Susonity
Susonity (SUSONITY Commercial GmbH) is a German specialty chemicals company that manufactures effect pigments, cosmetic actives, UV filters, food/pharma pigments, and laser marking pigments for coatings, cosmetics, food and pharmaceutical, plastics, and surface-enhancement customers via a B2B e-commerce platform.
- Company typePrivate
- Founded1959
- HeadquartersPort Gamble, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Susonity does
Susonity is a German specialty chemicals company operating through SUSONITY Commercial GmbH that manufactures effect pigments, functional ingredients, and active ingredients for industrial and consumer-product manufacturers. Its core technology covers pearlescent, interference, metallic, and color-shifting pigments based on natural mica, synthetic mica, bismuth oxychloride, and aluminum oxide substrates, alongside UV filters, cosmetic actives, functional fillers, food- and pharma-grade pigments, and laser marking pigments for plastics traceability. The product portfolio spans roughly 500 SKUs organized under established brand families including IRIODIN, Colorona, Timiron, Miraval, Colorstream, BIFLAIR, Spectraval, RonaFlair, RonaCare, Eusolex, Oxynex, Candurin, IRIOTEC, and IR3535.
The company serves five end-markets — coatings, cosmetics and personal care, food and pharmaceuticals, plastics and printing, and empowering surfaces — selling pigments and actives to formulators who embed these inputs into finished products ranging from automotive and industrial finishes to color cosmetics, sun care, food colorings, and traceable plastic components. Multiple ingredient lines hold COSMOS, ECOCERT, NATRUE, and Halal certifications, enabling access to natural, organic, and halal-formulated end-product markets.
Susonity operates a B2B go-to-market model built around a direct e-commerce platform that requires business account registration, with account-based pricing, multi-region shipping locations, order history, and a Knowledge Hub of formulation examples and color forecasting tools. Revenue is generated through one-time ingredient sales (no subscription or licensing disclosed), with pricing kept private behind the registration wall. Marketing is conducted through content tools (Color Forecast #54, ROBO CHROMATICS, Styling Impulse), industry partnerships (notably BEAUTYSTREAMS for beauty trend forecasting), LinkedIn, and SEO-optimized product pages. The company is privately held with no disclosed funding rounds, headcount, or financial figures in the source material.
Susonity firmographics
Firmographics- Name
- Susonity
- Legal name
- SUSONITY Commercial GmbH
- Website
- https://susonity.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Susonity (SUSONITY Commercial GmbH) is a German specialty chemicals company that manufactures effect pigments, cosmetic actives, UV filters, food/pharma pigments, and laser marking pigments for coatings, cosmetics, food and pharmaceutical, plastics, and surface-enhancement customers via a B2B e-commerce platform.
- Ownership category
- akta.pro rank
Susonity industry classification
Industry- Product category
- Specialty Chemicals
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)
- SIC
- Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Pigments & Dyes (IMAEAHAJ)
- akta.pro secondary industries
- Personal Care & Cosmetic Ingredients (IMAEABAJ), Synthetic/Artificial Colorants (FD&C Dyes, Lake Pigments) (AFAJAEAC), Color Lakes & Pigment Preparations (Aluminum Lakes, Encapsulated Pigments) (AFAJAEAE), Color Masterbatches & Dispersions (IMAEAHAK)
Keywords
Where Susonity is headquartered
LocationHeadquarters
- HQ city
- Port Gamble
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Susonity business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Effect Pigments: Sale of industrial and cosmetic effect pigments including IRIODIN, Colorona, Timiron, Miraval, Colorstream, BIFLAIR, and Spectraval product lines for coatings, plastics, printing, and cosmetics applications
- Cosmetics Actives & Ingredients: Sale of cosmetic active ingredients including UV filters (Eusolex), skin care actives (RonaCare), antioxidants (Oxynex), and tanning agents (DHA Plus) for formulation in personal care products
- Food & Pharma Effect Pigments: Sale of Candurin branded effect pigments for food and pharmaceutical applications, providing visual effects in edible products and medications
- Laser Marking Pigments: Sale of IRIOTEC branded laser marking pigments for plastics applications enabling dark marking on light-colored materials
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Account-based pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Susonity product offering
Product offeringCore offering
Susonity manufactures and sells effect pigments and specialty chemical ingredients for industrial and consumer-product applications. Its portfolio includes pearlescent, interference, metallic, and color-shifting pigments (IRIODIN, COLORSTREAM, MIRAVAL, BIFLAIR, SPECTRAVAL, IRIOTEC) for coatings, plastics, printing, and industrial finishes; cosmetic effect pigments, active ingredients, UV filters, and functional fillers (TIMIRON, XIRONA, RONASTAR, RONACARE, EUSOLEX, RONAFLAIR, OXYNEX) for cosmetics and personal care; food and pharma grade pigments (CANDURIN); laser marking pigments for plastics; and the IR3535 insect repellent.
Product overview
Susonity is a performance materials company offering a comprehensive portfolio of effect pigments and functional ingredients across industrial and cosmetics applications. The product ecosystem comprises multiple specialized lines: effect pigments including IRIODIN® (natural mica pearlescent pigments for industrial use), COLORSTREAM® (multi-color shifting pigments), MIRAVAL® (white effect pigments), BIFLAIR® (bismuth oxychloride pigments), SPECTRAVAL® (RGB printing pigments), and IRIOTEC® (laser marking and conductive pigments); cosmetics ingredients including RONASTAR®, XIRONA®, TIMIRON® (effect pigments for color cosmetics), RONAFLAIR® (functional fillers for texture and skin correction), RONACARE® (active ingredients for skin/hair care), EUSOLEX® (UV filters for sun protection), and OXYNEX® (antioxidants and stabilizers); food and pharma pigments under CANDURIN®; plus specialty products like IR3535® (insect repellent). The portfolio serves five primary areas: Coatings, Cosmetics & Personal Care, Food & Pharmaceuticals, Plastics & Printing, and Empowering Surfaces. Supporting tools include Color Forecast (annual trend forecasting), ROBO CHROMATICS (robot color design), and Styling Impulse (coating formulation inspiration).
Differentiator
Problem solved
Functional benefit
Products and services
- IRIODIN® Effect Pigments
Companies that use Susonity
Customer profileSegments5 records
Ideal customer profiles4 records
Susonity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Susonity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BEAUTYSTREAMScoreCollaboration with BEAUTYSTREAMS, The Global Industry Reference, for the 2028 Color Forecast RE/GENERATION. SUSONITY enables beauty trends through predictive, formulation-ready chromatic guidance, aligning sensorial performance, color effects, and claims support for innovative cosmetic formats.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Susonity competitors and assessment
Company assessmentDirect peers
- Kobo Products: Specialty supplier of pigment dispersions, surface treatments, and cosmetic ingredients for color cosmetics and skin care. Direct competitor in cosmetic effect pigments with overlap in treated pigments and functional fillers.
- Sun Chemical (DIC Corporation): Major global pigment and ink producer serving printing, coatings, and cosmetics. Competes directly with Susonity's Spectraval (RGB printing) and effect pigment lines on scale and global distribution.
- Silberline Manufacturing: Specialty producer of aluminum-based effect pigments and metallic effect pigments for automotive, coatings, and printing applications. Direct competitor in metallic effect pigments and weather-stable grades serving similar industrial end markets.
- Sensient Technologies: Through its Cosmetic Technologies and Colors divisions, produces effect pigments and colorants for cosmetics, personal care, and food applications. Competes directly with Susonity's TIMIRON, COLORONA, and CANDURIN lines in the cosmetic colorants segment.
- Eckart (ALTANA AG): Leading producer of effect pigments based on synthetic mica, bismuth oxychloride, and metallic substrates for cosmetics, coatings, and plastics. Comparable product portfolio (pearlescent, metallic, interference pigments) and direct overlap with Susonity's BIFLAIR and IRIODIN lines.
- Venator Materials (now Venator Materials PLC): Produces titanium dioxide pigments and color pigments for coatings, plastics, and specialty applications. Competes with Susonity primarily in industrial coatings pigments and white/specialty effect pigments.
- Merck KGaA (Performance Materials / EMD): Historical owner of the IRIODIN, COLORSTREAM, and Miraval effect pigment lines until the 2019 sale to Global New Poly. Direct precedent in the effect pigment space with overlapping substrates (mica, BiOCl) and similar end-market exposure across coatings, cosmetics, and food.
Emerging players
- Geotech International: Specialty producer of effect pigments and pearlescent pigments based on synthetic mica, glass flakes, and aluminum oxide. Focused competitor in high-performance effect pigments with technical overlap to Susonity's premium lines.
Broad incumbents
- BASF Colors & Effects: Global pigment and effect pigment producer serving coatings, plastics, printing, and cosmetics as part of BASF's broader performance chemicals portfolio. Larger, more diversified competitor overlapping at multiple product lines and end markets.
- Clariant (now part of SABIC): Specialty chemicals major with cosmetic ingredients, pigments, and coatings additives. Competes with Susonity in cosmetic actives (UV filters, antioxidants) and effect pigments as part of a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Susonity social profiles
Digital presenceSusonity compliance and trust
Trust signalCompliance4 records
Susonity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Susonity leadership team
Management profileNumber of profiles
Susonity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Susonity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Susonity
What does Susonity do?
Susonity manufactures and sells effect pigments and specialty chemical ingredients for industrial and consumer-product applications. Its portfolio includes pearlescent, interference, metallic, and color-shifting pigments (IRIODIN, COLORSTREAM, MIRAVAL, BIFLAIR, SPECTRAVAL, IRIOTEC) for coatings, plastics, printing, and industrial finishes; cosmetic effect pigments, active ingredients, UV filters, and functional fillers (TIMIRON, XIRONA, RONASTAR, RONACARE, EUSOLEX, RONAFLAIR, OXYNEX) for cosmetics and personal care; food and pharma grade pigments (CANDURIN); laser marking pigments for plastics; and the IR3535 insect repellent.
Is Susonity a public or private company?
Susonity is a private company. It is classified as unknown and is currently operating.
When was Susonity founded?
Susonity was founded in 1959. It employs 1,001 to 5,000 people.
Where is Susonity based?
Susonity is headquartered in Port Gamble, United States, in the North America region.
How does Susonity make money?
Four revenue lines are on record. Effect Pigments are the primary driver. The others are cosmetics Actives & Ingredients, food & Pharma Effect Pigments and laser Marking Pigments.
Who are Susonity's main competitors?
Direct peers on record are Kobo Products, Sun Chemical (DIC Corporation), Silberline Manufacturing, Sensient Technologies, Eckart (ALTANA AG), Venator Materials (now Venator Materials PLC) and Merck KGaA (Performance Materials / EMD). Geotech International is listed as an emerging player. Broad incumbents are BASF Colors & Effects and Clariant (now part of SABIC).
Does Susonity have an API?
No public API is recorded for Susonity.
What industry is Susonity in?
Susonity's product category is Specialty Chemicals. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of IMAEABAJ, Personal Care & Cosmetic Ingredients. Its NAICS code is 32513 and its SIC code is 2800.