Wites & Rogers

What Wites & Rogers does

Wites & Rogers is a plaintiff-only contingency-fee law firm founded in 2001 by Marc A. Wites and headquartered in Lighthouse Point, Florida. The firm represents individual and class plaintiffs across multiple tort and statutory claims including personal injury, wrongful death, insurance disputes, sexual assault, investment loss recovery, medical malpractice, and lung cancer/toxic exposure matters. With offices in Lighthouse Point, Boca Raton, Atlanta, Columbia, and Orangeburg, it operates as a regional Southeast platform spanning Florida, Georgia, and South Carolina.

The firm runs a traditional professional services model: no software product, no proprietary technology stack, and no AI or machine learning capability is evidenced. Operations rely on attorney expertise, multilingual staffing (English, Portuguese, Spanish), and 24/7 client availability. Its primary intangible assets are the registered tagline "The Lawyers Who Say No For You™" and the founder's Super Lawyer recognition from 2009 through 2023, supported by an AV peer rating and the firm's own published legal treatises, including Florida Causes of Action and Litigation Guides for Florida, New York, and California.

Revenue derives from contingency fees, typically 33%–40% of plaintiff recoveries, with publicly noted verdicts of approximately $15M, $7M, $3.6M, and $2M and cumulative firm-reported recoveries of "hundreds of millions" for clients. There is no outside equity ownership, no disclosed funding, and no M&A activity; the firm is privately held by its practicing attorneys. At 11–50 employees, the firm sits in the small-to-mid plaintiff-firm tier, with growth signaled through office expansion and practice-area diversification rather than headcount scale.

Name

Wites & Rogers

Legal name

Wites & Rogers Attorneys At Law

Website

https://witeslaw.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Wites & Rogers is a privately held, plaintiff-only contingency law firm founded in 2001, representing individuals and classes in personal injury, wrongful death, insurance, investment loss, medical malpractice, and toxic exposure matters across Florida, Georgia, and South Carolina from five offices.

Ownership category

akta.pro rank

Product category

Plaintiff Personal Injury & Financial Injury Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation & Dispute Resolution (BPAHAAAB)

Keywords

• Personal injury law
• Wrongful death litigation
• Insurance claim disputes
• Class action lawsuits
• Contingency fee legal

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Contingency Fees: Firm operates exclusively on a contingency fee basis for personal injury and insurance claims cases. Clients pay no attorney fees or costs unless the firm obtains money for them. The firm also handles class actions and investment disputes on contingency. This revenue model aligns firm interests with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wites & Rogers is a plaintiff-only law firm that provides contingency-fee legal representation to injured individuals and families across practice areas including personal injury, wrongful death, homeowner and commercial property insurance claims, class actions, sexual assault/abuse, investment loss recovery, and medical malpractice. Clients pay no attorney fees or costs unless the firm recovers money on their behalf, and the firm handles cases in federal and state trial and appellate courts as well as FINRA arbitration.

Product overview

Wites & Rogers is a Florida-based personal injury and financial injury law firm founded in 2001. The firm operates as a single unified legal practice offering specialized legal services across multiple practice areas, including personal injury and wrongful death, insurance claims, class actions, sexual assault victims, car accidents, truck accidents, investment loss recovery, medical malpractice, and lung cancer/toxic exposure. The practice areas are organized by specialty but share common resources including attorneys, paralegals, and financial backing for litigation. The firm operates on a contingency fee basis, meaning clients pay no fees unless the firm recovers money for them. The firm has offices in Lighthouse Point, FL (main), Boca Raton, FL, Atlanta, GA, and Columbia and Orangeburg, SC.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $15 million jury verdict for wrongful death - highest reported verdict for a minor child who lost a parent
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cellino Law: East Coast plaintiff personal injury firm with multiple offices and a contingency-fee TV/digital marketing engine, comparable to W&R in operating model and case mix (auto/truck/wrongful death).
• Dolman Law Group: Florida personal injury plaintiff firm combining auto, truck, and wrongful death practice areas with a contingency-fee model and multi-office Florida presence comparable to W&R.
• Morgan & Morgan: Large plaintiff-side personal injury and class action firm with national footprint; most directly comparable because it runs contingency-fee PI, insurance bad-faith, and mass-tort work at the same scale W&R aspires to grow into.
• Anidjar & Levine: Florida-based plaintiff PI firm running a contingency-fee mass-marketing model similar to W&R's website, social, and referral-driven GTM in personal injury and auto accidents.
• Robbins Geller Rudman & Dowd LLP: Securities and consumer class-action firm; directly comparable to W&R's investment-loss and securities class-action work pursued on a contingency basis.
• The Haggard Law Firm: Florida-based catastrophic personal injury and wrongful death trial firm that competes for similar high-value verdicts in South Florida, mirroring W&R's Lighthouse Point/Boca Raton base.
• Napoli Shkolnik PLLC: Plaintiff mass-tort and class-action firm practicing alongside W&R on toxic exposure, consumer, and catastrophic injury matters through contingency representation.
• Lieff Cabraser Heimann & Bernstein: Plaintiff-side firm with parallel personal injury, class action, and securities practices pursued on contingency, mirroring W&R's plaintiff-only multi-practice structure.
• Berger & Montague PC: National class-action and complex civil litigation firm; comparable to W&R's class-action practice area in cases against large corporations and financial institutions.

Regional players

• Jim Adler & Associates: Texas-centric plaintiff PI firm with a contingency-fee, mass-marketing model and similar trucking/wrongful death verdict profile; relevant regional comp for W&R's expansion playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WitesRogersLawFirm
• LinkedInlinkedin.com/company/wites-law
• Instagraminstagram.com/witesandrogers
• Xx.com/SFLAttorneys

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wites & Rogers