DJI Store
DJI Store is a private retail entity operating at us-dji.com that offers DJI-brand consumer hardware, including camera drones, handheld devices, microphones, and stabilizers, to end customers. Operational, financial, and ownership details are not available in the input data.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
DJI Store firmographics
Firmographics- Name
- DJI Store
- Website
- https://us-dji.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DJI Store is a private retail entity operating at us-dji.com that offers DJI-brand consumer hardware, including camera drones, handheld devices, microphones, and stabilizers, to end customers. Operational, financial, and ownership details are not available in the input data.
- Ownership category
- akta.pro rank
DJI Store industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Drone Parts, Batteries & Accessories Retail (CRACAHAL)
Keywords
DJI Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain
DJI Store product offering
Product offeringCore offering
DJI Store operates as an online retail channel selling DJI-branded consumer and prosumer electronics, including camera drones, handheld imaging devices, wireless microphones, and camera/handheld stabilizers. It functions as a storefront for DJI's product lineup rather than developing or manufacturing its own branded offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Drones
- Handheld Devices
- Microphones
- Stabilizers
Companies that use DJI Store
Customer profileIdeal customer profiles1 record
DJI Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DJI Store competitors and assessment
Company assessmentBroad incumbents
- Amazon: Largest general online marketplace with extensive DJI listings from authorized and third-party sellers. Comparable because it captures the same price-sensitive buyer shopping for DJI products online.
- DJI: Manufacturer of the drones, gimbals, and audio products that DJI Store resells. Directly comparable because DJI sets pricing, supply availability, and warranty terms that any third-party retailer in this category must operate within.
- Best Buy: Big-box consumer electronics retailer with a meaningful DJI drone, gimbal, and camera section. Comparable as a competing channel for the same products, especially buyers who prefer in-store pickup and established return policies.
Emerging players
- Skydio: US-based drone manufacturer positioning in consumer and enterprise autonomy-led segments. Comparable as an alternative supply source for retailers considering diversification away from DJI dependency.
- Autel Robotics: Competing drone manufacturer offering consumer and prosumer alternatives to DJI. Comparable because it competes for the same end-customer wallet and shapes category pricing that DJI Store must navigate.
Direct peers
- GetFPV: Drone-focused retailer carrying DJI and competing platforms along with parts and accessories. Comparable as a specialty e-commerce storefront in the consumer and FPV drone category.
- Adorama: Specialty electronics retailer with a deep DJI assortment including drones, stabilizers, and audio gear. Comparable on product mix, target customer (content creators and hobbyists), and online retail model.
- B&H Photo Video: Large specialty consumer electronics retailer carrying DJI drones, gimbals, microphones, and accessories. Comparable because it sells the same product categories to overlapping prosumer and creator customers through an e-commerce-first model.
- DroneNerds: Authorized DJI dealer specializing in consumer and enterprise drones with adjacent accessories. Comparable because it competes for the same DJI-driven drone buyer, including both hobbyists and commercial operators.
Regional players
- Heliguy: UK-based DJI-authorized drone retailer with training and enterprise offerings. Comparable on product focus and authorized-dealer positioning, but operates in a different geography.
Market position
Customer concentration
DJI Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
DJI Store leadership team
Management profileNumber of profiles
DJI Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DJI Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DJI Store
What does DJI Store do?
DJI Store operates as an online retail channel selling DJI-branded consumer and prosumer electronics, including camera drones, handheld imaging devices, wireless microphones, and camera/handheld stabilizers. It functions as a storefront for DJI's product lineup rather than developing or manufacturing its own branded offerings.
When was DJI Store founded?
DJI Store was founded in -1.
Who are DJI Store's main competitors?
Broad incumbents on record are Amazon, DJI and Best Buy. Emerging players are Skydio and Autel Robotics. Direct peers are GetFPV, Adorama, B&H Photo Video and DroneNerds. Heliguy is listed as a regional player.
Does DJI Store have an API?
No public API is recorded for DJI Store.
What industry is DJI Store in?
DJI Store's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAHAC, Drones & UAV Retail (Consumer & Prosumer), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its NAICS code is 4492 and its SIC code is 5734.