Wellous Group

What Wellous Group does

Wellous Group is a Malaysian functional food company founded in 2016 that converts traditional pill-based dietary supplements into enjoyable functional food formats — beverages, chewable tablets, capsules, and sachets — sold across nine sub-brands (Aemis, Bio Series, Boldblack, Femoire, iBling, Immority, KidAone, Tigrox, Zenso) targeting immunity, respiratory health, weight management, beauty, joint health, sleep, children's wellness, men's vitality, and women's reproductive health. The company's core technology is the proprietary Wellergy™ formulation model, which combines globally sourced ingredients from over 26 countries, an in-house AI health screening and big data analytics layer, a Medical & Research Board of Advisors (MRBA) of 13+ doctors and scientists, and the proprietary TMK β-Active 50% Tiger Milk Mushroom cultivation technology.

Wellous monetizes primarily through direct-to-consumer sales of branded functional food SKUs (one-time purchases and subscription plans) via its own e-commerce platform (wellous.com) and membership portal (membership.wellous.city), a social-selling dealer network (Wellfam), and, since June 2026, physical retail through a landmark Watsons Malaysia partnership placing Tigrox, Imuglo, and Livetal in 300+ stores. The FIV5S proprietary digital commerce platform — recognized with the Silver Award for Best Use of AI/Chatbot at the Asia eCommerce Awards — powers the online experience, while the WellFam Club community platform drives retention through points, rewards, and events. Pricing is quote-based through dealers rather than publicly disclosed.

Name

Wellous Group

Legal name

Wellous Group of Companies

Website

https://wellous.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellous Group is a Malaysian functional food company that converts traditional supplements into beverage and chewable formats across nine sub-brands, selling via e-commerce, a Wellfam dealer network, and Watsons Malaysia retail to consumers across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Functional Food & Health Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Functional food products
• Health supplements
• Wellness beverages
• Dietary supplements
• Nutritional products

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Functional Food Product Sales: Wellous generates revenue primarily through the direct sale of its functional food and supplement products across 9 brands (Aemis, Bio Series, Boldblack, Femoire, iBling, Immority, KidAone, Tigrox, Zenso) via its own e-commerce platform, dealer network (Wellfam), and retail partnerships. Products are sold as one-time purchases and subscription plans.
2. Retail/Physical Store Distribution: Revenue generated through physical retail presence via Watsons Malaysia partnership (300+ stores), representing a new physical retail channel complementing digital sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wellous Group develops, manufactures, and sells a portfolio of functional food and dietary supplement products — beverages, chewable tablets, capsules, and sachets — across 9 sub-brands (Aemis, Bio Series, Boldblack, Femoire, iBling, Immority, KidAone, Tigrox, Zenso) targeting immunity, respiratory, joint, weight management, beauty, sleep, men's vitality, women's wellness, and children's health. Products are formulated via the proprietary Wellergy™ synergy model using globally sourced patented ingredients and AI health screening data, and are sold direct-to-consumer via the company's own e-commerce platform, a dealer network (Wellfam), a community loyalty program (WellFam Club), and physical retail through Watsons Malaysia.

Product overview

Wellous Group is a functional food company that revolutionizes health supplements by transforming them into enjoyable functional food products. The company offers a diverse portfolio organized under nine distinct sub-brands: Aemis (wellness beverages including sleep and detox products), Bio Series (traditional herbal supplements), Boldblack (men's health), Femoire (women's wellness), iBling (beauty and skin health), Immority (active living and mobility), KidAOne (children's health), Tigrox (respiratory and immune health including the flagship Tiger Milk King), and Zenso (weight management including diuretic, carb-block, fat-block, meal replacement, and metabolism products). The product portfolio spans beverages, chewable tablets, capsules, and sachets, all developed through the proprietary Wellergy formulation model that combines globally-sourced ingredients, big data analytics, and scientific research backed by the Medical & Research Board of Advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Aemis: Brand featuring Relazz (sleep enhancement beverage) and Spi2ro Plus (detoxification tablet)
• Bio Series
• Boldblack
• Femoire
• iBling
• Immority
• KidAone
• Tigrox
• Zenso
• WellFam Club

Products and services

• Relazz (Aemis) Sleep enhancement functional beverage infused with Lactium, designed to help consumers achieve restful sleep and wake feeling refreshed; sold to individual consumers via the Wellous e-commerce platform and dealer network.
• Spi2ro Plus (Aemis) Detoxification tablet formulated for modern urban demands, delivering comprehensive detoxification through digestive wellness support; sold direct-to-consumer via the Wellous e-commerce platform and dealer network.
• Bio Grape Seed (Bio Series) Antioxidant formula containing grape seed extract standardized to 95% oligomeric proanthocyanidins that protects the body from free radical damage; sold to health-conscious consumers via the Wellous e-commerce platform and dealer network.
• Bio Lingzhi (Bio Series) Traditional Lingzhi mushroom (Ganoderma Lucidum) supplement in tablet form that helps maintain and achieve optimal health levels; sold to consumers via the Wellous e-commerce platform and dealer network.
• Erojan (Boldblack) Functional food for men's lifestyle wellness featuring a blend of six traditionally-used herbs supporting overall vitality and energy; sold to male consumers via the Wellous e-commerce platform and dealer network.
• Femoire Day & Night (Femoire) 24-hour beauty functional food inspired by Damascus rose featuring the world's first rose placenta extract for round-the-clock beauty support; sold to female consumers via the Wellous e-commerce platform and dealer network.
• Isoduce Plus (Femoire) Functional nutrition for women's reproductive wellness supporting hormonal balance, menstrual cycle regulation, intimacy enhancement, breast firming, and urinary tract health; sold to female consumers via the Wellous e-commerce platform and dealer network.
• Novia (Femoire) Women's wellness functional food made with 7 natural ingredients including saffron as a key ingredient, traditionally used for women's health and energy; sold to female consumers via the Wellous e-commerce platform and dealer network.
• D-Vine (iBling) Ultimate skin beauty enhancement chewable tablets enriched with patented collagen and botanical extracts addressing uneven skin tone, acne, scars, wrinkles, fine lines, and dryness; sold to beauty-focused consumers via the Wellous e-commerce platform and dealer network.
• E-Vite (iBling) Comprehensive eye care formula chewable tablet promoting sharper vision and eye comfort relief through astaxanthin, lutein, and zeaxanthin; sold to consumers via the Wellous e-commerce platform and dealer network.
• S-Glow (iBling) Exclusive hair, skin, and nail formula featuring patented French and Japanese ingredients plus Active Peptide Formula for enhanced beauty from within; sold to beauty-focused consumers via the Wellous e-commerce platform and dealer network.
• LiveOn (Immority) Anti-glycation functional beverage combining Pine Bark Extract, Black Turmeric Extract, SOD, and Sea Buckthorn Extract to neutralize free radicals and protect cells from oxidative damage; sold to consumers via the Wellous e-commerce platform and dealer network.
• MoveOn (Immority) Functional nutrition for everyday mobility designed to repair, regenerate, and strengthen bones and joints through natural patented ingredients; sold to consumers via the Wellous e-commerce platform and dealer network.
• Elderberry + Colostrum (KidAone) Kids and family functional nutrition combining colostrum with elderberry extract and vitamin C to deliver antibacterial and antiviral properties supporting children's immune systems; sold to parents and families via the Wellous e-commerce platform and dealer network.
• Homega (Tigrox) Deep-sea fish oil combined with vitamins K2 and D3 using Omegavie world-class deep-sea fish oil from France for premium omega-3 fatty acids; sold via Watsons Malaysia retail and the Wellous e-commerce platform.
• Imuglo (Tigrox) Immunity boosting formula featuring a unique blend of elderberry and mekabu seaweed (fucoidan) that supports healthy immune system and helps alleviate upper respiratory symptoms; sold via Watsons Malaysia retail and the Wellous e-commerce platform.
• Livetal (Tigrox) Functional food for modern lifestyle support featuring Taiwanese patented fungus Antromax Antrodia Cinnamomea to safeguard and optimize liver health and function; sold via Watsons Malaysia retail and the Wellous e-commerce platform.
• Tiger Milk King (Tigrox) Malaysia's No.1 bestselling tiger milk mushroom beverage crafted with premium tiger milk mushroom and natural ingredients to nourish and protect the lungs; flagship product of the Tigrox sub-brand sold via Watsons Malaysia retail and the Wellous e-commerce platform.
• Kuro Mizu (Zenso) Diuretic formula targeting puffiness and water retention with patented CactiNea cactus fruit extract paired with Kurozu black vinegar; sold to weight-conscious consumers via the Wellous e-commerce platform and dealer network.
• Kuro Shuga (Zenso) Carb-block formula using patented CQR-300 Cissus Quadrangularis extract to block absorption of dietary starch and sugar; sold to weight-conscious consumers via the Wellous e-commerce platform and dealer network.
• Kuro Oiru (Zenso) Fat-block formula inhibiting dietary fat absorption with patented Morosil blood orange extract and IGOB-131 African mango extract; sold to weight-conscious consumers via the Wellous e-commerce platform and dealer network.
• Kuro Daitto (Zenso) Lite meal replacement featuring FiberCreme, soy and whey protein, MCT oil, and Slimaluma appetite suppressant in one convenient sachet; sold to weight-conscious consumers via the Wellous e-commerce platform and dealer network.
• Kuro Kosen (Zenso) Metabolism booster featuring NUTRALLAX prune essence, black tea, and soluble wheat fibre supporting gentle daily detox; sold to weight-conscious consumers via the Wellous e-commerce platform and dealer network.

Quantifiable outcome

• 24X more bioavailable curcumin at 300mg vs turmeric 95% at 500mg — demonstrated with TurmiPure GOLD®
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Watsons MalaysiaflagshipChannel Partner/ Reseller/ Distributor · 11 June 2026Landmark retail partnership placing Wellous' flagship respiratory wellness brand Tigrox (Tiger Milk King), along with Imuglo and Livetal, across more than 300 Watsons stores nationwide. This marks Wellous' major shift from digital-first to omnichannel retail presence, championing its 'Airway Longevity' philosophy on a national scale.
• Universiti Putra Malaysia (UPM) — Faculty of Food Science and TechnologycoreStrategic or Co-development Partner · 19 May 2026Academic partnership hosting UPM student delegations at Wellous headquarters for the 'University Industry Exploration 2.0' program. Provides future food scientists with real-world insight into a global functional food enterprise, bridging academia and industry while investing in next-generation talent cultivation.
• Jung Kwan Jang KoreaminorStrategic or Co-development Partner · 29 April 2026Exclusive 3-day 2-night VIP visit arranged by Jung Kwan Jang Korea for Wellous management team and partners, providing insight into Korean health and wellness products and industry practices.
• Multimedia University (MMU) MelakaminorStrategic or Co-development Partner · 16 April 2026Career fair participation at MMU Melaka with a clear mission to connect with the next generation of innovators and thinkers as part of Wellous' talent cultivation and campus engagement initiatives.
• Alibaba GroupminorStrategic or Co-development Partner · 1 April 2026Distinguished delegation from Alibaba visited Wellous headquarters alongside Macau delegates, providing a dedicated platform for exploring potential collaboration and knowledge exchange in digital commerce and wellness innovation.
• Yayasan MuhibbahminorStrategic or Co-development Partner · 25 February 2025Wellous collaborates with Yayasan Muhibbah in organizing community outreach programs, including food drives and support for PPR (Program Perumahan Rakyat) communities in Kuala Lumpur.
• The Lost Food Project (TLFP)coreStrategic or Co-development Partner · 21 August 2024Strategic sustainability partnership focused on food redistribution to underserved communities. RM2.00 from every Wellous subscription box is donated to TLFP. Wellous increased contribution from 10 meals to 60 meals for every two product subscription boxes delivered every six months. Partnership includes volunteer initiatives, knowledge-sharing sessions, product donations, and community outreach at PPR housing and Orang Asli communities.
• Taylor's University Impact LabminorStrategic or Co-development Partner · 9 March 2024Collaboration on educational event 'Building a Community at Taylor's University' focusing on sustainability, biowaste treatment using Black Soldier Fly larvae, circular economy, and organic by-product upcycling. Included a Culinology Workshop making Edible Insect Cookies.
• DHL Express MalaysiaminorStrategic or Co-development Partner · 1 August 2023Joint volunteer initiative with DHL Express Malaysia and The Lost Food Project for food sorting and redistribution of surplus edible food to those in need. Promotes sustainable practices and employee community engagement.
• Free Tree SocietyminorStrategic or Co-development Partner · 19 April 2023Environmental partnership conducting Zero Waste & Composting Sharing Session at Wellous headquarters to empower employees with practical knowledge on sustainable living, complementing ongoing recycling efforts.
• DHL eCommercecoreStrategic or Co-development PartnerWellous received the Partner in Success Award 2024 from DHL eCommerce, recognizing exceptional performance in meeting sales targets and strengthening strategic collaboration. DHL provides premium logistics expertise including warehouse management and final delivery, enabling Wellous to enhance customer delivery experiences and optimize its entire supply chain.
• TEDxPetalingStreetcoreGTM or Marketing PartnerWellous serves as inspire partner to TEDxPetalingStreet, supporting its mission to disseminate transformative ideas, unite communities, and inspire individuals. Collaborations include TEDx annual events (Balance 衡), educational events at Taylor's University on sustainability and biowaste upcycling, and guided parliamentary tours. ESG-focused speakers and eco-friendly event practices are integral to the partnership.
• Lovely Disabled Home (LDH)minorStrategic or Co-development PartnerLong-term partnership with LDH, an NGO empowering differently-abled and underprivileged individuals. LDH collects and manages Wellous' recycled materials to fund their operations, creating social impact through responsible waste management during Earth Day campaigns.
• EntomalminorStrategic or Co-development PartnerCollaboration partner with TEDxPetalingStreet and Wellous on sustainability education events, specifically on biowaste treatment using Black Soldier Fly larvae and circular economy models.
• PanTheryxcoreTechnology or IntegrationIngredient supplier for ColostrumOne™ — a major global colostrum supplier providing the highest bioactive content for KidAOne's Elderberry + Colostrum product. Sourced from USA.
• 26+ Global Ingredient SupplierscoreTechnology or IntegrationWellous sources raw materials from over 26 countries including suppliers such as ElderCraft (Austria), Enzogenol (New Zealand), VIQUA (Spain), Ovomet (Spain), Morosil (Italy), PureWay-C (USA), UC-II (USA), and others, ensuring functional foods are crafted with patented, rigorously tested, responsibly produced, and sustainably sourced natural ingredients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blackmores Limited: Leading Asia-Pacific vitamins and supplements brand with broad multi-channel distribution across Australia, Malaysia, and Southeast Asia. Highly comparable to Wellous as a regional functional wellness brand spanning immunity, women's health, beauty, and joint care, though Blackmores is publicly listed and far larger.
• Amway (Nutrilite): Global direct-selling giant with Nutrilite nutrition and Artistry beauty brands distributed through a vast global distributor network. Comparable to Wellous' dealer-led GTM and multi-category wellness portfolio, though at vastly greater scale and global reach.
• Swisse Wellness (H&H Group): Premium Australia-origin vitamins, supplements, and skincare brand with significant Asia-Pacific retail distribution. Comparable as a premium-positioned functional wellness brand with physical retail penetration, particularly relevant to Wellous' omnichannel pivot via Watsons Malaysia.

Direct peers

• DXN Holdings Bhd: Malaysia-headquartered direct-selling health and wellness company built on Ganoderma (Lingzhi) and other functional food ingredients. Strongest regional peer to Wellous given shared Malaysian roots, MLM-style distribution, and functional food positioning.
• Shaklee Corporation: US-based direct-selling wellness company with vitamins, supplements, and personal care products sold through independent distributors. Comparable business model to Wellous, with overlapping emphasis on natural ingredients, personalized consultation, and multi-generational family wellness.
• Herbalife Nutrition: Global direct-selling nutrition company selling weight-management, wellness, and sports nutrition products via an independent distributor network. Closely mirrors Wellous' Zenso weight-management line, social-selling motion, and global ingredient sourcing model.
• Nu Skin Enterprises: Global direct-selling wellness company with a multi-brand supplement and personal care portfolio distributed via social-selling representatives. Direct comparable to Wellous' dealer-network model and 9-brand functional food/supplement strategy, particularly in the Asia-Pacific region.
• HPA International (HPAI): Malaysian direct-selling health products company with a portfolio spanning wellness beverages, supplements, and personal care. Comparable to Wellous in Malaysian direct-selling distribution, multi-brand functional food positioning, and emphasis on natural ingredients.

Emerging players

• LifeVantage Corporation: US-listed direct-selling company focused on activation/anti-aging nutrigenomics through its Protandim and TrueScience brands. Comparable to Wellous' anti-aging (Immority LiveOn) and beauty (iBling) lines, with a similar direct-selling motion and science-led positioning.
• BioCare (Biotropics Malaysia): Malaysian herbal/biotech company commercializing tropical botanical ingredients (e.g., Tongkat Ali, Eurycoma) into functional food and supplement SKUs. Comparable to Wellous' Bio Series and Boldblack brands in the use of regionally sourced, scientifically validated botanicals for specific health conditions.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wellousofficial
• LinkedInlinkedin.com/company/wellousgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellous Group