cult Beauty: Cult Beauty is an online specialty retailer curating premium and indie beauty brands including 111SKIN, K18, and Augustinus Bader. Its premium-brand-led assortment and digital-first positioning closely mirror Profbeauty's curated professional beauty catalog.
• Feelunique: Feelunique is an online beauty retailer offering 35,000+ products across 500+ brands, including premium skincare, haircare, and makeup. Its broad multi-brand digital model and premium positioning make it a relevant comparable for Profbeauty.
• Strawberrynet: Strawberrynet is a long-standing global online beauty retailer operating across 200+ markets with an extensive multi-brand portfolio of fragrances, skincare, and cosmetics. Its cross-border model and broad category coverage are directly comparable to Profbeauty's e-commerce approach.
• Notino: Notino is one of Europe's largest online beauty retailers operating across 25+ markets including CIS and Eastern Europe. It carries a comparable multi-brand professional beauty assortment and sells through its own e-commerce storefront, making it the closest direct comparable to Profbeauty's model.
• Lookfantastic: Lookfantastic is a global online beauty retailer offering a curated multi-brand assortment of premium skincare, haircare, makeup, and wellness products. It shares Profbeauty's positioning as a multi-brand e-commerce destination for professional and premium beauty.

Broad incumbents

• Nykaa: Nykaa is a large multi-brand beauty e-tailer dominant in India with an extensive premium and professional brand assortment and strong private-label expansion. It serves as a model for how regional online beauty retailers can scale assortment and brand portfolio over time.
• Zalando Beauty: Zalando Beauty is the beauty vertical of Zalando, one of Europe's largest online fashion and lifestyle platforms. It sells multi-brand beauty and personal care online and represents a broad incumbent peer that combines e-commerce scale with beauty assortment.
• Sephora: Sephora is the global benchmark multi-brand beauty retailer operating hundreds of stores plus a strong e-commerce channel. It carries many of the same premium brands as Profbeauty (111SKIN, etc.) and represents the broad incumbent against which specialized online players compete.

Regional players

• Parfum Dreams: Parfum Dreams is a European online retailer specializing in fragrances, cosmetics, and beauty care products. Its multi-brand discount-driven positioning and European reach make it a useful regional comparable for Profbeauty's promotional model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profbeauty.ge
• LinkedInlinkedin.com/company/profbeauty-ge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profbeauty