ABC Foods

What ABC Foods does

ABC Foods, the trading name of Chue Wing & Company Limited, is a Mauritian Fast-Moving Consumer Goods (FMCG) importer, manufacturer, and distributor founded in 1931 by Sir Jean Etienne Moilin Ah-Chuen and controlled by the Ah-Chuen family through multiple generations. The company operates an island-wide distribution network — comprising a company-owned vehicle fleet, cold-chain warehousing at its Trianon distribution centre (relocated there in 2010), and ISO 22000:2005-certified import, storage, and distribution systems — that delivers both dry and frozen food products to wholesale and retail outlets and serves as a major supplier to the Mauritian Horeca (hotel, restaurant, catering) sector. Its portfolio combines exclusive long-tenured distribution agreements for international brands (including Bakers biscuits since 1957, Yeo's since the early 1970s, Apollo noodles since 1983, Dolly/Fonterra milk since 2007, Bega/Melbourne cheese since 2016, Ardo and Aviko frozen products, and Yardley, Lentheric, and Laser personal care), local manufacturing through the Oriental Foods subsidiary established in 1982 with Yeo's technical partnership, and an emerging set of own brands (Premio sauces launched 2021, Dairylite milk powder launched 2025).

Beyond core food and beverages, the business has diversified into adjacent verticals: pharmaceutical and para-pharmaceutical distribution via the July 2021 acquisition of United Chemists Ltd, personal-care products, tobacco (British American Tobacco), and in 2025, pet food (Gheda). Customer segments are split between Horeca accounts, wholesale distributors, retail outlets, and end consumers reaching the portfolio through both retail and Horeca channels. The go-to-market is direct distribution via the owned fleet rather than third-party logistics, supported by brand-level marketing across Facebook, Instagram, and LinkedIn and recipe-led content on the company website. Revenue is generated through transaction-based product distribution supplemented by own-brand and contract manufacturing; pricing is quote-based and not publicly disclosed. The company employs 51–100 people and operates as part of the wider Ah-Chuen family-controlled ABC Group of Companies, which spans automobiles, banking, financial services, shipping, and logistics.

Name

ABC Foods

Legal name

Chue Wing & Company Limited

Website

https://abcfoods.mu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

ABC Foods is a Mauritian family-owned FMCG importer, manufacturer, and distributor that supplies food, beverages, personal care, pharmaceutical, and pet food products to retail, wholesale, and Horeca (hotel, restaurant, catering) customers across Mauritius via its own distribution fleet and Oriental Foods manufacturing subsidiary.

Ownership category

akta.pro rank

Product category

FMCG Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industries

Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Fmcg distribution
• Food import
• Cold chain logistics
• Horeca supply
• Brand distribution

Headquarters

HQ city

Phoenix

HQ country

Mauritius

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food Product Distribution: Distribution of imported and locally manufactured food products to retail and wholesale outlets across Mauritius, including dry goods and frozen products.
2. Food Manufacturing: Manufacturing of food products through Oriental Foods facility established in 1982 with technical expertise from Yeo's, producing Yeo's products in Mauritius.
3. Personal Care Products Distribution: Distribution of personal care products under brands Yardley, Lentheric and Laser.
4. Pharmaceutical Distribution: Distribution of pharmaceutical and para-pharmaceutical products through United Chemists Ltd acquired in July 2021.
5. Cigarette Distribution: Distribution of cigarettes approved by British American Tobacco.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ABC Foods imports, manufactures and distributes a broad portfolio of food, beverage, personal care and pharmaceutical products across Mauritius through its own fleet and cold-chain network, supplying retail outlets, wholesalers and the hospitality (Horeca) sector. The company also operates Oriental Foods, a manufacturing facility that produces Yeo's beverages, sauces, and its own brands such as Premio sauces and Dairylite low-fat milk powder.

Product overview

ABC Foods is a Fast-Moving Consumer Goods (FMCG) company in Mauritius that operates as a food importer, manufacturer, and distributor. Founded in 1931, the company is the trading name of Chue Wing & Company Limited and has evolved from a modest retail food shop (ABC Store) into a major FMCG player. The company distributes a wide range of products through both retail and Horeca (hotel/restaurant/catering) channels. The product portfolio is organized around multiple acquired and distributed international brands across categories including: dairy products (Dolly, Dairylite, Dairymont, Melbourne, Avonmore), plant-based beverages (Almond Breeze, Good Hope Soy Milk), cereals and spreads (Emco, Campo, Tablelands, Miracle), frozen foods (Ardo, Aviko), canned goods (Bala, Watsonia), instant noodles (Apollo), biscuits (Bakers), snacks (Hunter Foods), sauces (Premio, Yeo's), personal care (Yardley, Lentheric, Laser), and pet food (Gheda). The company also expanded into pharmaceutical distribution through the acquisition of United Chemists Ltd in 2021. ABC Foods owns some proprietary brands like Premio sauces and Dairylite milk powder, while primarily functioning as a distributor for international brands across Mauritius.

Differentiator

Problem solved

Functional benefit

Brands

• Premio: Range of delicious sauces launched by ABC Foods in 2021. Available as exotic Thai Sweet Chilli sauce or BBQ sauce.
• Dairylite
• Gheda Pet Food

Products and services

• Food and Beverage Distribution
• Cold-Chain Logistics and Warehousing
• Oriental Foods Manufacturing
• Premio Sauces
• Dairylite Low Fat Milk Powder
• Pharmaceutical and Para-Pharmaceutical Distribution
• Personal Care Distribution
• Dolly Milk Powder Distribution
• Apollo Instant Noodles Distribution
• Bakers Biscuits Distribution
• Yeo's Beverages and Sauces Distribution
• Cigarette Distribution

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered minor, major and core.

• DairyliteminorChannel Partner/ Reseller/ Distributor · 1 January 2025Proudly manufactured by ABC Foods, Dairylite Low Fat Milk Powder was launched in 2025 as part of ABC Foods' own brand portfolio, offering a healthier milk alternative with high protein and calcium content.
• Gheda (Italy)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Official distributor of Gheda in Mauritius since 2025. Gheda is committed to providing nutrition that aligns with the ancestral needs of pets. The Gheda Pet Food range includes premium products such as Unica Classe (for dogs and cats), Expert Dog & Dog, and Expert Chat & Chat.
• United Chemists LtdmajorStrategic or Co-development Partner · 1 July 2021Acquisition of United Chemists Ltd in July 2021 expanded ABC Foods into distribution of pharmaceutical and para-pharmaceutical products, diversifying the company's portfolio beyond food products.
• British American TobaccominorChannel Partner/ Reseller/ Distributor · 1 January 2021ABC Foods is a distributor of cigarettes approved by British American Tobacco, adding tobacco products to their distribution portfolio.
• Premio (ABC Foods own brand)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Premio is a range of delicious sauces launched by ABC Foods in 2021. Available as exotic Thai Sweet Chilli sauce or BBQ sauce, Premio sauces add a special twist to favourite dishes.
• Campo Commodities (Netherlands)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Distributor of Campo instant cereals and malt drinks since 2020. Campo Commodities is an Amsterdam-based supplier of agri-commodities including dairy, sugar and cereals.
• Everwhip (South Korea)minorChannel Partner/ Reseller/ Distributor · 1 January 2020ABC distributes South Korea-produced Ever-Whip non-dairy whipping cream on the Mauritius market. Everwhip guarantees excellent whipping cream that is light and creamy, bringing wonderful toppings to cakes. Available in Chocolate, Original, and Vanilla flavours.
• Australian Star (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive distributor of Australian Star butter in Mauritius. Manufactured in Australia, Australian Star butter does not contain any additive, colouring or artificial preservative. Available in 227g packaging for salted and unsalted versions.
• Schreiber (USA)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Schreiber is an essential ingredient in the success of many of the world's leading food brands. Provides favourite foods that meet diverse customer needs and appeal to consumer tastes around the globe.
• Monchique (Portugal)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Monchique is 100% natural alkaline water with a pH of 9.5 and natural antioxidant with an ORP value of -137 mV at source.
• Hunter Foods (UAE)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Distributor of Hunter Foods in Mauritius since 2019. Established in 1985, Hunter Foods is a leading company in innovative, alternative and Better For You snacks and foods in the Middle East and Asia. Products include Hand Cooked Potato Chips, Quinoa Chips, and Safari Potato Grills.
• Emco (Czech Republic)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Official distributor of Emco products in Mauritius since 2018. Emco is a leading company in the Czech Republic's food industry producing crunchy and traditional muesli, muesli biscuits, corn and wholemeal cereals, oatmeal and children's cereal products.
• Almond Breeze (Blue Diamond)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Official distributor of Almond Breeze in Mauritius since 2018. Almond Breeze is a great tasting, creamy alternative to dairy and soy milk made from almonds, offering 7 different flavours including sweetened and unsweetened variants.
• Ardo (Belgium)minorChannel Partner/ Reseller/ Distributor · 1 January 2017Official distributor of Ardo in Mauritius since 2017. Ardo is one of the largest frozen fruit, vegetable and carbohydrate producers in the world, offering pre-washed and pre-cut frozen vegetables.
• Bega (Australia)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Official distributor of Melbourne processed cheddar cheese (owned by Bega) since 2016. Melbourne cheese is available in over 40 countries. Also distributes Dairymont Professional cheese solutions for food service professionals.
• Avonmore Professional (Ireland)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Official distributor of Avonmore in Mauritius since 2016. Founded in 1966, Avonmore Professional is Ireland's Leading Dairy Brand dedicated to creating high quality dairy products for bakeries, pastry chefs, hotels, restaurants and caterers.
• Dairymont Professional (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Official distributor of Dairymont Professional since 2016. Dairymont Professional is a brand owned by Bega Foodservice offering cheese solutions to professionals including Cream Cheese and Burger Slices.
• Laser Shaving (India)minorChannel Partner/ Reseller/ Distributor · 1 January 2015Official distributor of Laser in Mauritius since 2015. With over 4 billion razor blades manufactured and sold worldwide, Laser razors offer an enhanced shaving experience. Manufactured by Laser Shaving (India) Private Ltd.
• Napoli (Italy)minorChannel Partner/ Reseller/ Distributor · 1 January 2015Distribution of Napoli mozzarella cheese started in 2015. Napoli mozzarella cheese has been specially developed to meet every single expectation of customers.
• Yardley (UK)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Official distributor of Yardley since 2014. Established in London in 1770, The House of Yardley is synonymous with international style, elegance and quality. A leader in South African Personal Care categories offering fragrances, deodorants and skincare.
• Lenthéric (France)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Official distributor of Lenthéric since 2014. Founded in Paris in 1875, Lenthéric retains its French sense of style, youthfulness and 'joie de vivre' by offering a youthful and affordable range of personal care products.
• Aviko (Netherlands)minorChannel Partner/ Reseller/ Distributor · 1 January 2013Distributor of Aviko since 2013. Aviko is a worldwide market leader of fresh, frozen and dried potato products, one of the four largest potato-processing companies in the world, operating in more than 100 countries.
• Fonterra (New Zealand)coreChannel Partner/ Reseller/ Distributor · 1 January 2007Fonterra is the manufacturer of Dolly milk powder, producing approximately 22 billion litres of milk yearly. ABC Foods distributes Dolly instant full cream milk powder in Mauritius, packed at their Trianon facility. Dolly milk is Halal and ISO certified.
• Tablelands (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 2006Official distributor of Tablelands in Mauritius since 2006. Tablelands are 100% Australian made spreads made with plant-based seeds such as Canola and Sunflower, without artificial colors and flavors.
• Good Hope (South Africa)minorChannel Partner/ Reseller/ Distributor · 1 January 2006Official distributor of Good Hope in Mauritius since 2006. Good Hope soy milk is a smooth, richly textured milk renowned for its health-boosting properties. Soy milk is naturally lactose free and UHT treated without added preservatives.
• Dewlands (South Africa)minorChannel Partner/ Reseller/ Distributor · 1 January 2006Official distributor of Dewlands in Mauritius since 2006. Made from sun-ripened fruits in South Africa, Dewlands juices have a large variety of exotic tropical flavours and contain no added sugars or artificial preservatives.
• Apollo (Mauritius)coreChannel Partner/ Reseller/ Distributor · 1 January 1983Official distributor of Apollo instant noodles since 1983. A household name in Mauritius, Apollo instant noodles are well rooted into the eating habits of Mauritians with multiple variants including sachets, gourmet flavours, cup noodles, and T&T noodles.
• Yeos Hiap Seng (Singapore)coreTechnology or Integration · 1 January 1982Technical partnership established in 1982 to produce Yeo's products in Mauritius through the Oriental Foods manufacturing facility at Beau Songes. This partnership enabled local production of Yeo's beverages and sauces for the Mauritian market.
• Bala (Thailand)minorChannel Partner/ Reseller/ Distributor · 1 January 1980Official distributor of Bala canned corn products since 1980. Originating from Thailand, Bala canned corn products are selected from the finest crops and available in four variations: Whole Kernel, Young Spears, Cream Corn and Corn Cuts.
• Yeo's (Singapore)coreChannel Partner/ Reseller/ Distributor · 1 January 1970Exclusive distributor of Yeo's products in Mauritius since the early 1970s. Yeo's is a leading name in the Asian drinks market with over a century of heritage. Also distributes Yeo's sauce products including soy sauce, chilli sauce, tomato sauce and culinary sauces. Oriental Foods has been manufacturing Yeo's products since 1985 with Yeo's technical support.
• Watsonia (Australia)minorChannel Partner/ Reseller/ Distributor · 1 January 1970Present in Mauritius since the early 1970s and manufactured in Australia, Watsonia corned mutton is one of the iconic products distributed by ABC Foods.
• Bakers (South Africa)coreChannel Partner/ Reseller/ Distributor · 1 January 1957Official distributor of Bakers biscuits in Mauritius since 1957. With over 30 different types of biscuits, Bakers is amongst the most beloved savoury and sweet biscuits and crackers in the country.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Massy Holdings: Caribbean conglomerate with diversified FMCG distribution, manufacturing and retail across multiple small island markets (Trinidad, Jamaica, Barbados, etc.). Highly comparable to ABC Foods in operating model — general-line food wholesale plus adjacent consumer services in a small-island economy.
• Neal & Massy (Massy Holdings): Predecessor entity of Massy Holdings, long a benchmark for diversified Caribbean distribution groups. Closely mirrors ABC Foods's model of food import + own manufacturing + retail/Horeca supply in a small economy.
• Harel Mallac & Co: Mauritian conglomerate with consumer goods distribution and manufacturing operations. Local comparable operating in the same Mauritius FMCG market with similar multi-category distribution and own-brand activities.
• GraceKennedy: Jamaica-based food manufacturer, distributor and exporter operating in small Caribbean markets. Comparable to ABC Foods because it combines own-brand manufacturing with third-party brand distribution and serves both retail and food-service channels.
• Goddard Enterprises: Barbados-based conglomerate with food, beverage and consumer goods distribution across the Caribbean. Like ABC Foods, it pairs an island-wide distribution platform with manufacturing and brand licensing in a small-population market.
• Phoenix Beverages: Major Mauritian beverage manufacturer and distributor (soft drinks, beer, water). Direct local peer in the Mauritian FMCG market and overlapping Horeca distribution channel, making it highly comparable on customer overlap and operational model.
• IBL (Ireland Blyth Limited): Leading Mauritian conglomerate with diversified operations including food and consumer goods distribution. Most direct geographic peer — operates in the same Mauritius market with a similar conglomerate-style multi-cluster model and is a natural local competitor and comparable.

Broad incumbents

• Bidvest: Large South African-listed diversified group with significant food-service and FMCG distribution across Africa. Comparable in business model (broad-line FMCG distribution) but materially larger, broader geography, and serves as a broad incumbent rather than a direct island-market peer.
• METRO AG: Global wholesale/cash-and-carry operator (METRO Cash & Carry) serving hotels, restaurants and retailers. Highly comparable Horeca + retail customer mix but operates at vastly larger scale across multiple continents as a broad incumbent.
• Sysco: World's largest foodservice distribution company. Comparable in Horeca channel focus and broad-line food distribution model, but operates at dramatically larger scale in North America as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/abcfoods.mu
• Facebookfacebook.com/abcfoods.mu
• LinkedInlinkedin.com/company/abc-foods-chue-wing-&-co-ltd-
• Instagraminstagram.com/abcfoods.mu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Foods