Racing and Sports

What Racing and Sports does

Racing and Sports is described in firmographic inputs as a global online publisher of horse racing data, information, news, race cards, and thoroughbred race forms, founded in 1999 and headquartered in Weston Creek, Australia, with a headcount in the 11-50 range. A January 2026 update from Waterhouse VC — an Australian gaming and wagering-focused venture capital fund — refers to Racing and Sports as a listed (publicly traded) company and states that the fund plans to focus on executing opportunities with the company during 2026. The fund's identified 2026 investment themes of prediction markets and AI applications in wagering technology are explicitly aligned with Racing and Sports' positioning, and the update frames the company as a vehicle through which Waterhouse VC intends to capitalize on Australia's gaming/wagering sector, New Zealand's impending online gaming regulation, and turnover leakage to illegal offshore operators.

No specific products, pricing models, technology stack, APIs, integrations, customer names, segment mix, revenue figures, founders, leadership team, subsidiaries, M&A activity, or recent funding rounds by Racing and Sports itself are disclosed in the supplied source material. The website URL listed in the firmographics (heylink.me/SHENBERSAMA/) is a generic link-in-bio aggregator page and does not corroborate the described publishing business, suggesting either an outdated link, a marketing-only web presence, or a data hygiene issue. The body of provided source content after the structured record consists of unrelated material from HeyLink.me (a separate SaaS link-management service) and contains no Racing and Sports-specific information. As a result, the company's actual product surface, underlying technology architecture, revenue mechanics, and go-to-market motion cannot be confirmed from the input data beyond the high-level description of online horse-racing data publishing and its listed status in the Australian wagering ecosystem.

Name

Racing and Sports

Legal name

Racing and Sports

Website

https://heylink.me

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Racing and Sports is an Australian-based, publicly listed online publisher of horse racing data, race cards, and thoroughbred race forms, positioned by Waterhouse VC as a 2026 focus vehicle for prediction markets and AI applications in wagering technology.

Ownership category

akta.pro rank

Product category

Horse Racing Data and Analytics

NAICS

Racetracks (711212), Gambling Industries (7132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948), Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Horse racing data
• Racing form guides
• Thoroughbred statistics
• Wagering data feeds
• Race day analysis

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Racing and Sports is a global online publisher of horse racing data, information, news, race cards, and thoroughbred race forms. The firm curates and distributes racing content through a digital platform for subscribers across the racing and wagering sector, with strategic exposure to prediction markets and AI-driven wagering applications.

Product overview

Racing and Sports is referenced in the source material solely as a listed company in which Waterhouse VC plans to focus on executing opportunities. The news article situates Racing and Sports within the wagering/gaming technology sector, where Waterhouse VC's investment themes for 2026 center on prediction markets and AI applications in wagering technology. No specific product names, modules, branding, or service descriptions for Racing and Sports are provided in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Racing Data and Form Publishing Service

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• At The Races: Online racing media and data platform covering UK and international horse racing with race cards, results, and form. Same core product as Racing and Sports — online race cards, form, and racing data.
• Timeform: Long-running publisher of horse racing form, ratings, and data products. Directly comparable as a racing data and form publisher serving the wagering ecosystem globally.
• Racing Post: UK-based publisher of horse racing news, race cards, form data, and betting information. Closely comparable to Racing and Sports in offering (racing data and form) and customer base (punters, bookmakers, and racing industry).
• Equibase: North American Thoroughbred racing data company providing race programs, results, and pedigree information. Directly comparable as a global racing-data publisher.
• Racing.com: Australian racing media and data hub providing race fields, form, news, and tips. Directly comparable to Racing and Sports in geography (Australia) and product (online racing data and information).

Others

• Kaggle / Racing data providers (e.g., Horse Racing data sets): Open and commercial horse racing datasets that can be used to build prediction models. Adjacent to Racing and Sports because if open/free racing data proliferates, it compresses the value of proprietary racing data publishers.

Emerging players

• The Racing API: Provider of horse racing data via API for developers, sportsbooks, and prediction products. Comparable to Racing and Sports at the data layer, with a more developer/API-first go-to-market approach relevant to the AI wagering theme.

Broad incumbents

• Tabcorp: Major Australian wagering and media operator (TAB, Sky Racing, gaming). Overlaps with Racing and Sports through racing data and broadcast content but operates as a broad incumbent across wagering, media, and lotteries.
• Sportingbet / Entain (Australia): Large online wagering operator in Australia with deep reliance on racing data feeds. Adjacent incumbent that consumes racing data rather than publishes it, but competes for end-user wagering attention.

Regional players

• Punting Form: Australian-focused horse racing form and ratings publisher. Comparable product (racing form and data) with regional overlap in Australia, competing for the same punter audience as Racing and Sports.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/RandSRacing
• LinkedInlinkedin.com/company/racing-and-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing and Sports