Association des Pompiers de Montréal

What Association des Pompiers de Montréal does

The Association des Pompiers de Montréal (APM) is a Quebec-based non-profit organization representing Montreal firefighters, founded in 2022 to organize the annual Rendez-vous familial des pompiers, a two-day public festival held at Parc Angrignon in Montreal. The event combines paid running races (10km, 5km, and 1km distances, officially sanctioned at the Bronze level by Athlétisme Québec), a FireFit firefighter challenge competition featuring physical obstacle courses completed in full turnout gear, and free family activities including BBQ, inflatable games, face painting, antique fire truck exhibitions, and car extrication demonstrations.

The association's product is entirely event-based and physical; there is no proprietary software, platform, or technology stack disclosed. Race registrations are processed through the third-party MS1inscription online platform, and event promotion runs through the association's website (rdvpompiers.ca), partner channels, social media, and Tourism Montréal listings. Operational execution relies on volunteer coordination and dedicated roles including a Volunteer Coordinator and a Sponsorship Manager.

APM generates revenue from two main streams: paid race registration fees (with early bird pricing tiers) and corporate sponsorships from a broad roster of partners spanning financial services (Desjardins Municipal, Beneva, iA Clarington), firefighting equipment suppliers (Innotex, FIREBAG, Burrowes, 1200 Degrés), institutional partners (SIM, PAM, IAFF, Ville de Montréal), and consumer brands. The association serves a diverse audience of families, recreational runners, professional and volunteer firefighters, and corporate partners, with no parent company, outside equity ownership, or public funding rounds disclosed.

Name

Association des Pompiers de Montréal

Legal name

Association des Pompiers de Montréal

Website

https://rdvpompiers.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Community Events

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Amateur & Grassroots Tournament Organizers (MPAKADAH), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

Keywords

• Firefighter association
• Community events
• Running races
• Family festivals
• Firefit competition

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Race Registration Fees: Revenue generated from paid race registrations for the 10km, 5km, and 1km running events. Early bird pricing is available for advance registration.
2. Corporate Sponsorships: Financial support from corporate partners who sponsor the annual event. The association actively seeks partnerships with companies interested in supporting Montreal firefighters.
3. Food and Beverage Sales: BBQ services during the event, including complimentary hot dogs and drinks served to attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Association des Pompiers de Montréal organizes an annual community event called the "Rendez-vous familial des pompiers" at Parc Angrignon in Montreal, featuring running races (10 km, 5 km, 1 km), a FireFit competition, food and beverage service, and free family activities. The association mobilizes firefighter volunteers and relies on corporate sponsorships to host the event. It serves Montreal-area residents, running enthusiasts, and families seeking a community-oriented firefighter-themed gathering.

Product overview

The Association des Pompiers de Montréal organizes the annual Rendez-vous familial des pompiers, a family festival held at Angrignon Park in Montréal. The event centers on three main offerings: running races (10 km, 5 km, and 1 km distances) sanctioned by Athlétisme Québec, the FireFit firefighter challenge competition featuring physical obstacle courses, and free family activities including BBQ, games, and educational demonstrations. The event runs annually over two days in July.

Differentiator

Problem solved

Functional benefit

Brands

• Rendez-vous familial des pompiers: Annual family firefighter event featuring FireFit competitions, running races (10km, 5km, 1km), and family activities. Event location: Angrignon Park, Montreal.

Products and services

• Rendez-vous familial des pompiers Annual family-oriented community event hosted by the Association des Pompiers de Montréal at Parc Angrignon in Montreal. The event features running races (10 km, 5 km, 1 km), a FireFit competition, free family activities, and food and beverage service. It is open to Montreal-area residents, runners, and families.
• Course (Running Races) Running races offered as part of the Rendez-vous familial des pompiers in three distance options — 10 km, 5 km, and 1 km — for runners of varying skill levels. Registration is processed via MS1inscription.com.
• FireFit Competition FireFit competition featured as part of the Rendez-vous familial des pompiers, simulating firefighter fitness and rescue tasks for participants. Targeted at fitness enthusiasts and firefighter community supporters.

Quantifiable outcome

• Free BBQ serving 2,300+ hot dogs and 1,500+ drinks at 2022 event
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Tourisme MontréalcoreGTM or Marketing PartnerTourism Montreal partners with the event to promote Montreal as a destination for festivals and events, featuring the Rendez-vous familial des pompiers on their website mtl.org
• Desjardins MunicipalcoreGTM or Marketing PartnerFinancial services partner supporting the event
• BurrowesminorGTM or Marketing PartnerPartner brand supporting the event
• 1200 DegrésminorGTM or Marketing PartnerPartner brand supporting the firefighting community event
• Innotex ProtectionminorGTM or Marketing PartnerPersonal protective equipment company supporting the event
• SAIminorGTM or Marketing PartnerPartner organization supporting the event
• Ville de Montréal - Le Sud-OuestcoreGTM or Marketing PartnerMunicipal government partner for the borough where Angrignon Park is located
• PLBAminorGTM or Marketing PartnerPartner organization supporting the event
• EfficomminorGTM or Marketing PartnerPartner company for the event
• BenevaminorGTM or Marketing PartnerInsurance company partner supporting the event
• METEORminorGTM or Marketing PartnerPartner brand supporting the event
• Les Centres MasliahminorGTM or Marketing PartnerPartner organization supporting the event
• Productions PompierminorGTM or Marketing PartnerProduction company specializing in firefighting content
• FIREBAGminorGTM or Marketing PartnerFirefighting equipment brand supporting the event
• SIM (Service de sécurité incendie de Montréal)coreStrategic or Co-development PartnerMontreal Fire Department partnership for the event organization
• PAM (Pompiers auxiliaires de Montréal)coreStrategic or Co-development PartnerAuxiliary firefighters of Montreal partner organization
• IAFF (International Association of Fire Fighters)coreStrategic or Co-development PartnerInternational firefighters union supporting the FireFit competition and Montreal event
• iA ClaringtonminorGTM or Marketing PartnerInvestment firm partner supporting the event
• Location LegaréminorGTM or Marketing PartnerEquipment rental partner for the event
• Casa ComminorGTM or Marketing PartnerPartner organization supporting the event
• Urgence MontréalminorGTM or Marketing PartnerEmergency services information platform partner
• Gay CollectionminorGTM or Marketing PartnerPartner brand supporting the event
• Gaetan BonominorGTM or Marketing PartnerIndividual partner supporting the event
• LegerminorGTM or Marketing PartnerResearch and strategy firm partner
• Guillaume Cliche-Rivard (Député)minorGTM or Marketing PartnerProvincial politician supporting the event
• Embauche911minorGTM or Marketing PartnerFirefighter recruitment platform partner
• KRABEOminorGTM or Marketing PartnerPartner brand supporting the event
• Fondation Sauve Ta PeauminorGTM or Marketing PartnerSkin cancer foundation partner supporting burn prevention awareness

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association des Pompiers de Montréal