Jensen Beds
Jensen Beds is a Norwegian premium bed and mattress manufacturer founded in 1947, producing spring-based sleep systems with proprietary zoned support and app-controlled firmness adjustment. It serves B2B dealers, hotel/hospitality clients, and B2C consumers across more than 20 countries as part of Hilding Anders Group.
- Company typePrivate
- Founded1947
- HeadquartersSvelvik, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jensen Beds does
Jensen Beds is a Norwegian premium bed and mattress manufacturer founded in 1947, headquartered and producing continuously in Svelvik, Norway. The company designs and builds spring-based sleep systems organized around the Supreme Collection, Signature Collection, Reversible, Nordic, Nordic Seamless, Continental, and Adjustable bed lines, supported by the proprietary Jensen Exact Comfort Adjustment mechanism (remote- or app-controlled adjustable firmness) and the Jensen Original Zone System, which uses zoned springs for differentiated shoulder, lumbar, and hip support. Accessories include mattress toppers (StarRose), thermo-regulating Tempsmart pillows, headboards, bedside tables, ottomans, and bed lamps, with nearly 200 products carrying the Nordic Swan Ecolabel.
The company operates a hybrid go-to-market model. The primary channel is a B2B dealer and trained-retailer network spanning the Nordic region and large parts of Europe, complemented by a hotel/hospitality contract collection for premium guest-room supply. Since 2022, Jensen has built direct B2C retail via a Stockholm store (recently relocated to larger premises in February 2025) and a smaller Svelvik showroom, alongside e-commerce with dealer-locator referral on its website. Marketing is multi-channel: paid search and social (Google Ads, Facebook/Instagram, YouTube), email via MailChimp and Voyado, content marketing through sleep-advice editorial and digital catalogues, trade-show presence at Grand Designs Live and the SSA Sleep Pavilion at Las Vegas Market, and earned media through a roster of Norwegian and international professional-athlete endorsers.
Jensen Beds is a privately held premium brand within Hilding Anders International AB, Europe's largest bed manufacturer (group founded 1939, headquartered in Malmö). The legal operating entity is Hilding Anders Norway A/S (Org.nr. NO 951898139 MVA). The company employs 125 people and reports annual turnover of approximately NOK 500 million in its 2025 Transparency Act disclosure. Products are sold in over 20 countries across Northern, Western, Southern, and Eastern Europe, with recent market entries into South Korea, Malaysia, Turkey, and India, and a first US showroom presence in 2025.
Jensen Beds firmographics
Firmographics- Name
- Jensen Beds
- Legal name
- Hilding Anders Norway A/S
- Website
- https://jensen-beds.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jensen Beds is a Norwegian premium bed and mattress manufacturer founded in 1947, producing spring-based sleep systems with proprietary zoned support and app-controlled firmness adjustment. It serves B2B dealers, hotel/hospitality clients, and B2C consumers across more than 20 countries as part of Hilding Anders Group.
- Ownership category
- akta.pro rank
Jensen Beds industry classification
Industry- Product category
- Premium Mattresses and Beds
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where Jensen Beds is headquartered
LocationHeadquarters
- HQ city
- Svelvik
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Jensen Beds business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beds and Mattresses: Primary revenue from manufacturing and selling beds, mattresses, and bed frames. Products include Reversible, Nordic, Nordic Seamless, Continental, and Adjustable bed lines.
- Accessories and Toppers: Revenue from complementary products including mattress toppers, pillows, bed legs, headboards, bedside tables, ottomans, and bed lamps.
- Hotel/Contract Collection: B2B contract collection for the hotel market, providing beds and accessories to hospitality businesses.
- Retail Store Sales: B2C sales through company-owned stores in Stockholm and Svelvik.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels18 records
Jensen Beds product offering
Product offeringCore offering
Jensen Beds designs, manufactures, and sells premium beds, mattresses, and related sleep products from its Svelvik, Norway facility. The portfolio spans the Supreme Collection (Continental and Adjustable beds with Exact Comfort Adjustment), Signature Collection, and bed-type lines (Reversible, Nordic, Nordic Seamless, Continental, Adjustable), complemented by mattress toppers, thermo-regulating pillows, and bedroom accessories. Products are sold through a B2B dealer network across Europe and through company-owned retail stores in Stockholm and Svelvik.
Product overview
Jensen Beds is a premium Norwegian bed manufacturer founded in 1947, operating as part of Hilding Anders Group. The company produces a comprehensive portfolio of sleep products organized into collections: the Supreme Collection (flagship luxury line including Continental and Adjustable models), Signature Collection (heritage design), and various bed types (Reversible, Nordic, Nordic Seamless, Continental, Adjustable). Core technology includes the Jensen Exact Comfort Adjustment system for adjustable firmness and zone-based spring systems. The product ecosystem spans mattresses, mattress toppers (including Jensen StarRose and travel mattresses), pillows (Tempsmart with thermo-regulating technology), and bedroom accessories (Add-on Pocket, Lamp, Tray, headboards, legs, bedside tables, ottomans). An Adjustable Sleep mobile app enables smartphone control of compatible beds. All products carry the Nordic Swan Ecolabel certification with nearly 200 certified products.
Differentiator
Problem solved
Functional benefit
Brands
- Supreme Collection: Premium bed collection featuring the Jensen Supreme, Supreme Continental, Superior Continental, and Countess Aqtive II models.
- Signature Collection
Products and services
- Supreme Collection
- Adjustable Beds (Aqtive II and Aqtive III)
- Continental Beds
- Nordic Beds
- Reversible Beds
- Nordic Seamless Beds
- Signature Collection
- Jensen Exact Comfort Adjustment System
- Spring Systems
- Mattress Toppers (StarRose and Travel Mattress)
- Jensen Tempsmart Pillow
- Bed Accessories (Add-on Pocket, Add-on Lamp, Add-on Tray, Headboards, Bed Legs, Bedside Tables, Ottomans)
- SoftProtect Mattress Protection
- Hotel/Contract Collection
Quantifiable outcome
- 45-48% of consumers prioritize back/neck pain prevention when buying a new bed
- +3 more outcomes
Companies that use Jensen Beds
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Jensen Beds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jensen Beds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hilding Anders International ABcoreParent company group. Jensen Beds operates as one of two premium brands within Hilding Anders, the largest bed manufacturer in Europe. Group established in 1939 with headquarters in Malmö.
- Hilding Anders Norway A/ScoreLegal operating entity for Jensen Beds in Norway, registered as Hilding Anders Norway A/S (Org.nr.: NO 951898139 MVA). Responsible for personal data processing and company operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Jensen Beds competitors and assessment
Company assessmentEmerging players
- Simba Sleep: UK-based hybrid mattress brand offering premium-feel products through direct-to-consumer channels. Emerging player in the European sleep category, competing for overlapping premium-conscious consumers via online channels versus Jensen's dealer-led model.
- Emma Mattress: European bed-in-a-box disruptor offering memory foam and hybrid mattresses at mid-tier prices with home-trial convenience. Competitor targeting overlapping European consumer base but at materially lower price points — represents the disruptive pressure on premium players.
- Reverie: US-based adjustable bed and mattress company focused on customizable sleep systems with proprietary technology. Comparable to Jensen on adjustability customization but smaller scale and primarily North American focus.
Direct peers
- Sleep Number Corporation: US-based adjustable bed company with proprietary firmness-adjustment technology (SleepIQ, 360 smart beds). Directly comparable on adjustable-bed technology and premium positioning, though serving primarily the North American market.
- Vispring: British luxury bed manufacturer specializing in handcrafted pocket-spring mattresses with premium positioning. Directly comparable as a high-end European bed brand targeting affluent consumers through specialist retailers and own showrooms.
- Hästens: Swedish heritage luxury bed manufacturer founded in 1852, hand-crafting premium beds using natural materials. Closest direct peer — overlapping premium positioning, Scandinavian craftsmanship narrative, and international dealer network across 40+ countries.
- Magniflex: Italian premium mattress manufacturer with 60+ year heritage, producing vacuum-packed and traditional mattresses sold across 80+ countries. Comparable European premium bed manufacturer with similar international dealer-led distribution model.
Broad incumbents
- Tempur Sealy International: Global leader in mattresses and bedding with both mass-market (Sealy, Tempur) and premium positioning. Broad incumbent operating across the same product categories as Jensen with significantly larger scale and distribution.
- Dunlopillo: Established latex and pocket-spring mattress brand with broad European retail distribution. Broad incumbent in the premium-to-mid mattress segment with heritage comparable to Jensen, operating as part of a larger bedding group.
Others
- Hypnia (Hilding Anders subsidiary): UK bed-in-a-box brand also owned by Hilding Anders Group (Jensen's parent). Sister brand operating in adjacent mid-market online segment — represents internal cannibalization risk and parent portfolio strategy insight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jensen Beds social profiles
Digital presenceJensen Beds compliance and trust
Trust signalCompliance3 records
Jensen Beds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jensen Beds leadership team
Management profileNumber of profiles
Profiles1 record
Jensen Beds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jensen Beds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jensen Beds
What does Jensen Beds do?
Jensen Beds designs, manufactures, and sells premium beds, mattresses, and related sleep products from its Svelvik, Norway facility. The portfolio spans the Supreme Collection (Continental and Adjustable beds with Exact Comfort Adjustment), Signature Collection, and bed-type lines (Reversible, Nordic, Nordic Seamless, Continental, Adjustable), complemented by mattress toppers, thermo-regulating pillows, and bedroom accessories. Products are sold through a B2B dealer network across Europe and through company-owned retail stores in Stockholm and Svelvik.
Is Jensen Beds a public or private company?
Jensen Beds is a private company. It is classified as corporate owned and is currently operating.
When was Jensen Beds founded?
Jensen Beds was founded in 1947. It employs 101 to 250 people.
Where is Jensen Beds based?
Jensen Beds is headquartered in Svelvik, Norway, in the Europe region.
How does Jensen Beds make money?
Four revenue lines are on record. Beds and Mattresses are the primary driver. The others are accessories and Toppers, hotel/Contract Collection and retail Store Sales.
Who are Jensen Beds's main competitors?
Emerging players on record are Simba Sleep, Emma Mattress and Reverie. Direct peers are Sleep Number Corporation, Vispring, Hästens and Magniflex. Broad incumbents are Tempur Sealy International and Dunlopillo. Hypnia (Hilding Anders subsidiary) is listed as an others.
Does Jensen Beds have an API?
No public API is recorded for Jensen Beds.
What industry is Jensen Beds in?
Jensen Beds's product category is Premium Mattresses and Beds. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 33791 and its SIC code is 5700.