Wobs

What Wobs does

Wobs Pte Ltd is a Singapore-based web design and development agency founded in 2014 (rebranded from 'wobs solutions' in May 2018) that delivers end-to-end digital services to small and medium-sized businesses, individual clients, and non-profit organisations. Its core offering covers website and software development across static HTML, CMS, eCommerce, and custom PHP programming, supplemented by creative design (logos, print, digital media, animated video), recurring maintenance and support, and an in-house domain and hosting product marketed under the YaYaHost sub-brand. Technology is built on mainstream open-source and SaaS stacks — WordPress, Magento, Shopify, WooCommerce, HTML/CSS, PHP — with two proprietary overlays: 'Wobs Web Applications' for client campaign management and the YaYaHost hosting infrastructure.

The business model is sales-led and project-based: customers are acquired through the company website, direct outreach, and client referrals, with pricing handled on a custom quote basis rather than published rate cards. Revenue is split between one-time project fees (web design/development, creative design) and recurring streams from hosting subscriptions (YaYaHost) and maintenance/support retainers, the latter offering a modest annuity layer that improves revenue predictability. Wobs serves a primarily Singapore-focused client base, though its visible logo wall includes enterprise names such as FairPrice, Samsung, Standard Chartered, Marina Bay Sands, J. Walter Thompson, and Singapore Management University alongside non-profits like Club Rainbow and HCSA Community Services. With a 1–10 employee footprint, no disclosed funding, and independently-held ownership, Wobs operates as a small, bootstrapped services firm rather than a venture-backed or product-software business.

Name

Wobs

Legal name

Wobs Pte Ltd

Website

https://wobs.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wobs Pte Ltd is a Singapore-based web design and development agency (founded 2014) serving SMBs, individuals, and non-profits with website design, eCommerce, creative design, hosting (YaYaHost), and maintenance services built on WordPress, Magento, Shopify, WooCommerce, and PHP.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design and Development Services: One-time project-based fees for designing and developing websites, including static HTML sites, CMS websites, eCommerce platforms, and custom programming solutions.
2. Creative Design Services: Fees for logo design, corporate identity, print design, digital media, and animated video services.
3. Domain and Hosting (YaYaHost): Recurring fees for domain registration and web hosting services, provided through their YaYaHost brand.
4. Website Maintenance and Support: Ongoing website maintenance services including updates, support, and webmaster duties, either as unlimited updates packages or ad-hoc services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wobs is a Singapore-based web design agency that designs, develops, and manages websites and web applications for small and medium-sized businesses, non-profits, and individuals. The company offers website design and development (static HTML, CMS, eCommerce, and custom programming), creative design (logos, print, digital media, animated video), in-house web applications for campaign branding, domain and hosting under the YaYaHost brand, and ongoing website maintenance and support.

Product overview

Wobs is a web design and development services company offering a comprehensive suite of digital solutions. Their core offerings include Web Applications (in-house platforms for campaign management), Website and Software Development (spanning Static HTML, CMS, eCommerce, and Custom Programming), Creative Design services (Logo/Corporate Identity, Print Design, Digital Media, and Animated Video), and Domain and Hosting services under the YaYaHost brand. The company also provides Web Maintenance and Support for ongoing website management. Built as a services-oriented business rather than a software product, the portfolio connects these offerings through the theme of end-to-end web solutions—from initial design and development through hosting, maintenance, and creative collateral production.

Differentiator

Problem solved

Functional benefit

Brands

• YaYaHost: Domain and Web Hosting service provider in Singapore, offered as part of Wobs' web services.

Products and services

• Wobs Web Applications In-house web applications that allow clients to run their own campaign branding and meet campaign goals independently. Targeted at businesses and organizations running marketing or promotional campaigns in Singapore.
• Website and Software Development Design and development of aesthetically pleasing, functional, and responsive websites and customized software applications optimized for mobile devices. Includes static HTML websites, content management system (CMS) websites, eCommerce solutions (Magento, Shopify, WooCommerce), and custom PHP programming. Targeted at small and medium-sized businesses and non-profit organisations in Singapore.
• Creative Design Visual design services using creative elements and concepts to produce logos, corporate identity, print materials, digital media collateral, and animated videos. Targeted at businesses, non-profits, and individuals seeking brand identity and marketing assets.
• Domain and Hosting (YaYaHost) Domain registration and web hosting services offered through the YaYaHost brand. Provides secure, fast, reliable, and affordable hosting infrastructure. Targeted at Singapore-based businesses needing local domain and hosting solutions.
• Web Maintenance and Support Ongoing website management including content updates, technical issue resolution, theme and plugin maintenance, unlimited updates packages, and IT vendor liaison. Targets clients who want Wobs to act as their webmaster with same-day or 2-3 working day turnaround.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Magneto IT Solutions: eCommerce and web development agency with strong Magento/Shopify/WooCommerce capabilities — directly comparable on Wobs' eCommerce platform expertise though serving a wider geography.
• PixelCrayons: Custom web and app development agency offering eCommerce and CMS development for SMBs globally — overlapping service mix though operating at larger scale and broader geography.

Direct peers

• MediaOne: Singapore digital agency providing web design, web development, and digital marketing to local SMEs and enterprises — overlaps Wobs on design/development GTM within the same Singapore market.
• Verz Design: Singapore-based web design and development agency offering websites, eCommerce, and digital marketing services to SMBs — directly comparable in geography, target market, and service mix to Wobs.
• Awebstar: Singapore web design and digital marketing agency targeting small businesses and non-profits — competes head-on with Wobs for the same SMB and value-conscious segment.
• Lemonade Design: Boutique Singapore web design agency serving SMEs with custom websites and CMS builds — comparable boutique positioning, Singapore focus, and project-based pricing.
• Orangesauce: Singapore web design and development studio serving SMEs and corporates with custom website and eCommerce builds — comparable in size, market, and project-based service model.
• Novus Design: Singapore web design and development firm offering custom websites, eCommerce, and digital solutions to local businesses — same geography and core offering stack as Wobs.

Broad incumbents

• WebFX: Large US-based web design and digital marketing firm serving SMBs and mid-market — broader portfolio and scale than Wobs, but comparable on custom web design, hosting, and recurring services.

Others

• Shopify: Platform provider whose DIY eCommerce tooling is explicitly recommended by Wobs for SMB clients. Represents both a partner tool and a competitive threat to Wobs' basic store-build work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wobs.sg
• LinkedInlinkedin.com/company/wobssg
• Instagraminstagram.com/wobs.sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wobs