Newfield

What Newfield does

Newfield is an Isle of Man-headquartered international racing and sporting events company, incorporated as a private limited company (Newfield Ltd) and founded in 2012. The firm operates a B2B model serving clients in the racing-events sector through a proprietary IT platform branded as "cutting-edge," with its single product line — International Racing Events Services — delivered under a recurring subscription pricing model (no public pricing disclosed). The company is based at Clarendon House, Victoria Street, Douglas, Isle of Man, and grew from 2 employees at founding to 140+ staff by its 11-year anniversary in 2024.

The platform underpins sports betting and related wagering services for the global racing industry, positioning Newfield as a technology intermediary between racing operators and end bettors. No third-party customer logos, ARR, or revenue figures are disclosed, and no funding rounds, M&A activity, or senior leadership information appears in the available data. The product surface is narrow (a single offering), and no AI, machine learning, or proprietary model capabilities are described.

Newfield's commercial footprint is concentrated in the Isle of Man, with no observable geographic expansion signals. The firm invests in local brand presence through long-running community and sporting sponsorships — including FC Isle of Man, Isle of Man TT rider Davo Johnson (now an 8-year relationship), and JustTheJob (third consecutive year as of 2026) — alongside charitable programs such as a corporate partnership with the Great North Air Ambulance that raised £10,600 in 2025, contributing to £45,000+ raised for local charities over four years. The operating posture appears bootstrapped and privately held, with growth evidenced primarily through headcount scaling and tenure-driven internal mobility rather than disclosed financial metrics.

Name

Newfield

Legal name

Newfield Ltd

Website

https://newfield.co.im

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Newfield is an Isle of Man-headquartered international racing and sporting events company operating a proprietary IT platform that delivers wagering and racing-events services to B2B clients on a recurring subscription basis, with 140+ employees.

Ownership category

akta.pro rank

Product category

Racing Events Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Racing events services
• Sports events management
• Racing IT platform
• Event sponsorship services
• International racing operations

Headquarters

HQ city

Douglas

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. International Racing Events: Principal activities surround international racing events with innovative approaches and better ways of working

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newfield's principal activities surround international racing and sporting events, delivered through a cutting-edge proprietary IT platform and an innovative, better-ways-of-working approach. The company serves racing-industry clients with event services and also engages Isle of Man organisations and charities through community initiatives and sponsorships.

Product overview

Newfield is a single-product company providing international racing and sporting events services. The company operates a cutting-edge IT platform to support its racing events operations, with a focus on the Isle of Man market. The company employs over 140 staff and has grown from 2 employees in 2012 to its current size.

Differentiator

Problem solved

Functional benefit

Products and services

• International Racing Events Services

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• FC Isle of MancoreGTM or Marketing Partner · 27 May 2026Newfield is a proud sponsor of FC Isle of Man, having renewed sponsorship for a further three years. The partnership includes a new sleeve sponsorship on the club's kit, strengthening their presence alongside the Ravens (club mascot).
• David 'Davo' JohnsoncoreGTM or Marketing Partner · 18 May 2026Newfield has proudly sponsored TT rider David 'Davo' Johnson for the past eight years, supporting his success on the track. The sponsorship includes logo placement on his visor during TT events.
• JustTheJob (Junior Achievement Isle of Man)minorGTM or Marketing Partner · 15 April 2026JustTheJob is a user-friendly careers website designed to assist young people aged 14-25 in finding employment opportunities on the Isle of Man. Newfield has renewed its community partnership with JustTheJob for a third consecutive year.
• Great North Air AmbulanceminorGTM or Marketing Partner · 31 December 2025Newfield raised £10,600 for Great North Air Ambulance in 2025 and became a Corporate Partner. The charity was chosen by employees as its vital work serves the island community.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Betsson: Established European online betting operator with racing-heavy product offering. Comparable as a customer-side peer in the racing/betting ecosystem where Newfield's B2B platform would integrate, though Betsson is an operator rather than a technology supplier.
• Sportradar: A leading global sports data and betting technology provider, comparable to Newfield as a B2B technology supplier serving the sports betting and racing ecosystem. Sportradar is far larger and broader (multi-sport, multi-jurisdictional), but it competes for the same downstream customers and licensing relationships.
• Playtech: Large B2B gambling technology supplier covering casino, sports betting, and racing products. Comparable as an upstream technology provider to the betting industry including racing, with a similarly regulated Isle of Man heritage; much larger and more diversified than Newfield.
• Kambi Group: B2B sports betting technology supplier providing turnkey platform services to operators. Comparable to Newfield in business model (B2B betting technology, racing included) but operating at far greater scale with established international bookmaker clients.
• Genius Sports: Public sports data and technology company serving sportsbooks, leagues, and media. Comparable to Newfield as a B2B racing-adjacent technology platform serving the wagering industry, though Genius operates at a much larger scale across multiple sports.

Direct peers

• PMU (Pari Mutuel Urbain): French pari-mutuel betting operator and racing technology provider. Comparable to Newfield as a racing-focused wagering business with proprietary technology infrastructure, though PMU is a national operator rather than a B2B tech supplier.
• SIS (Sports Information Services): UK-based supplier of live racing pictures, data, and betting technology services to bookmakers and racing operators. Comparable to Newfield as a B2B racing technology and content provider within the wagering supply chain.
• BettorLogic: A niche B2B racing analytics and technology provider focused specifically on horse racing and wagering products. Closest comparable to Newfield in terms of racing-only vertical focus and B2B technology delivery to bookmakers and racing operators.
• Racing and Sports: Australian racing data, form, and technology provider serving bookmakers, racing media, and punters. Comparable to Newfield as a specialised racing-focused B2B technology and content company within the wagering value chain.

Emerging players

• At The Races: UK-based horse racing media and data business closely tied to British and Irish racecourses and bookmakers. Comparable to Newfield in the racing-and-betting intersection, though oriented more toward content/media than core platform technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewfieldIOM
• LinkedInlinkedin.com/company/newfield-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfield