Haraz Coffee House
Haraz Coffee House is a Yemeni specialty coffee franchise founded in 2021 in Dearborn, Michigan, operating 50+ retail locations across 16 U.S. states with 243 in development. It serves consumers seeking authentic Yemeni coffee, event catering clients in select metros, and franchisees via a bundled training and equipment offering.
- Company typePrivate
- Founded2021
- HeadquartersDearborn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Haraz Coffee House does
Haraz Coffee House is a specialty coffee franchise founded in 2021 by Hamzah Nasser in Dearborn, Michigan, operating under the legal entity Haraz HQ LLC. The company sells authentic Yemeni specialty coffee and traditional Middle Eastern beverages — including proprietary recipes such as Harazi Mufawar, Adeni/Karak Chai, Maleki, Jubani, Sana'ani, and Qishr — alongside espresso-based drinks, refreshers, and matcha, prepared with specialty espresso equipment sourced from premium suppliers (La Marzocco, Nuova Simonelli, Mahlkönig, Puqpress). Its technical stack pairs this traditional brewing platform with a Toast-powered mobile ordering app offering loyalty, gift cards, and pickup, plus a Shopify storefront for direct-to-consumer product and training sales.
The business operates a capital-light franchise model, having scaled from one location in 2021 to 50+ operational stores across 16 U.S. states with 243 additional locations in development and 126 newly signed units across the U.S. and Middle East. Revenue is generated through five streams: in-store retail beverage sales, one-time franchise license fees, event catering (Michigan, Dallas, Charlotte, Philadelphia), online retail product sales, and professional barista/cafe training courses (Cafe Training $5,000-$6,000, Brewing $199). The company markets through Instagram, Facebook, TikTok, and X, with PR handled by VVK Agency.
Haraz targets three customer segments: specialty coffee enthusiasts seeking authentic Yemeni flavors, event/gathering catering customers, and prospective franchisees seeking turnkey specialty coffee businesses. Founder Hamzah Nasser, branded 'The Face of Coffee,' maintains controlling ownership with no disclosed institutional investors or funding rounds. The company is privately held and operationally active across its disclosed geographies.
Haraz Coffee House firmographics
Firmographics- Name
- Haraz Coffee House
- Legal name
- Haraz HQ LLC
- Website
- https://harazcoffeehouse.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haraz Coffee House is a Yemeni specialty coffee franchise founded in 2021 in Dearborn, Michigan, operating 50+ retail locations across 16 U.S. states with 243 in development. It serves consumers seeking authentic Yemeni coffee, event catering clients in select metros, and franchisees via a bundled training and equipment offering.
- Ownership category
- akta.pro rank
Haraz Coffee House industry classification
Industry- Product category
- Specialty Coffee Shop Franchise
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Coffee Chains & Franchise Cafes (THAFADAB), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Haraz Coffee House is headquartered
LocationHeadquarters
- HQ city
- Dearborn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Haraz Coffee House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: In-store beverage sales at company-owned and franchise locations serving coffee, tea, refreshers, matcha drinks, and traditional Yemeni specialty drinks
- Franchise Fees: Franchise-based expansion model generating fees from new location signings across the U.S. and Middle East
- Catering Services: Event catering services for tea, refreshers, and pastries available in Michigan, Dallas, Charlotte, and Philadelphia
- Retail Products: Online store sales of coffee beans, tea blends, machines, accessories, barista sauces, and merchandise
- Training Courses: Professional barista and cafe training courses including Cafe Training, Brewing, Latte Art, and Espresso Extraction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Blends - Wholesale |
| Unit Pricing | Pay-as-you-go | Commercial Espresso Equipment |
| One time/ perpetual license | Pay-as-you-go | Cafe Training Program |
| One time/ perpetual license | Pay-as-you-go | Brewing Course |
| Unit Pricing | Pay-as-you-go | Coffee & Tea Catering |
| Unit Pricing | Pay-as-you-go | Catering - Tea |
| Unit Pricing | Pay-as-you-go | Catering - Refreshers |
| Unit Pricing | Pay-as-you-go | Catering - Pastries |
| Unit Pricing | Pay-as-you-go | Specialty Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Haraz Coffee House product offering
Product offeringCore offering
Haraz Coffee House is a specialty Yemeni coffee chain operating a franchise model of 50+ retail locations across 16 U.S. states, serving espresso-based drinks and traditional Yemeni beverages such as Harazi Mufawar, Karak Chai, and Adani tea. Beyond in-cafe retail, the company sells wholesale coffee beans, commercial espresso equipment, barista training courses, catering services, and franchise opportunities to aspiring cafe owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Haraz Specialty Coffee & Yemeni Beverages
- Haraz Coffee Catering
- Barista Training Courses
- Wholesale Coffee Beans & Blends
- Commercial Espresso Equipment Packages
- Haraz Coffee House Franchise Program
Companies that use Haraz Coffee House
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Haraz Coffee House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Haraz Coffee House partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Toast, Inc.coreToast provides the mobile app technology powering Haraz Coffee House's ordering system, including location-enabled features, loyalty rewards, gift cards, and payment processing.
- Nuova SimonellicorePremium espresso machine supplier. Haraz sells Nuova Simonelli Aurelia Wave espresso machines ($14,900) to franchisees and operates on this equipment.
- MahlkönigcorePremium espresso grinder supplier. Haraz offers Mahlkönig E80 Supreme ($3,400) and EK43 ($3,300) grinders for sale to franchisees.
- La MarzoccocorePremium espresso machine supplier. Haraz sells La Marzocco Linea Classic S ($16,000) and Strada S ($28,000) machines to franchisees.
- VVK AgencyminorPR and communications agency handling press inquiries for Haraz Coffee House. Contact: Craig Fahle at [email protected]
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Haraz Coffee House competitors and assessment
Company assessmentBroad incumbents
- Caribou Coffee: Established U.S. specialty coffee chain with 600+ locations including company-owned and franchised stores. Comparable as a multi-state specialty coffee brand with franchise operations and broader product portfolio.
- Dutch Bros Coffee: Public specialty coffee drive-thru chain with 900+ locations across the western and southern U.S. Comparable as a high-growth franchise-style coffee brand and a benchmark for specialty coffee unit economics and franchise scalability.
- Starbucks: Largest global specialty coffee chain with 40,000+ locations. Comparable only as the dominant incumbent defining category economics and competitive intensity; Haraz competes for the same specialty coffee occasions.
Emerging players
- 7 Brew: Fast-growing drive-thru coffee franchise with 200+ locations and aggressive national expansion plans. Comparable as a high-growth specialty coffee franchise that has attracted institutional capital and validates franchise-coffee economics.
- La Colombe Coffee Roasters: Specialty coffee roaster and cafe operator with select retail locations and strong wholesale/DTC presence. Comparable as a premium-positioned specialty coffee brand with cafe and packaged product channels.
Regional players
- Kahwa Coffee: Specialty coffee roaster and cafe chain with multiple locations concentrated in the Tampa Bay / Florida market. Comparable as a regional multi-unit specialty coffee brand pursuing similar franchise/expansion dynamics.
Direct peers
- Biggby Coffee: Large U.S. franchise coffee chain with 280+ locations, founded in Michigan and headquartered in East Lansing. Directly comparable as a multi-state specialty coffee franchise with similar unit economics and growth trajectory.
- Black Rock Coffee Bar: Specialty coffee franchise with 130+ locations primarily across the western U.S., emphasizing premium handcrafted drinks and franchise-led expansion. Comparable as a franchise-driven specialty coffee competitor targeting similar demographics.
- Yafa Cafe: Yemeni-American coffee and dessert concept serving traditional drinks alongside espresso-based beverages in U.S. locations. Comparable as a Yemeni-specialty cafe targeting the same diaspora and specialty-coffee enthusiast segment.
- Qahwa House: Specialty Yemeni coffee chain offering traditional Haraz-region beans and authentic preparation methods in retail cafe formats. Most directly comparable peer given shared Yemeni heritage positioning and single-origin specialty coffee focus.
Market position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Haraz Coffee House social profiles
Digital presenceHaraz Coffee House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haraz Coffee House leadership team
Management profileNumber of profiles
Profiles1 record
Haraz Coffee House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haraz Coffee House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haraz Coffee House
What does Haraz Coffee House do?
Haraz Coffee House is a specialty Yemeni coffee chain operating a franchise model of 50+ retail locations across 16 U.S. states, serving espresso-based drinks and traditional Yemeni beverages such as Harazi Mufawar, Karak Chai, and Adani tea. Beyond in-cafe retail, the company sells wholesale coffee beans, commercial espresso equipment, barista training courses, catering services, and franchise opportunities to aspiring cafe owners.
Is Haraz Coffee House a public or private company?
Haraz Coffee House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haraz Coffee House founded?
Haraz Coffee House was founded in 2021. It employs 11 to 50 people.
Where is Haraz Coffee House based?
Haraz Coffee House is headquartered in Dearborn, United States, in the North America region.
How does Haraz Coffee House make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are franchise Fees, catering Services, retail Products and training Courses.
Who are Haraz Coffee House's main competitors?
Broad incumbents on record are Caribou Coffee, Dutch Bros Coffee and Starbucks. Emerging players are 7 Brew and La Colombe Coffee Roasters. Kahwa Coffee is listed as a regional player. Direct peers are Biggby Coffee, Black Rock Coffee Bar, Yafa Cafe and Qahwa House.
Does Haraz Coffee House have an API?
No public API is recorded for Haraz Coffee House.
What industry is Haraz Coffee House in?
Haraz Coffee House's product category is Specialty Coffee Shop Franchise. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722515 and its SIC code is 5810.